Indonesian Journal of Business and Entrepreneurship最新文献

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Modelling Key Obstacles Hindering The Business Performance of Small and Medium Enterprises Within The Mangaung Metropolitan Area in South Africa 对阻碍南非万光大都市区中小企业经营绩效的主要障碍进行建模
Indonesian Journal of Business and Entrepreneurship Pub Date : 2023-09-14 DOI: 10.17358/ijbe.9.3.347
Bennedict Motsamai Kareli, Eugine Tafadzwa Maziriri, Tinashe Chuchu
{"title":"Modelling Key Obstacles Hindering The Business Performance of Small and Medium Enterprises Within The Mangaung Metropolitan Area in South Africa","authors":"Bennedict Motsamai Kareli, Eugine Tafadzwa Maziriri, Tinashe Chuchu","doi":"10.17358/ijbe.9.3.347","DOIUrl":"https://doi.org/10.17358/ijbe.9.3.347","url":null,"abstract":"SMEs play a crucial role in South Africa's economic growth, contributing to production capacity and job creation. This study focused on understanding the obstacles hindering SMEs and specifically examined the impact of financial, management, corruption, and infrastructure obstacles on SME performance in the Mangaung metropolitan area. Data was collected through an online survey from 240 SME owners/managers using a non-probability convenience sampling method. The results, analyzed using SPSS and SmartPLS, revealed that financial, management, corruption, and infrastructure obstacles have a negative effect on SME performance in the Mangaung metropolitan area. The findings have theoretical implications for entrepreneurship research and provide insights for SME managers to improve their entrepreneurial endeavors. The study also has policy implications, suggesting the need for revised credit access policies with lower interest rates for SMEs. Overall, this research contributes new knowledge to the entrepreneurship and small business management literature in the African context, which has been under-researched in academia. Keywords: job creation, corruption, infrastructure obstacles, business performance, SMEs","PeriodicalId":31090,"journal":{"name":"Indonesian Journal of Business and Entrepreneurship","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134972661","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Effect of Entrepreneurial Orientation on Sustainability Decisions in SMEs Run By Millennial Generations in Semarang, Indonesia 创业导向对印尼三宝垄千禧一代中小企业可持续发展决策的影响
Indonesian Journal of Business and Entrepreneurship Pub Date : 2023-09-14 DOI: 10.17358/ijbe.9.3.370
Adenanthera L Dewa, Ariana Oktavia, Lisda Rahmasari
{"title":"The Effect of Entrepreneurial Orientation on Sustainability Decisions in SMEs Run By Millennial Generations in Semarang, Indonesia","authors":"Adenanthera L Dewa, Ariana Oktavia, Lisda Rahmasari","doi":"10.17358/ijbe.9.3.370","DOIUrl":"https://doi.org/10.17358/ijbe.9.3.370","url":null,"abstract":"This study aims to measure the performance of SMEs run by the millennial generation by investigating the effect of entrepreneurship orientation indicators of innovation, proactivity, and risk orientation on sustainability decisions by using the mediating effect of future orientation. The research was conducted in 160 SMEs run by the millennial generation in Semarang, Indonesia. The sampling was conducted using simple random sampling, while the analysis was performed by examining path analysis using the PLS-SEM technique. The results showed significant influences of innovation, proactivity, and risk orientation on future orientation. The analysis of the mediating role of future orientation showed its capability to strengthen the effects of innovation, proactivity, and risk orientation on sustainability decisions. The findings have implications for allowing millennial generation SMEs to remain competitive in the development of the digital world by making them more future-oriented and to have a better future outlook to mitigate uncertainties in the future by optimizing innovation proactivity and risk orientation. Therefore, the factors critical for the sustainability of millennial SMEs are adjusting strategies that can seize current opportunities and develop digital capabilities and innovation strategies to compete in an increasingly competitive market. Keywords: entrepreneurship orientation, future orientation, sustainability decision, SMEs, millennial generations","PeriodicalId":31090,"journal":{"name":"Indonesian Journal of Business and Entrepreneurship","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134972500","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analysis of The Balanced Scorecard Approach For Assessing The Financial and Non-Financial Performance Measurement 财务与非财务绩效评估的平衡计分卡方法分析
