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Social Media Marketing and Its Influence on Brand Equity: The Mediating Role of Word of Mouth and E-Word of Mouth 社交媒体营销及其对品牌资产的影响——口碑与电子口碑的中介作用
Jurnal Pendidikan Ekonomi dan Bisnis JPEB Pub Date : 2023-03-01 DOI: 10.21009/jpeb.011.1.1
Titis Shinta Dhewi, Mickhael Kurnianto
{"title":"Social Media Marketing and Its Influence on Brand Equity: The Mediating Role of Word of Mouth and E-Word of Mouth","authors":"Titis Shinta Dhewi, Mickhael Kurnianto","doi":"10.21009/jpeb.011.1.1","DOIUrl":"https://doi.org/10.21009/jpeb.011.1.1","url":null,"abstract":"The purpose of this study is to examine the nexus between social media marketing and brand equity, and the role of word of mouth and electronic in mediating this connectivity word of mouth. A quantitative approach with a descriptive explanatory design is employed to estimate the link between the variables observed. The study adopts purposive sampling technique with a sample size of 200 participants, and data is analyzed using Path Analysis with Warp-PLS 3.0. The findings indicate that social media marketing positively influences brand equity, and both word of mouth and e-word of mouth play a vital role in escalating brand equity. The study also confirms the mediating role of word of mouth and e-word of mouth in explaining the connectivity between social media marketing and brand equity. The results suggest that the assimilation and educational-based tourism management can promote tourism through social media to enhance the value of tourist attractions’ names, encouraging the public to enlarge in word-of-mouth promotion. \u0000 ","PeriodicalId":31906,"journal":{"name":"Jurnal Pendidikan Ekonomi dan Bisnis JPEB","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45710773","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Analisis Pengaruh Perilaku Konsumen Dalam Pengambilan Keputusan Pembelian Online Masyarakat Kabupaten Brebes Pada E-Commerce Shoppe
Jurnal Pendidikan Ekonomi dan Bisnis JPEB Pub Date : 2023-02-06 DOI: 10.51903/e-bisnis.v16i1.873
Mohamad Basuni, Roby Setiadi, Gian Fitralisma, Syariefful Ikhwan
{"title":"Analisis Pengaruh Perilaku Konsumen Dalam Pengambilan Keputusan Pembelian Online Masyarakat Kabupaten Brebes Pada E-Commerce Shoppe","authors":"Mohamad Basuni, Roby Setiadi, Gian Fitralisma, Syariefful Ikhwan","doi":"10.51903/e-bisnis.v16i1.873","DOIUrl":"https://doi.org/10.51903/e-bisnis.v16i1.873","url":null,"abstract":"Consumer behavior is the basis for consumers to make purchasing decisions. Consumer behavior is an activity that is closely related to the process of purchasing goods or services. In this study, the independent variable is consumer behavior (X), while the dependent variable is online purchasing decisions (Y). This study aims to examine and analyze the influence of consumer behavior in making online purchasing decisions for the people of Brebes Regency on e-commerce shoppe. The type of research used is quantitative research. The processed data is the result of distributing questionnaires to the public or consumers randomly via google form, the number of population is unknown with a sample of 100 respondents who have been processed using SPSS 22. Data analysis techniques used in this study are validity test, reliability test, test normality, simple linear regression test, coefficient of determination test (R²), and t-test (Partial). Based on the t-test (Partial) shows a positive and significant influence on online purchasing decisions with a value of 0.000 <0.05","PeriodicalId":31906,"journal":{"name":"Jurnal Pendidikan Ekonomi dan Bisnis JPEB","volume":"25 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84598600","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analisis Faktor-Faktor Yang Mempengaruhi Minat Berwirausaha Pada Pemuda di Kecamatan Salem 分析影响青年企业家兴趣的因素在塞勒姆区
