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Journal of Business Management Perspective最新文献

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The Role of Technology-Based Business Strategy in Innovation with the Mediating Role of Technological Competence, Network Competence and Human Resource Competence 技术型企业战略在创新中的作用:技术能力、网络能力和人力资源能力的中介作用
Journal of Business Management Perspective Pub Date : 2019-11-22 DOI: 10.29252/jbmp.18.39.141
سارا خضرلو, یوسف پاشازاده
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引用次数: 0
Planning a Comprehensive Model of CommunicationBased Branding in the Iranian Banking Industry 规划伊朗银行业基于沟通的综合品牌模式
Journal of Business Management Perspective Pub Date : 2019-11-22 DOI: 10.29252/jbmp.18.39.33
حسن عباس زاده, دکتر اکبر عالم تبریز, دکتر منصور ایران دوست, عادل صلواتی
{"title":"Planning a Comprehensive Model of CommunicationBased Branding in the Iranian Banking Industry","authors":"حسن عباس زاده, دکتر اکبر عالم تبریز, دکتر منصور ایران دوست, عادل صلواتی","doi":"10.29252/jbmp.18.39.33","DOIUrl":"https://doi.org/10.29252/jbmp.18.39.33","url":null,"abstract":"","PeriodicalId":283599,"journal":{"name":"Journal of Business Management Perspective","volume":"72 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130980400","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Presenting a Paradigmatic Model of Conceptualizing Social Inclusive Businesses with a Meta-Synthesis Approach 用元综合方法提出一个概念化社会包容性企业的范式模型
Journal of Business Management Perspective Pub Date : 2019-11-22 DOI: 10.29252/jbmp.18.39.101
محمدرضا فلاح
{"title":"Presenting a Paradigmatic Model of Conceptualizing Social Inclusive Businesses with a Meta-Synthesis Approach","authors":"محمدرضا فلاح","doi":"10.29252/jbmp.18.39.101","DOIUrl":"https://doi.org/10.29252/jbmp.18.39.101","url":null,"abstract":"","PeriodicalId":283599,"journal":{"name":"Journal of Business Management Perspective","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115005709","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analysis of export readiness measure of small and medium enterprises in Kermanshah province 克尔曼沙赫省中小企业出口准备措施分析
Journal of Business Management Perspective Pub Date : 2019-11-22 DOI: 10.29252/jbmp.18.39.83
محمدرضا کریمی علویجه, پریسا تاک
{"title":"Analysis of export readiness measure of small and medium enterprises in Kermanshah province","authors":"محمدرضا کریمی علویجه, پریسا تاک","doi":"10.29252/jbmp.18.39.83","DOIUrl":"https://doi.org/10.29252/jbmp.18.39.83","url":null,"abstract":"","PeriodicalId":283599,"journal":{"name":"Journal of Business Management Perspective","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115881864","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Creating Shared Value beyond Corporate Social Responsibility (A study of Iranian Enterprises' experiences) 超越企业社会责任创造共享价值(伊朗企业经验研究)
Journal of Business Management Perspective Pub Date : 2019-11-22 DOI: 10.29252/jbmp.18.39.59
هاشم آقازاده, شاهین قرصی عنبران, نیما سپهرصادقیان
{"title":"Creating Shared Value beyond Corporate Social Responsibility (A study of Iranian Enterprises' experiences)","authors":"هاشم آقازاده, شاهین قرصی عنبران, نیما سپهرصادقیان","doi":"10.29252/jbmp.18.39.59","DOIUrl":"https://doi.org/10.29252/jbmp.18.39.59","url":null,"abstract":"","PeriodicalId":283599,"journal":{"name":"Journal of Business Management Perspective","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128404909","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Consequences Post-Purchase Cognitive Dissonance among Consumer's of Fast Moving Consumer Goods (FMCG) 快速消费品消费者购后认知失调的后果
Journal of Business Management Perspective Pub Date : 2019-11-22 DOI: 10.29252/jbmp.18.39.121
مرتضی ملکی مین باش رزگاه, هوشمند باقری قره بلاغ
{"title":"Consequences Post-Purchase Cognitive Dissonance among Consumer's of Fast Moving Consumer Goods (FMCG)","authors":"مرتضی ملکی مین باش رزگاه, هوشمند باقری قره بلاغ","doi":"10.29252/jbmp.18.39.121","DOIUrl":"https://doi.org/10.29252/jbmp.18.39.121","url":null,"abstract":"","PeriodicalId":283599,"journal":{"name":"Journal of Business Management Perspective","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128718345","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Diagnosing Service Delivery Channels through Analyzing the Customer Journey Experience 通过分析客户旅程体验来诊断服务交付渠道