Indonesian Journal of Business and Entrepreneurship Pub Date : 2023-09-14 DOI: 10.17358/ijbe.9.3.394
Tiolina Pardede, Ign. Septo Pramesworo
{"title":"Analysis of The Balanced Scorecard Approach For Assessing The Financial and Non-Financial Performance Measurement","authors":"Tiolina Pardede, Ign. Septo Pramesworo","doi":"10.17358/ijbe.9.3.394","DOIUrl":"https://doi.org/10.17358/ijbe.9.3.394","url":null,"abstract":"This study aims to analyze the financial and non-financial performance of two gas stations (SPBU) in Jakarta. The analysis of this study uses the Balanced Scorecard approach, which includes four perspectives: finance, customers, internal business processes, and learning growth. The data used in this research includes primary data and secondary data. Primary data is obtained through direct interaction, such as interviews, questionnaires, and direct observation. At the same time, secondary data is obtained by having documents that support the continuity of this research. Questionnaire data processing using the SPSS 24.0 program. The scoring results from the four perspectives amount to 5. It can be concluded that the performance of SPBU X is sufficient. Keywords: balanced scorecard, finance perspective, customer perspective, internal business perspective, learning and growth perspective, performance measurement","PeriodicalId":31090,"journal":{"name":"Indonesian Journal of Business and Entrepreneurship","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134972653","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Effect of EWOM, Subjective Norms, Perceived Behavioral Control and Product Quality On The Intention To Buy Subsidized Housing EWOM、主观规范、感知行为控制和产品质量对保障性住房购买意愿的影响
Indonesian Journal of Business and Entrepreneurship Pub Date : 2023-09-14 DOI: 10.17358/ijbe.9.3.467
Ridwan Nurhidayat, Arif Imam Suroso, Mahelan Prabantarikso
{"title":"The Effect of EWOM, Subjective Norms, Perceived Behavioral Control and Product Quality On The Intention To Buy Subsidized Housing","authors":"Ridwan Nurhidayat, Arif Imam Suroso, Mahelan Prabantarikso","doi":"10.17358/ijbe.9.3.467","DOIUrl":"https://doi.org/10.17358/ijbe.9.3.467","url":null,"abstract":"Kuningan city view (KCV) is one of the housing estates that sell subsidized houses. In 2021, sales did not reach the target. This study analyzes various factors that influence the purchase intention of subsidized housing in KCV housing through eWOM variables, subjective norms, perceptions of behavior control, and product quality, understanding the characteristics of respondents and formulating managerial implications to increase the purchase intention of subsidized housing in KCV housing. This research involved 100 prospective buyer respondents who met the criteria of being able to buy subsidized houses that were domiciled in the Kuningan district and its surroundings, using a voluntary sampling technique. Data was collected through questionnaires which were distributed directly to respondents and online. The analysis in this study uses Partial Least Square Structural Equation Modeling (PLS-SEM). The majority of respondents were in the age group of 26-29 years and the average number of respondents who were interested in buying subsidized housing was already married, around 79%. There are 62 respondents who work in the private sector, while civil servants, military, and police are around 22 respondents and the rest are self-employed around 16 respondents.The results indicate that eWOM, subjective norm, and product quality have a significant effect on purchase intention, while perceptions of behavioral control have no significant effect. Based on the research, the housing developer need to maximize the potential of eWOM in conducting marketing and providing information related to information, it is necessary to improve product quality such as public facilities, increase marketing collaboration with all stakeholders in the subsidized housing program which aims to all parties can benefit. Keywords: eWOM, purchase intention, subsidized housing, SEM-PLS, subjective norm","PeriodicalId":31090,"journal":{"name":"Indonesian Journal of Business and Entrepreneurship","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134972665","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Nurturing The Ecosystem of Hajj and Umrah Business in Indonesia: A Model For Development 培育印尼朝觐和朝圣商业生态系统:一种发展模式
Indonesian Journal of Business and Entrepreneurship Pub Date : 2023-09-14 DOI: 10.17358/ijbe.9.3.359
Dedi Sopyan, M. Syamsul Maarif, Joko Affandi, Laily Dwi Arsyianti
