{"title":"PENGARUH PERLUASAN MEREK TERHADAP CITRA MEREK (STUDI PADA FRESTEA-FRESTEA GREEN)","authors":"Radityo Kusumo Santoso, Niko Grataridarga","doi":"10.7454/JVI.V6I2.119","DOIUrl":"https://doi.org/10.7454/JVI.V6I2.119","url":null,"abstract":"Dengan berkembangnya trend masyarakat mengenai kebutuhan akan minimum yang menyehatkan, mendorong produsen minuman menjawab trend tersebut dengan mengeluarkan produk baru, dimana didalam peluncuran produk baru tersebut selain mengenalkan produk baru produsen juga sekaligus ingin menciptakan ekuitas merek yang kuat. Oleh sebab itu, produsen menggunakan perluasan merek. Tujuan dari penelitian ini untuk menganalisis pengaruh perluasan merek terhadap citra merek. Penelitian ini merupakan penelitian dengan pendekatan kuantitatif dengan analisis eksplanasi dan regresi linier berganda, instrumen yang peneliti gunakan adalah kuesioner. Berdasarkan hasil penelitian menyatakan bahwa satu dari lima dimensi yaitu : perceived quality, secara signifikan mempengaruhi citra merek, sedangkan keempat dimensi lainnya tidak mempengaruhi secara signifikan. Hasil analisa menunjukkan bahwa perluasan merek mempengaruhi citra merek sebesar 59.7%, sedangkan sisanya sebesar 40.3% dipengaruhi oleh variabel lain. Kata kunci : Perluasan merek, Citra merek, regresi berganda","PeriodicalId":33023,"journal":{"name":"Jurnal Vokasi Indonesia","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44693897","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"FAKTOR-FAKTOR KEPUASAN PESERTA INDOBUILDTECH BALI","authors":"Mayumi, Poeti Nazura Gulfira","doi":"10.7454/jitps.v1i1.105","DOIUrl":"https://doi.org/10.7454/jitps.v1i1.105","url":null,"abstract":"The focus of this study is the satisfaction factors of exhibitors Indobuildtech Bali in 2016 which held on 2-6 March 2016 at the Sanur Paradise Hotel, Bali. Researchers found that the satisfaction of exhibitors based on several things: the number of participants, sales targets and excellent service from the organizers","PeriodicalId":33023,"journal":{"name":"Jurnal Vokasi Indonesia","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2016-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71340405","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Unira Daranca, Departemen Antropologi, Fakultas Ilmu Sosial, Dan Politik
{"title":"Upaya Peningkatan Wisata di Jakarta melalui Museum: Strategi Pengembangan Museum Nasional Indonesia","authors":"Unira Daranca, Departemen Antropologi, Fakultas Ilmu Sosial, Dan Politik","doi":"10.7454/jitps.v1i1.92","DOIUrl":"https://doi.org/10.7454/jitps.v1i1.92","url":null,"abstract":"Museum as a center of cultural information could be an interesting place to visit. In fact, the museum is often looked as frightening space or even dull for society. The layouting of museum itself and less attraction perceived to be one of the reasons why people seldom visited museums. To make the museum into a pleasant place and visited by many tourists, it would require some strategies. The strategy itself certainly can be used as a tourist attraction to come to visit the museum. Various strategies undertaken by the museum, often manifested by convening various interesting activities program. These programs could be displayed as an art attraction, exhibitions, or held competitions with prizes. The National Museum is the main object in this paper. Under the slogan Goes to Museum, National Museum implemented the strategy by issuing various activity programs. The result of this study is to see how the implementation of the slogan Goes to Museum inherited into program activities. National Museum Indonesia is considered successful in increasing tourist visits museums in Jakarta. This was reflected in the number of program activities at the National Museum of Indonesia, which brings a lot of tourists, both domestic and foreign tourists. The main reason of the programs which carried by the National Museum of Indonesia, is how to package the educational content of history and culture in a fun way and not boring at all. National Museum of Indonesia aware that, through an interesting way, the information that have been provided will be more quickly understood by tourists, especially for students who come from various levels of education. National Museum of Indonesia through the slogan Goes to the museum, consistently brings programs interesting activities to increase tourists, especially tourists who traveled in Jakarta.","PeriodicalId":33023,"journal":{"name":"Jurnal Vokasi Indonesia","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2016-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71340025","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Strategic Management for Rural Tourism Development in Wanayasa, Puwakarta, West Java, Indonesia","authors":"P. Akbar","doi":"10.7454/jitps.v1i1.93","DOIUrl":"https://doi.org/10.7454/jitps.v1i1.93","url":null,"abstract":"This paper reveals a strategic management case of rural tourism development based on tourism plan in Wanayasa, Purwakarta, Jawa Barat. Research was conducted in August 2015 with qualitative approaches i.e. interview and focus group discussion. In addition, some of data also produced from secondary sources such as government regulation and official website. Findings show that the only strength Wanayasa possessed is their ability in capturing projections of external factors, including identification of potential investors for their tourism. Apart from that quality, it is obvious that their rural tourism development is lack of clear vision & mission, indefinite internal analysis, and chaotic strategy formulation as a result of disorganized planning processes. With those conditions, it will be tough for them to formulate the true competitive advantage as a basic foundation of