{"title":"PENGARUH PEMASARAN LANGSUNG TERHADAP PERILAKU KONSUMEN BISNIS MENGGUNAKAN MEETING PACKAGE DI GRAND TJOKRO HOTEL BANDUNG","authors":"Dian Candra Fatihah, Dewi Rani Desmawati","doi":"10.37339/E-BIS.V3I2.123","DOIUrl":"https://doi.org/10.37339/E-BIS.V3I2.123","url":null,"abstract":"This research is aimed to determine The Influence of Direct Marketing to Business Consumer Behavior Using Meeting Package at Grand Tjokro Hotel Bandung. Respondents from this research are 44 consumers selected by simple random sampling. This research used quantitative methods with approach descriptive analysis. Data was collected through survey, questionnaires and interviews. The test results validity and reliability variables X and Y are valid and reliable. The data analysis used statistical test of correlation pearson product moment and the coefficient of determination. Calculated used SPSS version 21. The data of this research is obtained from consumer data Grand Tjokro Hotel Bandung. From the result obtained correlation coefficient of 0,633. This tells that there is strong relation between Direct Marketing of Business Consumer Behavior. The influence of Direct Marketing to Business Consumer Behavior to 40,0% and remaining 60,0% is influenced by other factors not examined. The problems are competition between hotels is very tight, lack of coordination between sales. The suggestions given to fix the problem are 1) Do a better promotion to attract the attention of consumers; 2) Evaluation between Manager and Sales especially in Sales and Marketing Division.","PeriodicalId":296188,"journal":{"name":"Jurnal E-Bis (Ekonomi-Bisnis)","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129446251","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"PUASKAH PELANGGAN TOL TERHADAP TRANSAKSI NON TUNAI? (Survey Pada Gerbang Tol Pasteur, Purbaleunyi Bandung)","authors":"Indri Mayasari","doi":"10.37339/E-BIS.V3I2.125","DOIUrl":"https://doi.org/10.37339/E-BIS.V3I2.125","url":null,"abstract":"This study aims to determine the effect of changing cash transactions to non-cash on customer satisfaction at the Pasteur Purbaleunyi Bandung Toll Gate. This research used descriptive quantitative method with 100 respondents. SPSS version 25 was used to analyze the data and Simple Linier Regression Test and Pearson Product Moment Correlationas the analysis technique. The result are value of t result> t table, that is 14,862 > 1,661. And the result of Adjust R Square analysis are value of R Square Coefficient are 0,693 or 69,3%. It’s mean that non cash transactions has a significant effect on customer satisfaction at Pasteur Toll Gate.","PeriodicalId":296188,"journal":{"name":"Jurnal E-Bis (Ekonomi-Bisnis)","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128641147","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ANALISIS KEPUASAN KONSUMEN UNTUK MENINGKATKAN VOLUME PENJUALAN KEDAI KOPI KALA SENJA","authors":"L. Sumartini, Dini Fajriany Ardining Tias","doi":"10.37339/E-BIS.V3I2.124","DOIUrl":"https://doi.org/10.37339/E-BIS.V3I2.124","url":null,"abstract":"The development of the coffee shop business is influenced by the socio-economic development of the community and lifestyle changes. This condition is spurring for the growth of coffee shops by carrying the concept of modernization in an effort to increase consumer satisfaction. The level of customer satisfaction can be measured using the instruments of tangible dimensions, reliability, responsiveness, assurance, and empathy. The level of satisfaction measurement is done by using a questionnaire and 5 dimensions of quality measurement. Consumer satisfaction is a large value of expectations so that consumers feel their needs are met. Achieving satisfaction by 81.40%. impact on increasing sales. A high level of customer satisfaction can increase sales volume by 41.9% and the following month it rises to 49.50%. The data shows that customer satisfaction is one of the factors that can increase sales volume.","PeriodicalId":296188,"journal":{"name":"Jurnal E-Bis (Ekonomi-Bisnis)","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128955148","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ANALISIS RASIO DAN ECONOMIC VALUE ADDED (EVA) UNTUK MENILAI KINERJA KEUANGAN PT. HM. SAMPOERNATbk. TAHUN 2014 - 2016","authors":"Wakhid Yuliyanto, Firgian Rafingki","doi":"10.37339/E-BIS.V3I1.118","DOIUrl":"https://doi.org/10.37339/E-BIS.V3I1.118","url":null,"abstract":"This purpose of this research is to identify the financial performance based on the result of calculation Analisys Ratio and Economic Value Added ( EVA ) in the financial report of PT. HM. Sampoerna Tbk period 2014 – 2016 because of in every annual report there was un explaining how condition of financial performance of this company .This research it is a quantitative descriptive research. The method used was Analysis Ratio and Economic Value Added (EVA). Analysis Ratio used was Liquidity Ratio (Current Ratio,Quick Ratio,Cash Ratio), Solvability Ratio (Debt to Assests Ratio, Debt to Equity Ratio), Activity Ratio (Inventory Turn Over Ratio, Total Assets Turn Over) and Profitability Ratio (Return On Assest, Return On Equity). \u0000For the result of the calculation Analysis Ratio the company in condition good condition of the financial performance if assess from Liquidity Ratio, Solvability Ratio, Activity Ratio and Profitability Ratio because of the result was over average of a kind industry. Meanwhile the result which is used