Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)最新文献_第5页

The impact of elements and advertising broadcasting intensity exposure in terrestrial radio 影响地面广播的因素与广告播出强度

Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies) Pub Date : 2023-03-30 DOI: 10.25139/jsk.v7i1.6144

Harliantara Harliantara, Nur’annafi Farni Syam Maella, Ari Junaedi, Dhimam Abror, Lu Hui Chen

{"title":"The impact of elements and advertising broadcasting intensity exposure in terrestrial radio","authors":"Harliantara Harliantara, Nur’annafi Farni Syam Maella, Ari Junaedi, Dhimam Abror, Lu Hui Chen","doi":"10.25139/jsk.v7i1.6144","DOIUrl":"https://doi.org/10.25139/jsk.v7i1.6144","url":null,"abstract":"Advertising is appealing to most organisations since it provides information, entertains, and communicates, especially on the radio. Advertising can boost sales, but it must be carefully structured to be effective. Radio advertisers must create engaging messaging to be effective. Selective attention, Selective perception, and Selective retention are the three ways people pick mass media content. Selective attention occurs when people focus on interesting messages. Selective perception means people interpret messages according to their ability. Selective retention is when a person only remembers the message they want. Radio advertising has several qualities and tools, which can be divided into Message Style, Message Structure, and Presenter. Radio advertising messages are readily forgotten since they function on the right side of the brain and excite more impulse nets, so they must be repeated. According to current studies, improving the Radio Advertising Components (Message delivery style, Message Structure, and Message Conveyor) by 0.125 times will enhance audience attention. Under the same conditions, increasing radio ad frequency and duration by 0.0512 times decreases audience interest. Increased radio advertising intensity decreases audience interest. Nonetheless, this may happen because field surveys suggest audiences are happier or more interested in listening to high-quality radio ads by paying special attention to radio ad aspects. Radio advertisement broadcasting is intense and plays low-quality ads, which displeases audiences.","PeriodicalId":332229,"journal":{"name":"Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129992659","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Strategi akomodasi komunikasi pendidikan seks remaja dalam keluarga kawin campur antar ras 跨种族通婚家庭中的青少年性教育沟通战略

Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies) Pub Date : 2022-11-22 DOI: 10.25139/jsk.v6i3.4981

Clara, Bherta Sri Eko Murtiningsih

{"title":"Strategi akomodasi komunikasi pendidikan seks remaja dalam keluarga kawin campur antar ras","authors":"Clara, Bherta Sri Eko Murtiningsih","doi":"10.25139/jsk.v6i3.4981","DOIUrl":"https://doi.org/10.25139/jsk.v6i3.4981","url":null,"abstract":"The role of parents is very important in communicating sex education to children. However, in this study, the researchers focused on communication between families of different cultures, namely parents from Indonesia and the Netherlands in providing sex education to adolescents. Every culture has a different view of sex education. It can be seen that Indonesian culture still considers sex education taboo, so few parents discuss sex education for teenagers. At the same time, in the Netherlands, there are programs on sex education so that children can get it and avoid its unhealthy effects. The study aimed to determine: 1) family communication patterns in sex education by parents to adolescents in families of different cultures; 2) knowing the communication barriers faced and the role of family communication in discussing sex education in families of different cultures. The theory used in this research is Communication Accommodation. This study uses a qualitative approach with a case study method. The data collection technique used is in-depth interviews. The findings show that the communication pattern shown by families with Dutch Sundanese culture is a balanced split pattern and the Dutch-Balinese family shows an equality split pattern of communication. The communication pattern that takes place is driven by intercultural relationships that are open and mutually respectful. The obstacles found were differences in mindsets and ways of communicating in discussing sexual problems in children and the three families of participants showed using a convergence strategy in communicating and interacting with family members, namely by adjusting their mindset, intonation, gesture, language, behaviour or Actions in carrying out family communication to communicate can be successful.","PeriodicalId":332229,"journal":{"name":"Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)","volume":"185 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134173764","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Satisfaction of mahasantri in accessing Instagram mahasantri访问Instagram的满意度

Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies) Pub Date : 2022-11-22 DOI: 10.25139/jsk.v6i3.5136