Journal of Business Management Perspective Pub Date : 2019-08-23 DOI: 10.29252/jbmp.18.38.59
علی دیواندری, محمدصادق هاشمی, هانیه فتحی, نوشین ابراهیم زاده
{"title":"Diagnosing Service Delivery Channels through Analyzing the Customer Journey Experience","authors":"علی دیواندری, محمدصادق هاشمی, هانیه فتحی, نوشین ابراهیم زاده","doi":"10.29252/jbmp.18.38.59","DOIUrl":"https://doi.org/10.29252/jbmp.18.38.59","url":null,"abstract":"","PeriodicalId":283599,"journal":{"name":"Journal of Business Management Perspective","volume":"165 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127308418","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Content Analysis of Six Decades of Advertising Campaign Studies 广告运动研究六十年的内容分析
Journal of Business Management Perspective Pub Date : 2019-08-23 DOI: 10.29252/jbmp.18.38.110
محمد علی بابایی زکلیکی, زینب زمانی
{"title":"Content Analysis of Six Decades of Advertising Campaign Studies","authors":"محمد علی بابایی زکلیکی, زینب زمانی","doi":"10.29252/jbmp.18.38.110","DOIUrl":"https://doi.org/10.29252/jbmp.18.38.110","url":null,"abstract":"Objective: One of the needs of any field of study is to identify thematic trends in order to identify the theoretical gap in previous studies and clarify the path of future studies. Advertising campaigns, as a complex and structured form of advertising are also a field of study, which is no exception. Methodology: This study analyzes the content of the articles conducted in the advertising campaign areas and their classification using co-word analysis (using VOSviewer software) and systematic mapping. The data for this study were retrieved from Scopus on December 2017. The term “Advertising campaigns” was used as search topic. This topic search means that the term “Advertising campaigns” is identified in the title of the publications. Quotation marks have been included in the search term. The time span was set from 1950 to December 2017 included. Findig : The co-word analysis placed advertising campaign studies in three broad categories that they were named as: 1. Studies related to traditional advertising campaigns and mass media. 2. Social marketing advertising campaigns. 3. Online and digital advertising campaigns. Result : The results of the detailed analysis showed that the studies conducted in this field were diverse and focused on commercial, tourism, social and cultural campaigns, In addition to the three main groups of studies (similar to the results of co-word analysis),ten subcategories were also identified.In addition, most studies focused on first and second category. Finally, studies in each category focused mainly on assessing the effectiveness.","PeriodicalId":283599,"journal":{"name":"Journal of Business Management Perspective","volume":"140 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122569708","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Effect of Manager’s Authority and Strategic Control on Effectiveness of Strategic Planning 管理者权威与战略控制对战略规划有效性的影响
Journal of Business Management Perspective Pub Date : 2019-08-23 DOI: 10.29252/jbmp.18.38.153
حسین رحمان سرشت, بهرام جبارزاده کرباسی
{"title":"The Effect of Manager’s Authority and Strategic Control on Effectiveness of Strategic Planning","authors":"حسین رحمان سرشت, بهرام جبارزاده کرباسی","doi":"10.29252/jbmp.18.38.153","DOIUrl":"https://doi.org/10.29252/jbmp.18.38.153","url":null,"abstract":"","PeriodicalId":283599,"journal":{"name":"Journal of Business Management Perspective","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115333895","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Concept Development of the Entrepreneurial Marketing Theory 创业营销理论的概念发展
Journal of Business Management Perspective Pub Date : 2019-08-23 DOI: 10.29252/jbmp.18.38.13
سید محمود حسینی, منیژه قره چه, محمد اصولیان, مرضیه نصیری
{"title":"Concept Development of the Entrepreneurial Marketing Theory","authors":"سید محمود حسینی, منیژه قره چه, محمد اصولیان, مرضیه نصیری","doi":"10.29252/jbmp.18.38.13","DOIUrl":"https://doi.org/10.29252/jbmp.18.38.13","url":null,"abstract":"","PeriodicalId":283599,"journal":{"name":"Journal of Business Management Perspective","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123073884","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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