Alamtara: Jurnal Komunikasi dan Penyiaran Islam最新文献

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Politik Sebagai Gaya Hidup 政治是一种生活方式
Alamtara: Jurnal Komunikasi dan Penyiaran Islam Pub Date : 2023-06-30 DOI: 10.58518/alamtara.v7i1.1772
S. Sutikno
{"title":"Politik Sebagai Gaya Hidup","authors":"S. Sutikno","doi":"10.58518/alamtara.v7i1.1772","DOIUrl":"https://doi.org/10.58518/alamtara.v7i1.1772","url":null,"abstract":"Artikel ini berfokus pada politik sebagai gaya hidup dalam budaya kontemporer dan gelombang demokrasi liberal. Praktik politik sebagai gaya hidup ini mencerminkan revolusi globalisasi dari dunia maya dan budaya postmodern dalam landasan ideologis kapitalisme akhir. Praktik politik gaya hidup juga mendegradasi narasi besar politik dalam modernitas politik yang mengorientasikan tatanan politik dan prinsip-prinsip demokrasi rakyat dan mengubah narasi kecil politik dalam postmodernitas politik yang mengorientasikan kesadaran subjek secara absolut yang dikendalikan oleh hasrat dan insting. struktur kesadaran materialistis, hedonistik, konkumeristik dan konsumtivistik. Politik sebagai gaya hidup hadir dalam kehidupan sehari-hari baik di ranah publik maupun digital. Politik sebagai gaya hidup menggambarkan kontestasi, presentasi, pertunjukan dan simulasi yang akhirnya menjadi masyarakat dalam kondisi mayoritas diam. Politik sebagai gaya hidup harus direkonstruksi yang berorientasi pada makna sebagai manusia otentis secara rasional dan transendental.   This article focuses on politic as life-style in the contemporary culture and wave of liberal democracy. This political practice as life-style reflects globalization revolution from cyberspace and postmodern culture in the ideological foundation of late capitalism. The political practice of life-style also degrades political grand narrative in the political modernity which to orientates political order and the principles of peoples democracy and to changes political small narrative in the political postmodernity which to orientates absolutely subject consciousness whose controlled by desire and insting in the structure of materialistic, hedonistic, concumeristic dan consumtivistic consciousness. Politic as life-style presents in every day life both in public or digital spheres. Politic as life-style describes contestation, presentation, performance dan simulation that finally becomes peoples in the majority condition of silence. Politic as life-style has tobe reconstructed which to orientates in meaning as otentical human rationally and trancendentally.","PeriodicalId":323583,"journal":{"name":"Alamtara: Jurnal Komunikasi dan Penyiaran Islam","volume":"32 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139367670","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analisis Pesan Mistik Pada Konten Berburu Penampakan Hantu Di Channel Youtube Sableng Tv Dan Bintang Indigo 分析 Youtube 频道 Sableng Tv 和 Bintang Indigo 上猎鬼内容的神秘信息
Alamtara: Jurnal Komunikasi dan Penyiaran Islam Pub Date : 2023-06-30 DOI: 10.58518/alamtara.v7i1.1778
Inttihaul Khiyaroh
{"title":"Analisis Pesan Mistik Pada Konten Berburu Penampakan Hantu Di Channel Youtube Sableng Tv Dan Bintang Indigo","authors":"Inttihaul Khiyaroh","doi":"10.58518/alamtara.v7i1.1778","DOIUrl":"https://doi.org/10.58518/alamtara.v7i1.1778","url":null,"abstract":"perkembangan teknologi membuat pola kehidupan manusia berubah, salah satunya dampak media massa. Berawal dengan media youtube yang menjadi tontonan masyarakat baik dari kalangan dewasa bahkan anak-anak sering menonton youtube daipada televisi. Beralihnya tontonan masyarakat yang awalnya media televisi menjadi tontonan keluarga dan masyarakat pada umumnya, kini beralih pada penggunaan aplikasi youtube sebagai media massa utama yang digemari masyarakat. Hal ini membuat konten creator semakin genjar membuat inovasi dan kreasi yang membuat channel youtube mendapat subciber, viewer, like dan dishare ke media social lainnya. Tulisan ini menganalis dua channel youtube yang memiliki konten beburu