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Aldhania Uswatun hasanah Pengaruh Komunikasi Persuasif Terhadap Perilaku Jamaah yang Resiliensi Aldhania Uswatun hasanah 说服性交流对有韧性的崇拜者行为的影响
Telangke:Jurnal Telangke Ilmu Komunikasi Pub Date : 2024-03-21 DOI: 10.55542/jiksohum.v5i2.543
Aldhania Uswatun Hasanah
{"title":"Aldhania Uswatun hasanah Pengaruh Komunikasi Persuasif Terhadap Perilaku Jamaah yang Resiliensi","authors":"Aldhania Uswatun Hasanah","doi":"10.55542/jiksohum.v5i2.543","DOIUrl":"https://doi.org/10.55542/jiksohum.v5i2.543","url":null,"abstract":"       Tujuan dari penelitian ini adalah untuk mengungkap dan menganalisis pengaruh komunikasi persuasif terhadap kemampuan dan perilaku jamaah yang resiliensi. Metode yang digunakan dalam penelitian ini yaitu dengan menggunakan metode  penelitian survei yang berdasar pada pendekatan kuantitatif. Adapun sampel yang digunakan dalam penelitian ini adalah jamaah yang pernah melaksanakan ibadah haji ke tanah suci dibawah penyelenggaraan Kementrian Agama Kabupaten Bima. Sedangkan teknik pengumpulan data yang digunakan yakni menggunakan angket atau kuesioner sebagai instrument penelitian. Hasil penelitian menunjukkan bahwa komunikasi persuasif berpengaruh positif dan signifikan terhadap kemampuan dan perilaku jamaah yang resiliensi. Begitupun dengan deskripsi kemampuan dan perilku kemandirian jamaah menunjukan hasil atau nilai yang baik, serta nilai korelasi antara komunikasi persuasif terhadap kemampuan dan perilaku kemandirian jamaah berada pada posisi yang kuat.","PeriodicalId":331811,"journal":{"name":"Telangke:Jurnal Telangke Ilmu Komunikasi","volume":" 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140222120","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
DAMPAK PERUBAHAN SIKAP MAHASISWA YANG DIPENGARUHI MEDIA SOSIAL TIKTOK (Studi Kasus Mahasiswa Ilmu Komunikasi Angkatan 2021 Univiersitas Malikussaleh) TIKTOK 社交媒体对学生态度变化的影响(对马利库萨雷大学 2021 级传播科学专业学生的案例研究)
Telangke:Jurnal Telangke Ilmu Komunikasi Pub Date : 2024-03-21 DOI: 10.55542/jiksohum.v5i1.764
Anisa Rahmadani
{"title":"DAMPAK PERUBAHAN SIKAP MAHASISWA YANG DIPENGARUHI MEDIA SOSIAL TIKTOK (Studi Kasus Mahasiswa Ilmu Komunikasi Angkatan 2021 Univiersitas Malikussaleh)","authors":"Anisa Rahmadani","doi":"10.55542/jiksohum.v5i1.764","DOIUrl":"https://doi.org/10.55542/jiksohum.v5i1.764","url":null,"abstract":"Abstrak. \u0000  \u0000Media sosial merupakan salah satu alat utama dalam mendistribusian informasi pada saat ini. Secara global, hal tersebut telah mengubah media secara menyeluruh. Perkembangan media teknologi saat ini  semakin banyak dalam kehidupan sosial masyarakat. Tiktok merupakan aplikasi yang memberikan efek spesial, unik dan menarik yang bisa digunakan oleh para pengguna aplikasi ini dengan mudah untuk membuat vidio pendek yang keren dan bisa menarik perhatian banyak orang yang menontonnya. Penelitian ini menggunakan metode penelitian kulitatif dan observasi, kemudian melakukan wawancara dan dokumentasi dengan mahasiswa  ilmu komunikasi universitas malikussaleh. Penelitian ini bertujuan untuk mengetahui bagaimana dampak perubahan sikap mahasiswa yang dipengaruhi oleh aplikasi tiktok. Hasil dari penelitian menunjukan bahwasan perubahan sikap mahasiswa yang dipengaruh oleh aplikasi tiktok membawa  pengaruh  positif tetapi membawa pengaruh negatif terutama bagi mahasiswa ataupun anak-anak seperti perubahan sikap dan karakteristik individu, prasangka, keinginan atau harapan, perhatian (fokus), proses belajar, keadaan fisik, nilai dan kebutuhan juga minat, dan motivasi, untuk mencapai kesenangan diri dan popularitas. \u0000  \u0000Kata Kunci: Perubahan sikap, Mahasiswa, Tik-tok \u0000  \u0000 \u0000 ","PeriodicalId":331811,"journal":{"name":"Telangke:Jurnal Telangke Ilmu Komunikasi","volume":" 31","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140221533","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PEMANFAATAN MEDIA DIGITAL DI KALANGAN MAHASISWA PRODI ILMU KOMUNIKASI FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS MALIKUSSALEH 马利库萨雷大学社会与政治科学系传播学专业学生的数字媒体使用情况
Telangke:Jurnal Telangke Ilmu Komunikasi Pub Date : 2024-03-21 DOI: 10.55542/jiksohum.v5i1.761
