ADMINISTRAÇÃO: ASPECTOS GERAIS最新文献

APLICABILIDADE DE FERRAMENTAS DA GESTÃO ORGANIZACIONAL EM UMA ORGANIZAÇÃO DO SETOR PÚBLICO 组织管理工具在公共部门组织中的适用性

ADMINISTRAÇÃO: ASPECTOS GERAIS Pub Date : 1900-01-01 DOI: 10.47094/978-65-88958-38-4/26-37

V. Santos, Nhatallia Laranjeira Amorim, Maria José da Silva Feitosa

引用次数: 0

MARKETING VERDE: UMA ANÁLISE SOBRE OS PROCEDIMENTOS UTILIZADOS NO SESC PRAIA 绿色营销:对SESC PRAIA程序的分析

ADMINISTRAÇÃO: ASPECTOS GERAIS Pub Date : 1900-01-01 DOI: 10.47094/978-65-88958-38-4/38-54

Juliana Rocha de Azevedo, Mara Águida Porfírio Moura, K. A. F. Silva

引用次数: 0

OS INFLUENCIADORES DIGITAIS NO COMPORTAMENTO DE CONSUMO DA GERAÇÃO DOS MILLENNIALS 千禧一代消费行为中的数字影响者

ADMINISTRAÇÃO: ASPECTOS GERAIS Pub Date : 1900-01-01 DOI: 10.47094/978-65-88958-38-4/55-70

Beatriz Omena Pedrosa, Paloma Mendes, Nhatallia Laranjeira Amorim, Elis Magalhães Santos de Freitas

引用次数: 0

O USO DE UM APLICATIVO MÓVEL DE AUXÍLIO À APRENDIZAGEM: UM ESTUDO SOB A PERSPECTIVA DE PROFESSORES E ALUNOS 使用移动应用辅助学习:教师和学生视角下的研究

ADMINISTRAÇÃO: ASPECTOS GERAIS Pub Date : 1900-01-01 DOI: 10.47094/978-65-88958-38-4/71-84

Renato Souza, A. Freitas

引用次数: 0

PLANEJAMENTO E CONTROLE DA PRODUÇÃO EM TEMPOS DE CRISE: ESTUDO DE CASO NUM FRIGORÍFICO SUL-MATO-GROSSENSE 危机时期的生产计划和控制:南马托格罗索州一家屠宰场的案例研究

ADMINISTRAÇÃO: ASPECTOS GERAIS Pub Date : 1900-01-01 DOI: 10.47094/978-65-88958-38-4/9-25

Regiane Rocha Martins Ferreira, Daniela Althoff Philippi

{"title":"PLANEJAMENTO E CONTROLE DA PRODUÇÃO EM TEMPOS DE CRISE: ESTUDO DE CASO NUM FRIGORÍFICO SUL-MATO-GROSSENSE","authors":"Regiane Rocha Martins Ferreira, Daniela Althoff Philippi","doi":"10.47094/978-65-88958-38-4/9-25","DOIUrl":"https://doi.org/10.47094/978-65-88958-38-4/9-25","url":null,"abstract":": Agribusiness is considered one of the most valuable economic segments in the world economy and it plays a crucial role in the Brazilian economy. The beef production chain is one of the most important agribusiness branches in Brazil, accounting for a large share of economic transactions in the country. The economic crisis of 2015 greatly affected the business of many enterprises in the agro-industrial sector of Brazilian beef. The Production Planning and Control (PPC) is a strategic tool of great relevance for organizations; therefore, we used it to describe how a slaughterhouse in Mato Grosso do Sul (Brazil) has adapted its PPC in relation to the current Brazilian economic crisis, especially its planning. The data, collected from interviews, observations of the production process, and document research, showed the occurrence of changes in the company demands, consumption reduction of red meat, personnel downsizing, increase in client default, and bank ruptcy of some clientes during the crisis period, mainly from October 1, 2015 to October 30, 2016. Therefore, we suggest the adoption of PPC tools to facilitate production planning and Project demand. Future research should be conducted using the same approach in other organizations of the beef sector in Brazil, as well as in other marketing branches, to analyze the effects of economic crises on enterprises. ABSTRACT: The present study is to analyze the applicability of organizational tools in a public sector organization located in the hinterland from Pernambuco. Therefore, a descriptive research with a qualitative approach was carried out, conducted through non-participant observation, semi-structured interviews and document analysis. The results point to the use of some organizational management tools. However, they are being used inappropriately. There were suggestions for improvement for the problems found. For future studies, it is mandatory to analyze the applicability of organizational management tools in other public and private organizations and a comparison of results to verify similarities or divergences. ABSTRACT: The present study has as main objective to analyze the projects developed by Hotel Sesc Praia in relation to green marketing, and to verify how specific objectives can identify how these environmental actions are used by the institution as a way to stand out in the market in which it operates, aiming competitiveness and adding value to your image. Green marketing is a current and very broad concept and can be directed to consumer goods, production goods and services, satisfying the needs of consumers and aiming to minimize the impacts of this process. For this work, a qualitative and quantitative research was carried out through a case study. The data were collected through a structured questionnaire applied to the hotel’s clientele. In the treatment of the data, it was observed that the company is in a process of integration between sustainability activities and green marke","PeriodicalId":324893,"journal":{"name":"ADMINISTRAÇÃO: ASPECTOS GERAIS","volume":"82 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129605133","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0