penampakan hantu. Memiliki karakter yang berbeda membuat dua channel youtube ini memiliki ciri khas konten berburu hantu. Dengan adanya konten seperti ini membuat perubahan pola pemaknaan masyarakat terhadap penampakan hantu. Penampakan hantu yang awalnya meupakan hal tabu dan sangat dihindari kini berubah menjadi satu konten komedi bahkan hal lumrah yang terjadi dan bisa ditemui di tempat yang angker atau gelap seperti kuburan, hutan dan lainnya.","PeriodicalId":323583,"journal":{"name":"Alamtara: Jurnal Komunikasi dan Penyiaran Islam","volume":"6 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139366458","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Peran Sosial Perguruan Tinggi Islam dalam Program Campus Social Responsibility 伊斯兰大学在校园社会责任计划中的社会作用
Alamtara: Jurnal Komunikasi dan Penyiaran Islam Pub Date : 2023-06-30 DOI: 10.58518/alamtara.v7i1.1635
Musrifah
{"title":"Peran Sosial Perguruan Tinggi Islam dalam Program Campus Social Responsibility","authors":"Musrifah","doi":"10.58518/alamtara.v7i1.1635","DOIUrl":"https://doi.org/10.58518/alamtara.v7i1.1635","url":null,"abstract":"CSR (Corporate Social Responsibility) has long been known in the industrial world in the form of social activities as a form of responsibility for the utilization and management of natural resources by state-owned enterprises. In its development, CSR has also become one of the marketing communication strategies by various industries and non-governmental institutions. Besides providing benefits in social contributions, CSR also has a major impact in expanding and strengthening corporate branding. With a strong and broad branding, the public's positive perception of the company can increase. With this spirit, the campus as an educational institution that cannot be separated from its social role can actually carry out the CSR function. This Campus Social Responsibility idea can be actualized into six forms of CSR as formulated by Philip Kotler and Nancy Lee, namely: (1) Cause Promotions, (2) Cause Related Marketing, (3) Corporate Social Marketing, (4) Corporate Philanthropy, (5 ) Community Volunteering, and (6) Social Responsibility Business Practices. By implementing CSR, it is hoped that the branding as an independent and moderate campus can be realized automatically.","PeriodicalId":323583,"journal":{"name":"Alamtara: Jurnal Komunikasi dan Penyiaran Islam","volume":"14 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139367359","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Strategi Mengatasi Hate Speech Di Media Sosial Dalam Perspektif Islam 伊斯兰视角下克服社交媒体仇恨言论的策略
Alamtara: Jurnal Komunikasi dan Penyiaran Islam Pub Date : 2023-06-30 DOI: 10.58518/alamtara.v7i1.1519
Fatimah Az Zahra, Asyiri Abghiya R, Nurti Budiyanti, N. Azzahra, Muhammad Ikhsan Ag
{"title":"Strategi Mengatasi Hate Speech Di Media Sosial Dalam Perspektif Islam","authors":"Fatimah Az Zahra, Asyiri Abghiya R, Nurti Budiyanti, N. Azzahra, Muhammad Ikhsan Ag","doi":"10.58518/alamtara.v7i1.1519","DOIUrl":"https://doi.org/10.58518/alamtara.v7i1.1519","url":null,"abstract":"Social media is a tool for easily conveying one's opinion, thus it often happens that someone's opinion is conveyed through social media which crosses reasonable boundaries and is based on hatred so that restrictions on freedom of expression through social media are necessary, in this case as we know that al -The Qur'an discusses six ways to communicate, for example the first is Qaulan Karimah, the second is Qaulan Maysura, the third is Qaulan Balighan, the fourth is Qaulan Layyinan, the fifth is Qaulan Sadidan, and finally is Qaulan Ma'rufan. This writer uses a qualitative descriptive method by collecting data from literature sources, such as from journal references (national & international), articles, books, the Koran and hadith which discuss strategies for dealing with hate speech on social media. Understanding of the six ways to communicate helps to overcome problems in social media. Keywords: Social media, freedom of expression, hate speech, how to communicate","PeriodicalId":323583,"journal":{"name":"Alamtara: Jurnal Komunikasi dan Penyiaran Islam","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139367020","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Implementasi Metode Audiolingual Dalam Meningkatkan Mufrodat Pada Mata Pelajaran Bahasa Arab Kelas X Di MI.Miftaahul Huda Depok 在 Miftaahul Huda Depok MI.Miftaahul Huda 第十班阿拉伯语科目中采用听力语言法改进 Mufrodat 课程