{"title":"Nurturing The Ecosystem of Hajj and Umrah Business in Indonesia: A Model For Development","authors":"Dedi Sopyan, M. Syamsul Maarif, Joko Affandi, Laily Dwi Arsyianti","doi":"10.17358/ijbe.9.3.359","DOIUrl":"https://doi.org/10.17358/ijbe.9.3.359","url":null,"abstract":"As the country with the largest market share in the Hajj, Indonesia possesses the innate ability to contribute to the Hajj and Umrah ecosystem. Nevertheless, the management of this ecosystem is not yet optimized. This study aimed to formulate a model for developing Indonesia's commercial Hajj and Umrah ecosystems. The research was conducted from August 2021 to July 2022 at the Directorate General of Hajj and Umrah of the Ministry of Religion and the Head Office of the Hajj Financial Management Agency (BPKH). Interpretative structural modeling (ISM) was utilized to assess this study. The principal institutions or groups involved in constructing a model for developing Indonesia's Hajj and Umrah ecosystems were the DPR RI and the Ministry of Hajj in Saudi Arabia. The major obstacles encountered include the absence of an institution that focuses on optimizing the Hajj and Umrah ecosystems and the unpredictability of the Hajj and Umrah regulations that the Kingdom of Saudi Arabian government governs. Keywords: hajj financial management agency (bpkh), ecosystem, ministry of religion, hajj and umrah, soft system methodology","PeriodicalId":31090,"journal":{"name":"Indonesian Journal of Business and Entrepreneurship","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134972492","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Effect of Planned Behavior and Health Awareness On Intentions of Buying Go Green Ecozisca Products 计划行为和健康意识对购买绿色Ecozisca产品意向的影响
Indonesian Journal of Business and Entrepreneurship Pub Date : 2023-09-14 DOI: 10.17358/ijbe.9.3.421
Meina Fatriani Paloh, Yudha Heryawan Asnawi, Asep Taryana
{"title":"The Effect of Planned Behavior and Health Awareness On Intentions of Buying Go Green Ecozisca Products","authors":"Meina Fatriani Paloh, Yudha Heryawan Asnawi, Asep Taryana","doi":"10.17358/ijbe.9.3.421","DOIUrl":"https://doi.org/10.17358/ijbe.9.3.421","url":null,"abstract":"This study aims to analyze the factors that influence consumers buying interest in buying Ecozisca eco-friendly products using the Theory of Planned Behavior approach and health awareness as an intervening factor. The analysis was carried out quantitatively using Structural Equation modeling SmartPLS version 4.0 by purposive sampling. Respondents were taken based on 13 indicators multiplied by 5, totaling 65 respondents. The location used for research is Jakarta because Jakarta is the largest plastic contributor region in Indonesia, although young people already use environmentally friendly products. The results of this study indicate that the intervening factors do not strengthen the influence on consumers buying interest in Go Green Ecozisca products. However, all variables, from attitude variables, subjective norms, and perceptions of behavioral control, influence health awareness and purchase intention of go green products. The strategy that the management of Ecozisca will implement is related to increasing the influence of perceived behavioral control on health awareness because it has the highest influence of 44%. In comparison, 56% is influenced by other factors. In addition, the higher consumer health awareness, the higher the purchase intention to use environmentally friendly products, with an effect of 35%. Although health awareness does not have a powerful influence indirectly, on the other hand, it can influence other factors to become a partial meditator. Ecozisca must focus on business models or strategies that can be implemented to increase the purchase intention of their products, such as using social media campaigns like KOL (Key Opinion Leader) to help convey customers positive information about Ecozisca's eco-friendly products. Keywords: Theory planned behavior, health awareness, buying interest, go green","PeriodicalId":31090,"journal":{"name":"Indonesian Journal of Business and Entrepreneurship","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134972497","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Entrepreneurial Orientation Studies on Food And Beverage MSMEs To Examine The Effects of Social Media Marketing and Digital Content Marketing Activity on Business Performance 餐饮中小微企业创业导向研究:考察社会化媒体营销和数字内容营销活动对企业绩效的影响
Indonesian Journal of Business and Entrepreneurship Pub Date : 2023-09-14 DOI: 10.17358/ijbe.9.3.513
Dwi Retno Aryani, Meylani Tuti
