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Factors that prevent the SMEs of Puerto Rico from adopting electronic commerce 妨碍波多黎各中小企业采用电子商务的因素
Forum Empresarial Pub Date : 2020-12-11 DOI: 10.33801/fe.v25i1.18494
Francisco Eduardo Cúneo Fernández, Maribel Ortíz-Soto
{"title":"Factors that prevent the SMEs of Puerto Rico from adopting electronic commerce","authors":"Francisco Eduardo Cúneo Fernández, Maribel Ortíz-Soto","doi":"10.33801/fe.v25i1.18494","DOIUrl":"https://doi.org/10.33801/fe.v25i1.18494","url":null,"abstract":"This qualitative research had as its main objective, to identify factors of the nonadoption\u0000of electronic commerce within the dimension of Business-to-Consumer\u0000by the small and medium-sized companies of Puerto Rico (SMEs). An indepth\u0000interview was used, applied to six companies. The study concludes that\u0000the reasons for the non-adoption of electronic commerce by SMEs in Puerto\u0000Rico are lack of technological knowledge related to Electronic Commerce and\u0000the excessive attention to the traditional channel. The study contributes to the\u0000knowledge on the subject of the factors of the non-adoption of electronic commerce\u0000in small and medium-sized companies and provides a clearer picture of\u0000the need for them to acquire more knowledge on the subject under discussion.","PeriodicalId":32156,"journal":{"name":"Forum Empresarial","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49488240","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Patterns of conduct of Argentine SMEs with respect to ICT investments 阿根廷中小企业在信息和通信技术投资方面的行为模式
Forum Empresarial Pub Date : 2020-12-11 DOI: 10.33801/fe.v25i1.18495
Guillermo-Alberto Tricoci, P. Corral, M. Oriolo
{"title":"Patterns of conduct of Argentine SMEs with respect to ICT investments","authors":"Guillermo-Alberto Tricoci, P. Corral, M. Oriolo","doi":"10.33801/fe.v25i1.18495","DOIUrl":"https://doi.org/10.33801/fe.v25i1.18495","url":null,"abstract":"Various authors have concluded that there are different groupings that make\u0000it possible to explain the differences between companies in terms of their size,\u0000composition of capital or the degree of their evolution in terms of ICT and\u0000that within medium and small companies there are special dynamics that are\u0000necessary understand. This work is focused on this type of firms and a mixed\u0000methodology has been used to obtain data, which included the preparation of\u0000a field work supported by consultations with relevant personalities from academia,\u0000industry and consulting services in the area. It is proposed to draw an empirical scheme of the SME sector in Argentina, and results are presented in\u0000relation to the investment and adoption of ICT in these type of firms.","PeriodicalId":32156,"journal":{"name":"Forum Empresarial","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42650484","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Marketing communication objectives through digital content marketing on social media 通过社交媒体上的数字内容营销实现营销传播目标
Forum Empresarial Pub Date : 2020-12-11 DOI: 10.33801/fe.v25i1.18496
Janice J. Nieves-Casasnovas, Frank Lozada-Contreras
{"title":"Marketing communication objectives through digital content marketing on social media","authors":"Janice J. Nieves-Casasnovas, Frank Lozada-Contreras","doi":"10.33801/fe.v25i1.18496","DOIUrl":"https://doi.org/10.33801/fe.v25i1.18496","url":null,"abstract":"The purpose of this study was to determine what type of marketing communication\u0000objectives are present in the digital content marketing developed by\u0000luxury auto brands with social media presence in Puerto Rico, particularly Facebook.\u0000A longitudinal multiple-case study design was used to analyze five luxury\u0000auto brands using content analysis on Facebook posts. This analysis included\u0000identification of marketing communication objectives through social media\u0000content marketing strategies, type of media content and social media metrics.\u0000Our results showed that the most used objectives are brand awareness, brand\u0000personality, and brand salience. Another significant result is that digital content\u0000marketing used by brands in social media are focused towards becoming more\u0000visible and recognized; also, reflecting human-like traits and attitudes in their\u0000social media.","PeriodicalId":32156,"journal":{"name":"Forum Empresarial","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49199642","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 9
The incidence of public security policies on political risk 公共安全政策对政治风险的影响
Forum Empresarial Pub Date : 2020-12-11 DOI: 10.33801/fe.v25i1.18497
J. Gutiérrez
