{"title":"Undergraduate Ethnographic Paper","authors":"Gina Sirico","doi":"10.4324/9781315167664-9","DOIUrl":"https://doi.org/10.4324/9781315167664-9","url":null,"abstract":"","PeriodicalId":276590,"journal":{"name":"Understanding Communication Research Methods","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115238846","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Undergraduate Critical/Cultural Paper","authors":"Suzanne White","doi":"10.4324/9781315167664-32","DOIUrl":"https://doi.org/10.4324/9781315167664-32","url":null,"abstract":"","PeriodicalId":276590,"journal":{"name":"Understanding Communication Research Methods","volume":"66 9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129760718","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Content Analysis – Qualitative","authors":"S. Croucher, Daniel Cronn-Mills","doi":"10.4324/9781315167664-15","DOIUrl":"https://doi.org/10.4324/9781315167664-15","url":null,"abstract":"","PeriodicalId":276590,"journal":{"name":"Understanding Communication Research Methods","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117077566","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Mixed Methods","authors":"Malynnda A. Johnson","doi":"10.4324/9781315167664-27","DOIUrl":"https://doi.org/10.4324/9781315167664-27","url":null,"abstract":"","PeriodicalId":276590,"journal":{"name":"Understanding Communication Research Methods","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133342714","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Descriptive Statistics","authors":"S. Croucher, Daniel Cronn-Mills","doi":"10.4324/9781315167664-23","DOIUrl":"https://doi.org/10.4324/9781315167664-23","url":null,"abstract":"","PeriodicalId":276590,"journal":{"name":"Understanding Communication Research Methods","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132035388","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Undergraduate Descriptive Statistics Paper","authors":"D. Allen","doi":"10.4324/9781315167664-24","DOIUrl":"https://doi.org/10.4324/9781315167664-24","url":null,"abstract":"","PeriodicalId":276590,"journal":{"name":"Understanding Communication Research Methods","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125710464","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Data","authors":"S. Croucher, Daniel Cronn-Mills","doi":"10.1177/1742766506066279","DOIUrl":"https://doi.org/10.1177/1742766506066279","url":null,"abstract":": [ Objective ] This article examines online reviews attracting more positive votes from consumers, aiming to identify those high quality reviews based on the information adoption and negative bias theories. [ Methods ] First, we retrieved 12 393 reviews on cellphones from Amazon.cn. Then, we investigated the impacts of the review’s characteristics on the numbers of positive votes with the help of zero inflated negative binomial regression and text analysis methods. The characteristics we studied include reviewer’s credibility, review’s quality and extremity. [ Results ] The usefulness of the reviewer’s previous posting, the information quality of the reviews, the number of comments, the extreme ratings, and the negative level of the reviews helped them receive more positive votes. However, the reviewers bought the products or not, and the number of the previously posted reviews had negative influence on the number of votes. [ Limitations ] Only investigated cellphones in this study. [ Conclusions ] This paper helps E-commerce websites improve their review ranking algorithms.","PeriodicalId":276590,"journal":{"name":"Understanding Communication Research Methods","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125166449","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Hypotheses and Research Questions","authors":"S. Croucher, Daniel Cronn-Mills","doi":"10.4324/9781315167664-7","DOIUrl":"https://doi.org/10.4324/9781315167664-7","url":null,"abstract":"","PeriodicalId":276590,"journal":{"name":"Understanding Communication Research Methods","volume":"123 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116231675","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Social Media and Research Methods","authors":"H. Mcintosh","doi":"10.4324/9781315167664-14","DOIUrl":"https://doi.org/10.4324/9781315167664-14","url":null,"abstract":"","PeriodicalId":276590,"journal":{"name":"Understanding Communication Research Methods","volume":"101 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115447729","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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