Ekonomika ta derzhava最新文献

{"title":"THE ENTROPY APPROACH IN THE SYSTEM OF ASSESSING THE STATE OF ECONOMIC SECURITY OF THE COUNTRY","authors":"Liying Pan, O. Ivanytska","doi":"10.32702/2306-6806.2022.9.51","DOIUrl":"https://doi.org/10.32702/2306-6806.2022.9.51","url":null,"abstract":"","PeriodicalId":327608,"journal":{"name":"Ekonomika ta derzhava","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126899189","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ОБЄКТИВНА НЕОБХІДНІСТЬ ЛІКВІДАЦІЇ НЕГАТИВНИХ НАСЛІДКІВ У ЗЕМЛЕКОРИСТУВАННІ","authors":"Олена Лазарєва, С. М. Белінська","doi":"10.32702/2306-6806.2022.9.8","DOIUrl":"https://doi.org/10.32702/2306-6806.2022.9.8","url":null,"abstract":"","PeriodicalId":327608,"journal":{"name":"Ekonomika ta derzhava","volume":"157 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115284725","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ПРОБЛЕМИ УКРАЇНСЬКИХ БІЖЕНЦІВ ТА ОСІБ, ЯКІ ШУКАЮТЬ ТИМЧАСОВИЙ ПРИХИСТОК ЗА КОРДОНОМ, ВНАСЛІДОК ПОВНОМАСШТАБНОГО ВТОРГНЕННЯ РФ НА ТЕРИТОРІЮ УКРАЇНИ","authors":"Н. В. Тілікіна","doi":"10.32702/2306-6806.2022.9.69","DOIUrl":"https://doi.org/10.32702/2306-6806.2022.9.69","url":null,"abstract":"","PeriodicalId":327608,"journal":{"name":"Ekonomika ta derzhava","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115819482","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"MODERN TOOLS FOR MODELING FINANCIAL MARKET IN MATHEMATICA ENVIRONMENT","authors":"O. Maslyhan, O. Korolovych, N. Liba, Yuliia Tereshko","doi":"10.32702/2306-6806.2022.9.26","DOIUrl":"https://doi.org/10.32702/2306-6806.2022.9.26","url":null,"abstract":"O. Maslyhan, Doctor of Economic Sciences, Associate Professor of the Department of Management, Management of Economic Processes and Tourism, Mukachevо State University ORCID ID: https://orcid.org/0000-0002-8465-548X O. Korolovych, PhD in Economics, Associate Professor of the Department of Accounting, Taxation and Marketing, Mukachevo State University ORCID ID: https://orcid.org/0000-0001-5878-0925 N. Liba, Doctor of Economic Sciences, Professor of the Department of Accounting, Taxation and Marketing, Mukachevo State University ORCID ID: https://orcid.org/0000-0001-7053-8859 Yu. Tereshko, PhD in Economics, Associate Professor of the Department of Economy and Digital Business, State University of Intellectual Technologies and Communications ORCID ID: https://orcid.org/0000-0002-1976-6300","PeriodicalId":327608,"journal":{"name":"Ekonomika ta derzhava","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130424147","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ІМПЕРАТИВИ ІННОВАЦІЙНОЇ ДІЯЛЬНОСТІ ТЕЛЕКОМУНІКАЦІЙНИХ ПІДПРИЄМСТВ УКРАЇНИ","authors":"І. М. Зеліско, Т. М. Халімон, Сунцзе Ху","doi":"10.32702/2306-6806.2022.9.38","DOIUrl":"https://doi.org/10.32702/2306-6806.2022.9.38","url":null,"abstract":"","PeriodicalId":327608,"journal":{"name":"Ekonomika ta derzhava","volume":"149 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116627141","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ТЕРИТОРІАЛЬНІ ОСОБЛИВОСТІ РИНКУ ЗЕМЕЛЬ У СІЛЬСЬКІЙ МІСЦЕВОСТІ УКРАЇНИ: СТАН ТА ПРОБЛЕМИ","authors":"А. М. Третяк, В. М. Третяк, Н. А. Третяк","doi":"10.32702/2306-6806.2022.9.13","DOIUrl":"https://doi.org/10.32702/2306-6806.2022.9.13","url":null,"abstract":"А. М. Третяк, д. е. н., професор, член-кореспондент НААН України, професор кафедри управління земельними ресурсами та земельного кадастру, Білоцерківський національний аграрний університет, ORCID ID: https://orcid.org/0000-0002-1154-4797 В. М. Третяк, д. е. н., професор, професор кафедри геодезії та землеустрою, Сумський національний аграрний університет ORCID ID: https://orcid.org/0000-0001-6779-1941 Н. А. Третяк, к. е. н., старший науковий співробітник відділу проблем економіки земельних та лісових ресурсів, Державна установа \"Інститут економіки природокористування та сталого розвитку Національної академії наук України\" ORCID ID: https://orcid.org/0000-0001-7602-8606","PeriodicalId":327608,"journal":{"name":"Ekonomika ta derzhava","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131283413","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"СИСТЕМА