Journal of Business on Hospitality and Tourism最新文献

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Sound and meaning of megalithic traditional village as a touristic consumption 巨石作为传统村落旅游消费的声音与意义
Journal of Business on Hospitality and Tourism Pub Date : 2021-12-31 DOI: 10.22334/jbhost.v7i3.330
Francisca Titing Koerniawaty, I. Ardika
{"title":"Sound and meaning of megalithic traditional village as a touristic consumption","authors":"Francisca Titing Koerniawaty, I. Ardika","doi":"10.22334/jbhost.v7i3.330","DOIUrl":"https://doi.org/10.22334/jbhost.v7i3.330","url":null,"abstract":"This study aims were to criticize and analyse the patterns of the cultural heritage of megalithic traditional village-Bena. The sound and meaning were to reflect the domestic and international tourists towards the cultural heritage of megalithic traditional village-Bena as a touristic consumption.  Bena is the oldest and well-preserved of a megalithic traditional village located in Ngada Regency, East Nusa Tenggara Province.  This qualitative study with ethnographic approach led to depth analysis on tourists’ perception towards the megalithic traditional village of Bena as a touristic consumption. The minority of tourists’ complaint constructs or damages, doesn’t it?","PeriodicalId":330259,"journal":{"name":"Journal of Business on Hospitality and Tourism","volume":"111 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116244085","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The motivational factors on using virtual hotel operators’ accommodation among tourists in cebu city, philippines 宿雾市游客使用虚拟酒店业者住宿之动机因素
Journal of Business on Hospitality and Tourism Pub Date : 2021-12-31 DOI: 10.22334/jbhost.v7i3.281
J. G. Esguerra, Mariae Khrisna B. Arreza
{"title":"The motivational factors on using virtual hotel operators’ accommodation among tourists in cebu city, philippines","authors":"J. G. Esguerra, Mariae Khrisna B. Arreza","doi":"10.22334/jbhost.v7i3.281","DOIUrl":"https://doi.org/10.22334/jbhost.v7i3.281","url":null,"abstract":"This study looked into the influence of the motivational factors among foreign and local tourists who availed the VHO-partnered hotels in Cebu City. The study utilized a descriptive-correlational design to look into the level of influence on the factors of (a) ease of navigation, (b) opportunity to earn points and rewards, (c) availability of affordable pricing, and (d) simplicity of reservation process and varied mode of payments. Three hundred thirty-nine 339 tourists participated in this study. The results showed that level of influence is on the highest degree, while on the difference foreign tourists’ traveling for business and leisure show no significant difference. On one hand, local tourists traveling for business and leisure revealed a significant difference. Furthermore, the comparison of the level of influence between local and foreign tourists, in general, showed a noteworthy significant difference. Further study of VHO in a different setting is recommended to get a better generalization on the VHO topic.  ","PeriodicalId":330259,"journal":{"name":"Journal of Business on Hospitality and Tourism","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132987121","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Development of living museum and storynomic tourism based on tri hita karana in kaba-kaba village, tabanan bali 峇里岛塔巴南kaba-kaba村三喜塔卡拉纳的生活博物馆与故事旅游开发
Journal of Business on Hospitality and Tourism Pub Date : 2021-12-31 DOI: 10.22334/jbhost.v7i3.310
Made Mutiari Putri Udayani, Putu Eka Wirawan, I. P. Pratama
{"title":"Development of living museum and storynomic tourism based on tri hita karana in kaba-kaba village, tabanan bali","authors":"Made Mutiari Putri Udayani, Putu Eka Wirawan, I. P. Pratama","doi":"10.22334/jbhost.v7i3.310","DOIUrl":"https://doi.org/10.22334/jbhost.v7i3.310","url":null,"abstract":"Tourism is currently the sector most affected by the COVID-19 outbreak. However, the momentum of this pandemic is considered a transition period to reorganize Indonesia's tourism. One of them is the development of the tourism sector in the development of tourist villages. The tourism interest that occurred made the author of this study conceptualizes the development of special interest tourism with the concept of living museum and storynomic tourism located in Kaba-Kaba Village, Tabanan, Bali based on Tri Hita Karana. The concept was chosen because Kaba-Kaba Village has a cultural heritage in the form of Puri in which there is an ancient site. This research uses qualitative methods