{"title":"Analisis Strategi Pemasaran Produk Abon Ikan (suatu Kasus pada UMKM Citra Permata Kendari)","authors":"Esti Agesta Nurmaida, M. A. Tuwo, Surni Surni","doi":"10.33772/JIA.V4I2.6514","DOIUrl":"https://doi.org/10.33772/JIA.V4I2.6514","url":null,"abstract":"The purpose of the research is to formulate the appropriate marketing strategy through the marketing mix concept involve the owner as of the internal and the consumer as the external parties in the organization. Analytic Hierarchy Process (AHP) was used as the method to solve the problems thought the selection of several priorities. The result showed that the order of marketing mix priority that has been chosen by the internal parties are as follow: Promotion, product, place, and price. Also, the ultimate goal can be determined by several criteria of the marketing mix. Those criteria are bazaar/exhibition, quality, cleanliness and comfort, packaging/serving.","PeriodicalId":31664,"journal":{"name":"Jurnal Ilmiah Agribisnis","volume":"4 1","pages":"45-51"},"PeriodicalIF":0.0,"publicationDate":"2019-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45743260","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
M. Suharno, Bahari Bahari, Weka Gusmiarty Abdullah
{"title":"Keragaan Produksi dan Pendapatan Petani Kakao Penerap Pengendalian Hama Terpadu (PHT) dan Non Pengendalian Hama Terpadu (PHT) (Studi Kasus di Desa Ataku Kecamatan Andoolo Kabupaten Konawe Selatan)","authors":"M. Suharno, Bahari Bahari, Weka Gusmiarty Abdullah","doi":"10.33772/JIA.V4I2.6512","DOIUrl":"https://doi.org/10.33772/JIA.V4I2.6512","url":null,"abstract":"This research aimed was to know The performance of production between cocoa farmers of adopter Integrated Pest Management and non Integrated Pest Management, and The performance of income production between cocoa farmers of adopt Integrated Pest Management and non Integrated Pest Management in the Ataku village, AndooloSub District, South Konawe District. This research was conducted from January to April 2018. The number of cocoa farmers population was in this research to the initial survey was 115 people. The population was grouped into 2 kinds, namely the farmers who adopterIntegrated Pest Management 65 people and farmer of non Integrated Pest Management about 50 people. The number of the sample as determined using proportional stratified random sampling method. The number of samples was determined using Slovin formula, so total samples number were 53 peoples, consist 30 peoples of a cocoa farmer who adopt Integrated Pest Management and 23 peoples of a cocoa farmer who didn't adopt Integrated Pest Management. The result of the research showed that production performance was indicated by the average, production of cocoa farmers who adopt Integrated Pest Management was greater than a cocoa farmer who didn't adopt Integrated Pest Management. The results of the analysis indicated that there was different of production between the farmer who adopts Integrated Pest Management was greater than a cocoa farmer who did not adopt Integrated Pest Management. The revenue performance was indicated by the average income of cocoa farmer who adopts Integrated Pest Management was greater than a cocoa farmer who did not adopt Integrated Pest Management. The result of the analysis shows that there was different of income between the farmer who adopts Integrated Pest Management was greater than a cocoa farmer who did not adopt Integrated Pest Management.","PeriodicalId":31664,"journal":{"name":"Jurnal Ilmiah Agribisnis","volume":"4 1","pages":"281401"},"PeriodicalIF":0.0,"publicationDate":"2019-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45905478","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analisis Nilai Tambah Pengolahan Abon Ikan Tuna di Kelurahan Mata Kecamatan Kendari Kota Kendari (Studi Kasus Industri Rumah Tangga Dzakiyah Permata)","authors":"Muhammad Dzulmawan, L. Geo, Abdul Gafaruddin","doi":"10.33772/JIA.V4I2.6511","DOIUrl":"https://doi.org/10.33772/JIA.V4I2.6511","url":null,"abstract":"The purpose of this research is to analyze the amount of profit and value added that resulted in the processing of tuna fish abon in the household industry \"Dzakiyah Permata Kendari\" in Kelurahan Mata. Sample determination is done intentionally. The analytical method used is value-added analysis using Hayami method. The results showed that the added value created from the processing of abon fish creates added value of Rp 184,485 / kg value-added ratio to the value of the product of 89.8% and