Marketing Negative Results eJournal最新文献

筛选

英文中文

Effectiveness of Customer Relationship Management in Banking Sector – A Study with Special Reference to State Bank of India in Mysore District 银行业客户关系管理的有效性研究——以印度国家银行迈索尔地区为例

Marketing Negative Results eJournal Pub Date : 2021-03-25 DOI: 10.2139/ssrn.3812197

Dr. K Deepak Kalasaiah

{"title":"Effectiveness of Customer Relationship Management in Banking Sector – A Study with Special Reference to State Bank of India in Mysore District","authors":"Dr. K Deepak Kalasaiah","doi":"10.2139/ssrn.3812197","DOIUrl":"https://doi.org/10.2139/ssrn.3812197","url":null,"abstract":"Banking sectors is one of the important sectors by contributing to the country’s economical development activities. Reserve Bank of India making the superior norms on all the banks while providing the services to customers. More number of banks are emerging in the country which includes private and public banks; all these banks are providing sophisticated services to the customers. In the present scenario, all banks are designing their services according to the requirement and needs of the customers. As the statement indicates as customers are the king of the market, similarly customers are monitoring the banks according to their requirements. In this paper it is focused that how banks are providing services and maintaining good relationship with customers. <br><br>All banks must focus on the customer relationship management to boost their activities by facing the competition in advantageous manner. Products are the services which are provided by banks to the customers, as such after selling the products, how the banks maintains the relationship with customer is very essential. There will be good growth of banks once they have focused on satisfying the needs of their customers. <br>","PeriodicalId":283178,"journal":{"name":"Marketing Negative Results eJournal","volume":"487 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123192042","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Does Piracy Create Online Word-of-Mouth? An Empirical Analysis in Movie Industry 盗版能创造网络口碑吗?电影产业的实证分析

Marketing Negative Results eJournal Pub Date : 2020-05-01 DOI: 10.1287/MNSC.2019.3298

Shijie Lu, X. Wang, N. Bendle

引用次数: 30