Jurnal Pendidikan Ekonomi dan Bisnis JPEB Pub Date : 2023-02-06 DOI: 10.51903/e-bisnis.v16i1.874
Fadli Ahmad Hamzah, Hendri Sucipto, Dwi Harini
{"title":"Analisis Faktor-Faktor Yang Mempengaruhi Minat Berwirausaha Pada Pemuda di Kecamatan Salem","authors":"Fadli Ahmad Hamzah, Hendri Sucipto, Dwi Harini","doi":"10.51903/e-bisnis.v16i1.874","DOIUrl":"https://doi.org/10.51903/e-bisnis.v16i1.874","url":null,"abstract":"This study aims to test and prove the existence of a partial and simultaneous influence between internal factors, external factors and emotional factors on the interest in youth entrepreneurship in Salem District. This type of research is quantitative research using associative research methods. The sampling technique in this study used propotional random sampling using the Slovin formula.  Data collection was carried out by distributing questionnaires to 100 respondents who were youths of Salem District. The analytical methods used in this study consist of validity and reliability tests, classical assumption tests, multiple linear regression tests, and hypothesis tests.","PeriodicalId":31906,"journal":{"name":"Jurnal Pendidikan Ekonomi dan Bisnis JPEB","volume":"16 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80314953","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH E-WOM (Electronic Word Of Mouth) DAN DAYA TARIK TERHADAP KEPUTUSAN BERKUNJUNG REST AREA HERITAGE KM 260B 丹达亚塔利克特哈达普塔山伯昆荣休息区遗产KM 260B
Jurnal Pendidikan Ekonomi dan Bisnis JPEB Pub Date : 2023-02-06 DOI: 10.51903/e-bisnis.v16i1.871
Annissa Atussholiha, Syariefful Ikhwan, Roby Setiadi
{"title":"PENGARUH E-WOM (Electronic Word Of Mouth) DAN DAYA TARIK TERHADAP KEPUTUSAN BERKUNJUNG REST AREA HERITAGE KM 260B","authors":"Annissa Atussholiha, Syariefful Ikhwan, Roby Setiadi","doi":"10.51903/e-bisnis.v16i1.871","DOIUrl":"https://doi.org/10.51903/e-bisnis.v16i1.871","url":null,"abstract":"This study has the main objective of knowing how the influence of E-WOM (electronic word of mouth) and the appeal of the decision to visit the Rest Area Heritage KM 260B. This study uses a quantitative research type with the SPSS version 22 method. The population used in this study is all visitors in the Heritage Rest Area with a sample of 101 respondents, consisting of 16 questions and obtained by distributing questionnaires to all Rest Area Heritage visitors. offline (paper) and online (google form). The results showed that the E-WOM variable had a positive effect on visiting decisions with a significance value (sig) of 0.000 < probability 0.05 and a tcount of 5,458 > ttable of 1,985. The attractiveness variable has a positive effect on the decision to visit with a significance value (sig) of 0.009 < probability 0.05 and a tcount of 2.667 > ttable of 1.985, so it can be interpreted that the variation of all independent variables, namely E-WOM and attractiveness can affect the decision to visit","PeriodicalId":31906,"journal":{"name":"Jurnal Pendidikan Ekonomi dan Bisnis JPEB","volume":"105 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72517202","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
PENGARUH SERVICE KUNJUNG DAN BOOKING SERVICE TERHADAP KEPUASAN KONSUMEN PADA PT INDOSTAR SUKSES MANDIRI 服务对消费者对PT INDOSTAR独立成功的满意度的影响
Jurnal Pendidikan Ekonomi dan Bisnis JPEB Pub Date : 2022-12-31 DOI: 10.46576/bn.v5i2.2771
Alianty Indira Putri, Sahnan Rangkuti
