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Persuasion in Your Life最新文献

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Visual Persuasion 视觉说服
Persuasion in Your Life Pub Date : 2021-08-06 DOI: 10.4324/9781315536415-5
K. Hatfield
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引用次数: 12
Persuasion and New Media 说服与新媒体
Persuasion in Your Life Pub Date : 2021-08-06 DOI: 10.4324/9781003043393-6
Michelle M. Maresh-Fuehrer
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引用次数: 0
Persuasive Presentations 有说服力的演讲
Persuasion in Your Life Pub Date : 2021-08-06 DOI: 10.4324/9781003043393-12
Eric J. Jenkins, C. Edwards
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引用次数: 0
Persuasive Public Campaigns 有说服力的公众活动
Persuasion in Your Life Pub Date : 2021-08-06 DOI: 10.4324/9781003043393-7
Michelle M. Maresh-Fuehrer
{"title":"Persuasive Public Campaigns","authors":"Michelle M. Maresh-Fuehrer","doi":"10.4324/9781003043393-7","DOIUrl":"https://doi.org/10.4324/9781003043393-7","url":null,"abstract":"Chapter 7 introduces the topic of persuasive public campaigns with a case study involving DoorDash’s #OpenForDelivery campaign during the COVID-19 pandemic. The chapter content then opens by defining public relations and discussing the elements of advertising: emotion, logic, and credibility. Chapter 7 then explains the advertising process through Yale’s five-stage developmental model;this model includes identification, legitimacy, participation, penetration, and distribution. Then, the types of advertising are discussed, which include product-oriented advertising, person-oriented advertising, and idea-oriented advertising. Next, the text prefaces the elements of public relations (PR) by explaining the definition of PR as well as an overview of the history of PR;this overview includes the debate of when PR began, Ivy Lee’s code of ethics, and Edward Bernays’ development of the term PR. Then, Chapter 7 outlines the PR process by discussing the PIE model: planning, implementation, and evaluation. Other topics discussed in this chapter include the types of persuasive PR campaigns, including community relations, consumer relations, employee relations, and public issues;crisis management, including the types of crises, crisis response strategies, image restoration strategies, and apologia;and new media and persuasive public campaigns, including two-way communication, relationship building, far-reaching strategies, and cost-effective persuasion. © 2022 Taylor & Francis.","PeriodicalId":294707,"journal":{"name":"Persuasion in Your Life","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131024682","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Persuasive Humor 有说服力的幽默
Persuasion in Your Life Pub Date : 2021-08-06 DOI: 10.4324/9781003043393-13
George Pacheco, John C. Meyer
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引用次数: 1
Ethical Dimensions of Persuasion 说服的伦理维度
Persuasion in Your Life Pub Date : 2017-09-22 DOI: 10.4324/9781315536415-2
S. Wahl, E. Morris
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引用次数: 0
Persuasion in Business and Professional Contexts 说服在商业和专业环境
Persuasion in Your Life Pub Date : 2017-09-22 DOI: 10.4324/9781315536415-11
S. Wahl, E. Morris
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引用次数: 0
Persuasion and Personal Relationships 说服与人际关系
Persuasion in Your Life Pub Date : 2017-09-22 DOI: 10.4324/9781315536415-8
Narissra Maria Punyanunt-Carter
{"title":"Persuasion and Personal Relationships","authors":"Narissra Maria Punyanunt-Carter","doi":"10.4324/9781315536415-8","DOIUrl":"https://doi.org/10.4324/9781315536415-8","url":null,"abstract":"","PeriodicalId":294707,"journal":{"name":"Persuasion in Your Life","volume":"134 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-09-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121387216","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Appraisal of Persuasive Messages 说服性信息的评价
Persuasion in Your Life Pub Date : 2017-09-22 DOI: 10.4324/9781315536415-14
S. Wahl, E. Morris
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引用次数: 0
Persuasive Dimensions of Nonverbal Communication 非语言交际的说服维度
Persuasion in Your Life Pub Date : 2017-09-22 DOI: 10.4324/9781315536415-9
S. Wahl, E. Morris
{"title":"Persuasive Dimensions of Nonverbal Communication","authors":"S. Wahl, E. Morris","doi":"10.4324/9781315536415-9","DOIUrl":"https://doi.org/10.4324/9781315536415-9","url":null,"abstract":"Chapter 9 introduces the topic of persuasion in nonverbal communication with a case study involving the large number of news anchors who broadcasted from home during the COVID-19 pandemic and how their home surroundings may have impacted their audience’s perceptions of them. The chapter content then opens by defining nonverbal communication and describing the codes of nonverbal communication that connect it to persuasion. The remainder of the chapter content describes in depth how each code of nonverbal communication relates to persuasion. These codes include the following: environment, including formality, color, lighting, sound, smell, and temperature;proxemics, including Hall’s zones of space, cultural background, sex and sexual orientation, and status;kinesics, including posture, walk, and gestures;touch, including the types of touch and appropriateness of touch;physical appearance such as body types, hair, clothing, and jewelry;and face and eyes, including the Facial Action Coding System and eye behaviors. © 2022 Taylor & Francis.","PeriodicalId":294707,"journal":{"name":"Persuasion in Your Life","volume":"136 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-09-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132018553","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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