Revista Relayn - Micro y Pequeñas empresas en Latinoamérica最新文献

{"title":"Rotación de personal un caso de estudio","authors":"Jonathan Mota León, Martha Oliva Zárate","doi":"10.46990/relayn.2019.1.1.318","DOIUrl":"https://doi.org/10.46990/relayn.2019.1.1.318","url":null,"abstract":"El presente trabajo muestra los primeros avances de un estudio de caso que tiene como objetivo identificar los factores que influyen en la rotación de personal en el restaurante “El Itacate”, así como proponer estrategias que contribuyan a disminuir la rotación del personal. Se realizó un análisis de variables externas e internas donde se identificaron las principales fortalezas y debilidades. El análisis de los factores internos y externos revela que la rotación de personal y la deficiencia en los procesos y estrategias internas afectan el desarrollo del restaurante El Itacate.\u0000Abstract \u0000This paper shows the first advances of a case study that aims to identify the factors that influence staff turnover in the restaurant \"El Itacate\", as well as to propose strategies that contribute to reduce staff turnover. An analysis of external and internal variables was carried out to identify the main strengths and weaknesses. The analysis of internal and external factors reveals that staff turnover and deficiencies in internal processes and strategies affect the development of El Itacate restaurant.","PeriodicalId":326042,"journal":{"name":"Revista Relayn - Micro y Pequeñas empresas en Latinoamérica","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134066181","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Continuidad de negocio, análisis de la exposición al riesgo de ataques cibernéticos en empresas micro y pequeñas de la región Atlautla, Ozumba y Amecameca","authors":"Angélica Ramos, Elizabeth Torres Ramos, Abigail Alonso Reyes, Laura Segundo Gil","doi":"10.46990/relayn.2021.5.2.338","DOIUrl":"https://doi.org/10.46990/relayn.2021.5.2.338","url":null,"abstract":"El estudio cuantitativo de diseño descriptivo-correlacional se realizó a partir de datos recolectados en la investigación anual 2020 de la Red de Estudios Latinoamericanos en Administración y Negocios (Relayn) de una muestra de 401 directivos de micro y pequeñas empresas de los municipios de Atlautla, Ozumba y Amecameca Estado México, con el objetivo de ponderar su exposición al riesgo de ataques cibernéticos medido a través de la relación entre la incorporación tecnológica y la implementación de software de seguridad informática con la intención de inferir su impacto en la continuidad de negocio. Se encontró una relación directa entre las variables de estudio, con r = 0.725.\u0000AbstractThis quantitative research of descriptive-correlational design was performed with data recollected during the annual investigation of Latin American Studies Network in Business and Administration (Relayn) in 2020 from a sample consisting of 401 micro and small business directors from the municipality of Atlautla, Ozumba and Amecameca, Mexico State with the objective of weighing vulnerability of cybernetic attacks measured  by the relationship between incorporation of technology and implementation of computer security software with the intention of inferring the impact it has on a businesses continuity. A direct relationship was found among study variables, with r = 0.725.","PeriodicalId":326042,"journal":{"name":"Revista Relayn - Micro y Pequeñas empresas en Latinoamérica","volume":"74 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125880277","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Las habilidades blandas, clave del éxito en la formación de líderes digitales intermediarios de empresas comerciales multinivel","authors":"Rosalinda Armas Gómez, Maribel Nava Pozos, María Guadalupe Cruz García","doi":"10.46990/relayn.2021.5.2.340","DOIUrl":"https://doi.org/10.46990/relayn.2021.5.2.340","url":null,"abstract":"Debido a la pandemia registrada en el 2020, la economía mexicana fue afectada de forma total: tanto los negocios establecidos como los informales se vieron en la necesidad de cerrar sus puertas. Sin embargo, el mercadeo a través de internet generó una opción viable, principalmente para mujeres que han logrado establecer contacto de manera virtual y vincular, por una parte, la nueva cultura laboral con puntos de venta regionales y, ¿por qué no?, internacionales. Las habilidades tecnológicas van tomando auge en cuanto al mercado multinivel, de tal manera que podrá considerarse como una de las aportaciones en el tema de creatividad en la venta directa. El principal hallazgo que se encuentra en esta investigación preliminar es la ausencia de formación digital para interactuar con sus colaboradoras y clientes potenciales, así como innovar en el proceso de venta directa. \u0000AbstractDue to the pandemic registered in 2020, Mexican economies were completely affected: established as well as informal businesses were faced with the necessity to close their doors. Nevertheless, marketing through internet generated a viable option, mainly for women who have achieved to establish virtual contacts and link, on one hand, to a new work culture within regional point-of-sales and why not, within international sales. Technological skills are gathering momentum regarding multi-level marketing, so much so, that it could be considered as one of the contributions focused on the subject of creativity in direct sales. Our main finding within this preliminary research is the absence of digital development to interact with collaborators and potential customers as well as innovating direct sales processes.","PeriodicalId":326042,"journal":{"name":"Revista Relayn - Micro y Pequeñas empresas en Latinoamérica","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130043164","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Percepción de la filosofía de RSE, de directivos de mypes del sector servicios en Piedras Negras Coahuila","authors":"Clara Patricia Buentello Martínez, Nemecio Lorenzo Valenzuela Salazar, L. Gomez, Verónica Lizeth Villarreal Sánchez","doi":"10.46990/relayn.2021.5.2.339","DOIUrl":"https://doi.org/10.46990/relayn.2021.5.2.339","url":null,"abstract":"El objetivo de esta investigación es analizar las acciones orientadas a conocer la filosofía de responsabilidad social empresarial (RSE) por parte de los directivos para determinar el grado de voluntad que tienen para contribuir al desarrollo sostenible. El estudio es descriptivo y transversal, contempló una población de 100 empresas con una muestra representativa de 80 micro y pequeñas empresas (mypes). La recopilación de la información se hizo a través de un instrumento que contempla 16 ítems en una escala tipo Likert. De manera general, los resultados mostraron que las empresas encuestadas, en su mayoría, no cuentan con conocimientos formales de la filosofía de RSE, lo que permite identificar las áreas de oportunidad en este campo y colaborar en su desarrollo responsable en favor de la sustentabilidad. AbstractThe objective of this research is the analysis of actions oriented towards the understanding of social corporate responsibility (CSR) by managers to determine the degree of willingness they have in contributing to sustainable development. This is a descriptive and cross-section research which contemplated a population of 100 enterprises consisting of a representative sample of 80 micro and small enterprises (MSE). The information gathered was performed through an instrument which contemplated 16 items on a Likert scale. In general, results show that the majority of enterprises surveyed lack formal knowledge of CRS philosophy, allowing the identification of areas of opportunities in this field and collaborating to their responsible development in favor of sustainability.","PeriodicalId":326042,"journal":{"name":"Revista Relayn - Micro y Pequeñas empresas en Latinoamérica","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122475844","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Evaluación del liderazgo en las mypes de Acapulco","authors":"Aarón Romero del Campo, Mayo Iatlayuatl Urióstegui Flores, Rita Nicanor Nicolás, Arturo Villanueva Cuevas","doi":"10.46990/relayn.2021.5.3.147","DOIUrl":"https://doi.org/10.46990/relayn.2021.5.3.147","url":null,"abstract":"El propósito de este artículo es centrarse en la evaluación del liderazgo empresarial de las mypes del municipio de Acapulco. El instrumento de investigación (cuestionario) fue adaptado del elaborado por Víctor Mercader, Modelo de evaluación para el liderazgo empresarial, y fue diseñado en papel para ser contestado por el empresario o director de la empresa. Se analizaron y compararon los elementos de las dimensiones en estudio, procesos y factores en donde se observa que las mypes estudiadas deben mejorar en casi todos los elementos y variables que se consideran prioritarias en el liderazgo empresarial.\u0000AbstractThe purpose of this article is centered on leadership assessment of MSEs in the municipality of Acapulco.  The investigative instrument (questionnaire) was adapted from Victor Mercader’s Assessment Model for Entrepreneurial Leadership and was designed in a paper-based format to be answered by entrepreneurs or directors of the company. An analysis and comparison of the elements of the dimensions being assessed as well as processes, and factors where we observed that, the MSEs studied, must improve in almost all the elements and variables that are considered a priority to entrepreneurial leadership.","PeriodicalId":326042,"journal":{"name":"Revista Relayn - Micro y Pequeñas empresas en Latinoamérica","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126181211","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Delincuencia y corrupción del entorno en las micro y pequeñas empresas de México: dimensión del desarrollo organizacional","authors":"María Angélica Martínez Arizpe, Gerardo González Trujillo, Maricarmen Rico Galeana, María Alejandra Carretero Larrea","doi":"10.46990/relayn.2021.5.3.186","DOIUrl":"https://doi.org/10.46990/relayn.2021.5.3.186","url":null,"abstract":"El artículo muestra un análisis sobre cómo afecta la corrupción y la delincuencia a las micro y pequeñas empresas (mypes) de México, desde la percepción del empresario. Se fundamenta en los resultados obtenidos, de una muestra de 381 encuestas aplicadas a mypes de toda la república mexicana. Se analizan las características de las mypes, los factores de bienestar y desarrollo organizacional, los efectos de corrupción y delincuencia, así como las acciones que toman los empresarios ante estos fenómenos. La causa específica del vandalismo contra establecimientos es la situación que más afecta a las mypes mexicanas, que en vez de invertir en recursos, insumos o en el desarrollo organizacional, se tienen que realizar erogaciones principalmente para cambiar cerraduras y candados, instalar alarmas o videocámaras, asimismo cambiar puertas y ventanas. El estudio pone de manifiesto las necesidades y áreas de oportunidad que deben considerar los propietarios. \u0000AbstractThis article sets forth an analysis on how corruption and delinquency affect micro and small enterprises (MSEs) in Mexico, from an entrepreneur’s perspective. The outcomes are substantiated by results obtained from a sample of 381 surveys applied to MSEs throughout the Mexican Republic. An analysis was performed on MSEs characteristics, well-being and organizational development, the effects of corruption and delinquency as well as the steps taken by entrepreneurs in response to this phenomenon. Specifically, vandalism towards establishments is the issue that most affect Mexican MSEs, so, rather than investing in resources, commodities or in organizational development, a need to invest in having to change locks and padlocks, installing alarms and video cameras, as well as having to replace doors and windows. This research highlights the needs and areas of opportunity that company owners must consider.","PeriodicalId":326042,"journal":{"name":"Revista Relayn - Micro y Pequeñas empresas en Latinoamérica","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123741244","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Situación de las mipyme de Piedras Negras, Coahuila ante la corrupción","authors":"Jorge Nagay Aguirre, Laura Lorena Ballesteros Medina, Aidé Vásquez Hernández, Héctor Saúl López Galindo","doi":"10.46990/relayn.2021.5.3.157","DOIUrl":"https://doi.org/10.46990/relayn.2021.5.3.157","url":null,"abstract":"Mediante un enfoque sistémico y un análisis descriptivo, inferencial y correlacional, los autores (docentes adscritos al Tecnológico Nacional de México) hicieron una investigación sobre la percepción de la corrupción y su efecto en la utilidad y gestión de las micro y pequeñas empresas (mypes) localizadas en la ciudad de Piedras Negras, Coahuila, México; para que, de esta manera, los gestores públicos tengan un referente y asuman medidas estratégicas con el fin de minimizar sus efectos. Las conclusiones basadas en los resultados encontrados implican una baja percepción de corrupción y un bajo impacto de la misma en las empresas objeto de estudio.\u0000AbstractThrough a systematic focus and a descriptive, inferential and correlational analysis, authors (professors from the National Technological Institute of Mexico) performed an investigation on how corruption is perceived and its effect on profit and management in micro and small enterprises (MSMEs) located in the City of Piedras Negras Coahuila, Mexico; with this, public managers may have a reference guide and assume strategic measures in order to minimize the effects of corruption. Conclusions which were based on the results found, implying a low perception of corruption and a low impact of it in enterprises which were the object of this research.","PeriodicalId":326042,"journal":{"name":"Revista Relayn - Micro y Pequeñas empresas en Latinoamérica","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120961849","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Identificación y análisis de los factores de riesgo psicosociales y el entorno organizacional de las micro y pequeñas empresas de Ixtlán del Río, Nayarit ante la nueva normalidad","authors":"Edgar Iván Mariscal Haro, Lourdes Concepción Barrón Romero, Octavio Arias Fránquez, Idi Amin Germán Siva Jug","doi":"10.46990/relayn.2021.5.3.177","DOIUrl":"https://doi.org/10.46990/relayn.2021.5.3.177","url":null,"abstract":"Esta investigación tiene como objetivo identificar y analizar los factores de riesgo psicosocial y la evaluación del entorno organizacional en la nueva normalidad en los colaboradores de las micro y pequeñas empresas de Ixtlán del Río, Nayarit. Los riesgos psicosociales pueden provocar daños severos a la salud de los trabajadores, así como afectar el entorno organizacional favorable e impactar en su productividad. Se realizó una investigación descriptiva y explicativa aplicándose 152 encuestas. En los resultados obtenidos, se identificaron que 81% de los colaboradres encuestados se encuentran ubicados en un nivel de riesgo muy alto de factores de riesgo psicosocial.\u0000AbstractThis investigation aims to identify and analyze psychosocial risk factors and evaluate the organizational environment under the New Normality of collaborators of micro and small enterprises from Ixtlan del Rio, Nayarit. Psychosocial risks may provoke severe problems in health providers as well as affecting favorable organizational environments and impact on its productivity. The application of a descriptive and explanatory investigation was performed with 152 questionnaires. The results obtained identified that 81% of the collaborators surveyed fall in a high psychosocial risk level.","PeriodicalId":326042,"journal":{"name":"Revista Relayn - Micro y Pequeñas empresas en Latinoamérica","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115941503","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Estudio de la correlación de la variable imagen pública midiendo la percepción de ventaja competitiva en directores de micro y pequeñas empresas de Bácum y San Ignacio Río Muerto, Sonora","authors":"Rocio Arvayo Castro, Mayra Gisela Islas Cruz, Guadalupe Barreras Ye, Alejandra Paola Bórquez López","doi":"10.46990/relayn.2021.5.3.160","DOIUrl":"https://doi.org/10.46990/relayn.2021.5.3.160","url":null,"abstract":"La intención del presente estudio es  analizar la medida en que las empresas de la región sur de Sonora, específicamente las micro y pequeñas empresas, consideran relevante los aspectos de imagen como parte de su ventaja competitiva para desatacar en el ámbito comercial y de servicios. Se emplea un instrumento tipo cuestionario compuesto por una sección sociodemográfica del director, otra sección de la empresa, una sección de análisis sistémico y dos secciones que abordan la mype 4.0 y una cédula de observación de la imagen pública de la empresa. (Peña, Posada & Aguilar, 2020). La cédula de observación consta de seis reactivos que abordan la imagen pública de la mype según la percibe el encuestador, son de tipo Likert con opciones de respuesta. La aportación principal de este documento al campo: proponer evidencia de la correlación de la variable imagen, con la percepción de ventaja competitiva de los dueños de las micro y pequeñas empresas.\u0000AbstractThe intention of this study is to analyze the extent that enterprises in the southern region of Sonora; specifically, micro and small enterprises which consider aspects of corporate image relevant, as part of their competitive advantage to stand out in commerce and service sectors. A questionnaire type instrument was used which consisted of a sociodemographic section of the director, another section focusing on the company, a section which consisted of a systematic analysis and two sections that addressed MSE 4.0 as well as a public corporate image observation card of the company (Peña, Posada & Aguilar, 2020). The latter mentioned consists of six Likert type questions that addressed an MSE’s public corporate image perceived by the interviewee with answer options. This document’s main contribution to this field is to set forth evidence of the correlation between the corporate image variable and the perception of competitive advantage micro and small enterprise owners have.","PeriodicalId":326042,"journal":{"name":"Revista Relayn - Micro y Pequeñas empresas en Latinoamérica","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124617831","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"El sistema de mercadotecnia como apoyo para lograr la ventaja competitiva","authors":"Gustavo Pérez Barroso, Erika Cruz Estudillo, Maribel Torres Gómez, Daniela Patricia Santiago Ibáñez","doi":"10.46990/relayn.2021.5.3.168","DOIUrl":"https://doi.org/10.46990/relayn.2021.5.3.168","url":null,"abstract":"El objetivo de este trabajo es analizar cómo los directores de las mypes del municipio de Santa Cruz Xoxocotlán gestionan las relaciones con los integrantes del sistema de mercadotecnia para obtener una ventaja competitiva. El instrumento se aplicó a 474 directores. El tamaño de la muestra considera un valor de p = 50%, un nivel de confianza de 95% y un margen de error de 5%. El estudio es cualitativo y de alcance descriptivo con un diseño transversal-descriptivo. Los resultados indican que las empresas deben mejorar en el plano de análisis del entorno, en la relación con el cliente y con los integrantes del microentorno para tener ventas frecuentes, clientes leales y satisfechos.\u0000AbstractThe objective of this research is to analyze how MSE directors from the municipality of Santa Cruz Xoxocotlan manage relationships with members of marketing systems to obtain a competitive advantage. An instrument was applied to 474 directors. The size of the sample considered a value of de p = 50%, a confidence factor of 95% and a 5% margin of error. The study is qualitative with a descriptive scope and of a cross-sectional descriptive design. The results indicate that the companies must improve the level of analysis of their surroundings in relation to their clients and the members of their micro-environment to achieve frequent sales, loyal and satisfied clients.","PeriodicalId":326042,"journal":{"name":"Revista Relayn - Micro y Pequeñas empresas en Latinoamérica","volume":"114 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122886649","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}