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PERAN PERCEIVED VALUE, TECHNOLOGICAL READINESS, DAN COST-BENEFIT ANALYSIS PADA ADOPSI FITUR PREMIUM ARTIFICIAL INTELLIGENCE OLEH KALANGAN PELAKU BISNIS SURABAYA 人工智能在泗水企业应用中的感知价值、技术准备和成本效益分析
Jurnal Manajemen dan Profesional Pub Date : 2024-07-16 DOI: 10.32815/jpro.v5i1.2275
Hironimus Hari Kurniawan, Ditya Wardana
{"title":"PERAN PERCEIVED VALUE, TECHNOLOGICAL READINESS, DAN COST-BENEFIT ANALYSIS PADA ADOPSI FITUR PREMIUM ARTIFICIAL INTELLIGENCE OLEH KALANGAN PELAKU BISNIS SURABAYA","authors":"Hironimus Hari Kurniawan, Ditya Wardana","doi":"10.32815/jpro.v5i1.2275","DOIUrl":"https://doi.org/10.32815/jpro.v5i1.2275","url":null,"abstract":"Abstrak: Penelitian ini bertujuan untuk mengeksplorasi peran nilai yang dirasakan dan kesiapan teknologi dalam adopsi fitur premium Artificial Intelligence (AI) di kalangan pelaku bisnis di Surabaya, Indonesia. Populasi penelitian ini adalah pelaku bisnis yang aktif di Surabaya yang menggunakan atau berencana menggunakan fitur premium AI. Teknik pengambilan sampel yang digunakan adalah purposive sampling, dengan total sampel sebanyak 217 pelaku bisnis. Data dikumpulkan melalui survei online yang didistribusikan menggunakan Meta Ads dan dianalisis menggunakan SPSS (Statistical Package for the Social Sciences). Temuan dari penelitian ini menunjukkan bahwa nilai yang dirasakan dan kesiapan teknologi secara signifikan mempengaruhi adopsi fitur premium AI, dengan model regresi menjelaskan 77% dari varians dalam adopsi AI (R² = 0.77). Nilai Cronbach's alpha untuk konsistensi internal item survei adalah 0.87 untuk nilai yang dirasakan dan 0.82 untuk kesiapan teknologi. Analisis kualitatif dari jawaban terbuka mengungkapkan bahwa pelaku bisnis melihat manfaat signifikan dari AI dalam meningkatkan efisiensi operasional dan analitik data, meskipun ada tantangan seperti kebutuhan pelatihan dan biaya tinggi. \u0000Kesimpulannya, penelitian ini menyoroti pentingnya meningkatkan nilai yang dirasakan dan kesiapan teknologi untuk mendorong adopsi fitur premium AI. Pengembang AI dan pembuat kebijakan harus fokus pada strategi untuk meningkatkan kegunaan, kemudahan penggunaan, dan dukungan infrastruktur untuk memfasilitasi adopsi yang lebih luas dan efektif di kalangan pelaku bisnis di pasar yang sedang berkembang.","PeriodicalId":277866,"journal":{"name":"Jurnal Manajemen dan Profesional","volume":"12 22","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141640376","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH SUSTAINABILITY REPORT TERHADAP NILAI PERUSAHAAN DENGAN PROFITABILITAS SEBAGAI VARIABEL MODERASI 以盈利能力为调节变量的可持续发展报告对公司价值的影响
Jurnal Manajemen dan Profesional Pub Date : 2024-06-02 DOI: 10.32815/jpro.v5i1.2219
Irawan Budi Prasetyo
{"title":"PENGARUH SUSTAINABILITY REPORT TERHADAP NILAI PERUSAHAAN DENGAN PROFITABILITAS SEBAGAI VARIABEL MODERASI","authors":"Irawan Budi Prasetyo","doi":"10.32815/jpro.v5i1.2219","DOIUrl":"https://doi.org/10.32815/jpro.v5i1.2219","url":null,"abstract":"Abstrak \u0000Penelitian ini bertujuan untuk menganalisis pengaruh sustainability report terhadap nilai perusahaan dengan profitabilitas sebagai variabel moderasi. Sustainability report sebagai variabel independen nilai perusahaan sebagai variabel dependen dan profitabilitas sebagai variabel moderasi. Populasi dalam penelitian ini adalah perusahaan pertambangan sektor energi 2019-2021. Sampel yang diambil dengan teknik non probability sampling-puposive sampling, sehingga jumlah sampel dalam penelitian ini adalah 13 sampel. Hasil penelitian ini menunjukan bahwa variabel sustainability report berpengaruh terhadap nilai perusahaan, variabel profitabilitas berpengaruh terhadap nilai perusahaan dan variabel profitabilitas tidak mampu memoderasi pengaruh sistanaibility report terhadap nilai perusahaan. \u0000Kata Kunci: Sustainability report, nilai perusahaan, profitabilitas.","PeriodicalId":277866,"journal":{"name":"Jurnal Manajemen dan Profesional","volume":"20 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141273371","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH CURRENT RATIO (CR), QUICK RATIO (QR), DEBT TO ASSETS RATIO (DAR), DAN DEBT TO EQUITY RATIO (DER) TERHADAP PROFITABILITAS PADA SUB SEKTOR PERBANKAN YANG TERDAFTAR DI BURSA EFEK INDONESIA 流动比率(CR)、速动比率(QR)、债务资产比(DAR)和债务股本比(DER)对印尼证券交易所上市银行子行业盈利能力的影响。