profit Rp 163.353 / kg with the profit rate of 88.5%.","PeriodicalId":31664,"journal":{"name":"Jurnal Ilmiah Agribisnis","volume":"4 1","pages":"29-34"},"PeriodicalIF":0.0,"publicationDate":"2019-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42799758","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analisis Persediaan Bahan Baku pada Usaha Mete di Kota Kendari (Studi Kasus pada UD. Mete Mubaraq Lombe)","authors":"Sahrani Sucitra, Munirwan Zani, W. Yusria","doi":"10.33772/JIA.V4I2.6515","DOIUrl":"https://doi.org/10.33772/JIA.V4I2.6515","url":null,"abstract":"This research aims to know the inventory of raw cashew nuts peeled on UD. Mete Mubaraq Lombe of the year 2017; Analyze the efficiency of the inventory of raw materials according to the EOQ method on UD. Mete Mubaraq Lombe; determine the Safety Stock and Reorder Point at UD. Mete Mubaraq Lombe. The study was designed as a case study of using primary data and secondary data, variables in this study include a Total Inventory Cost, Ordering Cost and Carrying Cost. There were some of the results obtained in this study. First, the type of raw materials used is cashew nuts peeled from Region Lombe by way of partnering. The volume of purchase of raw materials over the past year as many as 52,000 kg. Booking fees during the year 2017 are Rp 43,872,000. Storage costs during the year 2017 are Rp 48,144,000. Secondly, the supply of raw materials of peeled cashew nuts more efficiently by using the EOQ method. It can be seen from the difference in TIC companies issued in the year 2017 is Rp. 45,878,000.4 while the EOQ method based on the TIC of Rp 18,762,434.4. So the difference in TIC is Rp. 27,115,566. Thirdly, in order not to run out of stock in the warehouse, then the safety stock that must always be available in the company as much as 1,459.26 kg and company do a reorder point when the raw materials in the warehouse as much as 1,690.46 kg.","PeriodicalId":31664,"journal":{"name":"Jurnal Ilmiah Agribisnis","volume":"4 1","pages":"281393"},"PeriodicalIF":0.0,"publicationDate":"2019-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42936542","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Faktor-Faktor yang Mempengaruhi Pemintaan Sayuran pada Rumah Tangga di Kelurahan Kadia Kecamatan Kadia Kota Kendari","authors":"Muthiary Nurul Mf, Ine Fausayana, W. Yusria","doi":"10.33772/JIA.V4I2.6513","DOIUrl":"https://doi.org/10.33772/JIA.V4I2.6513","url":null,"abstract":"This study aims to find out about the demand and factors that influence the demand for vegetables in households in Kadia Village, Kadia District, Kendari City. This research was conducted in Kadia City Kendari Regency with a sample of 99 respondents who were determined by purposive random sampling. The results showed that: Demand for vegetables in households in Kadia Kadia Village, Kendari Regency, had an average consumption of vegetables of 7.94 kg with a frequency of average vegetable consumption of 16.65 times a month and factors affecting demand for vegetables in households in Kadia Kadia Village, Kendari Regency, vegetable prices, price of tempeh / tofu, price of eggs, price of chicken meat, price of fish, number of family members, and family income. The results of the t-test analysis found that only the variable vegetable prices and chicken meat prices were significant at the 90% confidence level.","PeriodicalId":31664,"journal":{"name":"Jurnal Ilmiah Agribisnis","volume":"4 1","pages":"281405"},"PeriodicalIF":0.0,"publicationDate":"2019-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47545150","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Partisipasi Petani dalam Peningkatan Produksi Padi Sawah (Suatu Kasus pada Perkumpulan Petani Pemakai Air di Desa Lalousu Kecamatan Wonggeduku Kabupaten Konawe)","authors":"Jamrin Jamrin, M. A. Tuwo, M. A. Dirgantoro","doi":"10.33772/JIA.V4I1.6417","DOIUrl":"https://doi.org/10.33772/JIA.V4I1.6417","url":null,"abstract":"This study aims to determine the participation of farmers in irrigation management and the level of farmer participation in increasing rice production. This type of research is a case study of predetermined subjects and objects. The method used in this study is a survey method, while the method for collecting data is a questionnaire. The population in this study were all farmers who were members of the P3A group. The sampling technique was carried out with Simple Random Sampling (simple random) with a sample of 46 farmers. Analysis of the data used to determine the relationship of