Jurnal Hospitality dan Pariwisata最新文献

PERAN DAN EFISIENSI KERJA PRAMUSAJI THE 18TH RESTAURANT DALAM MENINGKATKAN PENDAPATAN DI TRANS LUXURY HOTEL BANDUNG 18 号餐厅服务员在增加万隆跨豪华酒店收入中的作用和工作效率

Jurnal Hospitality dan Pariwisata Pub Date : 2023-12-01 DOI: 10.30813/jhp.v9i2.4616

Sandra Maleachi, S.Pd., M.A., Leonardo Laurent, Erikmathew Surya

{"title":"PERAN DAN EFISIENSI KERJA PRAMUSAJI THE 18TH RESTAURANT DALAM MENINGKATKAN PENDAPATAN DI TRANS LUXURY HOTEL BANDUNG","authors":"Sandra Maleachi, S.Pd., M.A., Leonardo Laurent, Erikmathew Surya","doi":"10.30813/jhp.v9i2.4616","DOIUrl":"https://doi.org/10.30813/jhp.v9i2.4616","url":null,"abstract":"Dalam industri jasa bidang perhotelan yang diberi label sebagai hospitality industry di dapatkan melalui akomodasi serta food and beverage service. Adanya kemajuan serta kemunduran pada perhotelan yang telah ditentukan dari kedua dalam unsur tersebut.penelitian yang digunakan pada penelitian ini adalah fenomenologi. Fenomenologi, sesuai dengan namanya, adalah ilmu (logos) mengenai sesuatu yang tampak (phenomenon). Lokasi yang digunakan selama penelitian ini berlangsung adalah di The 18th Restaurant di Trans Luxury Bandung. Informan dalam penelitian ini dari Industri. tujuan dari penelitian ini yaitu: Menganalisis pengaruh peran kerja pramusaji The 18th Restaurant dalam meningkatkan pendapatan di Trans Luxury Hotel Bandung, Menganalisis pengaruh efisiensi kerja pramusaji The 18th Restaurant meningkatkan pendapatan di Trans Luxury Hotel Bandung. Peran kerja pramusaji The 18th Restaurant dalam meningkatkan pendapatan di Trans Luxury Hotel Bandung sangat berpengaruh karena menurut Supervisor The 18th Restaurant, pramusaji lah yang melakukan direct approach kepada para tamu di The 18th Restaurant, Semakin efisien seseorang dalam melakukan tugasnya maka dapat dipastikan akan membawa hasil yang memuaskan juga, begitu pula yang terjadi kepada para pramusaji The 18th Restaurant. Menurut supervisor The 18th Restaurant semakin baik atau efisien pramusaji dalam melakukan tugasnya maka keadaan yang tidak diinginkan pun kemungkinan besar tidak terjadi.","PeriodicalId":318551,"journal":{"name":"Jurnal Hospitality dan Pariwisata","volume":" 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138614603","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Batu Cermin Cave Labuan Bajo Development Strategy Based on Tourist Satisfaction Level 基于游客满意度的峇都切明洞穴纳闽巴州发展战略

Jurnal Hospitality dan Pariwisata Pub Date : 2023-12-01 DOI: 10.30813/jhp.v9i2.4822

Roseven Rudiyanto, Bonifasia Iramadani

{"title":"Batu Cermin Cave Labuan Bajo Development Strategy Based on Tourist Satisfaction Level","authors":"Roseven Rudiyanto, Bonifasia Iramadani","doi":"10.30813/jhp.v9i2.4822","DOIUrl":"https://doi.org/10.30813/jhp.v9i2.4822","url":null,"abstract":"Tourist satisfaction is essential for the sustainability of tourism activities at tourist attractions. Batu Cermin Cave is one of the attractions in Labuan Bajo. Batu Cermin Cave underwent renovations in 2021 and reopened in 2022. Since then, no studies have shown tourist satisfaction with the services and facilities at Batu Cermin Cave. Therefore, this research aims to determine the satisfaction level and develop strategies based on the level of tourist satisfaction. This research uses a mixed-method approach with an explanatory sequential design. Quantitative data collection uses accidental random sampling techniques with survey questionnaires and qualitative data uses observation techniques. The data collected came from 124 respondents. Data was analyzed using importance-performance analysis. In the Keep Good Work Quadrant, there were nine attributes: the appearance of the tour guide, speed of service of the tour guide or staff in serving visitors, the readiness of the tour guide or staff in serving visitors, timeliness of service, reliability in service, politeness and friendliness, patience in serving, area parking, and walking paths in the Batu Cermin Cave Area. In the Low Priority Quadrant, there are four attributes: work equipment for staff and tour guides in serving visitors, trash cans, information boards, and places to eat and drink. The Overkill Quadrant is an attribute of providing exceptional services for tourists and the road to Batu Cermin Cave. In the Top Priority quadrant, namely, security when visiting Batu Cermin, toilets, and road signs to Batu Cermin Cave. The priority development strategy is based on the attributes of the Top Priority quadrant are 1) increasing visitors' sense of security when carrying out tourism activities at Batu Cermin Cave, and 2) Improving the quality of supporting facilities such as toilets and road signs to Batu Cermin Cave..","PeriodicalId":318551,"journal":{"name":"Jurnal Hospitality dan Pariwisata","volume":" 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138618083","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANALISIS KEPUASAAN WISATAWAN CURUP BEDEGUNG DITINJAU MELALUI KOMPONEN 4A (ATRAKSI, AMENITAS, AKSESSIBILITAS, DAN ANCILARY) 通过第 4a 部分（景点、便利设施、无障碍环境和辅助设施）审查的游客满意度分析 curup bedegung