Jurnal Manajemen dan Profesional Pub Date : 2024-06-02 DOI: 10.32815/jpro.v5i1.1885
Rimah Melati, Mursalin Mursalin, I. Ilhamsyah
{"title":"PENGARUH CURRENT RATIO (CR), QUICK RATIO (QR), DEBT TO ASSETS RATIO (DAR), DAN DEBT TO EQUITY RATIO (DER) TERHADAP PROFITABILITAS PADA SUB SEKTOR PERBANKAN YANG TERDAFTAR DI BURSA EFEK INDONESIA","authors":"Rimah Melati, Mursalin Mursalin, I. Ilhamsyah","doi":"10.32815/jpro.v5i1.1885","DOIUrl":"https://doi.org/10.32815/jpro.v5i1.1885","url":null,"abstract":"This study aims to examine the effect of Current Ratio, Quick Ratio, Debt to Assets Ratio, Debt to Equity Ratio on Profitability in the banking sub-sector listed on the Indonesia Stock Exchange. The population in this study are all financial statements of banking sub-sector companies listed on the Indonesia Stock Exchange for the 2017-2021 period. The samples used were 10 companies. The analysis technique used in this study is the classical assumption test which consists of a normality test, multicollinearity test, autocorrelation test, heteroscedasticity test and multiple regression analysis, correlation coefficient, coefficient of determination (R2) and hypothesis testing which consists of a t-test (partial) and f-test (simultaneous). The results of this study conclude that partially only the Quick Ratio has no effect on Return on Assets, while the Current Ratio, Debt to Assets Ratio and Debt to Equity Ratio have an effect on Return on Assets. Simultaneously Current Ratio, Quick Ratio, Debt to Assets Ratio, Debt to Equity Ratio together have a significant effect on Return on Assets.","PeriodicalId":277866,"journal":{"name":"Jurnal Manajemen dan Profesional","volume":"25 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141272883","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH KOMPENSASI DAN GAYA KEPEMIMPINAN TERHADAP KINERJA KARYAWAN AUTO2000 VETERAN KOTA PALEMBANG 薪酬和领导风格对员工绩效的影响 2000 年巴伦邦市退伍军人
Jurnal Manajemen dan Profesional Pub Date : 2024-06-02 DOI: 10.32815/jpro.v5i1.2100
Licko Tanzey
{"title":"PENGARUH KOMPENSASI DAN GAYA KEPEMIMPINAN TERHADAP KINERJA KARYAWAN AUTO2000 VETERAN KOTA PALEMBANG","authors":"Licko Tanzey","doi":"10.32815/jpro.v5i1.2100","DOIUrl":"https://doi.org/10.32815/jpro.v5i1.2100","url":null,"abstract":"Penelitian ini dilakukan dengan tujuan untuk menganalisi Pengaruh Kompensasi dan Gaya Kepemimpinan terhadap Kinerja Karyawan Auto2000 Veteran di Kota Palembang. Penelitian ini menggunakan data Primer sebanyak 60 responden. Teknik sampel yang digunakan adalah sampling jenuh dimana semua anggota populasi dijakikan sampel. Pengumpulan data primer dilakukan dengan menggunakan kuesioner yang diukur dengan skala likert. Teknik analisis yang digunakan ialah uji validitas, uji reabilitas, uji normalitas, uji multikolinearitas, uji heterokedasitas, uji linear berganda, uji koefisien determinasi, dan uji t. Hasil penelitian ini menunjukkan bahwa kompensasi berpengaruh negative terhadap kinerja karyawan. Sementara, gaya kepemimpinan berpengaruh positif terhadap kinerja karyawan.","PeriodicalId":277866,"journal":{"name":"Jurnal Manajemen dan Profesional","volume":"20 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141273945","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH WORK OVERLOAD DAN STRES KERJA TERHADAP KINERJA KARYAWAN AUTO2000 工作负担过重和工作压力对 2000 年汽车公司员工绩效的影响
Jurnal Manajemen dan Profesional Pub Date : 2024-06-02 DOI: 10.32815/jpro.v5i1.2109
A. Valencia
{"title":"PENGARUH WORK OVERLOAD DAN STRES KERJA TERHADAP KINERJA KARYAWAN AUTO2000","authors":"A. Valencia","doi":"10.32815/jpro.v5i1.2109","DOIUrl":"https://doi.org/10.32815/jpro.v5i1.2109","url":null,"abstract":"Penelitian ini  bertujuan untuk menganalisis work overload dan stres kerja terhadap kinerja karyawan. Pendekatan yang digunakan dalam penelitian ini adalah kuantitatif. Populasi dalam penelitian ini merupakan seluruh karyawan Auto2000 sedangkan sampel penelitian ini sebesar 88 orang karyawan. Teknik analisis data yang digunakan dalam penelitian inii adalah kuantitatif yaitu uji kualitas instrumen, uji asumsi klasik, analisis regresi linier berganda, uji parsial, dan uji kelayakan