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Int. J. Online Mark.最新文献

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Can Indian Online Fruits and Vegetables Companies Break the Jinx of Orthodox Shopping? 印度在线水果和蔬菜公司能否打破传统购物的厄运?
Int. J. Online Mark. Pub Date : 2019-10-01 DOI: 10.4018/IJOM.2019100103
Deepak Verma, H. Singla
{"title":"Can Indian Online Fruits and Vegetables Companies Break the Jinx of Orthodox Shopping?","authors":"Deepak Verma, H. Singla","doi":"10.4018/IJOM.2019100103","DOIUrl":"https://doi.org/10.4018/IJOM.2019100103","url":null,"abstract":"The authors attempted to understand the consumer behavior of fruit and vegetable shoppers in India and identify whether companies offering convenience can break the jinx of orthodox/habitual shopping. The important motivators for online shoppers and orthodox shoppers are identified which was followed by a survey from India's two major cities, Delhi NCR and Pune. The authors observe that online shoppers are mostly driven by convenience in terms of travel time savings, to avoid crowds, queuing, home delivery, avoiding driving/ traffic situations, whereas orthodox shoppers are driven by freshness and quality of fruits and vegetables and give more importance in having a personal touch while purchasing. Orthodox shoppers do get hassled with crowding, queuing, but still they stick to their habitual buying behavior and do not go to the option of online shopping.","PeriodicalId":308658,"journal":{"name":"Int. J. Online Mark.","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133179717","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The Use of Social Media in Knowledge Sharing Case Study Undergraduate Students in Major British Universities 社会媒体在知识共享中的应用——以英国主要大学本科生为例
Int. J. Online Mark. Pub Date : 2019-10-01 DOI: 10.4018/IJOM.2019100102
Motteh S. Al-Shibly
{"title":"The Use of Social Media in Knowledge Sharing Case Study Undergraduate Students in Major British Universities","authors":"Motteh S. Al-Shibly","doi":"10.4018/IJOM.2019100102","DOIUrl":"https://doi.org/10.4018/IJOM.2019100102","url":null,"abstract":"This study aims to investigate how the social media tools can help the exchange of knowledge between university students to build a knowledge sharing culture. The purpose of this study is to examine the influence of individual and organizational factors, social media technologies (SMT) and knowledge sharing factors, thus predicting the online user behavior towards social media knowledge-sharing. Different methods such as (PLS) were used to analyze the study results in order to consider the influence of all constructs on the framework simultaneously. Therefore, a (157) online questionnaires were collected from undergraduate students in major British universities. The results reveal that knowledge sharing behavior had five positive factors: mutual trust, reciprocity, eWOM quality, perceived usefulness and perceived online attachment motivation. Practical implications, limitations and directions for future research are also discussed.","PeriodicalId":308658,"journal":{"name":"Int. J. Online Mark.","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129754086","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Online Auctions of New Product Before and After Its Official Launch: Differences, Time Series Linkage, and Correlation with Stock Market 新产品正式上市前后的网上拍卖:差异、时间序列关联及与股市的相关性
Int. J. Online Mark. Pub Date : 2019-10-01 DOI: 10.4018/IJOM.2019100105
Yanbin Tu
{"title":"Online Auctions of New Product Before and After Its Official Launch: Differences, Time Series Linkage, and Correlation with Stock Market","authors":"Yanbin Tu","doi":"10.4018/IJOM.2019100105","DOIUrl":"https://doi.org/10.4018/IJOM.2019100105","url":null,"abstract":"This study investigates the online auction market of Xbox 360 consoles before and after its official launch. Among nine measures of online auctions, all except for one are significantly differed between online auctions before and after the official launch. The principal component analysis further visualizes the differences. By using auto-regression to analyze the relationship among success count, success rate, and winning price in time series, we find that success count and success rate can be predicted with its own past values in (t-1) and (t-2) periods. The winning price can be predicted with its own past value in (t-1) period. We find that the preannouncement and launch events do affect the stock price, trading volume, daily price range, price change, and market volatility. We also investigate the correlation coefficients between the online auction market and the stock market. We find various significant correlation coefficients among the measures of both markets in the concurrent and one-time lag scenarios. The managerial implications of the findings are also discussed.","PeriodicalId":308658,"journal":{"name":"Int. J. Online Mark.","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128657442","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Impact of Team's Identification Congruence Between Football Celebrities and Fans on Celebrities Credibility, Advertising, and Brand 足球名人与球迷对球队认同一致性对名人可信度、广告和品牌的影响
Int. J. Online Mark. Pub Date : 2019-07-01 DOI: 10.4018/IJOM.2019070101
Ali Ahmed Abdelkader, H. M. Ahmed