their tourism development. Besides, the community and local elites are now tend to expect more in investor funds instead of systematic strategic management by their own.","PeriodicalId":33023,"journal":{"name":"Jurnal Vokasi Indonesia","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2016-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71340034","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Problematika Pengembangan Pariwisata Daerah di Murung Raya, Kalimantan Tengah","authors":"Palangka Raya","doi":"10.7454/jitps.v1i1.95","DOIUrl":"https://doi.org/10.7454/jitps.v1i1.95","url":null,"abstract":"Indonesia is well known for its diversity which scattered from east to west. The diversity itself can be considered as the intangible aspects which relates directly with the aspect of tourism. Tourism provides profitable sectors in many countries because tourism has three major functions. First, to support economic aspect by developed local society. Second, to maintain culture and heritage. Third, to preserve the environment, those three aspects will support the strength of the nation. The purpose of this study is to analyze the reason why the tourism aspect cannot be established by following Indonesian tourism strategic planning. This research is using qualitative method to describe the situation from the problem arise within the society and applying descriptive method in analyzing the data particularly for the tourism development. In my writing, I would like to provide argument why the tourism in several areas cannot be fully developed by following the program of sustainable tourism. There are several major factors which can be described as the findings of this research which takes part in Murung Raya, Central Kalimantan such as lack of local empowerment. This is because the local government do not pay attention to the characteristic of particular culture in nearby area as a great cultural heritage, there is no involvement of local society, the allocation of budgeting do not focus on the tourism development, less priority of cultural and tourism aspects from the program of regional strategic development, the tourism development pay less attention to the social regulations and it creates less awareness of the local community about how important tourism to support livelihood as source of alternative income.","PeriodicalId":33023,"journal":{"name":"Jurnal Vokasi Indonesia","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2016-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71340076","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Local Communities in Tourism Development of Rural Area, A Case Study of Two Local Tourism Initiatives in Wanayasa, Purwakarta","authors":"Jajang Gunawijaya, A. Pratiwi, I. Nugraha","doi":"10.7454/jitps.v1i1.91","DOIUrl":"https://doi.org/10.7454/jitps.v1i1.91","url":null,"abstract":"This paper describes the challenges in the rural tourism development based on local participation. The rural tourism based on local participation has been identified as ideal model that will uplifting local economy without had significant impacted to their “nature” way of life. However, based on the research on two local groups who are managing the tourism in Wanayasa, we found out that there are challenges in developing the tourism based on local participation. Despite of each groups have differences characteristic in tourism management practice, there are some similarity challenges. Each of groups has facing the external and internal challenges. It shows us that the rural tourism development is the complex process. Furthermore, the integrative model which is including various stakeholders would be an alternative model to optimize the rural tourism development, especially in sustainable tourism.","PeriodicalId":33023,"journal":{"name":"Jurnal Vokasi Indonesia","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2016-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71340416","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Festivalization of Music Patrol Bandulan and the Quest of Arek Bandulan Cultural Identity","authors":"Annise Sri Maftuchin","doi":"10.7454/jitps.v1i1.94","DOIUrl":"https://doi.org/10.7454/jitps.v1i1.94","url":null,"abstract":"Futurologist Naisbitt (1988) Said about paradox of globalization process for local tradition culture, where tradition is exposed by the strength of global capitalism and modern life style. It does not always make the tradition to be crushed, but it becomes one kind, and even disappear. However, the tradition will try to find their place and the identity back. In this article, the discussion will be focused on how Arek Bandulan answer the global challenges through festivalization (Bennett, et al., 2014 ) the art of the musical tradition of their patrol. Festivalising art patrol is hold by Karangtaruna Wira Bhakti Bandulan who has spawned a lot of innovations in the appearance of various components local art in a festival. It shows that Arek Bandulan create their original cultural identity of art music tradition which is not too modern enough and not longer traditional too. The disclosure of identity expression to the global by festivalising traditions patrol sahur weaking up music art when Ramadan is packaged as well as events in the world and is supported by funder, the media and modern technologies. This ethnographic study tries to reveal how the process of identity formation in the object of patrol sahur festival happened. atmosfir tradisi menghadapi tatangan global. Festivalisasi , identitas","PeriodicalId":33023,"journal":{"name":"Jurnal Vokasi Indonesia","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2016-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71340041","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}