participation of farmers using water in increasing rice production is the analysis of Chi-Square. The results of the study indicate that: 1) Participation of farmers in irrigation management activities is included in the high category or participating; and 2) there is a relationship between participation and production of paddy rice in Lalousu village, wonggeduku sub-district, konawe district.","PeriodicalId":31664,"journal":{"name":"Jurnal Ilmiah Agribisnis","volume":"4 1","pages":"11-15"},"PeriodicalIF":0.0,"publicationDate":"2019-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45498667","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Kontribusi Usahatani Nilam terhadap Total Pendapatan Petani di Desa Sangia Tiworo Kecamatan Tiworo Selatan Kabupaten Muna Barat","authors":"Kirana Citra Jati, Abdi Abdi, Abdul Gafaruddin","doi":"10.33772/JIA.V4I1.6418","DOIUrl":"https://doi.org/10.33772/JIA.V4I1.6418","url":null,"abstract":"The research aims at knowing: the total income of patchouli farming, and the contribution of patchouli farming towards the total income of patchouli farmers at Sangia Tiworo Subdistrict of South Tiworo, West Muna Regency. The population of the research is the entire farmers of patchouli and another kind of farming at Sangia Tiworo Subdistrict of South Tiworo, West Muna Regency which total 20 farmers. The technique of deciding sample is “Probability Random Sampling” in which the entire farmers have an equal chance to be a sample. The data were analyzed by using “income analysis”, and “contribution formula”. The result of the research shows total income of farmers per planting season is Rp. 435,620,298 on average Rp. 22,641,240. Patchouli farming gives a big contribution towards farmers’ household income, which is being approximated at 31% - 97% on average contribution 84%.","PeriodicalId":31664,"journal":{"name":"Jurnal Ilmiah Agribisnis","volume":"4 1","pages":"16-21"},"PeriodicalIF":0.0,"publicationDate":"2019-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41445549","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Fitriah Amir, Awaluddin Hamzah, Muhammad Aswar Limi
{"title":"Alokasi Waktu Kerja dan Peran Istri Nelayan dalam Meningkatkan Ekonomi Keluarga di Kelurahan Petoaha Kecamatan Nambo Kota Kendari","authors":"Fitriah Amir, Awaluddin Hamzah, Muhammad Aswar Limi","doi":"10.33772/JIA.V4I1.6416","DOIUrl":"https://doi.org/10.33772/JIA.V4I1.6416","url":null,"abstract":"This research aimed (1) To describe the working time allocation and role of the fisherman’s wife as a fish seller for activities in the household, social activities and economic activities, (2) To know the contribution of fisherman's wife in improving family economy and (3) To know the relation between family income and working time allocation of fisherman’s wife. This research was conducted in the Petoaha, the districts of Nambo. The population of this research was the entire of the fisherman's wife of Petoaha, the districts of Nambo as a fish seller. Sample determination using purposive sampling technique. The number of samples is determined using Slovin formula and based on the calculation result using the formula, the total sample is 43 respondents. The results of this research showed that the average allocation of working time and the role of fisherman’s wife for household activities is 66.56%, social activities 1.29% and economic activities 14.94%. The average income contribution of fishermen's wife to family income is 42%. The relationship between family income and the fisherman’s wife working is the family income in the lower category, the allocation time of fisherman’s wife in economy activity increasing","PeriodicalId":31664,"journal":{"name":"Jurnal Ilmiah Agribisnis","volume":"4 1","pages":"6-10"},"PeriodicalIF":0.0,"publicationDate":"2019-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43212258","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Anggi Anggraeni Julianti Syahputri, Mukhtar Mukhtar, L. Geo