Jurnal Hospitality dan Pariwisata Pub Date : 2023-12-01 DOI: 10.30813/jhp.v9i2.4685

M. Junianto

{"title":"ANALISIS KEPUASAAN WISATAWAN CURUP BEDEGUNG DITINJAU MELALUI KOMPONEN 4A (ATRAKSI, AMENITAS, AKSESSIBILITAS, DAN ANCILARY)","authors":"M. Junianto","doi":"10.30813/jhp.v9i2.4685","DOIUrl":"https://doi.org/10.30813/jhp.v9i2.4685","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui pengaruh dari komponen 4a kepariwisataan yaitu atraksi, amenitas, aksesibilitas, dan ancillary terhadap kepuasan wisatawan yang berkunjung ke objek wisata curup tenang bedegung kabupaten muara enim. Penelitian ini dilakukan kepada 100 orang responden yang merupakan wisatawan di objek wisata curup tenang bedegung. Sampel ditentukan menggunakan metode purposive sampling. Metode pengumpulan data dilakukan dengan kuesioner, dokumentasi, dan studi pustaka jurnal dan buku terkait. Analisis data dilakukan dengan menggunakan program spss versi 26 dengan teknik analisis penelitian yang digunakan yaitu model regresi berganda, serta dilakukan uji asumsi klasik. Hasil penelitian menunjukan bahwa 1. Atraksi berpengaruh negatif signifikan terhadap kepuasan wisatawan, 2. Amenitas berpengaruh positif signifikan terhadap kepuasan wisatawan, 3. Aksesibilitas memiliki pengaruh positif signifikan terhadap kepuasan wisatawan, 4. Ancillary memiliki pengaruh positif signifikan terhadap kepuasan wisatawan. 5. Secara simultan keempat variabel atraksi, amenitas, aksesibilitas, dan ancillary berpengaruh positif signifikan terhadap kepuasan wisatawan di objek wisata curup tenang bedegung kabupaten muara enim.","PeriodicalId":318551,"journal":{"name":"Jurnal Hospitality dan Pariwisata","volume":"104 49","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138607815","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Faktor yang Memengaruhi Customer Satisfaction dan Brand Image terhadap Customer Loyalty di Don Bakeshop Mall Grand Indonesia 影响印度尼西亚 Don Bakeshop Mall Grand 购物中心顾客满意度和品牌形象的因素

Jurnal Hospitality dan Pariwisata Pub Date : 2023-12-01 DOI: 10.30813/jhp.v9i2.4202