{"title":"The Impact of Team's Identification Congruence Between Football Celebrities and Fans on Celebrities Credibility, Advertising, and Brand","authors":"Ali Ahmed Abdelkader, H. M. Ahmed","doi":"10.4018/IJOM.2019070101","DOIUrl":"https://doi.org/10.4018/IJOM.2019070101","url":null,"abstract":"This research aims to find out and analyze the impact of team's identification congruence between football celebrity and fans on fans' attitudes towards credibility of the celebrity, advertising, and brand in a sample of four major fans groups via social media. A quantitative approach was applied through a questionnaire of 377 football fans in an Egyptian league that was distributed, collected and statistically analyzed. The findings revealed that the fans' attitudes towards credibility of the spokesperson, advertising, and brand are statistically and significantly affected by team's identification congruence between football celebrity and fans. The most vital recommendation of this research is that: team's identification congruence between football celebrity and fans should be taken into consideration before designing the advertising.","PeriodicalId":308658,"journal":{"name":"Int. J. Online Mark.","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121841960","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
An Analysis of Implementation of Digitalisation in SMEs in India 印度中小企业数字化实施分析
Int. J. Online Mark. Pub Date : 2019-07-01 DOI: 10.4018/IJOM.2019070104
A. Arora, P. Rathi
{"title":"An Analysis of Implementation of Digitalisation in SMEs in India","authors":"A. Arora, P. Rathi","doi":"10.4018/IJOM.2019070104","DOIUrl":"https://doi.org/10.4018/IJOM.2019070104","url":null,"abstract":"This article attempted to analyse the implementation of digitalisation in small and medium manufacturing enterprises in India. The objective of the study is to determine the impact of the size of the firm on the adoption of digitalisation, and motives for the adoption and challenges faced during the adoption process. Logistic regression, t-Test and descriptive statistics have been used to analyse the data. The study found that the size of the firm is an important factor for the adoption of digitalisation. An increase in sales, profitability, competitive capability and awareness of the brand were found as the most motivating factor for the adoption of digitalisation. Satisfaction with the current system, high cost, the lack of appropriate technology and the lack of top management support were the most important challenges faced by the organisations during the adoption process of digitalisation. The study recommended firms which have not adopted digitalisation to think in this regard as there are several benefits associated with the adoption of digitalisation.","PeriodicalId":308658,"journal":{"name":"Int. J. Online Mark.","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114747940","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Facebook eWOM: Self-Shared Versus System-Generated Credibility Cue Facebook edom:自共享与系统生成的可信度提示
Int. J. Online Mark. Pub Date : 2019-07-01 DOI: 10.4018/IJOM.2019070102
P. Kapoor, K. Jayasimha, Srinivas Gunta, Ashish Sadh
{"title":"Facebook eWOM: Self-Shared Versus System-Generated Credibility Cue","authors":"P. Kapoor, K. Jayasimha, Srinivas Gunta, Ashish Sadh","doi":"10.4018/IJOM.2019070102","DOIUrl":"https://doi.org/10.4018/IJOM.2019070102","url":null,"abstract":"The study examines how consumers, in a Facebook eWOM context, perceived source and message credibility by utilizing self-shared and system-generated cues. It investigates:(1) to what extent source and message credibility derived from these cues may lead to significant attitudinal responses and intentions to purchase; (2) and to what extent attitudinal responses are likely to vary with different levels and combinations of these credibility cues. Data was collected from 246 respondents who were exposed to Facebook eWOM scenarios. The structural model results confirm that the perceived source and message credibility derived from self-shared and system-generated cues are significant antecedents to purchase-related consideration for a brand. The results further confirm that these cues have an overall balancing effect: one compensates for the low level of the other leading to a significant persuasive response. The study evaluates traditional antecedents of WOM adoption, namely, perceived source and message credibility derived from unique interface-related features.","PeriodicalId":308658,"journal":{"name":"Int. J. Online Mark.","volume":"86 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124967326","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Evaluating the Web-Site & Digital Environment of Airbnb Airbnb网站与数字环境评估
Int. J. Online Mark. Pub Date : 2019-07-01 DOI: 10.4018/IJOM.2019070103
Sidhhant Kapai