{"title":"PENGARUH SERVICE KUNJUNG DAN BOOKING SERVICE TERHADAP KEPUASAN KONSUMEN PADA PT INDOSTAR SUKSES MANDIRI","authors":"Alianty Indira Putri, Sahnan Rangkuti","doi":"10.46576/bn.v5i2.2771","DOIUrl":"https://doi.org/10.46576/bn.v5i2.2771","url":null,"abstract":"Pelayanan yang memuaskan konsumen penting bagi suatu perusahaan dalam mempertahankan kelangsungan hidupnya maupun untuk pengembangan usahanya, termasuk bagi perusahaan otomotif. Untuk memberi pelayanan purna jual, perusahaan otomotif atau showroom juga menyediakan bengkel servis sepeda motor. Service kunjung dan booking service adalah salah satu jenis layanan yang ditawarkan bengkel kepada konsumen yang diharapkan dapat memberi kepuasan kepada konsumen. Penelitian ini menggunakan metode penelitian kuantitatif dengan metode pengumpulan data wawancara, kusioner, observasi dan studi dokumentsi. Analisis data menggunakan uji t, uji f dan uji determinasi. Berdasarkan hasil uji t, ternyata variabel booking service memiliki pengaruh positif terhadap kepuasan konsumen, demikian juga dengan variable booking service. Selanjutnya sesuai hasil uji F, diketahui secara simultan, variable booking service dan service kunjung juga berpengaruh posiip terhadap kepuasana konsumen. Sementara dari hasil uji determinasi disimpulkan bahwa variabel sevice kunjung dan booking service 61.8% mempengaruhi kepuasan konsumen dan sisanya atau 38.2% dipengaruhi faktor lain yang telah diteliti.","PeriodicalId":31906,"journal":{"name":"Jurnal Pendidikan Ekonomi dan Bisnis JPEB","volume":"18 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85049569","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGEMBANGAN MODEL PEMBELAJARAN SELF DIRECT LEARNING BERBASIS LITERASI DIGITAL PADA MASA PANDEMI COVID 19 DI SMKS TIK DARUSSALAM MEDAN
Jurnal Pendidikan Ekonomi dan Bisnis JPEB Pub Date : 2022-12-31 DOI: 10.46576/bn.v5i2.2772
Ananda Hadi Elyas, Al Firah Al Firah, Afni Nia Sari
{"title":"PENGEMBANGAN MODEL PEMBELAJARAN SELF DIRECT LEARNING BERBASIS LITERASI DIGITAL PADA MASA PANDEMI COVID 19 DI SMKS TIK DARUSSALAM MEDAN","authors":"Ananda Hadi Elyas, Al Firah Al Firah, Afni Nia Sari","doi":"10.46576/bn.v5i2.2772","DOIUrl":"https://doi.org/10.46576/bn.v5i2.2772","url":null,"abstract":"in the inpu The positive impact of SDL, students are able to think critically, collaboratively, communicatively so that it is no longer teacher centered learning but student centered learning. The negative impact of SDL is spending more time in front of gadgets for online learning reasons, where time playing games, stalking social media, is much longer than studying and doing assignments. Suggestion, dissemination of digital literacy to teachers, parents, students, and the community during the SDL learning process, using innovative and creative digital content applications, supervision and follow-up for students who are constrained in the parents' economic sector, making g.form school evaluation, carry out regular technical guidance for teachers to improve the quality of their teaching.","PeriodicalId":31906,"journal":{"name":"Jurnal Pendidikan Ekonomi dan Bisnis JPEB","volume":"97 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81228146","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH SERVICE EXCELLENT DAN I-SAKU TERHADAP LOYALITAS PELANGGAN DI INDOMARET SIMPANG KOLAM TEMBUNG 服务出色，isaku在INDOMARET池旁对客户忠诚度的影响
Jurnal Pendidikan Ekonomi dan Bisnis JPEB Pub Date : 2022-12-31 DOI: 10.46576/bn.v5i2.2760
Rully Alaina Tarigan, Dedi Iskandar Batu Bara