УПРАВЛІННЯ РИЗИКОВИМИ СИТУАЦІЯМИ В УМОВАХ ПІДВИЩЕННЯ ІНВЕСТИЦІЙНОЇ ПРИВАБЛИВОСТІ ТА БЕЗПЕКИ БІЗНЕСУ","authors":"М. П. Денисенко, З. В. Юринець","doi":"10.32702/2306-6806.2022.9.4","DOIUrl":"https://doi.org/10.32702/2306-6806.2022.9.4","url":null,"abstract":"","PeriodicalId":327608,"journal":{"name":"Ekonomika ta derzhava","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134227217","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"СТРАТЕГІЇ КОНКУРЕНОСПРОМОЖНОГО РОЗВИТКУ ПІДПРИЄМСТВ ЛІСОВОЇ ГАЛУЗІ","authors":"С. С. Нестеренко","doi":"10.32702/2306-6806.2022.9.22","DOIUrl":"https://doi.org/10.32702/2306-6806.2022.9.22","url":null,"abstract":"","PeriodicalId":327608,"journal":{"name":"Ekonomika ta derzhava","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125136261","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"MARKETING COMMUNICATIONS IN THE MODERN CONDITIONS: ISSUES OF THEORY","authors":"A. Sadigov","doi":"10.32702/2306-6806.2022.9.63","DOIUrl":"https://doi.org/10.32702/2306-6806.2022.9.63","url":null,"abstract":"The article deals with the theoretical foundations of the study of marketing communications in modern conditions. The urgent need to rethink theoretical approaches to the economic content of marketing communications and related categories is substantiated. The essence of marketing communications, their place and peculiarities of formation in the marketing complex system are analyzed, the relevance of promoting goods and services through these communications is argued. Based on the analysis of domestic and foreign sources, the concepts of \"communication\", \"marketing communications\", \"complex of marketing communications\" and its components (advertising, sales promotion, public relations, direct marketing) are studied. The purpose, tasks and new opportunities of advertising in the information society are revealed. The targets of an important component of marketing communications — sales promotion are highlighted, such types of them as strategic, tactical and operational are highlighted. A classification of PR types in the system of marketing communications is carried out, their key goals and contents are determined in various areas. The main elements of external PR are presented, the grouping of PR technologies in the system of marketing communications is carried out, the algorithm of operations for the rationalization of external PR is proposed. The specificity of direct marketing is shown. The characteristics of the states of purchasing readiness are given — awareness, knowledge, goodwill, preference, conviction, making a purchase. Changes are indicated, which led to the transition from the traditional understanding of marketing communications to the paradigm of integrated marketing communications. The degree of research of verbal and non-verbal communications, which are the main forms of communication impact, is determined. The classification of marketing communications depending on the process, the totality of relationships and tools is presented. The study is supported by informative diagrams that complement the empirical material contained in the article. The materials of the article can be used in the preparation of specialists in the field of marketing, advertising and public relations. At the end of the publication, certain conclusions are made, indicating the topicality of the study of marketing communications in a theoretical context. direct marketing, purchasing readiness, algorithm,","PeriodicalId":327608,"journal":{"name":"Ekonomika ta derzhava","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122150293","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ПЕРСПЕКТИВИ ЦИФРОВОЇ ТРАНСФОРМАЦІЇ МЕХАНІЗМУ ФІНАНСУВАННЯ ЗБРОЙНИХ СИЛ","authors":"Тетяна Затонацька, К. С. Горячева, О. П. Остапенко","doi":"10.32702/2306-6806.2022.8.4","DOIUrl":"https://doi.org/10.32702/2306-6806.2022.8.4","url":null,"abstract":"","PeriodicalId":327608,"journal":{"name":"Ekonomika ta derzhava","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116979087","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}