{"title":"Analisis Pemasaran Sayur Mayur di Desa Alebo Kecamatan Konda Kabupaten Konawe Selatan","authors":"Anggi Anggraeni Julianti Syahputri, Mukhtar Mukhtar, L. Geo","doi":"10.33772/JIA.V4I1.6421","DOIUrl":"https://doi.org/10.33772/JIA.V4I1.6421","url":null,"abstract":"The purpose of this study was to find out the marketing strategies of vegetables in Alebo Village, find out the revenue from the sale of vegetables and the number of contributions from vegetable farming to the total income of farmer households. This research was conducted in Alebo Village, Konda District, South Konawe Regency. The population in this study were all vegetable farmers in Alebo Village with a total of 150 people. Determination of the sample is done by simple random sampling. Determination of the number of samples using the Slovin formula in Rianse (2009) which is as many as 60 people. The data collected consists of primary data and secondary data. Data analysis using descriptive method is a method that aims to analyze marketing strategies based on marketing mix strategies, namely product, price, place, and promotion, the results of vegetable sales at the Farmer level in Alebo Village Konda Sub-District, South Konawe District and to find out contributions income from vegetable farming to farmers' total income is used percentage formula. The results showed that the marketing strategy of vegetables produced by farmers in Alebo Village was to use a mixed marketing strategy such as the first strategy of product mix was the farmers' strategy on four vegetable products such as kale, spinach, long beans and chili having a product. quality and quantity are determinants and influence competitive advantage in the vegetable industry. Farmers must pay more attention to the characteristics of marketable vegetables. The second strategy of price mix, namely pricing at the level of vegetable farmers in Alebo Village is determined based on market mechanisms. Given the collectors commonly called papalele to have the capital to do marketing and are most able to access the market. the third mixed distribution strategy is the vegetable marketing channel that this farmer has one channel in which producer farmers do vegetable marketing through papalele. And four promotional mix strategies are a form of promotion carried out by vegetable farmers in their products by means of personal sales promotions. Receipt of sales results are often faced with price fluctuations sometimes high even low if low but farmers do not lose. Based on the results of the study, vegetable prices at the time of the study were categorized as normal prices. And vegetables are sold out. The contribution from vegetable farming to the total household income in Alebo village is 88%. This shows that vegetable farming is a source of income that contributes greatly to respondent farmers.","PeriodicalId":31664,"journal":{"name":"Jurnal Ilmiah Agribisnis","volume":"4 1","pages":"22-28"},"PeriodicalIF":0.0,"publicationDate":"2019-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47470173","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"STRATEGI PENGEMBANGAN USAHA IKAN NILA DI KABUPATEN KUANTAN SINGINGI PROPINSI RIAU","authors":"S. Kurniati, Jumanto Jumanto","doi":"10.31849/agr.v19i1.890","DOIUrl":"https://doi.org/10.31849/agr.v19i1.890","url":null,"abstract":"Pembangunan perikanan bertujuan untuk mewujudkan stabilitas ekonomi yang seimbang sekaligus pengembangan pembangunan desa dan meningkatkan taraf hidup pengusaha ikan nila. Diperlukan strategi usaha yang tepat dan dapat diandalkan agar budidaya ikan nila ini berkesinambungan dan perekonomian masyarakat meningkat. Tujuan penelitian ini adalah untuk menganalisis: 1) Karakteristik pengusaha dan profil usaha ikan nila, 2) Strategi pengembangan usaha ikan nila. Penelitian ini menggunakan metode survei di Kecamatan Singingi Hilir Kabupaten Kuantan Singingi dengan jumlah responden 60 orang. Metode yang digunakan adalah deskriptif kuantitatif analisis SWOT. Hasil penelitian menyatakan bahwa karakteristik pengusaha rata-rata berumur 49 tahun, lama pendidikan hanya 6 tahun, pengalaman berusaha ikan sekitar 4-8 tahun, dan jumlah tanggunngan keluarga umumnya 4 jiwa. Skala usaha umumnya skala kecil yang dikelola oleh pengusaha sendiri,dengan jumlah modal awal dan penggunaan tenaga kerja sedikit. Strategi pengembangan usaha ikan nila menyatakan bahwa usaha ini berada pada kuadran ketiga sehingga dapat menjalankan stratgi WO, diantaranya memberikan gambaran tentang usaha ikan nila kepada pihak terkait agar mendapat penyaluran kredit, memperluas jangkauan pemasaran dengan cara meningkatkan kualitas produk ikan nila yang dihasilkan, meningkatkan promosi produk unggulan untuk memenuhi permintaan pasar, dan memberikan bonus pada karyawan jika penjualan produksi meningkat untuk menambah semangat kerja.","PeriodicalId":31664,"journal":{"name":"Jurnal Ilmiah Agribisnis","volume":"19 1","pages":"73213"},"PeriodicalIF":0.0,"publicationDate":"2018-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47557917","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}