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The low cost high value Health care from the value chain to the dynamic capabilities 从价值链到动态能力的低成本高价值医疗保健
Economia Aziendale Online Pub Date : 2021-09-30 DOI: 10.13132/2038-5498/12.3.363-373
Elena Querci
{"title":"The low cost high value Health care from the value chain to the dynamic capabilities","authors":"Elena Querci","doi":"10.13132/2038-5498/12.3.363-373","DOIUrl":"https://doi.org/10.13132/2038-5498/12.3.363-373","url":null,"abstract":"Low cost high value companies have shifted their view of the individual sector business to the value system in which all stakeholders, internal and external, should work to create share value. Business to low-cost high-value health care are the first mover and have started their business in a new field. In the paper this field is explored, with the aim of reinventing the value for new activities or to reinvent the value chain for the existing activities. Business strategies must be adapted to the  ability to catch the opportunities presented by the external environment. The needs of the population in quality health sector have increased, and it’s necessary to ensure an appropriate response to the needs with the highest productivity in terms of overall service rendered. The health services must adapt to changing needs in order to develop, manage, measure and control the flow of knowledge and intangible. Businesses low cost high value health care have the ability to sense the needs (ex-ante) and the satisfaction (ex-post). The economic and monetary sacrifice is opposed to the benefits derived from the service received and the satisfaction of the proposed requirements. The final objective of the study is to analyze the different strategic choices from the value chain to the dynamic capabilities developed by two companies that have adopted low-cost high-value: the Centro Medico Santagostino and OdontoSalute allocated in northern Italy. By comparing the two case works we will  highlight their business model.","PeriodicalId":32817,"journal":{"name":"Economia Aziendale Online","volume":"12 1","pages":"363-373"},"PeriodicalIF":0.0,"publicationDate":"2021-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48097840","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The state of CSR Strategic Communication and company reputation in the Fashion Industry: the consumer’s perspective after Covid-19 pandemic 中国南车战略传播现状与企业在时尚行业的声誉：新冠肺炎大流行后的消费者视角
Economia Aziendale Online Pub Date : 2021-09-30 DOI: 10.13132/2038-5498/12.3.351-362
Tania Buzzi
{"title":"The state of CSR Strategic Communication and company reputation in the Fashion Industry: the consumer’s perspective after Covid-19 pandemic","authors":"Tania Buzzi","doi":"10.13132/2038-5498/12.3.351-362","DOIUrl":"https://doi.org/10.13132/2038-5498/12.3.351-362","url":null,"abstract":"The aim of this paper is to analyze the current state of the industry of fashion with regards to the communication of its CSR activities. The scope of the analysis is to discuss about the consumer perspective of CSR Strategic Communication in the fashion industry to understand if and how it impacts the company’s reputation. The first part of the article is a theoretical overview of the existing literature on strategy and competitive advantage. Consequently, the existing intertwining between three different dimensions - fashion industry, corporate social responsibility (CSR) and communication - will be analyzed and their connection and importance will be explained through a framework, which will help to understand the link between CSR communication and corporate reputation.","PeriodicalId":32817,"journal":{"name":"Economia Aziendale Online","volume":"12 1","pages":"351-362"},"PeriodicalIF":0.0,"publicationDate":"2021-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46282032","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Global sourcing and offshoring strategies 全球采购和离岸战略
Economia Aziendale Online Pub Date : 2021-09-30 DOI: 10.13132/2038-5498/12.3.295-311
Michela Pellicelli
