Proceedings of the 4th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2018)最新文献

{"title":"Brief Analysis for Beijing Tourism Group Acquisition to Home Inn from Business Synergy Perspective","authors":"Liping Li, Wen Bai","doi":"10.2991/sschd-18.2019.75","DOIUrl":"https://doi.org/10.2991/sschd-18.2019.75","url":null,"abstract":"Currently many enterprises are carrying out acquisition action frequently. However, the key factor to measure successfulness of acquisition is whether the business synergy effect has been realized or not. Therefore, the Beijing Tourism Group acquisition case for Home Inn has been selected to check business synergy effect from profitability, growth potential and market share aspects. The result of this study will offer experience reference for future synergy effect research of horizontal acquisition and propose some suggestions to related regulatory authorities. Summarization for Transaction Parties and Acquisition Expectation Beijing Tourism Group The Beijing Tourism Group is a comprehensive tourism enterprises subordinate to State-owned Assets Supervision and Administration Commission, Beijing which was founded in Feb. 1998. There is tremendous growth for the company through operation for many years. Beijing Tourism Hotel is a leading group with strong market scope focusing on asset investment and operation management for economical chain hotels and high-end hotels. Meanwhile, the operation management business in scenic spot has also been included. There are two kinds of hotel transactions including: hotel operation and hotel management. There are 19 hotel brands in this group covering economic to high-end hotels including hotel, apartment, standard & non-standard accommodations to meet different demand from customers according to prices. In year 2016, it has ranked as the 72 position in most valuable brand list and the second position in tourism service industry. In Apr. 2016, the Beijing Tourism Group has completed the acquisition transaction for Home Inn with contract amount as 11 billion.","PeriodicalId":312469,"journal":{"name":"Proceedings of the 4th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2018)","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128182912","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Thoughts on \"Tourism+\" in Jilin Province","authors":"Yu-Fei Zhao","doi":"10.2991/sschd-18.2019.25","DOIUrl":"https://doi.org/10.2991/sschd-18.2019.25","url":null,"abstract":"The proposal of “tourism +” is to achieve the growth of tourism supply through the integration of related industries and tourism consumption. “Tourism +” can promote the development of new tourism format, solve the bottleneck problem of tourism development, better meet tourism needs, promote industrial optimization and upgrading, and also can promote the development of enterprise groups. Its impact is extensive and far-reaching. Jilin Province’s tourism industry should be further integrated with agriculture, industry, culture, new pension, sports and education industries, so as to promote global tourism.","PeriodicalId":312469,"journal":{"name":"Proceedings of the 4th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2018)","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114453370","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Cognitive Linguistic Approach to Teaching English Phrasal Verbs: Experimental Evidence on “V+down/up” Constructions","authors":"Ying Li","doi":"10.2991/sschd-18.2019.38","DOIUrl":"https://doi.org/10.2991/sschd-18.2019.38","url":null,"abstract":"English phrasal verbs are difficult for foreign language learners to learn. Some experiments have been conducted under the Cognitive Linguistic (CL) approach and found that it is more effective than the traditional teaching method. But all of their subjects are not Chinese English learners (CELs). Therefore, this paper will conduct an experiment on teaching adult mid-level CELs “V+down/up” constructions. The subjects are divided into two groups, one is experimental group taught by CL approach, and the other is controlled group taught by the traditional teaching method. The finding is that the two groups differ significantly (p<0.05) in learning “V+down/up” constructions, indicating that the adult mid-level CELs taught by CL approach perform better than those by the traditional teaching method. This paper also argues that teaching two constructions as a pair with several related metaphorical concepts at a time under CL approach is an effective way for the adult mid-level CELs without English language environment.","PeriodicalId":312469,"journal":{"name":"Proceedings of the 4th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2018)","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131664687","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Survey on College Students' Reading in the Era of Internet Plus and Improvement Measures—One Beijing College as an Example","authors":"Xia Chen","doi":"10.2991/SSCHD-18.2019.33","DOIUrl":"https://doi.org/10.2991/SSCHD-18.2019.33","url":null,"abstract":"In the era of Internet Plus when Internet and new media industry develops rapidly, people’s ways of reading are more and more diversified, developing from traditional reading to digital reading. Medium of reading is transforming from paper to paperless media. Correspondingly, reading is showing the trend of movable, fragmented and social. This is now taking a toll on college students’ reading habit, content, effect and capability. In order to study college students’ reading in this era of Internet Plus, questionnaires were distributed to students in a Beijing college from different grades, majors and groups and related data was analyzed. Problems are identified and measures are proposed to improve the effectiveness of college ideological and political education, motivate college students to grow up and become talented, and educate and instruct students in a customized way. College Students’ Reading in the Era of Internet Plus Basics of Survey and Research First, adopting the method of questionnaire survey. Questionnaires were distributed to 1500 students of one Beijing college which take into account factors of age, gender, ethnicity and major, etc. 1010 questionnaires were received, among which 56.44% were filled out by males, and 43.56% by females; 75% by Han and 25% by ethnic minorities. Second, holding interviews and workshops to study how the departments of this college coach the students to read and hold themed educational activities, and the resulting effect, introspection and suggestion. Based on this, college students’ reading in the era of Internet Plus was analyzed. Overview of College Students’ Reading First, poorly scheduled. College students make plans for their reading. 