{"title":"A Study Of Spectators Perception About The Women Objectification In Commercials Of Pakistani Electronic Media","authors":"Huma Afaque, N. Shah","doi":"10.46568/pjass.v8i1.321","DOIUrl":"https://doi.org/10.46568/pjass.v8i1.321","url":null,"abstract":"The Western media has conducted extensive research on the objectification of women and has now become an established research field for feminist scholars. However, in Pakistan, the representation of women in television advertising and their objectification has received little attention. This research paper tries to describe the point of view of the spectators in contrast to the women objectification in TVCs. Survey research technique has been applied for the examining the views of 200 respondents of the survey and were classified based on gender. Usually, the advertisers use women as the marketing object to attract the attention of the consumers .The study reveals that women are portrayed as sex object for sexual satisfaction due to male chauvinist society. This study concludes that portrayal of women in advertisements is objectified sexually and uses women as commodity to capture the consumers. Overall evidence of female portrayal as a sex object is found in television commercials in Pakistani media and these commercials do not reflect culture and traditions of Pakistan.","PeriodicalId":311747,"journal":{"name":"Pakistan Journal of Applied Social Sciences","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123080249","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Multi-Dimensional Implication Of Water Scarcity On Inhabitants Of District Quetta, Balochistan, Pakistan","authors":"Sadia Barrech, Syed Ainuddin, N. Kakar","doi":"10.46568/pjass.v8i1.322","DOIUrl":"https://doi.org/10.46568/pjass.v8i1.322","url":null,"abstract":"Water is the fundamental need of living beings. It is necessary for manageable advancement, including the protection of common habitat, mitigation of destitution and craving. Like other nations a number of areas in Pakistan are also facing the problem of water scarcity. The present investigation has been made to explore various implications of water scarcity on inhabitants of Quetta district Balochistan. The study depends on essential information gathered from agriculturists and different personals through focused group discussions and questionnaire survey. Stratified random sampling method was used whereas the sample size comprised of 400. For analyzing the data, chi-square method is applied to find out the existing relationships between variables, where alpha value is standardised at 0.05. Although no association could be established among the study groups, however, the results clearly indicated that the level of ground and surface water is scarce. The scarcity of Water has negatively impacted the agriculture, trees, economy and health of the people in the study area. The scarcity of water has also compelled people for migration to other areas. The results suggested that government should make further dams, guiding the population and the farmers on proper use of water and advocating the general public to obey regulations regarding water mining.","PeriodicalId":311747,"journal":{"name":"Pakistan Journal of Applied Social Sciences","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125245808","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"An Analytical Study On Socio-Economic Conditions Of Squatter Settlements In Karachi","authors":"A. Khawaja, N. Shah","doi":"10.46568/pjass.v8i0.319","DOIUrl":"https://doi.org/10.46568/pjass.v8i0.319","url":null,"abstract":"This research study was conducted on socio-economic conditions of families living in squatter’s settlement of Karachi. The urban population is booming with unprecedented growth due to heavy influx or migration of rural population to the cities especially in Karachi. The rural families are migrating to the city in a way to have better employment; improved lifestyles in urban societies. Migrators usually accommodated in squatters’ settlements of Karachi because of high residing cost in urban areas. The squatters’ settlements are located at outskirt of the city on government owned lands. However the provincial government has set up Sindh Katchi Abadi Authority (SKAA) department for upgrading or regularizing Katchi Abadis which are working under specific rules and regulations. In this study the role of SKAA also highlighted to analyze the working preferences of organization for the rehabilitation or betterment of squatter settlements. The research topic is chosen in order to investigate about the socio-economic issues of families living in squatters settlements. The data is collected from 200 respondents of squatters from squatters’ settlements which are situated in six different districts of Karachi. Data is collected by the self-prepared questionnaire which was prepared in a way to investigate socio-economic issues and problems of squatters’ families living in the settlements. This research found that whole sample of squatters is of migrators. These settlements are considered illegal and have no provision of basic necessities including drinking safe water; inadequate sanitation system; and low standard of housings.","PeriodicalId":311747,"journal":{"name":"Pakistan Journal of Applied Social Sciences","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120841097","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Gender