M. Hidayati
{"title":"PEMANFAATAN MEDIA DIGITAL DI KALANGAN MAHASISWA PRODI ILMU KOMUNIKASI FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS MALIKUSSALEH","authors":"M. Hidayati","doi":"10.55542/jiksohum.v5i1.761","DOIUrl":"https://doi.org/10.55542/jiksohum.v5i1.761","url":null,"abstract":"The utilization of digital media has become increasingly widespread among students nowadays no exception students of communication sciences malikussaleh university. Digital media such as the internet, social media, and mobile applications have become integral parts of students' daily lives. This research aims to investigate how students of communication sciences utilize digital media in the contexts of education, communication, and social activities. The research method employed is an online survey involving student respondents from various disciplines. The collected data are analyzed using qualitative and quantitative approaches. The results of this study indicate that students of communication sciences malikussaleh university use digital media to acquire information, communicate with peers and professors, and stay updated with the latest developments in their fields of study. Digital media is also utilized as an additional learning tool and a platform for collaborative group projects. However, there are also some negative impacts of digital media utilization, such as concentration disruptions and addiction. This study provides a better understanding of how students utilize digital media, thereby offering guidance and recommendations for educational institutions to optimize the use of digital media in an academic context.","PeriodicalId":331811,"journal":{"name":"Telangke:Jurnal Telangke Ilmu Komunikasi","volume":" 42","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140221603","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH REBRANDING TERHADAP BRAND IMAGE TAMAN IMPIAN JAYA ANCOL 重塑品牌形象,提升品牌形象 Taman impian jaya ancol
Telangke:Jurnal Telangke Ilmu Komunikasi Pub Date : 2024-03-21 DOI: 10.55542/jiksohum.v4i1.771
Jamiati Kn
{"title":"PENGARUH REBRANDING TERHADAP BRAND IMAGE TAMAN IMPIAN JAYA ANCOL","authors":"Jamiati Kn","doi":"10.55542/jiksohum.v4i1.771","DOIUrl":"https://doi.org/10.55542/jiksohum.v4i1.771","url":null,"abstract":"Taman Impian Jaya Ancol telah kehilangan sekitar 6 juta pengunjung selama tiga tahun terakhir akibat pandemi covid-19, hal tersebut mengharuskan perusahaan untuk memikirkan strategi yang tepat untuk tetap eksis dan bertahan hidup di masa pandemi covid-19. Salah satu strategi yang dilakukan Taman Impian Jaya Ancol adalah melakukan rebranding. Dengan melakukan Rebranding perusahaan dapat mengubah citranya melalui adopsi nama atau mengubah nama yang lebih representatif dan membedakan diri dari para pesaingnya. Penelitian ini memiliki tujuan untuk mengetahui dan mengukur Pengaruh Rebranding Terhadap Brand Image Taman Impian Jaya Ancol. Menggunakan metode survey dengan pendekatan kuantitatif. Penelitian ini melibatkan 343 followers akun Instagram @Ancoltamanimpian sebagai populasi. Sampel terdiri dari 77 orang yang akan menjawab, dan diambil dengan rumus Slovin. Metode probability sampling dengan teknik simple random sampling adalah teknik pengambilan sampel pada penelitian ini. Metode pengumpulan data adalah kuesioner, dan analisis data adalah regresi linear sederhana. Hasil penelitian menunjukkan bahwa nilai koefisien korelasi nilai R untuk rebranding sebesar 0,573 menunjukkan bahwa rebranding memiliki pengaruh cukup atau sedang terhadap brand image Taman Impian Jaya Ancol. Sementara itu, nilai koefisien determinasi mempunyai nilai R-square sebesar 0,329 menunjukkan bahwa variabel X, yaitu rebranding, mempengaruhi variabel Y dari brand image Taman Impian Jaya Ancol sebesar 32,1%, dan sisa 67,1% dipengaruhi oleh faktor atau variabel lain yang tidak termasuk dalam penelitian. Ada pengaruh antara rebranding dan brand image Taman Impian Jaya Ancol, seperti yang ditunjukkan oleh uji hipotesis, yaitu  diterima dan  ditolak  di mana nilai  (6,054)  >   (1,992).","PeriodicalId":331811,"journal":{"name":"Telangke:Jurnal Telangke Ilmu Komunikasi","volume":" 35","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140221064","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Penggunaan Aplikasi Tiktok Penggunaan Aplikasi Tiktok terhadap Mahasiswa Ilmu Komunikasi Angkatan 2021 Tiktok 应用程序的使用情况 2021 级传播科学专业学生使用 Tiktok 应用程序的情况
