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Integrated Marketing Communications最新文献

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How Marketing Communication Works 营销传播如何运作
Integrated Marketing Communications Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-76416-6_4
P. Kitchen, M. Tourky
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引用次数: 0
Transitioning in the Marketplaces and Marketspaces of 2020 and Beyond 2020年及以后市场和市场空间的转型
Integrated Marketing Communications Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-76416-6_2
P. Kitchen, M. Tourky
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引用次数: 0
ROCI Investment and Measurement Process: A Worked Example ROCI投资和测量过程:一个工作实例
Integrated Marketing Communications Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-76416-6_13
P. Kitchen, M. Tourky
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引用次数: 0
Integrated Communication or Integrated Marketing Communication 整合传播或整合营销传播
Integrated Marketing Communications Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-76416-6_5
P. Kitchen, M. Tourky
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引用次数: 0
The Way Forward: Overcoming Barriers with IGMC Solutions 前进的道路:用IGMC解决方案克服障碍
Integrated Marketing Communications Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-76416-6_11
P. Kitchen, M. Tourky
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引用次数: 0
IGMC Drivers and Agency Interaction IGMC驱动和代理互动
Integrated Marketing Communications Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-76416-6_9
P. Kitchen, M. Tourky
{"title":"IGMC Drivers and Agency Interaction","authors":"P. Kitchen, M. Tourky","doi":"10.1007/978-3-030-76416-6_9","DOIUrl":"https://doi.org/10.1007/978-3-030-76416-6_9","url":null,"abstract":"","PeriodicalId":272366,"journal":{"name":"Integrated Marketing Communications","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114400546","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Introduction to Communicating Globally: An Integrated Marketing Approach 全球沟通导论:整合营销方法
Integrated Marketing Communications Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-76416-6_1
P. Kitchen, M. