Ilomata International Journal of Management最新文献_第2页

Customer Loyalty in the case of Business-to-Business Company: Will Marketing Mix Still Work? 企业对企业公司的客户忠诚度：营销组合还能发挥作用吗？

Ilomata International Journal of Management Pub Date : 2024-04-03 DOI: 10.61194/ijjm.v5i2.1118

Muhammad Azka Prasetya, Anita Maharani, S. Patiro

{"title":"Customer Loyalty in the case of Business-to-Business Company: Will Marketing Mix Still Work?","authors":"Muhammad Azka Prasetya, Anita Maharani, S. Patiro","doi":"10.61194/ijjm.v5i2.1118","DOIUrl":"https://doi.org/10.61194/ijjm.v5i2.1118","url":null,"abstract":"Through this research, researchers highlighted the role of the marketing mix in influencing customer loyalty in business-to-business (B2B) companies. Researchers also highlighted the role of purchase decisions as a mediator between marketing mix and customer loyalty. From the conceptual perspective, marketing mix is generally considered more appropriate for B2C type companies, however, a number of studies show that marketing mix can also be applied as a marketing strategy for B2B but in a more complex context. In terms of methodology, this research approach is quantitative, and uses Partial Least Square analysis techniques. The analysis units involved are individuals who have been customers of B2B companies for at least 3 years and are spread across Jabodetabek. Due to limited B2B customers, the survey distribution technique was carried out using the snowball sampling method. The distribution of questionnaires was carried out for six months from September 2023-February 2024. The results obtained show that purchasing decisions cannot mediate between marketing mix and customer loyalty, however marketing mix can influence customer loyalty in B2B type companies. The managerial implication of the results of this research is that B2B companies can implement a marketing mix to encourage customer loyalty.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140749902","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Does e-WOM and Product Quality Impact Purchase Decision in Tiktok Indonesia? 电子口碑和产品质量会影响印度尼西亚 Tiktok 的购买决策吗？

Ilomata International Journal of Management Pub Date : 2024-01-04 DOI: 10.52728/ijjm.v5i1.984

Shemma Anggia Romanisti, Juniwati, W. Pebrianti, Heriyadi, Arman Jaya

引用次数: 0

Is Reliable Information Technology Important For Supporting Work-From-Home Practices in Mining Companies After the Pandemic? 可靠的信息技术对支持大流行病后矿业公司的在家工作做法是否重要？

Ilomata International Journal of Management Pub Date : 2024-01-04 DOI: 10.52728/ijjm.v5i1.1023

Nodi Winata, Sri Fitriani, Mugi Gustari, Anita Maharani

引用次数: 0

The Role of Brand Image in Mediating the Influence of Social Media Marketing and Product Quality on Purchase Decision Uniqlo in Indonesia 品牌形象在调解社交媒体营销和产品质量对印度尼西亚优衣库购买决策的影响中的作用

Ilomata International Journal of Management Pub Date : 2024-01-04 DOI: 10.52728/ijjm.v5i1.983

Rizki Zulfi Akbari, Wendy, Erna Listiana, Hasanudin, Rizky Fauzan

{"title":"The Role of Brand Image in Mediating the Influence of Social Media Marketing and Product Quality on Purchase Decision Uniqlo in Indonesia","authors":"Rizki Zulfi Akbari, Wendy, Erna Listiana, Hasanudin, Rizky Fauzan","doi":"10.52728/ijjm.v5i1.983","DOIUrl":"https://doi.org/10.52728/ijjm.v5i1.983","url":null,"abstract":"Based on the implication that brand image serves as a mediator between social media marketing and purchase decisions, Uniqlo can maximize their social media approach. This could be improved online communication, marketing that tell stories, or the application of unique social media platform characteristics that improve brand perception. This study aims to investigate the relative influence of social media marketing, product quality, and brand image on purchasing decisions. The research design chosen was causal research with purposive sampling technique. A questionnaire given to participants who met the requirements was used in this study. In this survey, a 5-point Likert scale was used (1 meaning strongly disagree and 5 meaning strongly agree). The large sample collected and surveyed in this research consisted of 200 respondents. The samples involved were Uniqlo consumers based in Indonesia. Structural Equation Modeling (SEM) with the AMOS 24 statistical tool will be used to construct and assess the measurement model and structural model of the research design. This research has shown how social media marketing, product quality, and brand image all have a big relationship on consumers' purchase decisions to buy, both on direct influence or indirect influence mediated by brand image.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-01-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139385095","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Determinants on Green Repurchase Intention Vegan Skincare Products: The Mediation of Attitude Towards Behavior 素食护肤品绿色回购意向的决定因素：行为态度的中介作用

Ilomata International Journal of Management Pub Date : 2024-01-04 DOI: 10.52728/ijjm.v5i1.1027

Aini Leily Ramadhina, V. S. Paramita

引用次数: 0

State Asset Utilization to Support Public Private Partnership Project in Indonesia: A State Asset Management Review 印度尼西亚利用国有资产支持公私合作项目：国有资产管理回顾

Ilomata International Journal of Management Pub Date : 2024-01-04 DOI: 10.52728/ijjm.v5i1.1007

E. Surachman

{"title":"State Asset Utilization to Support Public Private Partnership Project in Indonesia: A State Asset Management Review","authors":"E. Surachman","doi":"10.52728/ijjm.v5i1.1007","DOIUrl":"https://doi.org/10.52728/ijjm.v5i1.1007","url":null,"abstract":"Public-Private Partnership (PPP) is one of the government strategies to provide infrastructure to serve the community. In the implementation process, PPP has challenges in land acquisition. In response to this challenge, the utilization of State Assets (Barang Milik Negara/BMN) in the form of land and buildings offers a prospective solution. To utilize the State Asset efficiently in the PPP scheme, the information on the asset should be updated based on the State Asset Management and Information System. This paper aims to describe the role of State Assets in supporting Public Private Partnership (PPP) projects in terms of achieving project financial feasibility using a particular study case and how to update the State Asset Management System. The methodology used in this paper uses qualitative methods with literature studies, focus group discussions (FGD), and interviews, to determine the intended role of State Assets. This paper shows that the existing asset management system has accommodated efforts to utilize state assets to support the PPP project. While from the information system point of view, the basic framework of the information system has been formed, the current project needs to be further developed referring to the basic framework of the information system so that it can effectively and efficiently support efforts to utilize state assets in PPP projects.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-01-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139384455","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Effect of Risk Profile, Profitability, and Capital on Profit Growth of Indonesian Digital Banks 风险状况、盈利能力和资本对印尼数字银行利润增长的影响

Ilomata International Journal of Management Pub Date : 2024-01-04 DOI: 10.52728/ijjm.v5i1.981

Tanti Yulianingsih, Erna Listiana, H. Malini, Wendy, Giriati

{"title":"The Effect of Risk Profile, Profitability, and Capital on Profit Growth of Indonesian Digital Banks","authors":"Tanti Yulianingsih, Erna Listiana, H. Malini, Wendy, Giriati","doi":"10.52728/ijjm.v5i1.981","DOIUrl":"https://doi.org/10.52728/ijjm.v5i1.981","url":null,"abstract":"Digital Bank is a bank innovation that is very popular today because it provides convenience in transactions. The large number of digital bank enthusiasts makes researchers interested in researching the health of digital banks. This study will investigate how much influence the bank's health level has on the profit growth of digital banks, as measured by the risk profile using NPL and LDR indicators, GCG with institutional ownership, Profitability with ROA indicators, and Capital with CAR indicators. This study utilized panel data regression analysis techniques. The Population in this study are all digital banks registered on IDX, and sampling was performed using purposive sampling techniques, so there are nine banks as a sample from 20 banks. Secondary data research using documentation study methods and literature studies for data collection. This study relies on financial statements obtained from the official web pages of every digital bank and www.idx.co.id as its data source. The research results obtained are ROA was discovered to have a statistically significant positive impact on profit growth, while NPL, LDR, CAR, and GCG had no impact. LDR and ROA were discovered to have a statistically significant positive impact on GCG, whereas NPL and CAR had no impact. According to indirect testing, GCG could not mediate the relationship between NPL, LDR, ROA, and CAR on profit growth.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-01-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139386998","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analysis of Banking Financial Ratio Before and During Covid-19 Pandemi 科维德-19-潘德米事件之前和期间的银行财务比率分析

Ilomata International Journal of Management Pub Date : 2023-11-23 DOI: 10.52728/ijjm.v4i4.958

Eka Sutisna Suryadi, Muhaimin, Lukman Achmad, Dwi Ihsani Febriani

引用次数: 0

Strategic Insights into Elevating Marketing Performance 提升营销绩效的战略洞察

Ilomata International Journal of Management Pub Date : 2023-11-22 DOI: 10.52728/ijjm.v4i4.972

Farida

{"title":"Strategic Insights into Elevating Marketing Performance","authors":"Farida","doi":"10.52728/ijjm.v4i4.972","DOIUrl":"https://doi.org/10.52728/ijjm.v4i4.972","url":null,"abstract":"This research aims to determine the strategies used by the Melati Farming Women's Group in Bogor to improve product marketing performance. This article presents strategic insights into the marketing performance of the sweet potato brownie business through a mixed methodology approach. Data collected in research consists of primary data and secondary data. Primary data was obtained through observations and interviews in the form of prices produced and costs incurred to operate the business to gain profits, and secondary data was obtained from publications from related agencies, various print and online media, books, and literature related to research. The data collection method in this research used interviews, observation and documentation. The results of this research show that through the application of strategic management practices, such as international standardization with the SQF Code, product innovation, and response to global trends, this group has created a strong basis for expanding their business into international markets, even though on a relatively small scale. Based on the results of processing the IFE matrix, the total score is 3.11. This illustrates that the sweet potato brownie product business is a strong company internally, and based on the EFE matrix processing results in the table above, the resulting total score is 3.11. This illustrates that the KWT Melati sweet potato brownie business has solid external business opportunities.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139246622","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Exploring Transformational Leadership and Employee Performance: The Mediation Role of Psychological Empowerment Millennial Generation 探索变革型领导与员工绩效：心理授权的中介作用千禧一代

Ilomata International Journal of Management Pub Date : 2023-11-22 DOI: 10.52728/ijjm.v4i4.1006

Bustani, Asrid Juniar

{"title":"Exploring Transformational Leadership and Employee Performance: The Mediation Role of Psychological Empowerment Millennial Generation","authors":"Bustani, Asrid Juniar","doi":"10.52728/ijjm.v4i4.1006","DOIUrl":"https://doi.org/10.52728/ijjm.v4i4.1006","url":null,"abstract":"This study investigates the influence of transformational leadership on the performance of millennial employees working in SMEs in Banjarmasin City in South Kalimantan Province, Indonesia. Furthermore, it postulates that psychological empowerment is a mediator in explicating the relationship between transformational leadership and employee performance. The research methodology employs a quantitative approach and purposive sampling to select a sample of 400 SME employees in Banjarmasin who were born between 1981 and 1996, thus belonging to the millennial generation. Data analysis involves the utilization of PLS-SEM, with the testing of constructs following a reflective-reflective model. The findings indicate that transformational leadership does not directly influence employee performance but instead exerts its influence through the mediating factor of psychological empowerment. Psychological empowerment, therefore, assumes a crucial role in mediating the relationship between these two constructs. Considering the limited existing literature concerning millennial generation workers, our model serves as a valuable tool for uncovering the distinctive traits of millennial employees within the SME context. Furthermore, this research lays the foundation for future cross-country comparisons of millennial leadership approaches across diverse Asian nations, contributing to a deeper understanding of the varying characteristics of the millennial generation within distinct cultural settings.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139249063","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0