Esensi Jurnal Bisnis dan Manajemen最新文献_第7页

Improving Business Performance of Getuk Nyimut SMEs in Kudus Regency by Marketing, Capital, Production Technology and Product Diversification 市场营销、资金、生产技术和产品多元化对库德斯县格土尼木中小企业经营绩效的影响

Esensi Jurnal Bisnis dan Manajemen Pub Date : 2021-08-02 DOI: 10.21043/bisnis.v9i1.10306

Mira Meilia Marka

{"title":"Improving Business Performance of Getuk Nyimut SMEs in Kudus Regency by Marketing, Capital, Production Technology and Product Diversification","authors":"Mira Meilia Marka","doi":"10.21043/bisnis.v9i1.10306","DOIUrl":"https://doi.org/10.21043/bisnis.v9i1.10306","url":null,"abstract":"This research used qualitative research method with phenomenological approach. The object of this research was SMEs of getuk nyimut in Kudus Regency. The increasing number of getuk nyimut’s SMEs along the area towards Muria Mountain tourism has made it difficult for SMEs to survive in the market. SMEs which are sold with simple sales locations and maintain original products have not been able to increase sales significantly. This research aimed to analyse the effect of marketing, capital, production technology and product diversification on the competitive advantage of getuk nyimut SMEs in Kudus Regency. The results of the research were obtained from 14 informants consisting of entrepreneurs of getuk nyimut, academics and local governments. The results showed SMEs of getuk nyimut have problems in some aspects such as marketing, capital, production technology and product diversification. To overcome the problems faced by participation from some parties, not only from entrepreneurs but also getuk community and local governments. The result of this research showed that marketing, capital, production technology, product diversification which are well managed can increase competitive advantage of SMEs in Kudus Regency especially getuk nyimut’s entrepreneurs.","PeriodicalId":31336,"journal":{"name":"Esensi Jurnal Bisnis dan Manajemen","volume":"64 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78770000","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

DIMENSI DAN INDIKATOR KEPEMIMPINAN DAN BUDAYA ORGANISASI YANG MEMPENGARUHI PEMBERDAYAAN 领导能力和组织文化影响赋权的维度和指标

Esensi Jurnal Bisnis dan Manajemen Pub Date : 2021-01-04 DOI: 10.55886/esensi.v23i3.217

Susi Adiawaty

引用次数: 5

Analisis Technology Acceptance Model (TAM) Terhadap Penggunaan Aplikasi Gojek Pada Mahasiswa Di Kota Palembang 分析技术接受模型

Esensi Jurnal Bisnis dan Manajemen Pub Date : 2021-01-03 DOI: 10.15408/ess.v10i2.16455

Nyayu Sakinatul Mardhiyah, M. Rusydi, Peni Cahaya Azwari

引用次数: 8

IMFIs Strategy to Survive in the Covid-19 Outbreak and Government Respond Analysis : An Empirical Study from Pekanbaru, Indonesia 国际货币基金组织在2019冠状病毒病爆发中的生存战略和政府应对分析:来自印度尼西亚北干巴鲁的实证研究

Esensi Jurnal Bisnis dan Manajemen Pub Date : 2020-12-30 DOI: 10.21043/BISNIS.V8I2.8731

Budi Trianto, Ade Chandra, Marabona Munthe

{"title":"IMFIs Strategy to Survive in the Covid-19 Outbreak and Government Respond Analysis : An Empirical Study from Pekanbaru, Indonesia","authors":"Budi Trianto, Ade Chandra, Marabona Munthe","doi":"10.21043/BISNIS.V8I2.8731","DOIUrl":"https://doi.org/10.21043/BISNIS.V8I2.8731","url":null,"abstract":"The Covid-19 outbreak had a broad impact on the economy and also on the business sector. One of the business sectors affected by Covid-19 is Islamic Microfinance Institutions (IMFIs). This study aims to explore the strategies taken by IMFIs during the Covid-19 pandemic and to explore the government's policy response toward the Covid-19 disaster. This research was conducted in Pekanbaru using a qualitative approach and using primary data and secondary data in conducting the analysis. Primary data were taken directly from research respondents through in-depth interviews with IMFIs managers. Meanwhile, secondary data were obtained from the government and other sources. The results of this study indicate that the approach strategy taken by IMFIs in responding to the Covid-19 outbreak is a Generic Strategy Approach which consists of cost leadership, focus cost, differentiation and cost differentiation. Meanwhile, the government policy responded taken to save IMFIs from the Covid-19 storm through profit margin subsidies. Unfortunately, the implementation in the field has experienced many obstacles that have greatly disturbed the economic recovery program launched by the government. The results of this study have implications for IMFIs that in order to survive the Covid-19 pandemic, IMFIs must adapt an appropriate strategies. In addition, this study also provides recommendations for the government to simplify the procedure for disbursing profit margin subsidies for IMFIs so that it is hoped that the policy will truly benefit IMFIs and business actors. ","PeriodicalId":31336,"journal":{"name":"Esensi Jurnal Bisnis dan Manajemen","volume":"2 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86886724","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Islamic Managers and The Role Of Emotional Maturity In Decision-Making (Review of al-Qur’an and Science) 伊斯兰管理者与情绪成熟在决策中的作用(古兰经与科学述评)

Esensi Jurnal Bisnis dan Manajemen Pub Date : 2020-12-30 DOI: 10.21043/BISNIS.V8I2.8294

I. Cahyadi, Muhammad Zulham Fanani

引用次数: 0

Pengaruh Islamic Branding, Kualitas Produk, dan Lifestyle terhadap Minat Pembelian Produk Skincare pada Generasi Millenial di Kabupaten Kudus 伊斯兰品牌、产品质量和生活方式对圣区的第一代Skincare产品购买感兴趣的影响

Esensi Jurnal Bisnis dan Manajemen Pub Date : 2020-12-30 DOI: 10.21043/BISNIS.V8I2.9165

Aryanti Muhtar Kusuma, M. Hikmah, Aufarul Marom

引用次数: 4

Peran Brand Likeability dalam Memoderasi Hubungan antara Ekuitas Merek dan Kinerja Merek pada Bank Syariah 品牌负债在伊斯兰银行的品牌公平和品牌表现之间的关系中所起的作用

Esensi Jurnal Bisnis dan Manajemen Pub Date : 2020-12-30 DOI: 10.21043/BISNIS.V8I2.8058

Ziyan Sakinah Alisa, E. Firmansyah

引用次数: 0

Pengaruh Product Knowledge, Brand Image, dan Brand Ambassador Terhadap Keputusan Pembelian Top White Coffe Mahasiswa FEBI IAIN Kudus 2016-2017

Esensi Jurnal Bisnis dan Manajemen Pub Date : 2020-12-30 DOI: 10.21043/BISNIS.V8I2.8764

S. Suparwi, Syarifatul Fitriyani

引用次数: 6

Derivative Analysis of Value Added to Stock Returns at Jakarta Islamic Index 雅加达伊斯兰指数股票收益附加价值的衍生分析

Esensi Jurnal Bisnis dan Manajemen Pub Date : 2020-12-30 DOI: 10.21043/BISNIS.V8I2.8150

Fuad Hasyim, Resyta Aulia Ardityasari

引用次数: 1

Analysis of Factors Affecting Adoption of Mobile Banking Application in Indonesia 影响印尼手机银行应用程序采用的因素分析

Esensi Jurnal Bisnis dan Manajemen Pub Date : 2020-12-24 DOI: 10.15408/ess.v10i1.13972

Mufingatun Mufingatun, Budi Prijanto

引用次数: 3