K. G. Yulius

{"title":"Faktor yang Memengaruhi Customer Satisfaction dan Brand Image terhadap Customer Loyalty di Don Bakeshop Mall Grand Indonesia","authors":"K. G. Yulius","doi":"10.30813/jhp.v9i2.4202","DOIUrl":"https://doi.org/10.30813/jhp.v9i2.4202","url":null,"abstract":"Industri jasa penyediaan makanan dan minuman di Indonesia terdiri dari berbagai jenis sektor, yang dimana terdapat industri bakery. Jenis sektor industry ini adalah jenis industry yang memiliki keunikan karena memiliki ciri khas terhadap citra rasa dan karakteristik bisnis yang berbeda-beda. Bahkan, sektor industry bakery saat ini sudah dapat ditemukan di berbagai titik pasar baik di perkotaan ataupun di daerah. Don Bakeshop adalah salah satu bakery yang terletak pada salah satu pusat perbelanjaan terbesar di Jakarta yaitu Mall Grand Indonesia. Bakery ini sudah berkembang dan memiliki beberapa cabang di Jakarta, Don Bakeshop menyajikan berbagai macam menu seperti croissant, eclair, choux, roti, donat, kue, kopi, dan teh. Tujuan penelitian ini adalah untuk mengetahui pengaruh customer satisfaction dan brand image terhadap customer loyalty pada Don Bakeshop Mall Grand Indonesia Jakarta Pusat. Penelitian ini dimulai dari pengembangan dasar teoritis, penyebaran kuesioner, dan pengolahan data serta analisis hasil data. Penelitian ini berhasil menerima 195 responden yang berdomisili di Jabodetabek, Bedasarkan hasil penelitian yang telah dilakukan terhadap 195 responden, ditemukan bahwa customer satisfaction memiliki hubungan yang positif dan signifikan terhadap loyalitas pelanggan untuk mengunjungi Kembali Don Bakeshop. Hasil perolehan hipotesis brand image juga menunjukan adanya korelasi atau hubungan yang positif dan signifikan terhadap customer loyalty Don Bakery.","PeriodicalId":318551,"journal":{"name":"Jurnal Hospitality dan Pariwisata","volume":" 35","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138616415","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ASPAL: POTENSI WISATA HERITAGE DI PULAU BUTON (STUDI KASUS DI DESA WINNING) ASPAL：PULA BUTON岛的遗产潜力（DESA WINNING研究）

Jurnal Hospitality dan Pariwisata Pub Date : 2023-12-01 DOI: 10.30813/jhp.v9i2.4647

Dhanik Puspita Sari

{"title":"ASPAL: POTENSI WISATA HERITAGE DI PULAU BUTON (STUDI KASUS DI DESA WINNING)","authors":"Dhanik Puspita Sari","doi":"10.30813/jhp.v9i2.4647","DOIUrl":"https://doi.org/10.30813/jhp.v9i2.4647","url":null,"abstract":"Buton Island in Southeast Sulawesi is famous for its asphalt content, one of the asphalt mining sites that is rich in heritage tourism potential is in Winning Village, Buton Regency. This research aims to provide an overview of the activities that are still actively carried out in the mining area and also what heritage tourism potential exists in the asphalt mining area in Winning Village. The method used is descriptive qualitative. Primary data was collected through field observations and interviews while secondary data came from literature review and documentation. The mining activities currently still being carried out are asphalt mining activities, which are then processed into several stages to become smaller asphalt rocks ready to be sent through the Banabungi port in the Pasarwajo area. While the potential for heritage tourism in this area is in the form of a complex area of former offices, hospitals, and asphalt workers' settlements with the condition of buildings that are still standing and there has not been any change or renovation which has high historical value. The potential for heritage tourism attractions is very high, existing amenity is still very limited and accessibility is quite good.","PeriodicalId":318551,"journal":{"name":"Jurnal Hospitality dan Pariwisata","volume":" 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138617026","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analysis of Marta Christina Tiahahu Literacy Park as a New Tourism Object in Jakarta 分析作为雅加达新旅游对象的玛尔塔-克里斯蒂娜-蒂亚湖扫盲公园

Jurnal Hospitality dan Pariwisata Pub Date : 2023-12-01 DOI: 10.30813/jhp.v9i2.4613

Hilda Sari Wardhani, Farrah Farrah

{"title":"Analysis of Marta Christina Tiahahu Literacy Park as a New Tourism Object in Jakarta","authors":"Hilda Sari Wardhani, Farrah Farrah","doi":"10.30813/jhp.v9i2.4613","DOIUrl":"https://doi.org/10.30813/jhp.v9i2.4613","url":null,"abstract":"This research discusses the readiness of Christina Martha Tiahahu's literacy park as a new tourist attraction in Jakarta. Public spaces in this capital city have an aesthetic architectural design, so they can be used as Instagramable photo spots and are expected to become new tourist attractions in urban areas. However, to become a tourist destination, the facilities that are owned still need to be studied to see whether this park is ready to become a new tourist object or needs additional equipment so that it is expected to increase the attractiveness of visitors. This research was designed with a descriptive method, namely research that leads to the disclosure of existing facts. Data collection was in the form of a literature review and direct observation to see the facilities and infrastructure owned by Blok M Literacy Park. Looking at its development and field facts the Martha Christina Tiahahu Literacy Park is currently not just a park, but its function as a tourist destination that has recreational functions, educational functions, the interaction function. As an indicator of tourism development, the level of facilities and infrastructure of the Martha Christina Tiahahu Literacy Park as a new tourist attraction has reached 80%, which includes, objects, access, accommodation, facilities, transportation, catering services, recreational activities, communication, shopping, security, cleanliness, religious facilities, and sports facilities. What is not yet available is the banking system and educational facilities. However, from this readiness, this Literacy Park is capable enough to become a new tourist destination for the community.","PeriodicalId":318551,"journal":{"name":"Jurnal Hospitality dan Pariwisata","volume":" May","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138611122","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