{"title":"Evaluating the Web-Site & Digital Environment of Airbnb","authors":"Sidhhant Kapai","doi":"10.4018/IJOM.2019070103","DOIUrl":"https://doi.org/10.4018/IJOM.2019070103","url":null,"abstract":"What began as a company in San Francisco to aid unemployed Brian Chesky and Joe Gebbia pay their housing rent and earn some extra cash, Airbnb today has disrupted and revolutionized the entire lodging industry by making provisions for additional rooms at the country's contemporaneous travel locations/destinations during peak seasons when hotel rooms are sold out and the remaining ones are available at skyrocketing prices In the following report, the current practices which have been implemented by Airbnb within the digital domain to enhance their brand recognition are discussed. The predominant sway of Airbnb's digital environment in a conventional, as well as new framework, have been previewed pertaining to focus on guest association and measurement of outcomes in digital interfaces.","PeriodicalId":308658,"journal":{"name":"Int. J. Online Mark.","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132368696","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Examining the Impact of E- Shopping on Customer Loyalty 研究电子购物对顾客忠诚度的影响
Int. J. Online Mark. Pub Date : 2019-07-01 DOI: 10.4018/IJOM.2019070105
N. Awad
{"title":"Examining the Impact of E- Shopping on Customer Loyalty","authors":"N. Awad","doi":"10.4018/IJOM.2019070105","DOIUrl":"https://doi.org/10.4018/IJOM.2019070105","url":null,"abstract":"The majority decisions of online customers make are by tracing the electronic word of mouth and online comments which belong to previous customers and is affected by some fears. This study applied a decision tree method to customer data of those who visit a popular group on Facebook (SouqEgypt). Findings in this study indicated that social media marketing for increasing customer's retention and loyalty are influenced by customer's income, education level and occupation. This study helps marketing managers to enhance customer loyalty and in the long run maximize returns on marketing.","PeriodicalId":308658,"journal":{"name":"Int. J. Online Mark.","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121291808","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Mobile Wallets in India: A Framework for Consumer Adoption 印度的移动钱包:消费者采用的框架
Int. J. Online Mark. Pub Date : 2019-04-01 DOI: 10.4018/IJOM.2019040103
Nidhi Phutela, Shrirang Altekar
{"title":"Mobile Wallets in India: A Framework for Consumer Adoption","authors":"Nidhi Phutela, Shrirang Altekar","doi":"10.4018/IJOM.2019040103","DOIUrl":"https://doi.org/10.4018/IJOM.2019040103","url":null,"abstract":"Adoption of technology by the Indians is setting an example for the others. Considering the penetration of mobile phones and its usage success stories all over the world, a good number of companies are exploring new uses of mobile technology. Many companies have come up with a new use of mobile technology, mobile wallets. This research article has been undertaken to understand the previous research work on the adoption of mobile technology in the developed countries and the factors that are influential to understand the reasons for such adoption. The Unified Theory of Acceptance and Use of Technology (UTAUT) Model has been taken as a base for understanding the adoption by Indian consumers and two factors namely – Trust in mobile wallet services and trust in mobile wallet service providers have been examined for their impact on its adoption. A survey was conducted across Delhi NCR to examine attitude of Indian consumers for mobile wallets adoption.","PeriodicalId":308658,"journal":{"name":"Int. J. Online Mark.","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123784233","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 8
The Perceived Risks Affecting Online Shopping Adoption in Jordan 影响约旦网上购物采用的感知风险
Int. J. Online Mark. Pub Date : 2019-04-01 DOI: 10.4018/IJOM.2019040101
Muhammed S. Alnsour, Nadar Ismael, Zaid Nsoor, Midhat Feidi
{"title":"The Perceived Risks Affecting Online Shopping Adoption in Jordan","authors":"Muhammed S. Alnsour, Nadar Ismael, Zaid Nsoor, Midhat Feidi","doi":"10.4018/IJOM.2019040101","DOIUrl":"https://doi.org/10.4018/IJOM.2019040101","url":null,"abstract":"This article studies online shopping and e‐commerce adoption in Jordan due to the significant growth of this industry in Jordan particularly and the rest of the world generally, which is receiving attention globally and has proven to largely contribute to the growth of nations' economies. This article specifically studies the risk that online users perceive from online shopping and how they affect the growth of this industry. This study adopts a quantitative research approach, with a total of 355 questionnaires distributed by the researchers, to determine whether perceived risks of online shopping have an effect on a number of user adoptions. The article studies the two main risks of online shopping, payment risk, and product risk. Payment risks are defined as the financial loss which included risks associated with using credit cards and identity theft. Product risk is described as the loss incurred when a product does not perform as expected or does not match what was shown and described online. The study concludes that perceived payment risk and product risk affect online shopping negatively and has negatively impacted the number of users adopting this phenomenon.","PeriodicalId":308658,"journal":{"name":"Int. J. Online Mark.","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132755789","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 7
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