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Analisis Sikap dan Minat Konsumen Terhadap Keputusan Pembelian Produk Kecantikan di Toko Jelita 分析消费者对购买美丽产品决定的态度和兴趣
Economics and Digital Business Review Pub Date : 2021-07-05 DOI: 10.37531/ECOTAL.V2I2.84
Suci Nurlita, Sri Ernawati
{"title":"Analisis Sikap dan Minat Konsumen Terhadap Keputusan Pembelian Produk Kecantikan di Toko Jelita","authors":"Suci Nurlita, Sri Ernawati","doi":"10.37531/ECOTAL.V2I2.84","DOIUrl":"https://doi.org/10.37531/ECOTAL.V2I2.84","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui pengaruh sikap konsumen dan minat konsumen terhadap keputusan baik secara parsial maupun simultan. Jumlah sampel yang dilakukan dalam penelitian ini sebanyak 50 responden, dengan teknik sampling yaitu purposive sampling. Adapun instrument penelitian menggunakan kuesioner dengan skala likert. Teknik pengumpulan data yang digunakan yaitu observasi kuesioner dan studi pustaka. Teknik analisis data yang digunakan yaitu Regresi linear berganda dengan menggunakan program SPSS 20.00. Hasil penelitian menunjukan bahwa sikap konsumen berpengaruh terhadap keputusan, minat konsumen tidak berpengaruh terhadap keputusan pembelian serta secara simultan sikap dan minat berpengaruh terhadap keputusan pembelian produk kecantikan di Toko Jelita.","PeriodicalId":299785,"journal":{"name":"Economics and Digital Business Review","volume":"106 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133371148","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Promosi, Persepsi Harga dan Distribusi terhadap keputusan pembelian minuman Coca-Cola di Makassar 在Makassar购买可口可乐的决定中，促销、价格感知和分销的影响
Economics and Digital Business Review Pub Date : 2021-07-05 DOI: 10.37531/ECOTAL.V2I2.85
Vivid Violin, Syamsi Mawardi, N. Nasriani
{"title":"Pengaruh Promosi, Persepsi Harga dan Distribusi terhadap keputusan pembelian minuman Coca-Cola di Makassar","authors":"Vivid Violin, Syamsi Mawardi, N. Nasriani","doi":"10.37531/ECOTAL.V2I2.85","DOIUrl":"https://doi.org/10.37531/ECOTAL.V2I2.85","url":null,"abstract":"Penelitian ini bersifat survey dengan penelitian kuantitatif. Populasi penelitian adalah 213 orang karyawan. Sampel menggunakan rumus Slovin sebanyak 145 responden. Teknik pengumpulan data menggunakan observasi, wawancara, kuesioner, dan teknik dokumentasi. Analisis data yang digunakan adalah Regresi Linier Berganda. Hasil penelitian menunjukkan bahwa strategi pemasaran yang terdiri atas segmentasi, target dan posisi pasar secara bersama-sama berpengaruh terhadap pangsa pasar Pembelian Minuman  Cocacola. Secara parsial variabel strategi pemasaran positioning yang dominan berpengaruh terhadap pangsa Pembelian Minuman  Cocacola. Ini menunjukkan peningkatan pangsa pasar ditentukan oleh tindakan merancang tawaran dan citra dari perusahaan untuk menempati posisi yang tepat dalam menawarkan produk kepada konsumen dan memperluas pangsa pasar.","PeriodicalId":299785,"journal":{"name":"Economics and Digital Business Review","volume":"106 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128126753","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Promosi Penjualan, Audit Manajemen, dan Peran Audit Program terhadap Penerimaan Kas Era Covid-19 销售推广、管理审计和项目审计在Covid-19时代现金收入方面的作用
Economics and Digital Business Review Pub Date : 2021-01-20 DOI: 10.37531/ECOTAL.V2I1.25
Lesi Hertati
{"title":"Promosi Penjualan, Audit Manajemen, dan Peran Audit Program terhadap Penerimaan Kas Era Covid-19","authors":"Lesi Hertati","doi":"10.37531/ECOTAL.V2I1.25","DOIUrl":"https://doi.org/10.37531/ECOTAL.V2I1.25","url":null,"abstract":"Audit manajemen atas penerimaan kas tidak terlepas dari sistem akuntansi yang diterapkan dan dianut serta personil yang melaksanakan dan menaati prosedur atau kebijakan yang telah ditetapkan perusahaan agar dapat mencegah kemungkinan timbulnya kegiatan penyelewengan dan penggelapan yang dapat merugikan perusahaan. Pembagian kerja yang jelas dalam unit kerja yang baik dapat membantu manajemen memonitor segala aktivitas yang ada di perusahaan dan meminimalkan risiko teradinya kecurangan dan kerugian bagi perusahaan. Penelitian ini dilakukan pada 150 swalayan  yang tersebar di pulau Sumatera dan pulau jawa. Alat Uji yang digunakan adalah SEM PLS, metode yang digunakan  adalah metode deskriptif dan verifikatif. Hasil penelitian menunjukan bahwa prediksi promosi penjualan, audit manajemen, peran audit program berpengaruh terhadap penerimaan kas Era Covid-19.","PeriodicalId":299785,"journal":{"name":"Economics and Digital Business Review","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114358774","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Nilai Perusahaan Akibat Pelaksanaan Enterprise Risk Management (ERM)