{"title":"The incidence of public security policies on political risk","authors":"J. Gutiérrez","doi":"10.33801/fe.v25i1.18497","DOIUrl":"https://doi.org/10.33801/fe.v25i1.18497","url":null,"abstract":"The aim of this work is to make explicit the relationship between political risk\u0000and public security policies. The theory through which such a link is established\u0000is the theory of dangerous places. These places are characterized by high levels\u0000of unemployment, poverty, high demographic density, etc. These phenomena\u0000are also threats to security. That there are territories that have such characteristics\u0000is, in a way, the responsibility of governments. Thus, they are also responsible\u0000for the thousands of companies that annually incur millions in losses due\u0000to business victimization. For this reason, it seems essential to take into account\u0000the current or future governments’ crime prevention public policy approaches,\u0000since their decisions can minimize the losses borne by the victimized companies.","PeriodicalId":32156,"journal":{"name":"Forum Empresarial","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48104361","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Succession process and the impact of gender in Puerto Rican family businesses 波多黎各家族企业的继承过程和性别影响
Forum Empresarial Pub Date : 2020-12-11 DOI: 10.33801/fe.v25i1.18493
Grisel Meléndez-Ramos
{"title":"Succession process and the impact of gender in Puerto Rican family businesses","authors":"Grisel Meléndez-Ramos","doi":"10.33801/fe.v25i1.18493","DOIUrl":"https://doi.org/10.33801/fe.v25i1.18493","url":null,"abstract":"This paper explores succession phenomena in four Puerto Rican businesses. The main conclusion is that there are differences between the succession pro-cess for daughters and sons because of a stereotypical concept of women’s role and leadership within businesses. Daughters appear to have full access to presidency only when the father dies. Before that, daughters exercise a periph-eral leadership within the organization to construct their leadership space and, at the same time, transmit the values of the business. Opposed to daughters, sons achieve full presidency power and leadership upon confrontation with the father. Main sources of resistance in leadership transition from father to daughters came from external constituencies.","PeriodicalId":32156,"journal":{"name":"Forum Empresarial","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41966162","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Patrones de conducta de las pymes argentinas respecto de las inversiones en TIC 阿根廷中小企业在ict投资方面的行为模式
Forum Empresarial Pub Date : 2020-08-10 DOI: 10.33801/fe.v25i1.18498
G. Tricoci, P. Corral, M. Oriolo
{"title":"Patrones de conducta de las pymes argentinas respecto de las inversiones en TIC","authors":"G. Tricoci, P. Corral, M. Oriolo","doi":"10.33801/fe.v25i1.18498","DOIUrl":"https://doi.org/10.33801/fe.v25i1.18498","url":null,"abstract":"Diversos autores han concluido que existen diferentes agrupamientos quepermiten explicar las diferencias entre las empresas en términos de su tamaño,composición del capital o el grado de su evolución en términos de TIC y quedentro de las empresas medianas y pequeñas existen dinámicas especialesque son necesarias comprender. Este trabajo está focalizado en ese tipo de firmasy se ha utilizado una metodología mixta para la obtención de datos, queincluyó la confección de un trabajo de campo apoyado por consultas a personalidadesrelevantes de la academia, de la industria y servicios de consultoríadel área. Se propone trazar un esquema empírico del sector pyme en Argentina,y se exponen resultados con relación a la inversión y adopción de TIC enese tipo de firmas.","PeriodicalId":32156,"journal":{"name":"Forum Empresarial","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41959375","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Incidencia del capital humano de las campesinas de la comuna de Barcelona en la sostenibilidad comercial de la paja toquilla. 巴塞罗那公社农村妇女人力资本对paja toquilla商业可持续性的影响。
Forum Empresarial Pub Date : 2020-04-06 DOI: 10.23878/empr.v13i2.167
Julio Arauz Mancilla, Max Galarza Hernández, David Zambrano Quiñónez
{"title":"Incidencia del capital humano de las campesinas de la comuna de Barcelona en la sostenibilidad comercial de la paja toquilla.","authors":"Julio Arauz Mancilla, Max Galarza Hernández, David Zambrano Quiñónez","doi":"10.23878/empr.v13i2.167","DOIUrl":"https://doi.org/10.23878/empr.v13i2.167","url":null,"abstract":"Esta investigación tiene como objetivo evaluar la incidencia del capital humano de las mujeres campesinas de la comuna de Barcelona en la sostenibilidad comercial de la fibra de paja toquilla, considerando la teoría personalista comunitaria. Se aplicó un método cuantitativo/cualitativo, utilizando un cuestionario a 20 mujeres trabajadoras de la comunidad. Los resultados de la investigación indican que las mujeres trabajadoras de la comunidad de Barcelona tienen una capacidad organizacional basada en su capital humano formado por un conocimiento ancestral y de valores que les permiten mantener un desempeño efectivo para mantener la producción y la armonía del trabajo en equipo y no se satisfacen con fabricar y organizar sino encuentran en estas operaciones su dignidad, la fraternidad de sus compañeras de tarea y cierta elevación personal por encima de la utilidad.","PeriodicalId":32156,"journal":{"name":"Forum Empresarial","volume":"2 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-04-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88544052","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