was EVA in period 2014 – 2016 the result all of them positive value which mean there is value added which is indication PT. HM. Sampoerna Tbk in good condition of the financial performance. Based on result of the analysis overall financial performance of PT. HM. Sampoerna Tbk. in 2014 – 2016 is good with revenue increase every year. However the company has not maximized fund resources to making a profit.","PeriodicalId":296188,"journal":{"name":"Jurnal E-Bis (Ekonomi-Bisnis)","volume":"75 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128587801","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ANALISIS PERPUTARAN PIUTANG, PIUTANG RATA-RATA DAN RASIO PIUTANG ATAS PENDAPATAN TERHADAP PROFITABILITAS PADA PDAM TIRTA BUMI SENTOSA KABUPATEN KEBUMEN","authors":"Wenny Marlini, Mega Widya Utami","doi":"10.37339/E-BIS.V3I2.122","DOIUrl":"https://doi.org/10.37339/E-BIS.V3I2.122","url":null,"abstract":"To determine the effectiveness of the management of accounts receivable, one of them by looking at the management of accounts receivable that is by calculating receivables turnover, average accounts receivable and the ratio of revenue. The calculation aims to determine how the performance of its receivables management. \u0000PDAM to manage accounts still less than optimal seen from the accounts receivable turnover decreased means that the longer the company's capital back into cash, average accounts receivable increase means the greater the greater the age of accounts receivable collectibility of accounts receivable and ratio of receivables from increased revenues and reduced income when receivables increase. \u0000 The solution is to give the author PDAM must control receivables and anticipate the existence of doubtful receivables, then the company needs to provide policies in collection of accounts receivable which the company hopes that customers deposit the payment on time. \u0000Results calculation accounts receivable turnover in 2012 was amounted to 5,7 times, and in 2013 was amounted to 5.3 times the mean decreases, average accounts receivable in 2012 was amounted 63 days and in 2013 was amounted to 69 days means increased, and the ratio of receivables on income in 2012 was amounted to 0.1744% and in 2013 was amounted to 0.1888% mean increase. Receivables increased revenue decreased. Results of analysis of receivables turnover PDAM Tirta Bumi Sentosa Kabupaten Kebumen not good, average receivables including unfavorable, and the ratio of receivables on income analysis results are less good too. It can be concluded that the receivables on PDAM Tirta Bumi Sentosa Kabupaten Kebumen not good.","PeriodicalId":296188,"journal":{"name":"Jurnal E-Bis (Ekonomi-Bisnis)","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133533957","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Indah Rohyani, Dewi Noorsanti, Siti Nur Azizah, Sri Wahyuningsih
{"title":"ANALISIS DAMPAK EFEK BERGANDA PADA PANTAI SUWUK DI DESA TAMBAK MULYO KECAMATAN PURING KABUPATEN KEBUMEN","authors":"Indah Rohyani, Dewi Noorsanti, Siti Nur Azizah, Sri Wahyuningsih","doi":"10.37339/E-BIS.V3I1.114","DOIUrl":"https://doi.org/10.37339/E-BIS.V3I1.114","url":null,"abstract":"Suwuk Beach is one of the leading coastal tourism destinations in Kebumen Regency. In 2018 Suwuk beach is still an attractive destination for tourists with 287,085 tourists. This can bring economic benefits to the people in the Suwuk coastal area. To determine the impact of the economy, the researchers used a multiplier effect formula. The results found in this study are the multipliyer's effect on type I and II, namely Multiplier Effect 2.44, Keynesian Local Income Multiplier 1.2 and Ratio Income Multiplier of 1.6 so that tourism activities have an economic impact on people's income.","PeriodicalId":296188,"journal":{"name":"Jurnal E-Bis (Ekonomi-Bisnis)","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127131116","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ANALISIS KONTRIBUSI ALOKASI DANA PENDIDIKAN TERHADAP PROGRAM PENINGKATAN MUTU PENDIDIKAN ANAK USIA DINI (PAUD) PADA DINAS PENDIDIKAN KABUPATEN KEBUMEN","authors":"Kardianto Indra Purnomo","doi":"10.37339/E-BIS.V3I1.119","DOIUrl":"https://doi.org/10.37339/E-BIS.V3I1.119","url":null,"abstract":"This research intends to know how much contribution of funding allocation to the program improving quality of early childhood education. This is based on the program of improving quality of early childhood education is closely related to the allocation of funds provided. Starting from the problems,the purpose of this research are to know how much contribution and effectiveness of funding allocation to the program improving quality of early childhood education. \u0000The method used in this research is descriptive research method with quantitative approach. While the data collection method used are observation, questionnaire and documentation. \u0000The result of this reseach concluded that contribution of funding allocation to the program improving quality of early childhood education included in the medium (enough) category with the percentage of 46,69% each year. While the effectiveness of the quality improvement program of early childhood with the percentage of 82,6% included in the very effective category.","PeriodicalId":296188,"journal":{"name":"Jurnal E-Bis (Ekonomi-Bisnis)","volume":"76 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124406874","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"PENGARUH