PROD: Empirical (Product) (Topic)最新文献

{"title":"The Impact of User-Generated Content On Product Innovation","authors":"Matthew O'Hern, A. Rindfleisch, David A. Schweidel, K. Antia","doi":"10.2139/ssrn.1843250","DOIUrl":"https://doi.org/10.2139/ssrn.1843250","url":null,"abstract":"Our research investigates the impact of user-generated content (UGC) on product innovation. Prior research has focused on the role of UGC as a form of consumer-to-consumer communication that enhances product promotion. Our research focuses on the role of UGC as a form of consumer-to-developer communication that facilitates product innovation. Specifically, we examine the impact of two categories of UGC (i.e., contributions that reflect user ideas and contributions that contain user-generated solutions) on two innovation outcomes (product improvement and market response). We apply this categorization to a longitudinal sample of nearly 5,000 open source software projects and jointly model the impact of idea-centric and solution-centric contributions on these innovation metrics. In contrast to commonly held thought, our results suggest that the impact of UGC is not strictly positive, but varies according to both the type of UGC as well as the metric of product innovation. Collectively, our research provides a broadened conceptualization of UGC and suggests that user contributions may both help and hinder product innovation.The recent rise in user-generated content (UGC) is dramatically reshaping the marketing landscape (Marketing Science Institute 2008). An increasing number of knowledgeable and connected consumers are no longer content with merely choosing and using a company’s products; they also want to contribute to the development and promotion of these offerings (O’Hern and Rindfleisch 2010; von Hippel 2005). These contributions have fueled the rise of new ventures such as Jones Soda, Threadless, and YouTube, and are being creatively leveraged by a growing collection of established firms such as Dell, Intuit, and Procter & Gamble (Chafkin 2008; Cook 2008; Huston and Sakkab 2006). These changes in marketing practice also challenge marketing thought, as the rise of user contributions disrupts established paradigms regarding the roles of firms and consumers (Vargo and Lusch 2004).In recent years, a growing number of scholars have begun to investigate the impact of UGC on various marketing outcomes (Chevalier and Mayzlin 2006; Godes and Mayzlin 2004; Li and Hitt 2008; Mayzlin 2006; Moe and Trusov 2011). Although this emerging research provides important contributions to our understanding of UGC, it is characterized by a singular focus on consumer-to-consumer communications, and suggests that the power of UGC lies in its ability to draw attention to a product and promote it via word of mouth. Thus, much of the extant UGC research has focused on contributions that are evaluative in nature, such as product ratings and reviews (e.g., Amazon.com, Yelp.com). However, emerging research in the user innovation domain suggests that user contributions can also be creative in nature, ranging from requests for specific product enhancements (e.g., Dell IdeaStorm) to actual product modifications (e.g., The Sims and Firefox). These latter forms of UGC serve as a ","PeriodicalId":287331,"journal":{"name":"PROD: Empirical (Product) (Topic)","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-03-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127811926","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Coordinating Supplier Involvement in Product Development Projects: A Differentiated Coordination Typology","authors":"Nicolette Lakemond, C. Berggren, A. Weele","doi":"10.1111/j.1467-9310.2005.00415.x","DOIUrl":"https://doi.org/10.1111/j.1467-9310.2005.00415.x","url":null,"abstract":"Supplier involvement in product development has been a widely discussed theme in recent years. Sometimes, one 'best method' for involvement, derived from studies of one particular industrial context, has been suggested. In this article, however, various forms for coordinating such involvement are distinguished, based on a study of six different product development projects. Three main approaches are formulated and discussed: project integration coordination, disconnected sub-project coordination, and ad hoc coordination. Based on the empirical study and the literature, the drivers of different types of supplier coordination are discussed. Several managerial implications are suggested related to the need to differentiate inter-organizational coordination, not only from project to project but also throughout a project. The importance of taking into account short-term, project-based drivers as well as long-term strategic objectives of supplier coordination is also discussed.","PeriodicalId":287331,"journal":{"name":"PROD: Empirical (Product) (Topic)","volume":"539 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2006-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123068578","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}