{"title":"Global sourcing and offshoring strategies","authors":"Michela Pellicelli","doi":"10.13132/2038-5498/12.3.295-311","DOIUrl":"https://doi.org/10.13132/2038-5498/12.3.295-311","url":null,"abstract":"In recent years  outsourcing  strategies have undergone a profound evolution: from simple forms of production contracts made with third parties to agreements that involve functions and activities which, requiring “core competencies”, or being part of the “core business”, have until now been considered inseparable from the company. In many industries, only companies that manage to be competitive globally can aspire to attain sustainable competitive advantages. The tendency today is to attain  global sourcing  and  offshoring . This tendency has become extremely important for companies that compete worldwide and lead to outsource most of the functions and processes, achieving, can take on an extreme form defined as “extreme  outsourcing ”, and lead to the formation of a virtual organization, a company characterized by the pure business coordination of its businesses, where all the productive and economic processes have been outsourced through the formation of a stable but flexible network (Mella, 2019; Pellicelli, 2018).","PeriodicalId":32817,"journal":{"name":"Economia Aziendale Online","volume":"442 ","pages":"295-311"},"PeriodicalIF":0.0,"publicationDate":"2021-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41280753","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Digital marketing strategy: a comparison of international world-leading companies 数字营销策略：国际领先企业的比较
Economia Aziendale Online Pub Date : 2021-09-30 DOI: 10.13132/2038-5498/12.3.329-349
A. Riva, L. Pilotti
{"title":"Digital marketing strategy: a comparison of international world-leading companies","authors":"A. Riva, L. Pilotti","doi":"10.13132/2038-5498/12.3.329-349","DOIUrl":"https://doi.org/10.13132/2038-5498/12.3.329-349","url":null,"abstract":"The article analyzes the digital marketing strategy of important world-leading international companies and underlines the main critical success factors of their marketing strategies during the times. There is the comparison of important international firms based on the use of both primary and secondary data. There is the description of a new practical and theorical framework for international marketing digital strategy and the different choices and strategies of the companies are analyzed.","PeriodicalId":32817,"journal":{"name":"Economia Aziendale Online","volume":"12 1","pages":"329-349"},"PeriodicalIF":0.0,"publicationDate":"2021-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41749438","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
L'Azienda quale Organizzazione Permanente nel Pensiero dei Maestri Italiani 在意大利大师们看来，公司是一个永久性的组织
Economia Aziendale Online Pub Date : 2021-09-30 DOI: 10.13132/2038-5498/12.3.375-397
P. Mella
{"title":"L'Azienda quale Organizzazione Permanente nel Pensiero dei Maestri Italiani","authors":"P. Mella","doi":"10.13132/2038-5498/12.3.375-397","DOIUrl":"https://doi.org/10.13132/2038-5498/12.3.375-397","url":null,"abstract":"Questo lavoro e il primo di una serie di articoli programmati con il fine di presentare a docenti e studenti alcuni argomenti che potrebbero essere utili per approfondire talune tematiche dei corsi di Economia Aziendale o per approfondire alcuni temi tecnici, concetti o teorie. Questo articolo, in particolare, cerca di esaminare la nozione di “Azienda” – tipico della letteratura italiana – come e stata proposta nel pensiero dei Maestri dell’Economia Aziendale. Preliminarmente viene proposta una definizione operativa di “Economia Aziendale”, intesa come scienza che indaga la realta dei comportamenti economici e costruisce modelli descrittivi ed operativi, solitamente perfetti e ideali, per comprendere e spiegare come si sviluppi il comportamento nelle aziende, delle aziende e tra le aziende. Questa definizione conduce al concetto di “azienda” come organizzazione permanente creata per sviluppare i processi economici di produzione e di consumo. Sulla base di queste nozioni, viene presentata una sintesi del pensiero dei Maestri dell’economia Aziendale italiana.","PeriodicalId":32817,"journal":{"name":"Economia Aziendale Online","volume":"12 1","pages":"375-397"},"PeriodicalIF":0.0,"publicationDate":"2021-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46414351","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
European Green Deal and sustainable development: The Green Bonds as an integrated intervention tool to support Agribusiness in Italy 欧洲绿色协议与可持续发展:绿色债券作为支持意大利农业综合干预工具
Economia Aziendale Online Pub Date : 2021-09-30 DOI: 10.13132/2038-5498/12.3.313-327
A. Rangone, Sarmad Ali