DISIPLIN KERJA TERHADAP KINERJA PEGAWAI PADA PT WOM FINANCE KEBUMEN","authors":"Blandina Hendrawardani, Joko Sukamto","doi":"10.37339/E-BIS.V3I1.111","DOIUrl":"https://doi.org/10.37339/E-BIS.V3I1.111","url":null,"abstract":"Companies in achieving organizational goals requires human resources with high performance. Sophistication teknoloogi owned by the company does not mean anything if they are not supported by adequate human resources. This study aimed to determine the effect of labor discipline on the performance of employees at PT WOM Finance Kebumen. \u0000The method used is descriptive quantitative method. The analytical method used is the Spearman rank correlation and coefficient of determination. The results showed that employee discipline and performance of employees at PT WOM Finance Kebumen are in either category in number 80,63% and 80%. The relationship between the variables of labor discipline with the performance of employees amounted to 0,833 at the 5% significance level that the degree is very strong relationship in a positive direction. The coefficient of determination showed 0.682 which means that the variable is explained by the variable performance of employees working discipline by 68.2% and the remaining 21.8% is explained by other factors beyond the study. \u0000 ","PeriodicalId":296188,"journal":{"name":"Jurnal E-Bis (Ekonomi-Bisnis)","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127729941","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"IMPLEMENTASI MATRIK EFE, MATRIK IFE, MATRIK SWOT DAN QSPM UNTUK MENENTUKAN ALTERNATIF STRATEGI GUNA MENINGKATKAN KEUNGGULAN KOMPETITIF BAGI USAHA PRODUKSI KELOMPOK BURUH PEMBATIK DI KESER NOTOG PATIKRAJA BANYUMAS","authors":"Sulasih Sulasih","doi":"10.37339/E-BIS.V3I1.115","DOIUrl":"https://doi.org/10.37339/E-BIS.V3I1.115","url":null,"abstract":"The purpose of this research is to know the external and internal environmental factors by using the EFE and IFE matrix that lead to the competition changes and seek the alternative strategies by applying SWOT matrix as well as by specifying or selecting the most appropriate strategy through QSPM at Batik Labor Group Production on Keser Notog , Patikraja, Banyumas. This research implemented descriptive research based on the case study that applied qualitative and quantitative approach. The data collection related to the research was accomplished in several stages. It was started by interviews or Focus Group Discussion (FGD) by providing questionnaires to the concerned stakeholders. The data analysis was conducted through Internal Factor Evaluation (IFE) Matrix; External Factor Evaluation Matrix (EFE) Matrix; Strength, Weakness, Opportunity, Threat (SWOT); and Quantitative Strategic Planning Matrix (QSPM). The results of this study shows that the strategy on creating a unique styles and motifs of batik is the best alternative strategy to be implemented in Batik Labor Groups Production on Keser Notog, Patikraja, Banyumas, Central Java with the TAS value of 6.22 for QSPM matrix. This strategy is the most appropriate approach to be implemented to enhance the competitive advantage to face the various kinds of threats and weaknesses and to strengthen the competitiveness in business production of Batik in Keser Notog, Patikraja, Banyumas, Central Java.","PeriodicalId":296188,"journal":{"name":"Jurnal E-Bis (Ekonomi-Bisnis)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132825344","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"PELAKSANAAN PROGRAM TAX AMNESTY DALAM RANGKA MENINGKATKAN KEPATUHAN WAJIB PAJAK BADAN","authors":"Ira Murweni, Gunardi .","doi":"10.37339/e-bis.v2i2.84","DOIUrl":"https://doi.org/10.37339/e-bis.v2i2.84","url":null,"abstract":"Tax Amnesty is one type of government policy that is used to accelerate economic growth and restructuring through the transfer of assets, which will affect domestic liquidity improvements, improve rupiah exchange rate, decrease interest rates, and increase investment, and increase tax revenues, others will be used for development financing. This study aims to measure the extent to which the success of the tax amnesty program implemented by the Government of the Republic of Indonesia during the period 2016 - 2017 in order to improve compliance with corporate taxpayers. \u0000The research method used in this research is quantitative descriptive by using secondary data that is the amount of tax amnesty fund receipt during Period I: from the date of enactment until September 30, 2016; Period II: From October 1, 2016 to December 31, 2016, and Period III: from 1 January 2017 to 31 March 2017 and the amount of corporate and personal taxpayers attending the program. \u0000Tests conducted on the amount of tax agencies that make the redemption of property and the number of applicant’s tax amnesty program with the amount of tax amnesty and tax revenue in the same period. While the analysis of research data used is multiple linear regression analysis at a significant level α = 0.05 with the number of samples as many as 32 secondary data processed with SPSS software version 21 for Windows. \u0000Results The results of the t-independent test show that the implementation of the tax amnesty program is generally effective in improving taxpayer compliance.","PeriodicalId":296188,"journal":{"name":"Jurnal E-Bis (Ekonomi-Bisnis)","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127882239","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}