Economics and Digital Business Review Pub Date : 2020-07-19 DOI: 10.37531/ECOTAL.V2I1.24
Malik Ivan, Apriani Simatupang
{"title":"Nilai Perusahaan Akibat Pelaksanaan Enterprise Risk Management (ERM)","authors":"Malik Ivan, Apriani Simatupang","doi":"10.37531/ECOTAL.V2I1.24","DOIUrl":"https://doi.org/10.37531/ECOTAL.V2I1.24","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui apakah ERM dapat meningkatkan nilai perusahaan finansial ataupun non financial dan menunjukkan bagaimana kebijakan ERM terhadap nilai perusahaan baik di Negara Indonesia maupun di Negara lainnya selain Indonesia. Penelitian ini menggunakan metode studi kepustakaan dengan mengumpulkan dari berbagai jurnal dan artikel yang menunjukkan adanya pengaruh ERM terhadap nilai perusahaan financial ataupun nonfinansial. Penelitian ini menggambarkan kesimpulan berbagai penelitian yang dari tahun 2016 hingga tahun 2019. Hasil penelitian ini menunjukkan bahwa sebaiknya lembaga risk manajemen dimiliki seluruh perusahaan. Kebijakan ERM dapat berupa COSO, internal environment, objective setting, event identification, risk assasment, risk response, informationand communication, dan monitoring,  Capital Opacity, Pro fitability, Financial Leverage, Firm Size dan Slack. ERM 1 : f(RCO,RC) relasi kepada manajemen) dan ERM 2 : f(SIZE, LEVERAGE, BOARDINDEP, BIG 4) relasi kepada control dan kepemimpinan perusahaan","PeriodicalId":299785,"journal":{"name":"Economics and Digital Business Review","volume":"87 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124317757","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Determinant of Credit Decisions in PT. Polatama Kusuma Madiun Financing PT融资中信用决策的决定因素[j]
Economics and Digital Business Review Pub Date : 2020-07-18 DOI: 10.37531/ECOTAL.V1I2.10
D. Dian, Citaningtyas Citaningtyas, Ari Kadi
{"title":"The Determinant of Credit Decisions in PT. Polatama Kusuma Madiun Financing","authors":"D. Dian, Citaningtyas Citaningtyas, Ari Kadi","doi":"10.37531/ECOTAL.V1I2.10","DOIUrl":"https://doi.org/10.37531/ECOTAL.V1I2.10","url":null,"abstract":"This study aims to determine and provide empirical evidence between interest rates, service quality, and corporate image on the decision to take credit at PT. Polatama Kusuma Madiun Financing The sample was taken using purposive sampling technique, that is, the sample was taken based on criteria, with a total of 96 respondents from Polatama Kusuma People's Credit Bank. The data analysis used is multiple linear regression. The results of this study indicate that interest rates, service quality, and corporate image have a significant positive effect on the decision to take credit at the Polatama Kusuma People's Credit Bank. The results show the value of the standardization coefficient or service quality variable compared to the standardization coefficient or interest rate and company image. This means that the service quality variable has a dominant influence on the decision to take credit at PT. Polatama Kusuma Madiun Financing.","PeriodicalId":299785,"journal":{"name":"Economics and Digital Business Review","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114667744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Incentives and Work Ability on Job Satisfaction through Performance 激励与工作能力通过绩效影响工作满意度
Economics and Digital Business Review Pub Date : 2020-01-30 DOI: 10.37531/ECOTAL.V1I1.4
Kasrul Kasrul, Ali Murdhani Ngandoh
