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THE IMPACT OF SOCIAL MARKETING ACTIVITIES ON THE PERFORMANCE OF NON-PROFIT ORGANIZATIONS 社会营销活动对非营利组织绩效的影响
Proceedings of the 12th Business & Management Conference, Prague Pub Date : 1900-01-01 DOI: 10.20472/bmc.2021.012.012
L. Vagner
{"title":"THE IMPACT OF SOCIAL MARKETING ACTIVITIES ON THE PERFORMANCE OF NON-PROFIT ORGANIZATIONS","authors":"L. Vagner","doi":"10.20472/bmc.2021.012.012","DOIUrl":"https://doi.org/10.20472/bmc.2021.012.012","url":null,"abstract":": This research paper aims to point out the power of social marketing concerning its importance and use for non-profit organizations. It is essential to know what possibilities the organization has within its promotion but on the other hand, for the organization to become aware, it cannot do without a creative idea. The introduction describes the primary theoretical inputs to the issue. Subsequently, keywords from selected journals dealing with non-profit organizations are analyzed to identify areas of marketing. A survey of random population growth was also carried out. The database from the questionnaire was analyzed by the method of stepwise regression analysis, based on which the strength of individual tools of social communication was identified. The Chi-Square Test was used to reveal significant relationships between the willingness to contribute to non-profit organizations and the use of particular social communication tools.","PeriodicalId":287222,"journal":{"name":"Proceedings of the 12th Business & Management Conference, Prague","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123021224","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
EUROPEANIZATION AND EU DEMOCRATIC CONDITIONALITY PROCESS IN ALBANIA 阿尔巴尼亚的欧洲化与欧盟民主条件化进程
Proceedings of the 12th Business & Management Conference, Prague Pub Date : 1900-01-01 DOI: 10.20472/bmc.2021.012.003
Josif Gjani
{"title":"EUROPEANIZATION AND EU DEMOCRATIC CONDITIONALITY PROCESS IN ALBANIA","authors":"Josif Gjani","doi":"10.20472/bmc.2021.012.003","DOIUrl":"https://doi.org/10.20472/bmc.2021.012.003","url":null,"abstract":": Albania and the European Union (EU) signed the Stabilization and Association Agreement (SAA) in June 2006, which entered into force in April 2009. The main aim of the paper is to discuss on the EU democratic conditionality process in Albania and its relations to ‘Europeanization’ concept. Aside from Europeanization, the paper examines the opinions of several high EU representatives and local experts regarding the integration process and its political and economic conditionality. It tries to make an analysis also on the present progress and future challenges. European integration, through its democratic conditioning, is a new option for Albania, and it is impacting the internal local governance with new instruments, models and policies.","PeriodicalId":287222,"journal":{"name":"Proceedings of the 12th Business & Management Conference, Prague","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131207722","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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