model. Pengolahan data menggunakan SPSS (Statistical Package For The Social Sciences)  for windows. Hasil penelitian ini menunjukkan bahwa Work Overload secara signifikan berpengaruh negatif terhadap Kinerja Karyawan. Sedangkan, Stres Kerja tidak berpengaruh signifikan terhadap Kinerja Karyawan. Secara simultan Work Overload dan Stres Kerja tidak berpengaruh terhadap Kinerja Karyawan.","PeriodicalId":277866,"journal":{"name":"Jurnal Manajemen dan Profesional","volume":"33 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141273283","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGEMBANGAN MANAJEMEN BERBASIS DATA (SMART-PKBM) UNTUK MENINGKATKAN KUALITAS PELAYANAN PUBLIK PADA PKBM DI KOTA SALATIGA 开发基于数据的管理(智能 PKBM),提高萨拉蒂加市 PKBM 的公共服务质量
Jurnal Manajemen dan Profesional Pub Date : 2024-06-02 DOI: 10.32815/jpro.v5i1.2244
Lestariningtyas Lestariningtyas, Widya Kusumaningsih, R. Ginting
{"title":"PENGEMBANGAN MANAJEMEN BERBASIS DATA (SMART-PKBM) UNTUK MENINGKATKAN KUALITAS PELAYANAN PUBLIK PADA PKBM DI KOTA SALATIGA","authors":"Lestariningtyas Lestariningtyas, Widya Kusumaningsih, R. Ginting","doi":"10.32815/jpro.v5i1.2244","DOIUrl":"https://doi.org/10.32815/jpro.v5i1.2244","url":null,"abstract":"In line with the rapid development of information technology, PKBM is faced with an urgent need to optimize information management in order to increase efficiency, accountability and quality of educational services provided. One form of non-formal education is equal education packages A, B and C at the Teaching and Learning Activity Center (PKBM). Based on observations and interviews conducted with PKBM in Salatiga, it can be seen that all of the twelve PKBMs still use conventional methods in the process of storing, processing and conveying information that occurs at PKBM regarding the storage of student data archives. This research is a type of Research and Development (R&D) research using a development model, namely the ADDIE development model. Development of Data-Based Management to Improve the Quality of Public Services at PKBM in Salatiga City is effective in improving the Quality of Public Services. The average value of improving the quality of public services at PKBM in Salatiga City is 85%, which shows the effectiveness of this system in improving services at PKBM. \u0000  \u0000Keywords: Public service, PKBM, R&D, ADDIE.","PeriodicalId":277866,"journal":{"name":"Jurnal Manajemen dan Profesional","volume":"48 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141273732","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH LITERASI KEUANGAN, EFIKASI KEUANGAN, PERILAKU KEUANGAN, DAN FAKTOR DEMOGRAFI TERHADAP PENGAMBILAN KEPUTUSAN MENABUNG 金融知识、金融效能、金融行为和人口因素对储蓄决策的影响。
Jurnal Manajemen dan Profesional Pub Date : 2024-06-02 DOI: 10.32815/jpro.v5i1.2157
Riki Agstiya
{"title":"PENGARUH LITERASI KEUANGAN, EFIKASI KEUANGAN, PERILAKU KEUANGAN, DAN FAKTOR DEMOGRAFI TERHADAP PENGAMBILAN KEPUTUSAN MENABUNG","authors":"Riki Agstiya","doi":"10.32815/jpro.v5i1.2157","DOIUrl":"https://doi.org/10.32815/jpro.v5i1.2157","url":null,"abstract":"The purpose of this study is to investigate and assess the impact of financial literacy, financial efficacy, financial behavior, and demographic characteristics on saving decisions (using a case study of management students at PGRI University Semarang). The descriptive research method was used in this study. The research population consisted of all UPGRIS students from the Faculty of Economics and Business, Class 2019-2021. The sample in this study was 100 respondents, and the sampling strategy utilized in the research was purposive sampling, which meant that subjects were chosen not based on stratification, randomness, or regionality, but on the existence of a specific purpose. This study's data gathering method was a questionnaire distributed to 100 management students at PGRI University Semarang between 2019 and 2021. According to the study's findings, financial literacy and demographic characteristics have a large positive effect on the decision to save, whereas financial efficacy and financial conduct have a significant negative effect. \u0000Keywords: financial literacy, financial efficacy, financial behavior, demographic factors and saving decisions","PeriodicalId":277866,"journal":{"name":"Jurnal Manajemen dan Profesional","volume":"27 13","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141272756","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH KINERJA KEUANGAN TERHADAP PROFITABILITAS PADA SUB SEKTOR PERKEBUNAN YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) 在印度尼西亚证券交易所(Bei)上市的种植业子行业的财务业绩对盈利能力的影响