{"title":"PENGARUH SERVICE EXCELLENT DAN I-SAKU TERHADAP LOYALITAS PELANGGAN DI INDOMARET SIMPANG KOLAM TEMBUNG","authors":"Rully Alaina Tarigan, Dedi Iskandar Batu Bara","doi":"10.46576/bn.v5i2.2760","DOIUrl":"https://doi.org/10.46576/bn.v5i2.2760","url":null,"abstract":"This study aims to determine and analyze the effect of using Service Exvellent and I-Saku on consumer loyalty in Indomaret Simpang Kolam Tembung. The sampling technique used purposive sampling which collected 59 respondents. The data collection method used a questionnaire/questionnaire. The results of multiple linear regression analysis obtained the equation Y = 49,556 + 0.218X1 + 0.467X2. In the partial test (t test) the service excellent variable has a positive and significant effect on consumer loyalty with a t value of 2,161 > t table 1,673 and a significant value of 0.000 < 0.05 and I-saku variable has a positive and significant effect on consumer loyalty with a t value of 2,103 > t table 1,673 and significant value 0.000 <0.05. Simulative significant test results (F test) variable service excellent and i-saku simultaneously or together have a positive and significant effect on consumer loyalty with an F arithmetic value of 6,448> F table 3.16 and a significant value of 0.000 <0.05. The results of the coefficient of determination test (R2) obtained an R Square value of 0.196, meaning that the consumer loyalty variable can be explained by 19,6% by the service excellent and i-saku variables while the remaining 80,4% is explained by other variables not included in this study.","PeriodicalId":31906,"journal":{"name":"Jurnal Pendidikan Ekonomi dan Bisnis JPEB","volume":"7 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73132996","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENINGKATAN PRODUKTIVITAS KARYAWAN MELALUI PELATIHAN PT.KARYA WISESA MEDAN 通过WISESA MEDAN PT. training提高员工的生产力
Jurnal Pendidikan Ekonomi dan Bisnis JPEB Pub Date : 2022-12-31 DOI: 10.46576/bn.v5i2.2766
Mangappu Tua Sitorus, Horia Siregar, Toni Hidayat
{"title":"PENINGKATAN PRODUKTIVITAS KARYAWAN MELALUI PELATIHAN PT.KARYA WISESA MEDAN","authors":"Mangappu Tua Sitorus, Horia Siregar, Toni Hidayat","doi":"10.46576/bn.v5i2.2766","DOIUrl":"https://doi.org/10.46576/bn.v5i2.2766","url":null,"abstract":"","PeriodicalId":31906,"journal":{"name":"Jurnal Pendidikan Ekonomi dan Bisnis JPEB","volume":"145 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78587684","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PELUANG BAHASA INDONESIA DITENGAH MASYARAKAT EKONOMI ASEAN MENUJU BAHASA INTERNASIONAL 东盟经济中使用国际语言的印度尼西亚语的机会
Jurnal Pendidikan Ekonomi dan Bisnis JPEB Pub Date : 2022-12-31 DOI: 10.46576/bn.v5i2.2769
Suhariyanti Suhariyanti
{"title":"PELUANG BAHASA INDONESIA DITENGAH MASYARAKAT EKONOMI ASEAN MENUJU BAHASA INTERNASIONAL","authors":"Suhariyanti Suhariyanti","doi":"10.46576/bn.v5i2.2769","DOIUrl":"https://doi.org/10.46576/bn.v5i2.2769","url":null,"abstract":"","PeriodicalId":31906,"journal":{"name":"Jurnal Pendidikan Ekonomi dan Bisnis JPEB","volume":"147 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77833121","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
PENGARUH MOTIVASI, KOMPENSASI DAN PENGAWASAN PIMPINAN TERHADAP DISIPLIN KERJA PEGAWAI POLITEKNIK PENERBANGAN MEDAN 动机、补偿和领导监督对场内飞行人员工作纪律的影响
Jurnal Pendidikan Ekonomi dan Bisnis JPEB Pub Date : 2022-12-31 DOI: 10.46576/bn.v5i2.2770
Rahmawati Sukra, N. Fahmi
{"title":"PENGARUH MOTIVASI, KOMPENSASI DAN PENGAWASAN PIMPINAN TERHADAP DISIPLIN KERJA PEGAWAI POLITEKNIK PENERBANGAN MEDAN","authors":"Rahmawati Sukra, N. Fahmi","doi":"10.46576/bn.v5i2.2770","DOIUrl":"https://doi.org/10.46576/bn.v5i2.2770","url":null,"abstract":"","PeriodicalId":31906,"journal":{"name":"Jurnal Pendidikan Ekonomi dan Bisnis JPEB","volume":"218 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74714841","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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