International Journal of Visual and Performing Arts最新文献

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Nengsemaken in Surakarta Karaton Karawitan Performance

International Journal of Visual and Performing Arts Pub Date : 2019-06-01 DOI: 10.31763/VIPERARTS.V1I1.7

J. Daryanto

引用次数: 1

Visual Semiotics Analysis on Television Ads UHT Ultra Milk “Love Life, Love Milk” UHT超牛奶电视广告“爱生活，爱牛奶”视觉符号学分析

International Journal of Visual and Performing Arts Pub Date : 2019-06-01 DOI: 10.31763/VIPERARTS.V1I1.13

Peter Ardhianto, William Manuel Son

{"title":"Visual Semiotics Analysis on Television Ads UHT Ultra Milk “Love Life, Love Milk”","authors":"Peter Ardhianto, William Manuel Son","doi":"10.31763/VIPERARTS.V1I1.13","DOIUrl":"https://doi.org/10.31763/VIPERARTS.V1I1.13","url":null,"abstract":"The number of adverts that have sprung up this digital era has made the creative industry try to break new breakthroughs so that advertisements can be more able to get the attention of the audience by making many innovations. As in the uht ultra love life love milk television television ad. What is applied to television advertising media that has a general target for all people who see this ad, and the main target is young people because it is more relevant and consumers are mostly young people, because milk supports the development period. The purpose of this study is to help review the meaning of a modern advertisement, especially milk advertisements which are usually for children but aimed at all ages.This study uses Roland Barthes's semiotic theory as a theory in the study of television ads, with methods of documentation, interviews, literature studies, so that the right data is collected to be analyzed. So the conclusion in this study is that uht ultra love live love milk television advertising has the message contained in each video scene that is combined with verbal text emphasis and changes in typographic elements that have their own meaning to trigger emotions from consumers.","PeriodicalId":315645,"journal":{"name":"International Journal of Visual and Performing Arts","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131088247","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 11

The Phenomenon of Urban Culture in Film Dendang Bantilang 电影《登当班提梁》中的城市文化现象

International Journal of Visual and Performing Arts Pub Date : 2019-06-01 DOI: 10.31763/VIPERARTS.V1I1.14

Damar Tri Afrianto

{"title":"The Phenomenon of Urban Culture in Film Dendang Bantilang","authors":"Damar Tri Afrianto","doi":"10.31763/VIPERARTS.V1I1.14","DOIUrl":"https://doi.org/10.31763/VIPERARTS.V1I1.14","url":null,"abstract":"Film titled Dendang Bantilang Director M. Ikhwan is one of the films that focus on cultural issues primarily in Bulukumba Regency. As a work of film, in addition to serving an aesthetic spectacle, but also showing the reality of the existence of a legend that is in the middle of a Pinisi of the current global era. This film does not only show the existence of pinisi at present, but show how urban culture contestation takes place in Bulukumba contextually. This is why the concern of this research leads to aspects of urban culture in the phenomenon in the film Dendang Bantilang. Through the method of semiotics Roland Barthes, this research found several realities behind their urban phenomenon in Bulukumba, among them: 1) the ceased of the chain of inheritance skills in the community of Bulukumba in making the pinisi ship as the main livelihood, 2) The fascination of work outside the village especially in Malaysia, and 3) The work of making Pinisi ship with a long process has an impact on the cost of wages that received late because wait for the completion of the shipbuilding. The results of the research showing the film Dendang Bantilang can be a reflection of contemplation that maintaining and harmonizing pinisi culture requires a strong and high awareness effort. Pinisi is the ancestral heritage of Indonesian culture both in form and knowledge, not to improve the flow of urban culture accompanied by the extinction of knowledge and skills about Pinisi.","PeriodicalId":315645,"journal":{"name":"International Journal of Visual and Performing Arts","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115339417","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

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