Anveshak International Journal of Management最新文献

{"title":"A Case Study of a Car whose Production has been Wound-Up:Ambassador Car","authors":"W. Jacob","doi":"10.15410/AIJM/2017/V6I2/149988","DOIUrl":"https://doi.org/10.15410/AIJM/2017/V6I2/149988","url":null,"abstract":"Late Mr. B.M. Birla (cousin of Mr. G.D. Birla) established a company by the name of Hindustan Motors in 1942. After Mr. B.M. Birla, the company was spearheaded by Mr. G.P. Birla, and thereafter, Mr. C.K. Birla was at the helm. Hindustan Motors began manufacturing the Ambassador car (based on UK's Morris Oxford) in West Bengal in 1948. The car plant in West Bengal where Ambassador cars were being manufactured, is supposed to be the first passenger car plant in Asia, outside Japan. Ambassador was perhaps best-suited for the treacherous Indian terrain (in the days of yore) and was the numero uno on India roads till circa mid-1980s after which Maruti Suzuki took over. The Times of India newspaper carried out an article bearing the caption 'End of the Road for Amabassador' in its edition dated May 25, 2014. Industry experts say that HM (Hindustan Motors) company was stuck in time and history and now its history has become a liability. Hindustan Motors is having plants in Uttarpara (West Bengal) and Tiruvallur (Tamil Nadu). This case study lists the cars being manufactured by a few car-manufacturing companies in India and it will help in comprehending why HM had to finally discontinue the manufacture of Ambassador in India.","PeriodicalId":311681,"journal":{"name":"Anveshak International Journal of Management","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134286794","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Application of 4Ps Model of McCarthy in the Marketing of the Eco-Friendly and Hygienic Brand-Bashundhara Tissue:Empirical Evidence from Bangladesh","authors":"Md. Zahir Uddin Arif, Bidyut Kumer Balo","doi":"10.15410/AIJM/2017/V6I2/149983","DOIUrl":"https://doi.org/10.15410/AIJM/2017/V6I2/149983","url":null,"abstract":"Purpose: The purposes of the study are to explore and to analyze the use or application of 4Ps model of McCarthy-product, price, place and promotion as controllable tactical marketing tools for the effective marketing of eco-friendly and hygienic brand like Bashundhara Tissue in Bangladesh, especially in Dhaka city. Design/Methodology/Approach: Exploratory research design has been used for the purpose of the study. Both primary and secondary data and information have been gathered and analyzed for the findings of the study. Primary data and information have been gathered using a semi-structured questionnaire from the face-to-face interviews with 50 consumers and 30 retailers of Bashundhara Tissue in Dhaka city selected through non-probability convenience sampling technique. Moreover, secondary data and information have been collected and analyzed from various articles published in refereed journals, published books, conference proceedings, published reports and websites. Findings: The study has found out that Bashundhara Paper Mills Limited uses different mixtures of 4Ps: product, price, place (distribution), promotion as controllable tactical marketing tools to target and position its different consumer segments creating brand loyalty to its eco-friendly and hygienic Bashundhara Tissue. The company should ensure the eco-friendly, hygiene and wellbeing of the consumers ensuring the highest quality of its brand, differentiate its pricing strategy, penetrate its brand into the rural markets with its business partners to boost up its market share, develop alternative channels of distribution (online distribution) and set up a research department to get feedback of the customers following customer-oriented marketing strategies. Practical Implications: The study has practical implications for the entrepreneurs, investors, policymakers, industry experts, media, and domain experts to discuss and create a unified voice for tissue paper production and marketing in Bangladesh. Originality/Value: The study will help to originate the value to both the tissue paper marketers and consumers if the effective and efficient mixtures of 4Ps can be utilized more rigorously for creating better brand loyalty of the segmented markets. As a result, eco-friendly and hygienic tissue paper marketers can incorporate the convenient 4Ps structure in order to provide an insight for the tissue paper industry to evaluate the effectiveness of their marketing strategies.","PeriodicalId":311681,"journal":{"name":"Anveshak International Journal of Management","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114392732","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Effect of Employee Commitment on Firm Performance:A Research in the Sportswear Industry of Bangladesh","authors":"A. G. Khan, K. Akter, Md. Shahed Mahmud","doi":"10.15410/AIJM/2017/V6I2/149984","DOIUrl":"https://doi.org/10.15410/AIJM/2017/V6I2/149984","url":null,"abstract":"The study investigates the influence of employee commitment on organizational performance in the sportswear industry of Bangladesh, which is a sub-industry of readymade garments industry. The study also tries to identify the major factors and their effects on the employee commitment and firm performance. Descriptive research methodology was adopted in this study. A five-point numerically scaled Likert-Type questionnaire and interview techniques were used to assemble primary data and hypotheses were tested on the basis of collecting data for conducting the study. The study reveals that there exists a significant relationship between employee commitment and firm performance. Furthermore, willingness to support productivity and desire to develop the organizational performance of the employees has the significant impact on