with a data approach through observation in the form of interviews and literature studies. The results showed that the concept of living museum and storynomic tourism is very appropriate for the development of Kaba-Kaba tourist village because tourist products in the form of relics of historical heritage sites become a capital of interest for the development of special interest tourism. With the development of Living Meseum and Storynomic Tourism where Tri Hita Karana as the foundation of cultural tourism can directly fall into the hands of the community where this makes the tourist village that is directly managed by local champions in Kaba-Kaba Village.","PeriodicalId":330259,"journal":{"name":"Journal of Business on Hospitality and Tourism","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129108427","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Identifying hotel management study program most enhance attributes for international tourism and business institute using conjoint analysis in pandemic era of covid 19 利用covid - 19大流行时代的联合分析,确定酒店管理研究项目最能增强国际旅游和商业学院的属性
Journal of Business on Hospitality and Tourism Pub Date : 2021-12-31 DOI: 10.22334/jbhost.v7i3.326
Ida Bagus Made Wiyasha
{"title":"Identifying hotel management study program most enhance attributes for international tourism and business institute using conjoint analysis in pandemic era of covid 19","authors":"Ida Bagus Made Wiyasha","doi":"10.22334/jbhost.v7i3.326","DOIUrl":"https://doi.org/10.22334/jbhost.v7i3.326","url":null,"abstract":"Identifying the important attributes of a product or service are crucial activities for marketing purposes. The objectives of this research are two folds. First, to identify the important attributes of Hotel Management study Program ( hereafter MPH) offered to students in the pandemic era of COVID 19. Second, based on these research findings the Manajement of International Tourism and Business Institute (hereafter ITBI) has a basis to strengthen these attributes for marketing purposes of MPH study program. To achieve those objectives primary data would be colleted with students of MPH study program semester 1 and  7 as respondents. Prior to distributing questionnaires to students a discussion with the Management of ITBI conducted in an effort to identify important attributes of MPH study program. To achieve the most enhance attributes of MPH study program conjoint analysis would be applied. This study found that overseas on the job training was the most preferred attribute of MPH study program followed by practical facilities quality.","PeriodicalId":330259,"journal":{"name":"Journal of Business on Hospitality and Tourism","volume":"97 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127224265","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The effect of green product and green promotion on increased consumer loyalty at starbucks coffee 绿色产品和绿色促销对星巴克咖啡消费者忠诚度的影响
Journal of Business on Hospitality and Tourism Pub Date : 2021-12-31 DOI: 10.22334/jbhost.v7i3.252
Erina Subiantoro, L. P. Budidharmanto
{"title":"The effect of green product and green promotion on increased consumer loyalty at starbucks coffee","authors":"Erina Subiantoro, L. P. Budidharmanto","doi":"10.22334/jbhost.v7i3.252","DOIUrl":"https://doi.org/10.22334/jbhost.v7i3.252","url":null,"abstract":"Increasing public awareness of the environment has made companies implement green product and green promotion strategies to increase consumer loyalty. So, the purpose of this study was to determine the influence between green product and green promotion on consumer loyalty at Starbucks Coffee. This study used a sample of 203 respondents who were processed by multiple linear regression. The results showed that the green product and green promotion partially had a positive and significant effect on consumer loyalty. Green products have the biggest influence on consumer loyalty. This shows that green products have an important role in increasing consumer loyalty at Starbucks Coffee. Also the green promotion can increase the consumer loyalty too.","PeriodicalId":330259,"journal":{"name":"Journal of Business on Hospitality and Tourism","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115283845","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Implementation of quality management based on local wisdom on the outpatient service in the surya husadha hospital, nusa dua 基于地方智慧的质量管理在努沙杜瓦surya husadha医院门诊服务中的实施
Journal of Business on Hospitality and Tourism Pub Date : 2021-11-16 DOI: 10.22334/jbhost.v7i2.315
Komang Maha Intan Ayu Lestari, Ketut Arnaya