MEMORABLE TOURIST EXPERIENCE: KUNJUNGAN WISATA KE SENTRA PRODUKSI EMPING MELINJO SEBAGAI DAYA TARIK WISATA HERITAGE 难忘的旅游经历:游客参观安平梅隆的作品作为传统旅游的吸引力

Jurnal Hospitality dan Pariwisata Pub Date : 2023-03-01 DOI: 10.30813/jhp.v9i1.4172

S. Ayuningsih, Nurbaeti Nurbaeti, Jajang Gunawijaya

{"title":"MEMORABLE TOURIST EXPERIENCE: KUNJUNGAN WISATA KE SENTRA PRODUKSI EMPING MELINJO SEBAGAI DAYA TARIK WISATA HERITAGE","authors":"S. Ayuningsih, Nurbaeti Nurbaeti, Jajang Gunawijaya","doi":"10.30813/jhp.v9i1.4172","DOIUrl":"https://doi.org/10.30813/jhp.v9i1.4172","url":null,"abstract":"The tourist experience is one of the critical success factors in the tourism industry. Every destination, tourist attraction, and other tourism product must be able to provide a memorable tourist experience. Banyuresmi tourism village, Pandeglang, Banten has the potential to attract cultural heritage tourism, including gastronomic tourism. However, the potential has not been developed as a tourist attraction that can provide a memorable experience for tourists. This descriptive qualitative research aims to identify and analyze the potential of cultural and gastronomic tourism that is memorable for tourists. Primary data collection was obtained from field observations and in-depth interviews with key informants. Data analysis through a reduction process to determine the components that provide a memorable experience for travelers. The results of the study indicate that cultural and gastronomic tourism experiences that are memorable for tourists when visiting Banyuresmi tourism village can be formed from five components, namely; (1) good social interaction between residents and tourists, (2) camping activities provide a memorable experience because they have local authenticity, (3) good service and hospitality of residents become a special attraction and give a deep impression to tourists, (4) the tradition of camping and making bamboo crafts becomes an impressive cultural and gastronomic tourism attraction for tourists, and (5) challenges encountered along the way to the location also create an unforgettable experience for tourists.","PeriodicalId":318551,"journal":{"name":"Jurnal Hospitality dan Pariwisata","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124678762","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

THE PREDICTING FACTORS OF MUSEUM VISITOR INTENTION: A STUDY OF MUSEUM WAYANG JAKARTA 博物馆游客意愿的预测因素:以雅加达大阳博物馆为例

Jurnal Hospitality dan Pariwisata Pub Date : 2023-02-28 DOI: 10.30813/jhp.v9i1.4047

Ichwan Masnadi

{"title":"THE PREDICTING FACTORS OF MUSEUM VISITOR INTENTION: A STUDY OF MUSEUM WAYANG JAKARTA","authors":"Ichwan Masnadi","doi":"10.30813/jhp.v9i1.4047","DOIUrl":"https://doi.org/10.30813/jhp.v9i1.4047","url":null,"abstract":"Abstract This study examines the influence between the product and the management of attraction on revisit intentions. The sample were taken by accidental sampling method of 150 respondents. Data were collected by survey with questioner method, field orientation, and interview. The data were analyzed using multivariate regression analysis to determine the influence between the product, the management of attraction and revisit intention. The product consist of location, accessibility, variety on site attractions, high quality environment, facilities, and price. The result showed that accessibility, variety on site attraction, and facilities has a significantly positive effect on revisit intention, meanwhile environment and price was not significantly influence on revisit intention. On the contrary, location has a negative effect on revisit intention. The management of attractions include the tangible elements of product, the characteristics of service delivery, and human resources management. The tangible elements of product and human resources was not significantly influence on revisit intention, but the characteristics of service delivery has a positive influence on revisit intention. The result indicate that the product has a dominant and significantly positive influence on revisit intention and the management of attractions also has a significantly positive effect on revisit intention . The product and management of attractions simultaneously has a significantly positive effect on revisit intention. The study provided a more through understanding the factors that may effect success of museum, which may help governments better understand the visitor needs. ","PeriodicalId":318551,"journal":{"name":"Jurnal Hospitality dan Pariwisata","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130307087","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Understanding The Role of Local Culture and Local Food in Indonesia’s Gastronomy Tourism 了解当地文化和当地食物在印尼美食旅游中的作用