Telangke:Jurnal Telangke Ilmu Komunikasi Pub Date : 2024-03-21 DOI: 10.55542/jiksohum.v4i1.766
Khairina Nur Girsang
{"title":"Penggunaan Aplikasi Tiktok Penggunaan Aplikasi Tiktok terhadap Mahasiswa Ilmu Komunikasi Angkatan 2021","authors":"Khairina Nur Girsang","doi":"10.55542/jiksohum.v4i1.766","DOIUrl":"https://doi.org/10.55542/jiksohum.v4i1.766","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui penggunaan aplikasi TikTok bagi mahasiswa Ilmu komunikasi kelas IV-A Universitas Malikussaleh. Latar belakang dari penelitian ini bermula dari mahasiswa yang menggunakan aplikasi TikTok pada saat jam pembelajaran hingga menganggu proses belajar mengajar di dalam kelas, selain itu ada juga mahasiswa yang menggunakan aplikasi TikTok di luar jam pembelajaran, walaupun digunakan di luar jam pembelajaran tetapi penggunaanya yang berlebihan. Berdasarkan masalah tersebut, maka peneliti tertarik untuk meneliti bagaimana pendapat mahasiswa Ilmu komunikasi Kelas IV-A Universitas Malikussaleh.terkait fungsi sosial penggunaan aplikasi Tik Tok. Penelitian ini bertujuan untuk mengetahui penggunaan aplikasi Tik Tok bagi mahasiswa Ilmu komunikasi Kelas IV-A Universitas Malikussaleh.Penelitian ini dianalisis dengan menggunakan teori Sosiologi Komunikasi Use and Gratification Katz, Gurevitch, dan Has. Teori ini berasumsi bahwa audiens aktif dalam memilih dan menggunakan media tertentu untuk memenuhi kebutuhan tertentu. Penelitian ini menggunakan pendekatan kualitatif tipe studi kasus. Pemilihan informan dilakukan secara purposive sampling dengan jumlah sebanyak 10 orang. Pengumpulan data dilakukan dengan cara observasi non partisipasi, wawancara mendalam,dan studi dokumentasi. Data dianalisis menggunakan Miles dan Huberman dengan cara reduksi data, penyajian data, dan kesimpulan.Hasil penelitian menunjukan bahwa ada beberapa fungsi sosial penggunaan aplikasi Tik Tok bagi mahasiswa Ilmu komunikasi Kelas IV-A Universitas Malikussaleh adalah sebagai media informasi, sebagai media hiburan, sebagai media bisnis, sebagai sumber tempat belajar,dan ekspresi diri. Dari penjelasan tersebut maka secara keseluruhan peneliti menemukan adanya kebutuhan yang dapat dipuaskan oleh aplikasi Tik Tokbagi mahasiswa Ilmu komunikasi Kelas IV-A Universitas Malikussaleh.","PeriodicalId":331811,"journal":{"name":"Telangke:Jurnal Telangke Ilmu Komunikasi","volume":"134 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140223009","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Di era digital saat ini, komunikasi sudah banyak mengalami perubahan, mulai dari adanya media konvensional hingga terjadinya konvergensi terhadap media sehingga muncul new media saat ini. Seiring dengan berkembangnya teknologi yang semakin canggih, serta 在当今的数字时代,传播发生了许多变化,从传统媒体的存在到媒体的融合,从而出现了今天的新媒体。伴随着技术的发展,传播手段也越来越先进。
Telangke:Jurnal Telangke Ilmu Komunikasi Pub Date : 2024-03-21 DOI: 10.55542/jiksohum.v5i2.758
Saskia Cahya Ramadhana, Kamaruddin Hasan, Suciati Eni, Nurul Izzah, A. Utami
{"title":"Di era digital saat ini, komunikasi sudah banyak mengalami perubahan, mulai dari adanya media konvensional hingga terjadinya konvergensi terhadap media sehingga muncul new media saat ini. Seiring dengan berkembangnya teknologi yang semakin canggih, serta","authors":"Saskia Cahya Ramadhana, Kamaruddin Hasan, Suciati Eni, Nurul Izzah, A. Utami","doi":"10.55542/jiksohum.v5i2.758","DOIUrl":"https://doi.org/10.55542/jiksohum.v5i2.758","url":null,"abstract":" Di era digital saat ini, komunikasi sudah banyak mengalami perubahan, mulai dari adanya media konvensional hingga terjadinya konvergensi terhadap media sehingga muncul new media saat ini. Seiring dengan berkembangnya teknologi yang semakin canggih, serta mudahnya mengakses new media, membuat media konvensional perlahan mulai tersaingi. Para mahasiswa termasuk pengguna yang aktif dalam penggunaan media digital, bagaimana perbedaan penggunaan media konvensional dan new media pada mahasiswa ilmu komunikasi fisip unimal, serta apa tanggapan kritis atau respon dari mereka terhadap komunikasi di era digital saat ini. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana perbedaan penggunaan komunikasi pada media konvensional dan new media yang terjadi di kalangan mahasiswa ilmu komunikasi Unimal Angkatan 2021. Metode penelitian yang digunakan dalam penelitian ini adalah metode kualitatif dengan penjabaran deskriptif, melalui Teknik analisis data berupa wawancara dan studi lapangan (observasi). Hasil dari penelitian ini adalah menunjukkan terdapatnya dampak positif maupun negatif dari munculnya new media di era digital saat ini.","PeriodicalId":331811,"journal":{"name":"Telangke:Jurnal Telangke Ilmu Komunikasi","volume":"54 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140223420","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Implementasi Green Marketing pada PT Yagi Natural Indonesia dalam Memasarkan Produk Perawatan Tubuh Ramah Lingkungan PT Yagi Natural Indonesia 在营销环保型身体护理产品时实施绿色营销
Telangke:Jurnal Telangke Ilmu Komunikasi Pub Date : 2024-02-07 DOI: 10.55542/jiksohum.v6i1.949
Lygaya Moza, A. Suryana, Putri Trulline
{"title":"Implementasi Green Marketing pada PT Yagi Natural Indonesia dalam Memasarkan Produk Perawatan Tubuh Ramah Lingkungan","authors":"Lygaya Moza, A. Suryana, Putri Trulline","doi":"10.55542/jiksohum.v6i1.949","DOIUrl":"https://doi.org/10.55542/jiksohum.v6i1.949","url":null,"abstract":"PT Yagi Natural Indonesia (Yagi Forest) is a company that produces environmentally friendly body care products from Indonesia which produces products made from organic ingredients that do not cause environmental pollution and do not have a negative impact on humans who use them. In promoting the environmentally friendly body care products produced, Yagi Forest does this through green marketing. This research aims to determine the implementation of green marketing carried out by Yagi Forest. This research uses a qualitative method with a case study approach and uses data collection techniques using in-depth interview techniques. The main informants in this research were two employees from Yagi Forest who worked in positions responsible for product marketing activities. The results of this research show that in its implementation Yagi Forest applies the green marketing mix concept, namely green product, green price, green place and green promotion. The products produced are products made from organic ingredients that are safe for consumers and the surrounding environment. Likewise, the product packaging used can be reused or returned to the collaborating organization so that it does not become waste that can damage the environment. Then in terms of price, products from Yagi Forest are relatively more affordable when compared to body care products from competing companies. Apart from that, promotional activities carried out use four basic activities from Integrated Marketing Communication (IMC), which is direct marketing, interactive/internet marketing, sales promotion, publicity/public relations. However, the implementation of the green place aspect cannot yet be carried out efficiently so an evaluation needs to be carried out.","PeriodicalId":331811,"journal":{"name":"Telangke:Jurnal Telangke Ilmu Komunikasi","volume":"108 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140461019","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Strategi Komunikasi Efektif Pada Pemberdayaan Ekonomi Masyarakat Dalam Program Keluarga Harapan Di Kampung Kebet Kecamatan Bebesen Kabupaten Aceh Tengah 中央亚齐省贝贝森县凯贝特村家庭希望计划中社区经济赋权的有效沟通战略
Telangke:Jurnal Telangke Ilmu Komunikasi Pub Date : 2024-01-31 DOI: 10.55542/jiksohum.v6i1.945
S. Sukri, Subhan Ab, Husni Fachri