16.83% of the students carefully make reading plan and follow it; 70.29% have a book list, but have no timeline; 12.79% have neither reading list nor timeline who randomly pick books to read. Second, monotonic medium of reading. The questionnaire survey shows that in this era of Internet Plus, paper books remain as the major medium of reading among the surveyed college students. 72.6% students purchase or borrow paper books. Third, inadequate reading time. The below figure Daily Reading Time of Surveyed College Students shows that only 12.6% read over 2 hours per day, 51.73% around 1-2 hours, and 36.68% below 1 hour. It is concluded that the reading time of those surveyed college students is relatively low. Fourth, choice of books. The survey shows that the top 3 favorite types of books among the surveyed college students are classics (68.56%), life and leisure (46.35%) and inspirational & psychological (40.48%) which influence students’ characters. 4th International Conference on Social Science and Contemporary Humanity Development (SSCHD 2018) Copyright © 2019, the Authors. Published by Atlantis Press. This is an open access article under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/). Advances in Social Science, Education and Humanities Res","PeriodicalId":312469,"journal":{"name":"Proceedings of the 4th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2018)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131015980","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Research on the Construction of Traceability System for E-commerce Agricultural Products Quality and Safety in China Based on Blockchain","authors":"Chao Xie, Huiyong Guo, Defu He","doi":"10.2991/SSCHD-18.2019.81","DOIUrl":"https://doi.org/10.2991/SSCHD-18.2019.81","url":null,"abstract":"This paper analyses the current situation and problems of the traceability system of e-commerce agricultural product quality and safety in China, puts forward an innovative idea of reconstructing the traceability system of e-commerce agricultural product quality and safety by using blockchain technology, and expounds its advantages from the aspects of distributed accounting, trust consensus, collective maintenance and decentralization. Development Status of Traceability System for Quality and Safety of E-commerce Agricultural Products in China \"Traceability\" is the ability to restore the whole process of product production and the track of application history, place of occurrence and sales channel. Currently, product traceability is carried out by registered identification code. The traceability management system of e-commerce agricultural product quality and safety in China is to supervise the whole process of e-commerce agricultural products from planting to consumption, and to form an integrated information system of production, supply and marketing. The traceability process can be divided into two kinds: one is forward tracing, that is, tracing the upstream link to the downstream link according to the life cycle of e-commerce agricultural products; the other is reverse tracing that is, tracing the downstream link to the upstream link of the industrial chain. Development Process of Traceability System for Quality and Safety of E-commerce Agricultural Products in China In order to effectively solve the problem of information asymmetry among various links of e-commerce agricultural products industry, establish a punishment mechanism for quality information exchange and implementation of safety responsibility, and implement recall of e-commerce agricultural products and accountability for quality and safety incidents of e-commerce agricultural products, China has launched relevant system construction. The construction of traceability system of e-commerce agricultural product quality and safety has roughly gone through two important stages. The first stage is characterized by \"piecewise management as the main feature and variety management as the supplement\". Since the State Ministry of Agriculture formally proposed the establishment of traceability system for agricultural product quality and safety in 2006, four types of traceability systems have emerged according to the different subjects of construction: the first type is led by the government, for example, the traceability system of national crop products, animal labeling and epidemic traceability system, aquatic products led by the State Ministry of Agriculture. Traceability system of quality and safety, traceability system of e-commerce agricultural products quality and safety, traceability system of meat and vegetable circulation led by the Ministry of Commerce, etc. The second category is dominated by some social organizations, such as the national food safety traceability platform built b","PeriodicalId":312469,"journal":{"name":"Proceedings of the 4th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2018)","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134267109","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Research on the Policy Support Mechanism for Constructing Russia Border Free Trade Zone","authors":"Hong-Xia Rong","doi":"10.2991/SSCHD-18.2019.20","DOIUrl":"https://doi.org/10.2991/SSCHD-18.2019.20","url":null,"abstract":". Cooperation between China and Russia in border area is crucial. The two governments should establish a border free trade zone at an early date. Relevant policies must be adjusted for build the Russia border free trade zone, and the support of fiscal and taxation policies is particularly important. Considering the realistic feasibility factors, the feasibility and obstacles of the construction of the Russia border free trade zone all exist, but the feasibility is more than the obstacles. This article is based on this; explore the dynamic mechanism for building policy support for the Russia border free trade zone. The internal power and the external power promote each