Jurnal Mahasiswa Komunikasi Cantrik最新文献

Etika Komunikasi dalam Bermedia Sosial di Kalangan Siswa Sekolah Menengah Atas (SMA) di Kabupaten Kudus 圣区的高中生在社交媒体上的交流伦理

Jurnal Mahasiswa Komunikasi Cantrik Pub Date : 2023-05-31 DOI: 10.20885/cantrik.vol3.iss1.art2

Karina Eka Listiya Pratiwi Pratiwi, Puji Rianto

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Konsep Diri dan Pengungkapan Diri Laki-Laki dalam Multi Account Instagram Instagram多个账户中的自我概念和男性披露

Jurnal Mahasiswa Komunikasi Cantrik Pub Date : 2023-05-31 DOI: 10.20885/cantrik.vol3.iss1.art3

Miladia Arifa, Ratna Permata Sari

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Trajectory Konstruksi Jilbab di Indonesia: Pertarungan Beragam Kepentingan 印尼的贾贾布建筑:多重利益斗争

Jurnal Mahasiswa Komunikasi Cantrik Pub Date : 2023-05-31 DOI: 10.20885/cantrik.vol3.iss1.art1

Laillia Dhiah Indriani

{"title":"Trajectory Konstruksi Jilbab di Indonesia: Pertarungan Beragam Kepentingan","authors":"Laillia Dhiah Indriani","doi":"10.20885/cantrik.vol3.iss1.art1","DOIUrl":"https://doi.org/10.20885/cantrik.vol3.iss1.art1","url":null,"abstract":"The Construction of the Hijab in Indonesia is often associated with religious aspects. Hijab is frequently used to indicate a person's level of piety. Based on this assumption, specific standards have emerged in society to judge women. However, the hijab is a religious symbol closely connected to cultural aspects. Over time, the construction of hijab has been monopolized by certain institutions, obscuring its original discourse closely tied to the culture. Social construction in society has influenced the meaning of hijab in Indonesia. Therefore, this research aims to unravel the trajectory of hijab in Indonesia and its socio-political implications. The theoretical framework employed is a social construction by Berger & Luckman. The research is conducted qualitatively, with data collected through literature review and documentation. The findings reveal that the hijab, a piece of cloth to cover the head, has transformed into a symbol of piety used as a commodity and a specific political symbol. The construction of hijab ultimately serves various interests due to the diverse contexts underlying its construction, as well as the actors and interests involved.","PeriodicalId":326761,"journal":{"name":"Jurnal Mahasiswa Komunikasi Cantrik","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117082898","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

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Optimalisasi Media Sosial sebagai Sarana Publikasi Pengawasan Pemilu 2024: Kasus Bawaslu Kota Tanjungpinang 社交媒体最佳工具选举监督出版物2024年:坦永平巴瓦卢案

Jurnal Mahasiswa Komunikasi Cantrik Pub Date : 2023-05-31 DOI: 10.20885/cantrik.vol3.iss1.art4

Ella Afnira

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Pengaruh Komunikasi Persuasif dan Personal Branding Celebrity Endorser terhadap Kesadaran Vaksinasi Covid-19 (Analisis Structural Equation Modeling Partial Least Squares)

Jurnal Mahasiswa Komunikasi Cantrik Pub Date : 2023-05-31 DOI: 10.20885/cantrik.vol3.iss1.art5

Naura Fika Azmi Nabilla, S. Afifi

{"title":"Pengaruh Komunikasi Persuasif dan Personal Branding Celebrity Endorser terhadap Kesadaran Vaksinasi Covid-19 (Analisis Structural Equation Modeling Partial Least Squares)","authors":"Naura Fika Azmi Nabilla, S. Afifi","doi":"10.20885/cantrik.vol3.iss1.art5","DOIUrl":"https://doi.org/10.20885/cantrik.vol3.iss1.art5","url":null,"abstract":"This research aims to examine the influence of Persuasive Communication and Celebrity Endorser's Personal Branding on the Covid-19 Vaccination Awareness using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis method. The results of the study demonstrate good convergent validity, as indicated by Outer Loading (>0.7) and Average Variance Extracted (AVE) (>0.5), which meet the criteria. Discriminant validity is also confirmed, as each indicator shows favorable correlations according to the Cross Loading values. Additionally, the Fornell Larcker Criterion (HTMT) values indicate high correlations among all constructs. Reliability tests reveal that all constructs exhibit satisfactory reliability, surpassing the criteria with Cronbach's Alpha and Composite Reliability values (>0.7) for each construct. The structural model analysis yields an R-Square value of 42.8%, suggesting that Persuasive Communication and Celebrity Endorser's Personal Branding have a weak influence on Covid-19 Vaccination Awareness. The remaining portion (57.2%) is influenced by factors beyond the scope of this study. The hypothesis testing results indicate a significant impact of Persuasive Communication and Personal Branding on the level of Covid-19 Vaccination Awareness. Path Coefficients demonstrate a positive relationship between Persuasive Communication, Personal Branding, and Covid-19 Vaccination Awareness, with T-Statistic values exceeding 1.96. Persuasive Communication significantly plays a positive role (β = 0.293, p < 0.05), as does Personal Branding (β = 0.397, p < 0.05). This research contributes academically and practically to the utilization of Celebrity Endorsers for public communication strategies in health campaigns.","PeriodicalId":326761,"journal":{"name":"Jurnal Mahasiswa Komunikasi Cantrik","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121921702","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengemasan Iklan Makro Influencer Scarlett Whitening di TikTok untuk Membangun Brand Awareness 包装 Scarlett Whitening 在 TikTok 上投放影响者宏广告以建立品牌知名度