Jurnal Hospitality dan Pariwisata Pub Date : 2023-02-28 DOI: 10.30813/jhp.v9i1.4213

Sandy Dwiputra Yubianto

{"title":"Understanding The Role of Local Culture and Local Food in Indonesia’s Gastronomy Tourism","authors":"Sandy Dwiputra Yubianto","doi":"10.30813/jhp.v9i1.4213","DOIUrl":"https://doi.org/10.30813/jhp.v9i1.4213","url":null,"abstract":"Indonesia is an archipelagic country that has a diverse culture. Each island has its own history that has made their distinctive social norms and local beliefs grow stronger. As Indonesia is also a multicultural country, each part of the nation has its own specialty in its cuisine, way of living, habits, and thus created unique traditions through its culture. This factor has brought up the attention of the researcher to actually examine how the previous study in Indonesia’s culture has many relations towards the food itself mainly focusing on the appearance of the food, and the local’s culture to see how indigenous they are to expose the value of gastronomy as a concept of tourism. These 2 factors of local culture and local food seems to have brought Indonesia to a new exposure for its gastronomy Tourism worldwide. Not many countries have an exponential range of food types, with its many intriguing uses of ingredients that seems inviting for some people, who crave to explore for their belly, as well as to dive into the service experience in that particular destination. The study uses Literature review to examine how the past studies have revealed some of the important factors of local culture and local food in supporting the exposure of Indonesia's Gastronomy tourism. The descriptive analysis is used to explain more on the role of these 2 factors in enhancing gastronomy tourism. The result of these study shows that local culture and local food both act simultaneously giving a big role in influencing people to actually visit some destinations in Indonesia. The fascination of the people, the tradition and their cuisine that helped by the looks and the availability of surrounding raw materials has driven attention towards its own market and helped destination bring its own brand of Gastronomy tourism. ","PeriodicalId":318551,"journal":{"name":"Jurnal Hospitality dan Pariwisata","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117147411","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Strategy for Increasing Millennial Tourist Visits in the Mulyaharja Thematic Village 增加Mulyaharja主题村千禧一代游客访问量的策略

Jurnal Hospitality dan Pariwisata Pub Date : 2023-02-28 DOI: 10.30813/jhp.v9i1.4208

Yuviani Kusumawardhani

{"title":"Strategy for Increasing Millennial Tourist Visits in the Mulyaharja Thematic Village","authors":"Yuviani Kusumawardhani","doi":"10.30813/jhp.v9i1.4208","DOIUrl":"https://doi.org/10.30813/jhp.v9i1.4208","url":null,"abstract":"Kampung wisata tematik kampung sangat cocok dan menjadi daya tarik tersendiri bagi wisatawan domestik maupun asing di Indonesia saat ini. Hal ini dikarenakan kampung wisata tematik memiliki karakteristik hygiene, low touch, low mobility, dan less crowd yang merupakan pendekatan pariwisata baru, yaitu new tourism economic. Kampung tematik di Indonesia sudah mulai banyak berkembang. Pengembangan kampung wisata tematik perlu terus dilakukan secara berkelanjutan dan berkesinambungan, guna menjaga eksistensi kampung wisata tematik. Namun, minat wisata generasi millenial untuk berwisata ke kampung wisata tematik ini masih sangat rendah. Berdasarkan hal inilah penelitian ini bertujuan untuk merancang strategi peningkatan kunjungan wisatawan millenial di kampung tematik. Metode penelitian menggunakan pendekatan kualitatif dengan alat analisis SWOT. Terdapat tiga expertise yang dijadikan narasumber pada penelitiam ini, yaitu pihak pengelola kampung tematik, pihak pemerintah daerah, dan akademisi pariwisata. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Hasil penelitian ini menunjukkan bahwa fasilitas dan atraksi wisata yang ada di Kampung Tematik Mulyaharja saat ini masih kurang beradaptasi dengan era millennial sehingga sedikit kesulitan untuk menarik generasi millennial untuk menjadi wisatawan. Seharusnya secara keseluruhan fasilitas dan atraksi wisata di Kampung Tematik Mulyaharja sudah dapat beradapatasi dengan digital sehingga wisata edukasi pertanian ini tidak ketinggalan jaman dan tetap memiliki daya tarik bagi generasi millenial.","PeriodicalId":318551,"journal":{"name":"Jurnal Hospitality dan Pariwisata","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134161409","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0