La Investigación y la Innovación Educativa 教育研究与创新
Forum Empresarial Pub Date : 2019-12-12 DOI: 10.23878/empr.v13i2.179
Walter Mera Ortiz
{"title":"La Investigación y la Innovación Educativa","authors":"Walter Mera Ortiz","doi":"10.23878/empr.v13i2.179","DOIUrl":"https://doi.org/10.23878/empr.v13i2.179","url":null,"abstract":"La investigación y la innovación han sido en varias sociedades reconocidas como elementos que puedendar respuestas a las necesidades y ambiciones de su población. Sin embargo, también se ha enfatizado,y ha tomado fuerza, términos como investigación responsable e innovación responsable, conceptos que entre sus dimensiones incluyen la anticipación, la cual implica un pensamiento sistemático destinado a aumentar la capacidad de resiliencia, al tiempo que revela nuevas oportunidades para la innovación y la conformación de agendas para una investigación socialmente responsable, sólida y sostenible.","PeriodicalId":32156,"journal":{"name":"Forum Empresarial","volume":"39 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80575902","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
El papel del análisis financiero en la identificación de las incertidumbres sobre empresa en marcha 财务分析在识别经营中的不确定性中的作用
Forum Empresarial Pub Date : 2019-12-01 DOI: 10.33801/fe.v24i2.18177
A. Briozzo, Diana Albanese, Y. Pullés, Paula Di Rocco
{"title":"El papel del análisis financiero en la identificación de las incertidumbres sobre empresa en marcha","authors":"A. Briozzo, Diana Albanese, Y. Pullés, Paula Di Rocco","doi":"10.33801/fe.v24i2.18177","DOIUrl":"https://doi.org/10.33801/fe.v24i2.18177","url":null,"abstract":"El objetivo de este trabajo es analizar empíricamente la relación de los ratios financieros y las características de la empresa, con la inclusión de un párrafo de énfasis por la incertidumbre sobre empresa en marcha en el informe del auditor. Se estudian las firmas que realizan oferta pública de sus acciones en los mercados de valores de Argentina. El análisis estadístico se realiza en dos etapas: análisis bivariado con tests no paramétricos y análisis multivariado empleando una regresión probit. Los resultados del análisis bivariado muestran que la antigüedad, la razón corriente y los ratios de endeudamiento están significativamente asociados con la incertidumbre de empresa en marcha. En el análisis multivariado son relevantes con efecto negativo el margen sobre ventas y la antigüedad, mientras que el ratio de endeudamiento muestra un efecto positivo.","PeriodicalId":32156,"journal":{"name":"Forum Empresarial","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48963519","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
La apertura comercial y su incidencia en el crecimiento económico del Ecuador 贸易开放及其对厄瓜多尔经济增长的影响
Forum Empresarial Pub Date : 2019-08-15 DOI: 10.23878/empr.v13i1.148
Wendy Arias Arana, Nathaly Palma, Doménica Riccio
{"title":"La apertura comercial y su incidencia en el crecimiento económico del Ecuador","authors":"Wendy Arias Arana, Nathaly Palma, Doménica Riccio","doi":"10.23878/empr.v13i1.148","DOIUrl":"https://doi.org/10.23878/empr.v13i1.148","url":null,"abstract":"El objetivo de la presente investigación es analizar la importancia que ha tenido la apertura comercial en el crecimiento económico del Ecuador. Esto se realiza mediante la aplicación de una investigación de lógica deductiva, alcance correlacional y mediante el uso de datos de fuente secundaria proveniente de instituciones públicas en el Ecuador, el método estadístico utilizado fue el análisis de regresión múltiple log – log en donde la variable dependiente fue el crecimiento económico y la independiente la apertura comercial, cada una de estas variables fueron analizadas a través del modelo Cobb Douglas. Se concluye que no existe una relación directa proporcional entre la apertura comercial y el crecimiento económico. Sin embargo, las variables capital y trabajo resultan significativas para explicar el crecimiento económico y se muestra una relación directa entre el crecimiento económico, capital y trabajo. ","PeriodicalId":32156,"journal":{"name":"Forum Empresarial","volume":"6 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-08-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83798572","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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