{"title":"Implementation of quality management based on local wisdom on the outpatient service in the surya husadha hospital, nusa dua","authors":"Komang Maha Intan Ayu Lestari, Ketut Arnaya","doi":"10.22334/jbhost.v7i2.315","DOIUrl":"https://doi.org/10.22334/jbhost.v7i2.315","url":null,"abstract":"This research aimed to observe the implementation of quality management of hospital’s health care service and to identified whether the service done by the hospital were related to the local wisdom in its quality management implementation. This research was designed using qualitative descriptive approach which was located in Surya Husadha Hospital, Nusa Dua. The data source in this research was a primary data which was collected through the research informant. The informants in this research were the head of polyclinic, the head of health care service division, health workers, and patients. The data validation testing was done using triangulation. The data were analysed using qualitative descriptive analysis technique. The result of this research showed that the quality management implementation on the health care service through the perspective from service users had been implemented properly, from the medical service to the non-medical service. The service which had been done related to the local wisdom on its implementation, based on Tat Twan Asi. Tat Twam Asi used as a guidance in giving service to the people. And also there were other local wisdoms, which were menyama braya and tri hita karana which consists of parahyangan, pawongan, and palemahan.","PeriodicalId":330259,"journal":{"name":"Journal of Business on Hospitality and Tourism","volume":"91 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123834585","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The role of women's empowerment through family income improvement business program in era 4.0 4.0时代通过家庭收入改善商业计划赋予妇女权力的作用
Journal of Business on Hospitality and Tourism Pub Date : 2021-11-16 DOI: 10.22334/jbhost.v7i2.319
I. Ratih, N. E. Lestari
{"title":"The role of women's empowerment through family income improvement business program in era 4.0","authors":"I. Ratih, N. E. Lestari","doi":"10.22334/jbhost.v7i2.319","DOIUrl":"https://doi.org/10.22334/jbhost.v7i2.319","url":null,"abstract":"This study aims to determine the process of implementing women's empowerment through the Business to Increase Family Income program in the industrial era 4.0, as well as to find out the impact of implementing the Family Income Increase Business program on improving family welfare. This research was conducted with a qualitative approach, and through data collection by interview, further analysis was carried out descriptively. The results show that the role of women's empowerment in Tibubeneng Village is in accordance with their understanding, namely the process of obtaining power, strength or ability, and / or giving power, strength or ability from parties who have power to those who are less or powerless. Impact of Women's Empowerment through Family Income Improvement Business Program in Tibubeneng Village, women that have joined Family Empowerment and Welfare Institution and then they are involved in this business unit; they feel very good, effective and helpful not only for women's empowerment institutions in Tibubeneng Village but also personally. This can be seen from the increase in program activities that can be carried out and the addition of training members every year. ","PeriodicalId":330259,"journal":{"name":"Journal of Business on Hospitality and Tourism","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125953309","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Strategy for utilizing social media in improving small micro and medium enterprises market share in the era of revolution 4.0 4.0革命时代利用社交媒体提高中小微企业市场占有率的策略
Journal of Business on Hospitality and Tourism Pub Date : 2021-11-16 DOI: 10.22334/jbhost.v7i2.320
I. Susila, I. N. R. Adi