M. Luthfi, Ade Bayu Firmansyach

{"title":"Satisfaction of mahasantri in accessing Instagram","authors":"M. Luthfi, Ade Bayu Firmansyach","doi":"10.25139/jsk.v6i3.5136","DOIUrl":"https://doi.org/10.25139/jsk.v6i3.5136","url":null,"abstract":"Indonesia has active social media users of 68.9% or 191.4 out of 277.7 million in 2022. Instagram is the second social media platform, with active users accounting for 84.8% of the population. The use of Instagram is certainly driven by certain motives that encourage people's attitudes and beliefs to access media as needed, and Instagram can provide satisfaction according to the needs of its audience. This study aims to examine the satisfaction of the Mahasantri University of Darussalam Gontor in accessing Instagram by taking 300 samples from 1,997 populations. The data were analysed using descriptive statistics to describe the findings referring to the Expectancy Value theory as a development of the Uses and Gratification theory with two variables, namely gratifications sought (GS) and gratification obtained (GO). Then a gap test was conducted between the mean scores of the GS and GO variables to determine the satisfaction of Darussalam Gontor University students in accessing Instagram social media. The results showed that Instagram could pleasure the Mahasantri University of Darussalam Gontor in building personal relationships, filling free time, getting entertainment, fulfilling knowledge needs, and solving problems. This study answers the phenomenon of using Instagram as the second most accessed social media platform by Indonesian people, especially among teenagers. This finding positively contributes to the University of Darussalam Gontor and educational institutions' management in using Instagram as a medium of socialisation and promotion. Also, as an effort for the government to improve social media literacy for the younger generation through various creative and educational content through Instagram. \u0000 ","PeriodicalId":332229,"journal":{"name":"Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114722258","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

WhatsApp as a strategy to socialise funeral products during the Covid-19 pandemic 在Covid-19大流行期间，WhatsApp作为一种社交化葬礼产品的策略

Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies) Pub Date : 2022-11-22 DOI: 10.25139/jsk.v6i3.5038

Witanti Prihatiningsih, M. Maliki, F. Ayuningtyas, Drina Intyaswati, Nur’annafi Farni Syam Maella

引用次数: 0

Media Group Network on digital: news construction from the hybrid perspective 数字化的传媒集团网络:混合视角下的新闻建设

Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies) Pub Date : 2022-11-22 DOI: 10.25139/jsk.v6i3.5077

Jurnal Komunikasi, Verdy Firmantoro, Irwansyah Billy K. Sarwono

引用次数: 0

Peran Peran aktor Twitter pada gerakan tagar #unsubscribepodcastcorbuzier Twitter演员在“未修改的标签”上的角色

Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies) Pub Date : 2022-11-22 DOI: 10.25139/jsk.v6i3.4993

Yumna Khairunnisa, Tazkya Aulia, E. Ompusunggu, Thia Charisma

引用次数: 0

Employer branding and employee performance at KAI: employee retention' role as mediator KAI的雇主品牌与员工绩效:员工保留的中介作用

Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies) Pub Date : 2022-11-21 DOI: 10.25139/jsk.v6i3.5381

Veronika Agustini Srimulyani, Y. Hermanto

{"title":"Employer branding and employee performance at KAI: employee retention' role as mediator","authors":"Veronika Agustini Srimulyani, Y. Hermanto","doi":"10.25139/jsk.v6i3.5381","DOIUrl":"https://doi.org/10.25139/jsk.v6i3.5381","url":null,"abstract":"Today's job seekers prefer well-known companies, even though they're less likely to be accepted. The HR team must brand the company as an employer. Employer branding can be a company's image, values, and work culture. Employer branding has a greater impact on employee loyalty than non-emotional factors on employees. This study aims to explain 1) employer branding's impact on employee retention and performance, 2) employee retention's impact on employee performance, and 3) employer branding's impact on employee performance through employee retention as a mediator. 110 frontline workers from PT Kereta Api Indonesia (Persero) DAOP VII Madiun made up the research sample. The sampling was proportional random. Using SPSS and Sobel, this study uses descriptive and inferential analysis. Influence test results show that employer branding increases employee retention and performance, and employee retention increases employee performance. The results of path analysis and Sobel test of the mediator's role show that the direct effect of employer branding on employee retention after being controlled by employee retention as a mediator is not significant. Employee retention acts as a full mediator for employer branding's effect on employee performance, according to the mediator test. 2) Companies can improve employee performance by improving employee retention via career opportunities, awards, and employee relationships. \u0000 ","PeriodicalId":332229,"journal":{"name":"Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122117224","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The value of signs in social media accounts of #kelasblogger Instagram community 标识在#kelasblogger Instagram社区的社交媒体账户中的价值

Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies) Pub Date : 2022-11-21 DOI: 10.25139/jsk.v6i3.5382

Salman, Udi Rusadi, Rully Nasrullah

引用次数: 0

Digital tourism branding post-pandemic covid-19 on Twitter: Thailand dan Malaysia case study 2019冠状病毒病大流行后Twitter上的数字旅游品牌:泰国和马来西亚的案例研究

Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies) Pub Date : 2022-11-18 DOI: 10.25139/jsk.v6i3.4856

Jurnal Komunikasi, Nita Aribah Hanif

引用次数: 1

Visualisation of image restoration for Indonesian public officials during the Covid-19 Pandemic 2019冠状病毒病大流行期间印度尼西亚公职人员图像恢复可视化

Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies) Pub Date : 2022-11-18 DOI: 10.25139/jsk.v6i3.4971

Miftha Pratiwi, ,. R. S. Andarini, Rini Setiyowati, A. Santoso

引用次数: 2