{"title":"Strategi Komunikasi Efektif Pada Pemberdayaan Ekonomi Masyarakat Dalam Program Keluarga Harapan Di Kampung Kebet Kecamatan Bebesen Kabupaten Aceh Tengah","authors":"S. Sukri, Subhan Ab, Husni Fachri","doi":"10.55542/jiksohum.v6i1.945","DOIUrl":"https://doi.org/10.55542/jiksohum.v6i1.945","url":null,"abstract":"The aim of this research is to find out effective communication strategies in empowering the community's economy in PKH and what are the obstacles to PKH's effective communication strategies in empowering the community's economy in PKH in Kebet Village, Bebesen District, Central Aceh Regency. This research method uses qualitative methods with data collection techniques, namely observation, interviews and documentation. Determination of informants is based on a non-probability purposive sampling technique. The data analysis techniques used are data collection, data reduction, data presentation and verification. The results of the research show that the PKH program is carried out routinely every once in a while, providing education, direction, outreach and material about families of hope to its participants and has an impact. However, there are still many poor people who do not receive PKH. There are still many obstacles in the Family Hope Program (PKH), such as the low work ethic of the community targeted for empowerment, lack of monitoring or supervision and quality data in the empowerment process, inappropriate formulation of empowerment indicators or formulas, lack of coordination between the government and the community in the empowerment process, system bureaucratic administration.","PeriodicalId":331811,"journal":{"name":"Telangke:Jurnal Telangke Ilmu Komunikasi","volume":"117 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140475388","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Strategi Komunikasi Pemasaran Gayo Camping Ground Terhadap Upaya Meningkatkan Pengunjung Wisata Ke Danau Laut Tawar Gayo Camping Ground 为增加 Laut Tawar 湖游客量而采取的营销传播战略
Telangke:Jurnal Telangke Ilmu Komunikasi Pub Date : 2024-01-31 DOI: 10.55542/jiksohum.v6i1.947
Viana Safrida Harahap, Subhan Ab, Mahesy Mahendra
{"title":"Strategi Komunikasi Pemasaran Gayo Camping Ground Terhadap Upaya Meningkatkan Pengunjung Wisata Ke Danau Laut Tawar","authors":"Viana Safrida Harahap, Subhan Ab, Mahesy Mahendra","doi":"10.55542/jiksohum.v6i1.947","DOIUrl":"https://doi.org/10.55542/jiksohum.v6i1.947","url":null,"abstract":"This thesis is entitled \"Gayo Camping Ground Marketing Communication Strategy for Efforts to Increase Tourism Visitors to Lake Laut Tawar\" This type of research is descriptive qualitative research. The problems examined in this thesis are about how the Gayo Camping Ground marketing communication strategy is in an effort to increase tourist visitors to Lake Laut Tawar and how are the communication barriers for the Gayo Camping Ground tour crew. Data collection techniques are carried out by observation, interviews, and documentation. This research was carried out at Pante Ujung Mepar and the Gayo Camping Ground Office for one month, from June to July. The results of this study indicate that Gayo Camping Ground in increasing visitors uses the marketing mix theory from Kotler and Keller which consists of product, price, place, promotion, and person, and shows the beginnings of Gayo Camping Ground tourism in Central Aceh which initiated by Satria Darmawan. Gayo Camping Ground's marketing strategy, according to the researcher's analysis, is very good because implementing promotions via Instagram and Tiktok is in fact very effective in increasing the number of new customers (visitors). In this study there were six informants as data sources. Communication barriers at Internal Gayo Camping Ground show ineffective delivery and response from leaders to crew accompanied by certain factors such as noise, lack of concentration and also poor delivery.","PeriodicalId":331811,"journal":{"name":"Telangke:Jurnal Telangke Ilmu Komunikasi","volume":"6 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140479668","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Implementasi Komunikasi Efektif Dalam Pemberian Pelayanan Prima Di Dinas Perpustakaan Arsip Dan Dokumentasi Provinsi Sulawesi Utara 北苏拉威西省图书馆、档案和文献办公室在提供优质服务中实施有效沟通
Telangke:Jurnal Telangke Ilmu Komunikasi Pub Date : 2024-01-31 DOI: 10.55542/jiksohum.v6i1.943
Leidy Elen Gonie, R. Lesnussa
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