ERN: Theory & Evidence on Process (Topic)最新文献

Моделирование Технологических Процессов в Терминах Сетей Петри (Modeling of Technological Processes in Terms of Petri Nets) МоделированиеТехнологическихПроцессоввТерминахСетейПетри(技术流程建模的佩特里网)

ERN: Theory & Evidence on Process (Topic) Pub Date : 2014-10-13 DOI: 10.2139/SSRN.2509014

Pavel Skorodumov

引用次数: 1

Credit Suisse: Engineering a Global Financial Services Business 瑞士信贷:设计全球金融服务业务

ERN: Theory & Evidence on Process (Topic) Pub Date : 2010-12-01 DOI: 10.2139/ssrn.1980379

J. Ross, Ariel Levy, E. Kwan

引用次数: 0

Media Consumption Habits of Youth (A Case Study of the State of Haryana, India) 青少年媒体消费习惯(以印度哈里亚纳邦为例)

ERN: Theory & Evidence on Process (Topic) Pub Date : 2010-06-07 DOI: 10.2139/SSRN.1621440

Dr. Puja Waalia Mann

{"title":"Media Consumption Habits of Youth (A Case Study of the State of Haryana, India)","authors":"Dr. Puja Waalia Mann","doi":"10.2139/SSRN.1621440","DOIUrl":"https://doi.org/10.2139/SSRN.1621440","url":null,"abstract":"Great brands are built on great conversations. To have an effective communication with the customer it is a must to understand them and their media consumption pattern. Today’s youth is the most complicated target segment in the market because of their exposure to a variety of media, low attention span, unconventional norms & wide interests. To complicate the situation they have the power to escape...they can escape ads, they can tune to a million other channels, they can buy a billion other products, they can publish a blog about a brand, they can have instant word-of-mouth (good and bad) on it from the web, they can be in a store and punch in product information on their cell phone and find out who else has the product and for how much.Belch & Belch(2006) suggested that the basic task involved in the development of media strategy is to determine the best matching of media to the target market, given the constraint of the budget. The media planner attempts to balance reach & frequency and deliver the message to the intended audience with a minimum waste of coverage.A research to study media consumption pattern can prove to be very useful in designing media strategy to have an effective communication with the target customer.","PeriodicalId":307004,"journal":{"name":"ERN: Theory & Evidence on Process (Topic)","volume":"166 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128836282","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Strategic Planning Practices in the Greek Hospitality Industry: Empirical Findings from the Greek 5-Star Hotels 希腊酒店业的战略规划实践:来自希腊五星级酒店的实证研究结果

ERN: Theory & Evidence on Process (Topic) Pub Date : 2010-05-14 DOI: 10.2139/ssrn.1605187

Ioannis Gkliatis, D. Koufopoulos

{"title":"Strategic Planning Practices in the Greek Hospitality Industry: Empirical Findings from the Greek 5-Star Hotels","authors":"Ioannis Gkliatis, D. Koufopoulos","doi":"10.2139/ssrn.1605187","DOIUrl":"https://doi.org/10.2139/ssrn.1605187","url":null,"abstract":"Purpose: This paper investigates the nature and extent of use of strategic planning in the Greek hospitality industry and outcomes of planning based on Greek managers’ views.Design/Methodology/Approach: Although the concept of strategic planning and its dimensions have been widely discussed in previous literature, the research has mainly focused on well developed countries and economies. Previous studies have significantly contributed to a better understanding of strategic planning. However, there is a limited research in less developed countries like Greece and under-researched industrial sectors like the hospitality industry. This paper tries to give some insight into the nature and extent of use of strategic planning processes and its positive outcomes in the Greek hospitality industry through a study based on a sample of 21 Greek five-star hotels.Findings: The main findings of the paper concern with some major strategic planning dimensions: planning formality, functional coverage, internal and external orientation, centralization and time horizon of planning. Additionally, the study highlights the positive outcomes/benefits of planning according to managers’ views, as well as the financial performance of the Greek five-star hotels that are examined. Descriptive results are presented and the respondents’ individual characteristics are outlined. Finally, the study provides a benchmark for the measurement of strategic planning in the Greek hospitality industry.","PeriodicalId":307004,"journal":{"name":"ERN: Theory & Evidence on Process (Topic)","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-05-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129749696","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Entry, Investment and Exit in Response to an Industry Shock: Effect of Firm Limited Foresight and Myopic Discounting 行业冲击下的进入、投资和退出:企业有限预见和短视贴现的影响