Jurnal Manajemen dan Profesional Pub Date : 2024-06-02 DOI: 10.32815/jpro.v5i1.1884
Dini Okta Saputri, Reva Maria Valianti, Mursalin Mursalin
{"title":"PENGARUH KINERJA KEUANGAN TERHADAP PROFITABILITAS PADA SUB SEKTOR PERKEBUNAN YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI)","authors":"Dini Okta Saputri, Reva Maria Valianti, Mursalin Mursalin","doi":"10.32815/jpro.v5i1.1884","DOIUrl":"https://doi.org/10.32815/jpro.v5i1.1884","url":null,"abstract":"This study aims to examine the effect of Inventory Turnover, Current Ratio, and Working Capital Turnover on Return On Assets in the Plantation Sub-Sector listed on the Indonesia Stock Exchange (IDX). Sampling was carried out using the Purposive Sampling method with the criteria of all Plantation Sub Sector companies listed on the Indonesia Stock Exchange (IDX) which published their financial reports consecutively during the 2018-2022 period and financial reports presented in rupiah currency. With this method a sample of 65 company financial data is obtained. The research data analysis technique uses the classical assumption test consisting of a normality test, multicollinearity test, heteroscedasticity test, autocorrelation test, multiple linear analysis, coefficient of determination test (R2) and hypothesis testing consisting of a partial test (t test) and simultaneous test (test F). The results of the study concluded that partially the Inventory Turnover and Current Ratio variables had a significant effect on Return On Assets, Working Capital Turnover did not have a significant effect on Return On Assets. The test results simultaneously variable Inventory Turnover, Current Ratio and Working Capital Turnover together have a significant effect on Return On Assets.","PeriodicalId":277866,"journal":{"name":"Jurnal Manajemen dan Profesional","volume":"24 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141272933","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH LOKASI USAHA, KEMASAN PRODUK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN 商业地点、产品包装和价格观念对购买决策的影响
Jurnal Manajemen dan Profesional Pub Date : 2024-06-02 DOI: 10.32815/jpro.v5i1.2156
Galih Raka Widianto, Ming Ming Lukiarti
{"title":"PENGARUH LOKASI USAHA, KEMASAN PRODUK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN","authors":"Galih Raka Widianto, Ming Ming Lukiarti","doi":"10.32815/jpro.v5i1.2156","DOIUrl":"https://doi.org/10.32815/jpro.v5i1.2156","url":null,"abstract":"Abstract: In this research, the problem examined is the influence of business location, product packaging and price perceptions on purchasing decisions for Ayam Geprek Pop Chicken Lasem consumers. The purpose of the researcher taking this title is to find out how big the independent variables are in relation to the dependent variable. In this research, the method that researchers used was accidental sampling as a research method. By using this method the researcher determined the criteria for respondents who could be the sample in this research, namely anyone who happened to meet the researcher could be used as a sample. The technique used in this research consists of multiple linear regression analysis tests using SPSS 23 tools. The results of the research prove that business location has an insignificant positive effect on purchasing decisions, while product packaging and price perceptions have a significant positive effect on purchasing decisions. \u0000  \u0000Keyword : Business location, product packaging, price perception, purchasing decisions \u0000  \u0000Abstrak: Pada penelitian ini permasalahan yang diteliti adalah mengenai pengaruh lokasi usaha, kemasan produk dan persepsi harga terhadap keputusan pembelian pada konsumen Ayam Geprek Pop Chicken Lasem. Tujuan mengapa peneliti mengambil judul tersebut adalah untuk mengetahui seberapa besar variabel-variabel independen terhadap variabel dependen. Pada penelitian