{"title":"Entrepreneurial Orientation Studies on Food And Beverage MSMEs To Examine The Effects of Social Media Marketing and Digital Content Marketing Activity on Business Performance","authors":"Dwi Retno Aryani, Meylani Tuti","doi":"10.17358/ijbe.9.3.513","DOIUrl":"https://doi.org/10.17358/ijbe.9.3.513","url":null,"abstract":"The Indonesian government is encouraging the MSME sector to go digital following recent technological advancements to optimize its potential and productivity. The purpose of this study is to ascertain the impact of social media marketing (SMM) and digital content marketing activities (DCMAs) on entrepreneurial orientation (EO) and business performance (BP) of micro, small and medium enterprises (MSMEs) in the food and beverage industry. Entrepreneurs in the food and beverage industries who are located in the JABODETABEK area have used social media and prepared digital content as a marketing tool to make up the study's demographic. This study used a quantitative method with 272 MSME respondents who had responded to statements in the online questionnaire, which were collected over two months. SEM (Structural Equation Modeling), a data analysis technique, was employed with Lisrel 12. The findings demonstrated that Entrepreneurial Orientation and Business Performance are stronger directly influenced by digital marketing content activities than the influence of social media marketing. In addition, Entrepreneurial Orientation also affects Business Performance. This research found that MSMEs in the food and beverage industry may focus on developing DCMAs and building an entrepreneurial mindset in recognizing the desires of modern customers in shifting marketing to be more digital-based to improve its business performance Keywords: social media marketing (SMM), digital content marketing activity (DCMA’s), entrepreneurial orientation (EO), business performance (BP), food and beverage MSME","PeriodicalId":31090,"journal":{"name":"Indonesian Journal of Business and Entrepreneurship","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134972649","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Influence of Green Consumers On Green Decisions: The Role of Green Attitude As Mediating Variable (Case Study on Fore Coffee Consumers) 绿色消费者对绿色决策的影响:绿色态度的中介变量作用(以福尔咖啡消费者为例)
Indonesian Journal of Business and Entrepreneurship Pub Date : 2023-09-14 DOI: 10.17358/ijbe.9.3.457
Sri Utami Widyawati, Hartoyo Hartoyo, Weni Novandari
{"title":"The Influence of Green Consumers On Green Decisions: The Role of Green Attitude As Mediating Variable (Case Study on Fore Coffee Consumers)","authors":"Sri Utami Widyawati, Hartoyo Hartoyo, Weni Novandari","doi":"10.17358/ijbe.9.3.457","DOIUrl":"https://doi.org/10.17358/ijbe.9.3.457","url":null,"abstract":"The leading factor of Fore Coffee products is to make the product have premium prices compared to products in other coffee shops.This study aimed to determine the effect of green consumers on green decisions for Fore Coffee's environmentally friendly products through green attitudes and formulate managerial implications for increasing green decisions.Statistical analysis used is the Structural Equation Model (SEM)-PLS. PLS SEM model was used to see the effect of the relationship between the variables studied. Used sampling technique is purposive sampling with 275 respondents involved. Results of the analysis suggest that green consumer variables such as green knowledge and green concern are affecting green attitudes and green decisions. Other results point out that a green attitude mediates the relationship between green consumers and green decisions. Managerial implication of this study is Fore Coffee created marketing content that educates consumers in increasing consumer education to increase green attitude. It is expected to attract green attitudes and encourage an increasing trend of green consumers for green attitudes and green decisions. Keywords: coffeeshop, green consumers, green attitude, green decision, SEM PLS &nbsp","PeriodicalId":31090,"journal":{"name":"Indonesian Journal of Business and Entrepreneurship","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134972648","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Designing Sharia Property Business Model for Real Estate Segment in PT Wika Realty 为PT威卡地产的房地产部门设计伊斯兰商业模式
Indonesian Journal of Business and Entrepreneurship Pub Date : 2023-09-14 DOI: 10.17358/ijbe.9.3.409
Megawati Rahmat, Beik Irfan Syauqi, Saptono Imam Teguh