firm performance. This study will help the managers to formulate plans in an integrated and comprehensive way for creating commitment among the employees for the improvement of firm performance.","PeriodicalId":311681,"journal":{"name":"Anveshak International Journal of Management","volume":"100 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124852513","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Organizational Culture Based on Human Talent Management as a Factor of Retention of SMEs in Zacatecas","authors":"J. Vargas-Hérnandez, Elvia Iliana Bernal Elias","doi":"10.15410/AIJM/2017/V6I2/149974","DOIUrl":"https://doi.org/10.15410/AIJM/2017/V6I2/149974","url":null,"abstract":"This research has as objective general is to know the influence of a culture organizational based in the management of the talent human as factor of permanence of the SMEs in the city of Zacatecas. As hypothesis arises, the adoption of an organizational culture based on the management of human talent, contributes positively to the permanence of the SMEs in the city of Zacatecas. This research is not experimental, cross, observational and descriptive because it will describe the characteristics of a particular object of study regarding its appearance and behaviour.","PeriodicalId":311681,"journal":{"name":"Anveshak International Journal of Management","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115415415","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Work-Life Balance among Dual Career Couples:An Empirical Framework","authors":"C. C. Mohan, J. Chakravorty","doi":"10.15410/AIJM/2017/V6I2/149979","DOIUrl":"https://doi.org/10.15410/AIJM/2017/V6I2/149979","url":null,"abstract":"The research paper focuses on Work Life Balance (WLB) aspect of the Dual Career Couples (DCCs) in Aurangabad. It takes into consideration the age and income aspects of the DCCs under study. An assessment and evaluation of the WLB of the DCCs is carried out through a primary questionnaire and thereby raw data is gathered. The questions are subjected to t-test and Chi square test is applied for age and income factors. Targeted sample for study is 30 DCCs, i.e. 30 men and women. Sampling is by convenience and care has been taken to gather data from a heterogeneous mix of samples who are from differing professions. Mean score and standard deviation is also derived out of the six questions posed to the sampled respondents. A gender wise profile has also been stated in a tabled format displaying the frequency as per age and income ranges. Three hypotheses have been framed and tested giving result to the findings. On the basis of data gathered and subsequent analysis, conclusions have been drawn. The sampled couples live a dual life balancing both, their personal life commitments and the demands from their work lives. The targeted DCCs live in Aurangabad which is on the growing Path.","PeriodicalId":311681,"journal":{"name":"Anveshak International Journal of Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116178159","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Study on Emotional Intelligence at Workplace:Comparative Study in Indian Power Sector Organization","authors":"Suniti Chandiok","doi":"10.15410/aijm/2017/v6i2/149982","DOIUrl":"https://doi.org/10.15410/aijm/2017/v6i2/149982","url":null,"abstract":"This research is to study the level of emotional intelligence of employees in power sector and to compare the emotional intelligence between respondents working in different Indian power sector organizations and managing the emotional intelligence within the organization. Emotional intelligence must somehow combine two of the three states of mind: cognition effect and emotions. The scope of the study is to evaluate the individual's ability of employees and to understand emotional Intelligence in four different organizations of the Indian power sector, while handling problems or to manage their work in team. The organizations are: Power Finance Corporation Limited (PFC), National Hydroelectric Power Corporation Limited (NHPC), Indian Renewable Energy Development Agency Limited (IREDA), Rural Electrification Corporation Limited (REC). The population includes the employees of four different organizations in power sector of India, both at senior level and at junior level. Data was collected from 137 employees out of the 140 employees who were working in Indian Power Sector and provided their feedbacks; out of which 38 are from IREDA, 30 are from REC, 30 are from PFC, and 39 are from NHPC. Out of these four organizations, 40 are from Technical department, 36 are from HR department, 39 are from Finance department, and 22 are from other departments. Furthermore, 55 are less than 35 years in age, 39 are from ages of 36 to 40 years and 43 are of 41 years and above. The source of data was both primary and secondary data. Primary data is collected for direct interaction and questionnaire which is based on Emotional Intelligence. It provides information about 'demographic', 'socio-economic characteristics of respondents', 'psychographic characteristics', 'attitude', and motivations of respondents'. The structured questionnaire was used for this study and it comprises of 50 items. The items are categorized into two main components like Intrapersonal intelligence and Interpersonal intelligence and 5 factorial components are self-awareness, managing emotions, motivating oneself, empathy, and social skill. Through this, we can judge EI in four areas like identify emotions, using emotions, understanding emotions and regular emotions.","PeriodicalId":311681,"journal":{"name":"Anveshak International Journal of Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130661479","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Role of Habit-Technology Fit on Employees’ Acceptance of Knowledge Management in Bangladesh","authors":"Liza Khanam, Mohammad Abdullah Mahfuz, Qin Yuanjian","doi":"10.15410/AIJM/2017/V6I2/149986","DOIUrl":"https://doi.org/10.15410/AIJM/2017/V6I2/149986","url":null,"abstract":"Achievement of KMS practice in a country can be determined by employee's acceptance of Knowledge Management Systems (KMS) though exiting literature on the field of a knowledge management system has concentrated on various practices and implementation issues of the system in an organization. There is still a lack of a comprehensive review for the critical factors that influences on KMS adoption by the employee. This paper tries to identify the factors that lead to the acceptance of knowledge management systems by extended UTAUT model. The proposed research model is tested based on the data collected from 250 respondents through partial least square (PLS) method. The research findings showed that performance expectancy and effort expectancy have significant influence on behaviour intention except social influence. The empirical study also revealed that behavioural intention's key determined employees' use of KMS but facilitating condition does not determine employees' use of KMS. Moreover, the results confirm the importance of habit-technology fit on usage's behaviour of KMS. The findings of this study will enrich the KMS adoption literature and will also help Bangladeshi organization policy maker to take proper initiative to put emphasis on this specific area to motivate the Bangladeshi employee to adopt more KMS. As a result, employees can use KMS frequently.","PeriodicalId":311681,"journal":{"name":"Anveshak International Journal of Management","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126320635","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Critical Analysis of Contemporary Marketing","authors":"Dimple Kaul","doi":"10.15410/AIJM/2017/V6I2/149991","DOIUrl":"https://doi.org/10.15410/AIJM/2017/V6I2/149991","url":null,"abstract":"This research article aims at bringing about both good as well as evil sides of marketing in modern times. The emphasis has been laid to cover some of the important aspects of marketing, and companies and brands use it to achieve objectives. This paper is also an attempt in understanding and analyzing how marketing is affecting society at large. The objective of this research is to critically analyze marketing, look at alternate views and provide a deeper understanding of the concept.","PeriodicalId":311681,"journal":{"name":"Anveshak International Journal of Management","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134046867","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Income Tax Act of India:Issues and Expected Reforms","authors":"Rasleen Kaur","doi":"10.15410/AIJM/2017/V6I2/149990","DOIUrl":"https://doi.org/10.15410/AIJM/2017/V6I2/149990","url":null,"abstract":"This paper focuses on the gaps found in the rules in Direct Tax Policy of India. Income Tax Act 1961 is a mature, refined and seasoned tax regime of India. However, there are still many loopholes in the rules which could have been generated due to lopsided view of the effect of the policy or due to generalization of the policy or due to human errors. The paper focuses on finding such gaps and strives to present the directions for further reforms. The methodology used for this paper is a literature review of the published materials. A broad search strategy was used using the key terms like the Income Tax Act, reforms in direct taxes and loopholes in the existing direct taxation system. The major contribution of the paper is to draw the attention towards the loopholes which are extensively used to evade the tax and should be immediately plugged by applying the reforms suggested through this paper.","PeriodicalId":311681,"journal":{"name":"Anveshak International Journal of Management","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131668057","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Impact of Celebrity Brand Endorsement on Consumer Buying with Reference to Decorative Paint","authors":"K. P. Mishra, P. Mali","doi":"10.15410/aijm/2017/v6i2/149987","DOIUrl":"https://doi.org/10.15410/aijm/2017/v6i2/149987","url":null,"abstract":"Post-globalization, Indian market has got flooded with plethora of brands across most of the consumer product categories. With so many products in the market with seemingly very little difference among them, the consumer not only gets confused but the marketing organizations also find it difficult to differentiate and attract customer eye balls. High decibel advertisement campaigns and aggressive promotions have partially bailed out the organizations. Decorative paint industry in India is a very competitive industry dominated by big players. Of late, more and more paint marketing organizations are piggy riding on celebrities to get their brands endorsed. Today, celebrities mostly from the domain of sports, and cinema, have a dominating presence across many product categories. But not much is known as to what extent customers get influenced by the celebrities and what do they perceive about them. This paper makes an attempt to understand the customers' perception about the celebrities and to what extent they impact the customers buying behaviour. Necessary statistical analysis has been done to understand the relevance of various factors and association thereof. The outcome of this research throws interesting insights on consumers' understanding of celebrities and the significance of celebrity endorsement in buying decision of consumers.","PeriodicalId":311681,"journal":{"name":"Anveshak International Journal of Management","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126342623","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}