ERN: Theory & Evidence on Process (Topic) Pub Date : 2010-02-12 DOI: 10.2139/ssrn.1551666

J. Costantini

引用次数: 0

On the Concept of Service Coordination 论服务协调的概念

ERN: Theory & Evidence on Process (Topic) Pub Date : 2010-02-01 DOI: 10.2139/ssrn.1713680

Geert Monsieur, M. Snoeck, Wilfried Lemahieu

{"title":"On the Concept of Service Coordination","authors":"Geert Monsieur, M. Snoeck, Wilfried Lemahieu","doi":"10.2139/ssrn.1713680","DOIUrl":"https://doi.org/10.2139/ssrn.1713680","url":null,"abstract":"In this research report we study service coordination, which is a crucial aspect when services are combined into service-based systems (Metzger & Pohl, 2009).Coordination is not only in computer science an important research topic. It is also studied in disciplines such as organization theory, operations research, economics, linguistics, and psychology. Malone & Crowston (1994) studied the similarities and connections between the different flavors of coordination and created a more generic coordination theory. They define coordination as managing dependencies between activities. This definition is based on the intuitive idea that there is nothing to coordinate without any interdependence. In their work they state that coordination theories should try to characterize different kinds of dependencies and identify the coordination processes that can be used to manage them. Therefore, in the next section (see Section 2), we will discuss several types of dependencies that can exist when composing services to service-based systems. In the rest of this research report is targeted at two types of dependencies, namely sequence dependencies and data dependencies. Therefore, the research continues in Sections 3 and 4 with an overview of existing techniques for managing sequence and data dependencies, respectively. In each section there is also a general conclusion included.","PeriodicalId":307004,"journal":{"name":"ERN: Theory & Evidence on Process (Topic)","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128648372","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Supply Chain Dynamics in Asia 亚洲的供应链动态

ERN: Theory & Evidence on Process (Topic) Pub Date : 2010-01-07 DOI: 10.2139/ssrn.1592794

R. Banomyong

引用次数: 13

How to Master the Challenges of Service Mass Customization - A Persona-Based Approach 如何应对服务大规模定制的挑战——基于角色的方法

ERN: Theory & Evidence on Process (Topic) Pub Date : 2009-12-30 DOI: 10.1142/9789814280280_0031

W. Kunz, Michael Haas

{"title":"How to Master the Challenges of Service Mass Customization - A Persona-Based Approach","authors":"W. Kunz, Michael Haas","doi":"10.1142/9789814280280_0031","DOIUrl":"https://doi.org/10.1142/9789814280280_0031","url":null,"abstract":"AbstractWhereas efficient and effective practical implementation of mass customization in goods industries is a well-researched topic, a deeper understanding of service mass customization is still missing. Particularly service specific challenges have been hitherto unaddressed. These characteristics affect the requirements towards the service design as well as the appropriate education of service employees. One key challenge for service mass customization is to translate information about consumer preferences gained through market research into a format that can be easily used for service modularization decisions and customer-contact personnel training. As solution to this “translation problem” we propose “personas” as a tool for transferring complex market research data into narrative descriptions of archetype customers. Such archetypes convey customization needs in a way that makes it easy for decision makers and employees to understand and to communicate effectively with each other. Along with the concept we introduce a structured approach for developing and using personas in service mass customization projects and provide managerial implications as well as an outlook for further research.","PeriodicalId":307004,"journal":{"name":"ERN: Theory & Evidence on Process (Topic)","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116629887","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 13

Portfolio BCP: Applying Business Continuity Practices, November 2009 组合BCP:应用业务连续性实践，2009年11月

ERN: Theory & Evidence on Process (Topic) Pub Date : 2009-11-13 DOI: 10.2139/ssrn.1551992

R. Briand, David T. Owyong

引用次数: 0

Using the Faultine Model to Analyze Conflict in Family Businesses 用断层模型分析家族企业冲突

ERN: Theory & Evidence on Process (Topic) Pub Date : 2009-10-01 DOI: 10.2139/ssrn.1505533

James Hall

引用次数: 0