{"title":"European Green Deal and sustainable development: The Green Bonds as an integrated intervention tool to support Agribusiness in Italy","authors":"A. Rangone, Sarmad Ali","doi":"10.13132/2038-5498/12.3.313-327","DOIUrl":"https://doi.org/10.13132/2038-5498/12.3.313-327","url":null,"abstract":"The European Green Deal is an extraordinary pact to pursue collective sustainable development. It identifies not only key aspects that delimit the new regulatory horizons envisaged by the European Union but also those that can support initiatives from a concrete point of view. Among them,  green bonds  play a strategic role. This work aims to investigate the state of the art of  green bonds , one of the specific financial instruments that companies of a certain size operating in the agri-food sector could use to comply with an innovative development plan in a “green” key. In the first section of the paper, the qualitative and quantitative profiles of the European Green Deal are defined in order to better understand the objectives of this policy document for the diffusion of green innovation at the European level. More specifically, both the European regulatory profiles and the direct intervention that should affect the specific sector of agribusiness were defined. In the light of this doctrinal evidence, the second section is focused on the  green bonds  – able to play a key role in green development – by considering the current state of the art, their strengths and weaknesses especially in the agribusiness domain.","PeriodicalId":32817,"journal":{"name":"Economia Aziendale Online","volume":"12 1","pages":"313-327"},"PeriodicalIF":0.0,"publicationDate":"2021-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43826952","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
La Strategia dell'Impresa in un Mondo Complesso: dall'Imprevedibilità alla Creatività 复杂世界中的商业战略：从不可预测性到创造性
Economia Aziendale Online Pub Date : 2021-09-30 DOI: 10.13132/2038-5498/12.3.263-293
Luigi Selleri
{"title":"La Strategia dell'Impresa in un Mondo Complesso: dall'Imprevedibilità alla Creatività","authors":"Luigi Selleri","doi":"10.13132/2038-5498/12.3.263-293","DOIUrl":"https://doi.org/10.13132/2038-5498/12.3.263-293","url":null,"abstract":"In questo scritto ci siamo proposti di delineare a grandi linee l’evoluzione del processo decisionale dalla Strategia d’Impresa dagli inizi del secolo scorso ad oggi. Nel corso dell’esposizione abbiamo avuto modo di evidenziare come detta evoluzione sia avvenuta in parallelo all’aumento progressivo del dinamismo del mercato e dell’ambiente. In quest’ottica abbiamo avuto modo di evidenziare come l’approccio classico, basato sulla relazione di feedback “previsione - decisione” nel tempo sia stato progressivamente superato da approcci piu evoluti. Dopo aver tratteggiato brevemente questa evoluzione nello scritto ci occupiamo dell’approccio piu evoluto di decisione e di implementazione della Strategia d’Impresa –  l’approccio della Complessita  –, soffermandoci in particolare sui principi che lo supportano, sul processo di implementazione e sui problemi da questo comportati.","PeriodicalId":32817,"journal":{"name":"Economia Aziendale Online","volume":"55 5","pages":"263-293"},"PeriodicalIF":0.0,"publicationDate":"2021-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41309190","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Doing communication history in sanitary systems beyond a “shell game”: a mirror comparison on silence and managerial delay practices in communicating epidemics 研究卫生系统中超越“空壳游戏”的传播史:对传染病传播中沉默和管理延迟做法的镜像比较
Economia Aziendale Online Pub Date : 2021-06-30 DOI: 10.13132/2038-5498/12.2.143-169
C. Rainero, G. Modarelli
{"title":"Doing communication history in sanitary systems beyond a “shell game”: a mirror comparison on silence and managerial delay practices in communicating epidemics","authors":"C. Rainero, G. Modarelli","doi":"10.13132/2038-5498/12.2.143-169","DOIUrl":"https://doi.org/10.13132/2038-5498/12.2.143-169","url":null,"abstract":"This paper intends to explore the response to the Covid-19 spread under the lens of managerial perspective related to the communication practices and the probable delay provided as a strategy to avoid panic. Timeliness in health management is crucial and delay could be lethal. The research proposes an exploration on the epidemics’ response under the news titles lens and historical view based on original correspondence provided by an institutional perspective. The authors investigate the communication practices and the probable