Alamtara: Jurnal Komunikasi dan Penyiaran Islam Pub Date : 2023-06-30 DOI: 10.58518/alamtara.v7i1.1760
Nafisatun Nadhifah, Siska Putri Sayekti
{"title":"Implementasi Metode Audiolingual Dalam Meningkatkan Mufrodat Pada Mata Pelajaran Bahasa Arab Kelas X Di MI.Miftaahul Huda Depok","authors":"Nafisatun Nadhifah, Siska Putri Sayekti","doi":"10.58518/alamtara.v7i1.1760","DOIUrl":"https://doi.org/10.58518/alamtara.v7i1.1760","url":null,"abstract":"The results of observations and interviews conducted by researchers at MI. Miftahul Huda Depok showed that the lack of completion of KKM 60 Arabic subjects among students led to low student Arabic learning outcomes because students had difficulty understanding Arabic learning. due to lack of knowledge of Arabic, who do not understand the importance of learning Arabic. The method used can increase the child's willingness to listen or understand when learning Arabic, because through visual observation the purpose of this research is to find out the application of the sound method in learning Arabic. The method used is classroom action research PTK. This research was conducted on 5th grade students, totaling 24 students. This survey was conducted by memorizing learning outcomes, filling out observation sheets, analyzing data with calculations described in the form of presentations based on children's learning outcomes. with the auditory speech method. Cycle 1 and Cycle 2 experienced an increase of 87%.","PeriodicalId":323583,"journal":{"name":"Alamtara: Jurnal Komunikasi dan Penyiaran Islam","volume":"29 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139367597","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Strategi Dakwah Ustadz Muslim Siregar Upaya Meningkatkan Pengetahuan Dan Pengalaman Ibadah Shalat 乌斯塔兹-穆斯里穆斯(Ustadz Muslim Siregar)的 "达瓦 "战略:增加祈祷知识和经验
Alamtara: Jurnal Komunikasi dan Penyiaran Islam Pub Date : 2023-06-30 DOI: 10.58518/alamtara.v7i1.1479
Nur Oktari, Khairuddin.
{"title":"Strategi Dakwah Ustadz Muslim Siregar Upaya Meningkatkan Pengetahuan Dan Pengalaman Ibadah Shalat","authors":"Nur Oktari, Khairuddin.","doi":"10.58518/alamtara.v7i1.1479","DOIUrl":"https://doi.org/10.58518/alamtara.v7i1.1479","url":null,"abstract":"The main problem of this research is how the strategy used by Ustadz Muslim Siregar in Efforts to Build Application Data and Practices in the City of Gunung Tua Tumbu Jati. The problem in this proposition is to look at the method used by Ustadz Muslim Siregar With the Final Purpose of Growing Data and Application Practices for the Environment of Gunung Tua Tumbu Jati City. The type of investigation used by the maker is field research with an expressive abstract philosophy, the data grouping used is affirmation, collection, and documentation. The result of the assessment is Ustadz Muslim Siregar's Dakwah, explicitly by moving recitations where Ustadz Muslim Siregar uses 3 philosophies of da'wah namely Wise methodology (Al-manhaj-'athifi) offering direction in a sensitive way, a wise framework (Al-Manhaj Al-' Aqli) giving questions and answers to people who really don't sort out the material presented, material strategy (Al-manhaj al-'alhissi) by giving examples in daily attendance, for example coming to the mosque before starting the recitation time, welcoming neighbors ask, study dhikr.","PeriodicalId":323583,"journal":{"name":"Alamtara: Jurnal Komunikasi dan Penyiaran Islam","volume":"55 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139367585","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Implementasi Al-Hikmah Dalam Metode Dakwah Di Surah An-Nahl Ayat 125 在苏拉-纳尔125节的Dakwah方法中学习的教训