{"title":"Incentives and Work Ability on Job Satisfaction through Performance","authors":"Kasrul Kasrul, Ali Murdhani Ngandoh","doi":"10.37531/ECOTAL.V1I1.4","DOIUrl":"https://doi.org/10.37531/ECOTAL.V1I1.4","url":null,"abstract":"This type of research used in this study is associative research. The research site is located at PT. Surveyor of Indonesia in Pangkep Region. The sample in this study used the census method in which the entire population was sampled in the study as many as 57 employees. In conducting statistical testing, it uses path analysis. The results showed that the incentives had a positive and significant effect on job satisfaction at PT. Surveyor of Indonesia in Pangkep Region. Work ability has a positive and significant effect on job satisfaction at PT. Surveyor of Indonesia in Pangkep Region. \u0000Incentives have a positive and significant effect on performance at PT. Surveyor of Indonesia in Pangkep Region. Work ability has a positive and significant effect on performance at PT. Surveyor of Indonesia in Pangkep Region. Job satisfaction has a positive and significant effect on performance at PT. Surveyor of Indonesia in Pangkep Region. Incentives have a positive and significant effect on performance through job satisfaction at PT. Surveyor of Indonesia in Pangkep Region. Work ability has a positive and significant effect on performance through job satisfaction at PT. Surveyor of Indonesia in Pangkep Region","PeriodicalId":299785,"journal":{"name":"Economics and Digital Business Review","volume":"189 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123205070","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analisis Perlakuan Akuntansi Aset Tetap pada Badan Pengelolaan Keuangan Daerah (BPKD) 区域财务管理机构(BPKD)固定资产会计处理分析
Economics and Digital Business Review Pub Date : 2020-01-29 DOI: 10.37531/ECOTAL.V1I1.6
R. Baso, Selfiana Bintari, S. Sumarni
{"title":"Analisis Perlakuan Akuntansi Aset Tetap pada Badan Pengelolaan Keuangan Daerah (BPKD)","authors":"R. Baso, Selfiana Bintari, S. Sumarni","doi":"10.37531/ECOTAL.V1I1.6","DOIUrl":"https://doi.org/10.37531/ECOTAL.V1I1.6","url":null,"abstract":"Tujuan penelitian ini adalah untuk mengetahui dan menganalisis perlakuan akuntansi aset tetap pada Badan Pengelolaan Keuangan Daerah (BPKD) yang tercantum dalam Peraturan Bupati Nomor 19 Tahun 2019. Metode analisis dalam penelitian ini adalah dekskriptif kuantitatif. Obyek penelitian Badan Pengelolaan Keuangan Daerah (BPKD). \u0000Hasil penelitian menujukkan bahwa perlakuan akuntansi aset tetap pada Badan Pengelolaan Keuangan Daerah (BPKD) berpedoman pada Peraturan Pemerintah Nomor 71 Tahun 2010 serta Peraturan Bupati Nomor 19 Tahun 2019. Artinya bahwa semua perlakuan aset tetap yang diterapkan sesuai dengan peraturan perundang-undangan yang berlaku. Aset tetap yang tercantum didalam Neraca Badan Pengelolaan Keuangan Daerah (BPKD) pada tahun 2015 sampai dengan tahun 2019 sudah sesuai dengan Standar Akuntansi Pemerintah (PSAP No. 07 Tentang Akuntansi Aset Tetap) masing-masing aset tetap diungkapkan dalam laporan keuangan Badan Pengelolaan Keuangan Daerah (BPKD) menggunakan aplikasi SIMDA.","PeriodicalId":299785,"journal":{"name":"Economics and Digital Business Review","volume":"445 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122915221","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Analisis Proses Restitusi Pajak Pertambahan Nilai pada Perusahaan Jasa Konstruksi 建筑服务公司增值税赔偿过程的分析
Economics and Digital Business Review Pub Date : 2020-01-17 DOI: 10.37531/ECOTAL.V1I1.5
Surianto Surianto, Firda Mawarni, Sumarni S
{"title":"Analisis Proses Restitusi Pajak Pertambahan Nilai pada Perusahaan Jasa Konstruksi","authors":"Surianto Surianto, Firda Mawarni, Sumarni S","doi":"10.37531/ECOTAL.V1I1.5","DOIUrl":"https://doi.org/10.37531/ECOTAL.V1I1.5","url":null,"abstract":"Tujuan Penelitian ini adalah untuk mengetahui dan menganalisis proses restitusi Pajak Pertambahan Nilai pada PT. Tri Star Mandiri di Makassar. Penelitian ini menggunakan MetodeDeskriptif Kuantitatif. Pengujian ini menggunakan pengumpulan data dengan cara Observasi dan Dokumentasi, dengan Jenis data Kuantitatif dan Sumber data Sekunder. \u0000Hasil penelitian menunjukkan bahwa PT. Tri Star Mandiri tiap tahunnya mengajukan restitusiLebih Bayar pada SPT Masa PPN, karna Faktur Pajak yang dikeluarkan diperuntukkan Bendaharawan yang memungut pajak. Dalam proses restitusi jumlah yang di ajukan tidak serta merta dikembalikan dengan 100% karna adanya ketentuan dari DJP, ataupun kesalahan dari perusahaan. Adapun hambatan yang sering dialami karna rekanan pekerjaan pihak bendarawan kurangnya memperhatikan berkas untuk lawan transaksi yang telah dipungut.","PeriodicalId":299785,"journal":{"name":"Economics and Digital Business Review","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123787268","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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