Representation In Public Schools Textbooks Of Balochistan","authors":"R. Sultan, Nadil Shah, Ambreen Fazal","doi":"10.46568/pjass.v9i1.328","DOIUrl":"https://doi.org/10.46568/pjass.v9i1.328","url":null,"abstract":"Gender became the attention of contemporary scholarships when women were found in domestic issues as well as gender inequality in terms of job opportunities, education, health, political participation etc. Many studies have been carried out regarding women issues and provided policies and laws to provide opportunities for women to contribute in the society. So, gender presentation in school textbooks is newly emerging field of study in the academia. The present study focuses on women presentation in school textbooks of Balochistan. The English Books for Class I, to V were taken as sample for present study. These books were selected through purposive sampling. All conversations, texts and images related to women misrepresentation were taken from selected books. These data were analysed by the help of Michal Foucault’s theory of power/Knowledge and Discourse Analysis and also Cultural Hegemony by Antonio Gramsci. The findings of the present study suggest that textbooks of Balochistan are clearly misrepresenting women and promoting the male hegemony. The women are shown in domestic works and teaching jobs which are considered soft works. On the other hand, men are shown in school administrations, public domains, ownerships and in those jobs which need more power and energy. So, it is clear that schools textbooks promote the gender biased approach because men are shown in powerful, prestigious, well reputed and respectable jobs and women are shown in less respected and less valued positions.","PeriodicalId":311747,"journal":{"name":"Pakistan Journal of Applied Social Sciences","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128263220","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Changing Dynamics Of Gendered Livelihoods Practices In Post Crises Of Swat Northwest Pakistan","authors":"Noor Elahi","doi":"10.46568/pjass.v9i1.327","DOIUrl":"https://doi.org/10.46568/pjass.v9i1.327","url":null,"abstract":"This research attempts to focus on the changing dynamics of livelihoods practices among gender, and how conflict and flood crises (2005-2010) effected the various needs of livelihoods of the social classes in Swat valley of northwest Pakistan. Qualitative methods; formal/informal interviews, focus groups discussion, key informant interviews and participant observation, were used to explore the dynamics of changes in occupations, household dependency and those factors which influenced the changes accessing livelihood resources. The paper revealed that those households depending agriculture, small business and labour in market have been highly affected during conflict and flood crises in comparison to those households who were depending on remittances, public and private jobs and skilled works. The study found that the livelihood dependency of the households in all villages was based on agricultural and natural resources, which has changed to market and jobs based oriented resources. The factors like economic development, migration, conflict and displacement, and post conflict development have created diverse opportunities of livelihood resources for men and women, which brought social and cultural changes in the livelihood practices between genders at household level. The research emphasizes on the long-term livelihoods strategies and gendered equal opportunity policies by government and NGOs after the crises, which may improve the social statuses of the men and women.","PeriodicalId":311747,"journal":{"name":"Pakistan Journal of Applied Social Sciences","volume":"146 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115867252","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Attitude Towards Third Gender: A Case Study Of Southern Punjab, Pakistan","authors":"Iram Batool, M. Saqib, Abdul Sattar Ghaffari","doi":"10.46568/pjass.v9i0.326","DOIUrl":"https://doi.org/10.46568/pjass.v9i0.326","url":null,"abstract":"Transgender community faces insulting remarks and people treat them in a bad way. Discrimination is being faced by transgender at all levels such as at school, in family, at places where they live. The purpose of the present study was to explore the attitude of people towards third gender. A sample of 600 were selected through purposive sampling and snow ball sampling techniques. Data was collected from Two cities of Pakistan Sahiwal and Multan. Demographic variables of participants used in this research are age, gender, monthly income, qualification and marital status. Attitude towards Hijras scale was used in this research. Results showed that females have more acceptances of Hijra’s (transgender) rights and status as compared to males. Males and females don’t want any close relationship with Hijras (transgender).Sexual issues (SI) are significant in males as compared to females. Education has more impact on people’s attitude towards Hijra community. People belonging to religious groups have more negative attitude towards Hijras as compared to other groups.","PeriodicalId":311747,"journal":{"name":"Pakistan Journal of Applied Social Sciences","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126976619","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}