{"title":"Designing Sharia Property Business Model for Real Estate Segment in PT Wika Realty","authors":"Megawati Rahmat, Beik Irfan Syauqi, Saptono Imam Teguh","doi":"10.17358/ijbe.9.3.409","DOIUrl":"https://doi.org/10.17358/ijbe.9.3.409","url":null,"abstract":"PT WIKA Realty engages property business in Indonesia, which has two core businesses, hotel and non-hotel. Real estate (non-hotel) revenue was only 25,24% of total 2021 revenues. Meanwhile, it has 67,59% of its assets from the whole company's assets. In contrast, the sharia property business grew exponentially during the pandemic. In Islam, Maqashid sharia purposes to spread goodness to people, so business etic is not only to gain profit. Therefore, this research aims to know the real estate business segment's performance, identify the advantages of developing a sharia property business model, and formulate a strategy for a sharia property business model in the real estate business segment of PT WIKA Realty. This research also benchmarked to Asosiasi Developer Properti Syariah and Warees Pte Ltd to observe the sharia property business's external situation after five years running. Business Model Canvas (BMC), Importance Performance Analysis (IPA) and Porter's Five Forces are methods to determine corporate strategies. Seven experts with ten years of experience from PT WIKA Realty were questioned for importance and performance satisfaction; the index is 78,7%. There are three essential elements to improve such as Customer Segment, Key Resources and Customer Relationship with improvements: (1) Targeting Business to Beneficiaries as a new segment market target, (2) Enhancing employee competencies in sharia economy and business, (3) Committed to implementing sharia rules in PPU Realty syariah, (4) Cooperating with Lembaga Keuangan Syariah, (5) Developing PPU Realty Syariah and determining sharia property project, (6) Implementing Customer Relationship Management application. Keywords: BMC, IPA, porter's five forces, real estate segment, sharia property","PeriodicalId":31090,"journal":{"name":"Indonesian Journal of Business and Entrepreneurship","volume":"2013 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134972662","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Social Media Marketing and Customized Customer Relationship Management: The Implication For Marketing Performance of Budget Hotel Industry 社会媒体营销与定制化客户关系管理:对经济型酒店营销绩效的启示
Indonesian Journal of Business and Entrepreneurship Pub Date : 2023-09-14 DOI: 10.17358/ijbe.9.3.478
Roby Setiadi
{"title":"Social Media Marketing and Customized Customer Relationship Management: The Implication For Marketing Performance of Budget Hotel Industry","authors":"Roby Setiadi","doi":"10.17358/ijbe.9.3.478","DOIUrl":"https://doi.org/10.17358/ijbe.9.3.478","url":null,"abstract":"The purpose of this research is to build a customized customer relationship management (CRM) model in relation to the utilization of social media marketing for improving marketing performance of budget hotels in West Java, Indonesia. Specifically, this research aims to empirically examine the influence of the utilization of social media marketing and customer database management on customized CRM and marketing performance. A total of 115 respondents consisting of general managers and marketing managers of budget hotels in West Java was selected as sample by using simple random sampling technique. By employing Structural Equation Modeling (SEM), the findings have found that social media marketing equipped with customer database management significantly affects the customization of customer relationship management (CRM). Furthermore, customized CRM has a significant effect on marketing performance of budget hotels. The findings highlight that social media enables hotel businesses to interact with customers on a one-to-one basis, which allows for a more personalized customer experience. By analyzing customers' social media behavior and interests, hotel marketers can tailor their marketing efforts to suit each customer's needs and preferences. With better customer data, budget hotel businesses can create targeted marketing strategies that effectively meet their customers' needs thereby enhancing their overall customer relationship management and marketing performance. Keywords: budget hotel, customer relationship management, database management, marketing performance, social media marketing","PeriodicalId":31090,"journal":{"name":"Indonesian Journal of Business and Entrepreneurship","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134972493","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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