other and influence each other to promote the development of Russia border trade, and use the analytic hierarchy process to test the factors affecting the construction of the Russia border free trade zone policy support mechanism.","PeriodicalId":312469,"journal":{"name":"Proceedings of the 4th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2018)","volume":"172 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134313082","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analysis on the Financial Fraud of Listed Companies in China","authors":"Jie Xu","doi":"10.2991/sschd-18.2019.89","DOIUrl":"https://doi.org/10.2991/sschd-18.2019.89","url":null,"abstract":"","PeriodicalId":312469,"journal":{"name":"Proceedings of the 4th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2018)","volume":"57 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123015696","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Reform of Laboratory Construction and Experimental Teaching Model in Private Institutions of Higher Learning","authors":"Ya-song Liu, Jie Gao, Jing-Guang Wei","doi":"10.2991/SSCHD-18.2019.30","DOIUrl":"https://doi.org/10.2991/SSCHD-18.2019.30","url":null,"abstract":"As an emerging private institution of higher learning, we consider building a high ended laboratory in which resources can be all well distributed and effectively shared as the primary principle of our laboratory construction in the long term. With this laboratory, we are enabled to create a brand new experimental system by establishing the connection of teaching and scientific research. We are committed to equip our students with comprehensive qualities and professional skills, and to constantly improve the experimental reform and innovation.","PeriodicalId":312469,"journal":{"name":"Proceedings of the 4th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2018)","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123790565","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Research on Brand Marketing Strategy Based on Virtual Reality Technology","authors":"Xiaodi Zheng, Yi-Yang Chen, Xiao-Mei Cheng","doi":"10.2991/SSCHD-18.2019.71","DOIUrl":"https://doi.org/10.2991/SSCHD-18.2019.71","url":null,"abstract":"This article mainly applies case studies to analyze the characteristics and problems of virtual reality technology in the field of brand marketing. Based on the media environment theory, content marketing theory and brand equity theory, this paper analyzes the marketing strategies of virtual reality technology application such as scenario, content and branding.","PeriodicalId":312469,"journal":{"name":"Proceedings of the 4th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2018)","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123178925","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Research on Embedded Information Service Model of University Library under the Environment of Innovation and Entrepreneurship","authors":"Xueping Cao, Pei-Han Liu, Xiao Hu, Tengzhi Deng","doi":"10.2991/sschd-18.2019.57","DOIUrl":"https://doi.org/10.2991/sschd-18.2019.57","url":null,"abstract":"In view of the environment of innovation and entrepreneurship, libraries, as literature and information centers and autonomous learning centers of universities, should give more targeted information services. Based on this, this paper proposes that libraries should use abundant literature resources, professional subject librarians and special space resources, embed into the college students' innovation and entrepreneurship with the whole staff, the whole process and all aspects. At the same time, libraries should integrate with other institutions in schools, form cooperative mechanisms, provide more comprehensive services for college students' innovation and entrepreneurship, provide information analysis reports, information consultation, cultural propaganda and literacy training, and play a greater role in the talent training system of colleges and universities. Introduction Innovative and entrepreneurial talents are the first resource for economic and social development. Premier Li Keqiang pointed out in his government work report in 2015 that \"mass entrepreneurship and innovation\" should be transformed into one of the \"twin engines\" to push China's economy forward. China has put forward the goal of entering into the ranks of the world's innovative countries by 2020, but now there is a serious shortage of innovative and entrepreneurial talents. College students are the most energetic and creative group, which contains enormous creative enthusiasm and entrepreneurial potential. As the base of talent cultivation, colleges and universities should grasp college students' self-consciousness of innovation and entrepreneurship, provide them with basic conditions, implement the development strategy of expanding employment, and promote employment driven by entrepreneurship. College students lack social experience and entrepreneurial experience, so we must strengthen the understanding of information in the field of entrepreneurship and cultivate entrepreneurial motivation, awareness, information and ability. Library is the knowledge information center of University and the \"second classroom\" for students. It has unique advantages in innovation and entrepreneurship education [1]. It has the information resources, information acquisition platform, learning space and professional information service personnel of the university. It must undertake the information service for University Students' innovation and entrepreneurship functions, to achieve the \"interaction-value-added\" function of libraries and college. Research Status at Home and Abroad As an important role in the process of College Students' innovation and entrepreneurship, Li Hongyu illustrated with typical cases that university libraries carry out investigation and analysis of University Students' innovation and entrepreneurship projects, the establishment of retrieval archives, personalized services, etc. to support college students 'innovation activities [2]. You Mei described the information s","PeriodicalId":312469,"journal":{"name":"Proceedings of the 4th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2018)","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121413674","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}