ini metode yang peneliti gunakan adalah accidental sampling sebagai metode penelitian. Dengan menggunakan metode ini peneliti menetapkan kriteria responden yang dapat menjadi sampel dalam penelitian ini yaitu siapa saja yang secara kebetulan bertemu dengan peneliti dapat digunakan sebagai sampel. Teknik yang digunakan dalam penelitian ini terdiri dari uji analisis regresi linier berganda dengan alat bantu SPSS 23. Hasil penelitian membuktikan bahwa lokasi usaha berpengaruh positif tidak signifikan terhadap keputusan pembelian sedangkan kemasan produk dan persepsi harga berpengaruh positif signifikan terhadap keputusan pembelian. \u0000  \u0000Kata Kunci : Lokasi usaha, kemasan produk, persepsi harga, keputusan pembelian","PeriodicalId":277866,"journal":{"name":"Jurnal Manajemen dan Profesional","volume":"17 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141273653","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH ONLINE CUSTOMER REVIEW DAN ENDORSEMENT INFULENCER TERHADAP MINAT BELI PRODUK SKINTIFIC PADA MEDIA SOSIAL TIKTOK 在线客户评论和有影响力的代言人对在社交媒体 Tiktok 上购买护肤品兴趣的影响
Jurnal Manajemen dan Profesional Pub Date : 2024-06-02 DOI: 10.32815/jpro.v5i1.2114
Khani Pranita
{"title":"PENGARUH ONLINE CUSTOMER REVIEW DAN ENDORSEMENT INFULENCER TERHADAP MINAT BELI PRODUK SKINTIFIC PADA MEDIA SOSIAL TIKTOK","authors":"Khani Pranita","doi":"10.32815/jpro.v5i1.2114","DOIUrl":"https://doi.org/10.32815/jpro.v5i1.2114","url":null,"abstract":"Abstract: In the digital age, social media is used to interact to do business. One of the emerging social media is TikTok. With these social media, it creates influencers who create a variety of video content that works with a brand to promote a product or service. Endorse is a form of digital marketing advertising that involves other parties to support or promote a product or service so as to attract the interest of potential buyers. Online customer review is a tool that allows customers to freely and easily share their thoughts about products or services online. The purpose of this study is to find out the influence of Online Customer Review (X1), Endorsement Influencer (X2), and Buying Interest (Y). The survey population was consumers who were interested or purchased Skintific products due to Online Customer Review and Endorsement Influencer on TikTok Social Media. The sampling technique uses Purposive Sampling with the number of samples as many as 55. This data analysis technique uses PSPP software. The results of this research show that Online Customer Review and Endorsement Influencers have a positive and significant influence on Skintific Product Buy Interest on TikTok Social Media.  \u0000Abstrak: Pada era digital, media sosial digunakan untuk berinteraksi hingga berbisnis. Salah satunya media sosial yang sedang berkembang yaitu TikTok. Dengan adanya media sosial ini, menciptakan influencer yang membuat berbagai konten video yang bekerja sama dengan suatu merek guna mempromosikan produk atau jasa. Endorse adalah salah satu bentuk digital marketing periklanan yang melibatkan pihak lain untuk mendukung atau mempromosikan sebuah produk atau jasa sehingga menarik minat beli pembeli potensial. Online customer review  adalah alat yang memungkinkan pelanggan secara bebas dan mudah membagikan pemikiran mereka tentang produk atau jasa secara online. Tujuan penelitian ini adalah untuk mengetahui pengaruh Online Customer Review (X1), Endorsement Influencer (X2), dan Minat Beli (Y). Populasi penelitian ini adalah konsumen yang pernah berminat atau membeli produk Skintific dikarenakan Online Customer Review dan Endorsement Influencer pada Media Sosial TikTok. Teknik pengambilan sampel menggunakan Purposive Sampling dengan jumlah sampel sebanyak 55. Teknik analisis data penelitian  ini menggunakan software PSPP. Hasil penelitian ini menunjukan bahwa Online Customer Review dan Endorsement Influencer berpengaruh secara positif dan signifikan terhadap Minat Beli produk Skintific pada Media Sosial TikTok.","PeriodicalId":277866,"journal":{"name":"Jurnal Manajemen dan Profesional","volume":"28 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141273633","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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