{"title":"Creative Advertising As A Profitable Tool In De-Marketing -Patagonia:, Inc Case Study","authors":"Badreddine Rabia, Karim Bichari","doi":"10.51991/2230-010-002-025","DOIUrl":"https://doi.org/10.51991/2230-010-002-025","url":null,"abstract":": This article explores De-marketing creative advertising as a tool to improve sales and profits. As De-marketing refers to a way for managers to cope with excess and/or undesirable demand for their products or services, many brands prove that De-marketing can be a profitable alternative. Patagonia is a company, encourage customers not to buy their product; the brand uses De-marketing to manage the flow of its product, to keep it more sustainable and long last, Patagonia's De-marketing creative advertising campaigns enables Patagonia to interact more closely with customers and achieve both of the sustainability and profitability of its goals.","PeriodicalId":289560,"journal":{"name":"مجلة الإدارة والتنمية للبحوث والدراسات","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131833760","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"التأمين البنكي كآلية لتوزيع منتجات التأمين على الحياة:, دراسة حالة بنك الفلاحة والتنمية الريفية","authors":"وريدة بولغلم","doi":"10.51991/2230-011-001-028","DOIUrl":"https://doi.org/10.51991/2230-011-001-028","url":null,"abstract":"","PeriodicalId":289560,"journal":{"name":"مجلة الإدارة والتنمية للبحوث والدراسات","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124434556","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"سيرورة الإدارة الاستراتيجية لتطوير الحرفة الأساسية لمؤسسة فينوس","authors":"فاطمة زهرة بشير, الحاج مداح عرايبي","doi":"10.51991/2230-010-002-004","DOIUrl":"https://doi.org/10.51991/2230-010-002-004","url":null,"abstract":"","PeriodicalId":289560,"journal":{"name":"مجلة الإدارة والتنمية للبحوث والدراسات","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128667233","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"L’évaluation De La Performance Des Ressources Humaines:, Un Levier De La Compétitivité De L’entreprise","authors":"Amar Horri, A. Mezhouda","doi":"10.51991/2230-011-001-041","DOIUrl":"https://doi.org/10.51991/2230-011-001-041","url":null,"abstract":"","PeriodicalId":289560,"journal":{"name":"مجلة الإدارة والتنمية للبحوث والدراسات","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128905264","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"دور مقاربات التسيير العمومي الجديد في بناء نموذج إعادة اختراع الحكومة:, عرض تجارب بعض دول","authors":"رابحي عبدالعزيز","doi":"10.51991/2230-011-001-010","DOIUrl":"https://doi.org/10.51991/2230-011-001-010","url":null,"abstract":"","PeriodicalId":289560,"journal":{"name":"مجلة الإدارة والتنمية للبحوث والدراسات","volume":"7 7","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120835887","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"درجة تغطية شركات التأمين الجزائرية للمخاطر المرتبطة بجائحة كورونا","authors":"معوش محمد الأمين, حسام كراش","doi":"10.51991/2230-010-002-007","DOIUrl":"https://doi.org/10.51991/2230-010-002-007","url":null,"abstract":"","PeriodicalId":289560,"journal":{"name":"مجلة الإدارة والتنمية للبحوث والدراسات","volume":"111 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115332293","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"أثر إدارة الكفاءات في تحسين الأداء المؤسسى في شركة اتصالات الجزائر - فرع سوق أهراس","authors":"جعفر محمد مهدي, بارة سهيلة, رحالية بلال","doi":"10.51991/2230-010-001-007","DOIUrl":"https://doi.org/10.51991/2230-010-001-007","url":null,"abstract":"","PeriodicalId":289560,"journal":{"name":"مجلة الإدارة والتنمية للبحوث والدراسات","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130901138","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"تقدير كفاءة البنوك الإسلامية باستخدام تقنية تحليل مغلف البيانات:, دراسة تطبيقية لعينة من البنوك الجزائرية والسودانية لعام 2018","authors":"وهيبة يسعد, عقون عبدالسلام","doi":"10.51991/2230-011-001-015","DOIUrl":"https://doi.org/10.51991/2230-011-001-015","url":null,"abstract":"","PeriodicalId":289560,"journal":{"name":"مجلة الإدارة والتنمية للبحوث والدراسات","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131779478","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"تأثير تقلبات أسعار النفط على معالجة العجز الموازني في الجزائر:, دراسة تحليلية وقياسية خلال الفترة 1990-2018","authors":"وهيبة بوخدوني, يمينة كواحلة يمينة كواحلة, عبدالمجيد بوساق","doi":"10.51991/2230-009-002-004","DOIUrl":"https://doi.org/10.51991/2230-009-002-004","url":null,"abstract":"","PeriodicalId":289560,"journal":{"name":"مجلة الإدارة والتنمية للبحوث والدراسات","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129843972","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}