{"title":"盗版能创造网络口碑吗?电影产业的实证分析","authors":"Shijie Lu, X. Wang, N. Bendle","doi":"10.1287/MNSC.2019.3298","DOIUrl":null,"url":null,"abstract":"Anecdotal evidence suggests that counterfeiting/piracy can help create online word of mouth (WOM) and through this boost demand, but how powerful is such WOM? To answer this question, we conduct a ...","PeriodicalId":283178,"journal":{"name":"Marketing Negative Results eJournal","volume":"22 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"30","resultStr":"{\"title\":\"Does Piracy Create Online Word-of-Mouth? An Empirical Analysis in Movie Industry\",\"authors\":\"Shijie Lu, X. Wang, N. Bendle\",\"doi\":\"10.1287/MNSC.2019.3298\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Anecdotal evidence suggests that counterfeiting/piracy can help create online word of mouth (WOM) and through this boost demand, but how powerful is such WOM? To answer this question, we conduct a ...\",\"PeriodicalId\":283178,\"journal\":{\"name\":\"Marketing Negative Results eJournal\",\"volume\":\"22 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2020-05-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"30\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Marketing Negative Results eJournal\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1287/MNSC.2019.3298\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Marketing Negative Results eJournal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1287/MNSC.2019.3298","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Does Piracy Create Online Word-of-Mouth? An Empirical Analysis in Movie Industry
Anecdotal evidence suggests that counterfeiting/piracy can help create online word of mouth (WOM) and through this boost demand, but how powerful is such WOM? To answer this question, we conduct a ...
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