PLANEJAMENTO E CONTROLE DA PRODUÇÃO EM TEMPOS DE CRISE: ESTUDO DE CASO NUM FRIGORÍFICO SUL-MATO-GROSSENSE

: Agribusiness is considered one of the most valuable economic segments in the world economy and it plays a crucial role in the Brazilian economy. The beef production chain is one of the most important agribusiness branches in Brazil, accounting for a large share of economic transactions in the country. The economic crisis of 2015 greatly affected the business of many enterprises in the agro-industrial sector of Brazilian beef. The Production Planning and Control (PPC) is a strategic tool of great relevance for organizations; therefore, we used it to describe how a slaughterhouse in Mato Grosso do Sul (Brazil) has adapted its PPC in relation to the current Brazilian economic crisis, especially its planning. The data, collected from interviews, observations of the production process, and document research, showed the occurrence of changes in the company demands, consumption reduction of red meat, personnel downsizing, increase in client default, and bank ruptcy of some clientes during the crisis period, mainly from October 1, 2015 to October 30, 2016. Therefore, we suggest the adoption of PPC tools to facilitate production planning and Project demand. Future research should be conducted using the same approach in other organizations of the beef sector in Brazil, as well as in other marketing branches, to analyze the effects of economic crises on enterprises. ABSTRACT: The present study is to analyze the applicability of organizational tools in a public sector organization located in the hinterland from Pernambuco. Therefore, a descriptive research with a qualitative approach was carried out, conducted through non-participant observation, semi-structured interviews and document analysis. The results point to the use of some organizational management tools. However, they are being used inappropriately. There were suggestions for improvement for the problems found. For future studies, it is mandatory to analyze the applicability of organizational management tools in other public and private organizations and a comparison of results to verify similarities or divergences. ABSTRACT: The present study has as main objective to analyze the projects developed by Hotel Sesc Praia in relation to green marketing, and to verify how specific objectives can identify how these environmental actions are used by the institution as a way to stand out in the market in which it operates, aiming competitiveness and adding value to your image. Green marketing is a current and very broad concept and can be directed to consumer goods, production goods and services, satisfying the needs of consumers and aiming to minimize the impacts of this process. For this work, a qualitative and quantitative research was carried out through a case study. The data were collected through a structured questionnaire applied to the hotel’s clientele. In the treatment of the data, it was observed that the company is in a process of integration between sustainability activities and green marketing strategies. It is concluded that the company, as a whole, is in a proactive situation in terms of sustainability, but there is a need for more effective implementation of green marketing aiming at competitiveness and adding value to its image. APA é a sigla que designa o nome de uma categoria de Unidade de Conservação federal – a Área de Proteção Ambiental. Essas áreas pertencem ao grupo de UCs de uso sustentável, em geral extensa, com certo grau de ocupação humana, com atributos bióticos, abióticos, estéticos ou culturais importantes para a qualidade de vida e o bem-estar das populações humanas. As APAs têm como objetivo proteger a diversidade biológica, disciplinar o processo de ocupação e assegurar a sustentabilidade do uso dos recursos naturais. ABSTRACT: Some managers still believe that the success of a business comes from what is negotiated, that is, that the main strategies must be focused on their products and/or services offered. But, studies reveal that the success of an enterprise is directly related to the focus on the customer. Based on this exposed, an approach and contextualization of the consumption behavior of the Millennials generation was made in the Customer Experience theory with the purpose of understanding the determining factors for the choices of their purchases. It is a qualitative, bibliographical research, having as its main attribute the investigation based on academic literature and texts related to the subject. It was concluded that understanding the Customer Experience can positively contribute to companies seeking growth and expansion of their business. Therefore, it is necessary to invest in good experiences for the customer and provide memories, making the brand more present.