Jurnal Mahasiswa Komunikasi Cantrik Pub Date : 2022-12-31 DOI: 10.20885/cantrik.vol2.iss2.art4

Ima maisyatul mardiyah Mardiyah, Sheila Lestari Giza Pudrianisa

{"title":"Pengemasan Iklan Makro Influencer Scarlett Whitening di TikTok untuk Membangun Brand Awareness","authors":"Ima maisyatul mardiyah Mardiyah, Sheila Lestari Giza Pudrianisa","doi":"10.20885/cantrik.vol2.iss2.art4","DOIUrl":"https://doi.org/10.20885/cantrik.vol2.iss2.art4","url":null,"abstract":"Nowadays, product marketing is now turning to digital media with the development of technology. TikTok is an application that is currently being used by Indonesian Indonesian brands to market their products (Kantar, 2020). One local brand that uses TikTok as its product marketing is Scarlett Whitening. Working with influencers to package ads with six elements, according to (Rossiter and Percy in Bloom and Boone, 2006) to increase brand awareness on TikTok. Based on this background, researchers are interested in conducting research with a focus on how to package Scarlett Whitening macro influencer advertisements on TikTok to build brand awareness. Research with the qualitative descriptive method using constructivist paradigm. The results of this study are the elements of heard words (scented and brightening), Seen words (Glutathione and Niacinamide), picture (products that are always displayed), Movement (movements using products that are always displayed). However, it was found in this study that the elements of music and color are only supporting elements in introducing products from Scarlett Whitening which remain in the endorsement, but because they do not have a characteristic color or musical jingle so they are not effective in introducing the product. Of the four elements of effective advertising packaging, this advertising packaging is at the brand awareness level in the brand recall stage. Because advertising packaging made by macro influencers is Scarlett Whitening's strategy in reminding consumers of their products.","PeriodicalId":326761,"journal":{"name":"Jurnal Mahasiswa Komunikasi Cantrik","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133959053","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Sejarah Public Relations di Indonesia: dari 'Penipu' Menjadi Penasihat Tepercaya

Jurnal Mahasiswa Komunikasi Cantrik Pub Date : 2022-12-31 DOI: 10.20885/cantrik.vol2.iss2.art1

Iven Sumardiyantoro

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Kelas Sosial adalah Segalanya: Bagaimana Penonton Indonesia Memaknai Film "Crazy Rich Asian"?

Jurnal Mahasiswa Komunikasi Cantrik Pub Date : 2022-12-31 DOI: 10.20885/cantrik.vol2.iss2.art5

M. Taruna, Ratna Permata Sari

{"title":"Kelas Sosial adalah Segalanya: Bagaimana Penonton Indonesia Memaknai Film \"Crazy Rich Asian\"?","authors":"M. Taruna, Ratna Permata Sari","doi":"10.20885/cantrik.vol2.iss2.art5","DOIUrl":"https://doi.org/10.20885/cantrik.vol2.iss2.art5","url":null,"abstract":"This study will focus on social class reception analysis in the film “Crazy Rich Asians”. The Crazy Rich Asians film, which was released in 2018, tells the story of Rachel Chu's love story with Nick Young which is opposed by Nick's mother because of Rachel's different social class background. Therefore, due to the various social class differences in Indonesia, the researcher will analyze the film using the Stuart Hall reception analysis method which focuses on differences in social class in the fields of Culture, Education, Wealth and Work. This study took five informants who have different cultural backgrounds. The supporting theories in this research are Fiske's theory of film representation as social reality and Karl Marx's theory of social class. The results of this study found that social class and social stratification that occurred in Indonesia were very diverse and adjusted to the area of each informant. From the results of research on the analysis of social class receptions in the film \"Crazy Rich Asians\". In the dominant position of hegemony, the majority of informants agreed that the difference in social class is true when it comes to (1) Marriage culture which is attended by family and does not elope. (2) educational background. (3) Wealth and family background. In the opposition position, the majority of informants contradict the concept of being picky about the background of their potential partner when they get married. In a negotiating position, informants who are in this stage find it difficult to make decisions in matters relating to the cultural background of the prospective partner and the background of the position. Based on the results of in-depth interviews with the five married informants and watching the Crazy Rich Asians film, it can be found that the differences in reception results that occur come from cultural factors, wealth, education and work of each informant.","PeriodicalId":326761,"journal":{"name":"Jurnal Mahasiswa Komunikasi Cantrik","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130979150","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analisis Resepsi Suku Non Bugis Terhadap Tradisi ‘uang panai’ dalam Film ‘uang panai’ Maha(r)l 分析了《钱的裤子》电影《钱的裤子》的传统

Jurnal Mahasiswa Komunikasi Cantrik Pub Date : 2022-12-31 DOI: 10.20885/cantrik.vol2.iss2.art6

Britania Widya Sista Hapsari Hapsari, Sumekar Tanjung

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Media Sosial dan Kewarganegaraan Transformatif

Jurnal Mahasiswa Komunikasi Cantrik Pub Date : 2022-12-30 DOI: 10.20885/cantrik.vol2.iss2.art3

Yogie Arnaz Arnaz, Anggi arif fudin setiadi

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