{"title":"Strategy for utilizing social media in improving small micro and medium enterprises market share in the era of revolution 4.0","authors":"I. Susila, I. N. R. Adi","doi":"10.22334/jbhost.v7i2.320","DOIUrl":"https://doi.org/10.22334/jbhost.v7i2.320","url":null,"abstract":"Currently, digital marketing, known as social media, is widely used as a promotional medium for business people. The growth in the number of social media users today is also seen as an opportunity to take advantage of social media. It can be seen that the purpose of this study is to determine the strategy of using social media, using social media Instagram in Denpasar City. This research focuses on social media marketing which is applied to the ML Gadgets Bali store which is a quality second gadget store in the city of Denpasar. Using a qualitative approach, with a descriptive analysis, this research collects data through interviews, observations, and documentation which are then analyzed using the SWOT analysis technique comparing internal and external factors to determine the IE Matrix with the SWOT Matrix for strategy determination. The results showed that social media marketing for ML Gadgets Bali is in quadrant 1 in the SWOT Matrix, and cell 5 in the IE Matrix. The right strategy is to support aggressive strategies and growth strategies, namely market penetration, increasing sales and profits, and increasing the effectiveness of marketing on social media.","PeriodicalId":330259,"journal":{"name":"Journal of Business on Hospitality and Tourism","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124012309","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Measuring the passion of entrepreneurship spirit on students in industrial revolution era 4.0 衡量工业革命4.0时代学生创业精神的激情
Journal of Business on Hospitality and Tourism Pub Date : 2021-11-16 DOI: 10.22334/jbhost.v7i2.316
LA Sylvia Chandradevi Widana, G. Darma
{"title":"Measuring the passion of entrepreneurship spirit on students in industrial revolution era 4.0","authors":"LA Sylvia Chandradevi Widana, G. Darma","doi":"10.22334/jbhost.v7i2.316","DOIUrl":"https://doi.org/10.22334/jbhost.v7i2.316","url":null,"abstract":"The aim of this research is to observe the effect of self-efficacy, earning expectation and endorser credibility on the entrepreneurial interest and entrepreneurial readiness. This research was done in Undiknas Graduate School. The research design was quantitative research, which was a causality relationship between the variables. The technique of collecting data was done using questionnaire to 102 students. The technique of analyzing data was done using structural equation modeling (SEM) with AMOS version 22 program. The result of this research showed self-efficacy had a positive and significant effect of 0,429 on the entrepreneurial interest and 0,416 on the entrepreneurial readiness. Earning expectation had a positive and significant effect of 0,454 on the entrepreneurial interest and 0,198 on the entrepreneurial readiness. Social media had a positive and significant effect of 0,363 on the entrepreneurial interest and 0,440 on the entrepreneurial readiness. Advertisement effectiveness had a positive and significant effect on the entrepreneurial readiness of 0,595.  ","PeriodicalId":330259,"journal":{"name":"Journal of Business on Hospitality and Tourism","volume":"72 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127350683","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Examining consumer behavior using social media instagram in marketing 4.0 era based on customer path 5a 基于客户路径5a的营销4.0时代消费者使用社交媒体instagram的行为研究
Journal of Business on Hospitality and Tourism Pub Date : 2021-11-16 DOI: 10.22334/jbhost.v7i2.314
Ni Kadek Ayu Cintya Dewi, I. Suardana
{"title":"Examining consumer behavior using social media instagram in marketing 4.0 era based on customer path 5a","authors":"Ni Kadek Ayu Cintya Dewi, I. Suardana","doi":"10.22334/jbhost.v7i2.314","DOIUrl":"https://doi.org/10.22334/jbhost.v7i2.314","url":null,"abstract":"The  purpose  of this  study was to  determine  the consumer  behavior of Instagram  users in Marketing 4.0 based on Customer Path 5A. Data collection techniques used observation and in- depth interview , with health protocols implemantation in New Normal. Stages in data analysis include data reduction (data reduction), presenting data (data display) and drawing conclusions and verification (conclusion drawing / verification). Based on the results of research conducted on four  NSB Beauty Studio customers who  use social media  Instagram,  the conclusion  of consumer purchasing decisions for NSB Beauty Studio service have basically through all stages of Customer Path 5A, starting from problem recognition to post-purchase behavior about Aware, Appeal, Ask, Act, and Advocate. All informants also said that Instagram helped them get to aware and make purchases of the NSB Beauty Studio brand.","PeriodicalId":330259,"journal":{"name":"Journal of Business on Hospitality and Tourism","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117311615","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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