Alamtara: Jurnal Komunikasi dan Penyiaran Islam Pub Date : 2022-12-29 DOI: 10.58518/alamtara.v6i2.1155
Abdul Kholiq, Shofiyah Shofiyah
{"title":"Implementasi Al-Hikmah Dalam Metode Dakwah Di Surah An-Nahl Ayat 125","authors":"Abdul Kholiq, Shofiyah Shofiyah","doi":"10.58518/alamtara.v6i2.1155","DOIUrl":"https://doi.org/10.58518/alamtara.v6i2.1155","url":null,"abstract":"Pada rentang waktu yang panjang, dakwah merupakan fenomena agama dan social, yang sama tuanya dengan agama Islam. Dakwah juga merupakan sesuatu yang tanpa akhir (on going proses), antara dakwah dan Islam terjadi hubungan dialektis, Islam tersebar karena dakwah, dan dakwah dilakukan atas dasar tuntunan ajaran Islam. Melihat sosio budaya dan perkembangan zaman yang begitu cepat membawa dampak dari masyarakat sebagai sasaran dakwah (mad’u) membutuhkan geliat dari juru dakwah untuk lebih representatife dalam memahami kebutuhan mad’u. karena juru da’i sebagai the power of change dalam pengemban dakwah Islamiyah. Hikmah ditempatkan diurutan pertama dalam Surah an-Nahl ayat 125 sebagai metode dakwah yang langsung Allah ajarkan kepada utusan pembwa risalah, karena arti hikmah memang mencakup kecerdasan emosional, intelektual dan spiritual. Dengan modal hikmah da’i akan memiliki kecerdasan dalam berdakwah, rasa simpatik akan mampu menarik lingkungan kedalam ajakannya. Wawasan yang luas akan memberikan pemahaman terhadap mad’u dan kepribadian yang mulia kian memancarkan kewibawaan bagi da’I dalam menyampaikan pesan-pesan dakwah.","PeriodicalId":323583,"journal":{"name":"Alamtara: Jurnal Komunikasi dan Penyiaran Islam","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127956302","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Komunikasi Abah Majid Pada Ukhuwah Islamiyah Dalam Menciptakan Harmoni Sosial Abah Majid在Ukhuwah Islamiyah上的交流创造了社会和谐
Alamtara: Jurnal Komunikasi dan Penyiaran Islam Pub Date : 2022-12-29 DOI: 10.58518/alamtara.v6i2.1147
Dela Amaliya Khoiro, Yopi Kusmiati, Wati Nilamsari, Muhamad Afdoli Ramadoni
{"title":"Komunikasi Abah Majid Pada Ukhuwah Islamiyah Dalam Menciptakan Harmoni Sosial","authors":"Dela Amaliya Khoiro, Yopi Kusmiati, Wati Nilamsari, Muhamad Afdoli Ramadoni","doi":"10.58518/alamtara.v6i2.1147","DOIUrl":"https://doi.org/10.58518/alamtara.v6i2.1147","url":null,"abstract":"Keberagaman ormas Islam di Indonesia menyebabkan adanya perbedaan tafsir terhadap banyak hal, terutama yang terkait dengan masalah ibadah yang bersifat furu’iyah. Pada kenyataannya perbedaan tersebut tidak dijadikan landasan untuk saling memahami, akan tetapi diperuncing sehingga pada akhirnya dapat menimbulkan konflik internal. Harapan damai dan rukun umat Islam akan terjawab apabila kita menengok di salah satu daerah gedangan di Perumahan besar di Puri Surya Jaya Masjid Sholahuddin Gedangan Sidorajo Jawa Timur. Kerukunan beberapa organisasi kemasyarakatan tersebut dapat dijadikan sebagai kiblat, model atau contoh dalam pembinaan kerukunan antar organisasi masyarakat di wilayah lain. Penelitian ini hendak menjawab mengenai bagaimana Negoisasi identitas Abah Majid dalam menciptakan harmonisasi sosial pada ukhuwah Islamiyah di Masjid Sholahuddin Gedangan Sidoarjo Jawa Timur? Penelitian ini adalah penelitian kualitatif, dengan menggunakan rancangan studi kasus. Hasil penelitian ini menunjukkan komunikasi yang selalu berisi kebaikan yang Abah Majid lakukan kepada para jama’ah ukhuwah Islamiyah  menimbulkan respon baik dan suasana keharmonisan sosial terjalin. Dengan  menekankan sikap kepekaan, toleransi, harus solid, dan saling support satu sama lain, memberikan pujian pernghargaan. Selanjutnya adanya komunikasi Abah Majib melalui facework ketimbangrasaan (tact facework), dan facework solidaritas (solidarity facework).","PeriodicalId":323583,"journal":{"name":"Alamtara: Jurnal Komunikasi dan Penyiaran Islam","volume":"169 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115104004","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pola Komunikasi Media Sosial Remaja Di Karang Penang Sampang Indonesia 印度尼西亚桑普森礁的青少年社交媒体交流模式