delay provided as a strategy to avoid panic or negative image repercussions. Through a synchronic and diachronic approach (news and original documents), the authors provide a comparison on communication institutional habits in the early stages of epidemics. Similarities would be present among the ancestral case of plague in 1656 and the recent Covid-19 about institutional communication response. This paper would be useful in providing a frame about lessons from the past, according to the considerations made about the actual Covid-19 pandemic spread, relating social responsible behaviours in sanitary systems and managerial delay practice in communication of the epidemic events.","PeriodicalId":32817,"journal":{"name":"Economia Aziendale Online","volume":"12 1","pages":"143-169"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45484156","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
La reputazione quale intangibile asset aziendale: il caso Volkswagen 作为无形公司资产的声誉:大众案
Economia Aziendale Online Pub Date : 2021-06-30 DOI: 10.13132/2038-5498/12.2.225-239
Alessandro Figus, Luca Lazzaretti, Diana Spulber
{"title":"La reputazione quale intangibile asset aziendale: il caso Volkswagen","authors":"Alessandro Figus, Luca Lazzaretti, Diana Spulber","doi":"10.13132/2038-5498/12.2.225-239","DOIUrl":"https://doi.org/10.13132/2038-5498/12.2.225-239","url":null,"abstract":"Questo articolo presenta i risultati di una analisi su importanti elementi da tenere in considerazione nel processo di costruzione della “corporate reputation” e sulla rilevanza della “reputazione”. La metodologia impiegata per la realizzazione di questa ricerca comprende sia l’analisi di dati economico-finanziari conseguiti dal gruppo Volkswagen, sia una parte di analisi di dati ricavati dalla somministrazione di un questionario al fine di avere piu chiara la situazione su come il mondo dei consumatori sia effettivamente a conoscenza e di fatto possa essere influenzato su comportamenti scorretti e scandali aziendali. Certamente le “relazioni pubbliche” aiutano le aziende a posizionarsi e a fare crescere la propria reputazione.","PeriodicalId":32817,"journal":{"name":"Economia Aziendale Online","volume":"12 1","pages":"225-239"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43656270","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
L’attività museale ai tempi del Virus SARS-CoV-2: strategie digitali per i musei sars - cov2病毒时代的博物馆活动:博物馆的数字策略
Economia Aziendale Online Pub Date : 2021-06-30 DOI: 10.13132/2038-5498/12.2.191-204
Elena Querci, Enrica Pavione, D. Grechi, Camilla Caccia
{"title":"L’attività museale ai tempi del Virus SARS-CoV-2: strategie digitali per i musei","authors":"Elena Querci, Enrica Pavione, D. Grechi, Camilla Caccia","doi":"10.13132/2038-5498/12.2.191-204","DOIUrl":"https://doi.org/10.13132/2038-5498/12.2.191-204","url":null,"abstract":"I musei, durante il lockdown, hanno dovuto utilizzare nuovi strumenti e tecniche per promuovere l’arte, trasformando cosi il digitale nel “new normal del beneficio culturale”. Il crescente utilizzo delle mostre online e l’apertura di piattaforme sui social network ,  gia presenti nel panorama prima della pandemia ma in modo molto ridotto, ha permesso agli interessati di prendere parte ad eventi interattivi e personalizzati. L’impegno dei musei, quindi, e stato quello di attivare e promuovere sempre di piu la loro attivita sui social network e siti web in modo tale che anche le persone che si trovano dall’altra parte del mondo possano lo stesso fruire delle proposte museali italiane. Attraverso una analisi di dati primari e secondari viene investigata la partecipazione e la tipologia dei visitatori ante e post Virus Covid-19. Un approfondimento, riguardante il periodo di chiusura, focalizzera l’attenzione su tutte le attivita svolte dai musei rispetto la loro virtuale apertura al pubblico con percorsi personalizzati e interattivi per la visione di mostre. Un sondaggio, condotto su un campione di 731 individui, e volto ad indagare se l’infrastruttura digitale creata nell’era della pandemia, potra essere funzionale anche in futuro e potra essere una nuova forma capace di diffondere arte e cultura.","PeriodicalId":32817,"journal":{"name":"Economia Aziendale Online","volume":"12 1","pages":"191-204"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42039424","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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