Alamtara: Jurnal Komunikasi dan Penyiaran Islam Pub Date : 2022-12-29 DOI: 10.58518/alamtara.v6i2.1153
Mursidi Mursidi, Siti Mariyam
{"title":"Pola Komunikasi Media Sosial Remaja Di Karang Penang Sampang Indonesia","authors":"Mursidi Mursidi, Siti Mariyam","doi":"10.58518/alamtara.v6i2.1153","DOIUrl":"https://doi.org/10.58518/alamtara.v6i2.1153","url":null,"abstract":"Penelitian ini dilakukan dengan tujuan untuk mengetahui bagaimana pola komunikasi interpersonal remaja desa Karang Penang kabupaten Sampang saat mau melakukan komunikasi melalui media sosial, serta bagaimana proses komunikasi remaja desa Karang Penang kabupaten Sampang melalui media sosial Maka landasan yang saya bangun malalui landasan teoritis yang relevan dengan penelitian ini adalah femenologi, konsep media sosial dan konsep konsep komunikasi interpersonal. Analisa data yang yang digunakan dalam penelitian ini adalah analisa fenomenologi komunikasi yakni dengan mengalisa fenomena-fenomena komunikasi interpersonal yang dilakukan remaja melalui media sosial. Dengan menggunakan teknik wawancara, observasi dan teknik dokumentasi. Hasil penelitian menunjukkan bahwa pola komunikasi interpersonal di kalangan remaja Karang Penang Sampang memiliki pola dengan memanfaatkan media sosial sebagai tahap awal dalam pembentukan hubungan sebelum melakukan komunikasi interpersonal secara tatap muka dengan komunikan atau remaja lain yang diajak untuk berkomunikasi dan berbagi informasi. Komunikasi melalui media sosial telah menciptakan fenomena baru yaitu ruang komunikasi maya menjadi ruang interaksi baru sebelum melakukan komunikasi interpersonal secara tatap muka dengan komunikaan.","PeriodicalId":323583,"journal":{"name":"Alamtara: Jurnal Komunikasi dan Penyiaran Islam","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128142247","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Proses Komunikasi dan Manajemen Humas UIN Mataram dalam Menguatkan Branding Kampus 公关与沟通流程聘请Mataram进行校正
Alamtara: Jurnal Komunikasi dan Penyiaran Islam Pub Date : 2022-12-29 DOI: 10.58518/alamtara.v6i2.1152
Andri Kurniawan, Ibqesya A. Rosyada, Syarifah Salsabila, Bq Siti Hidayati
{"title":"Proses Komunikasi dan Manajemen Humas UIN Mataram dalam Menguatkan Branding Kampus","authors":"Andri Kurniawan, Ibqesya A. Rosyada, Syarifah Salsabila, Bq Siti Hidayati","doi":"10.58518/alamtara.v6i2.1152","DOIUrl":"https://doi.org/10.58518/alamtara.v6i2.1152","url":null,"abstract":"Keberadaan Hubungan Masyarakat (Humas) di suatu Institusi atau perusahaan sangatlah vital termasuk dalam membangun brand maupun citra internal (corporate image). Banyak lembaga yang mengalami permasalahan internal maupun eksternal bahkan sampai mengakibatkan ‘gulung tikar’ atau kebangkrutan. Salah satu penyebabnya adalah komunikasi yang kurang romantis dan tata kelola yang tidak terencana dengan baik. Penelitian ini bertujuan untuk mengetahui tahap komunikasi dan manajemen yang dilakukan oleh Humas UIN Mataram dalam membangun brand dan citra. Melalui metode kualitatif dengan pendekatan fenomenologi, data dipaparkan secara natural sesuai fakta lapangan. Adapun hasil penelitian bahwa meminjam teori Cutlip, Center dan Broom kami membaca tahapan komunikasi dan manajemen yang dilakukan melalui empat tahap yaitu pertama, defining problems melalui penyerapan saran dari berbagai pihak sebagai bentuk assessment. Kedua, tahap planning and programming yang dilakukan adalah pemilihan duta dan membangun relasi. Ketiga, taking action and communicating adalah komunikasi dan sosialisasi prestasi maupun kegiatan kampus melalui berbagai platform media sosial. keempat, Evaluating yang dilakukan sekali setahun pada akhir tahun akademik.","PeriodicalId":323583,"journal":{"name":"Alamtara: Jurnal Komunikasi dan Penyiaran Islam","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117015220","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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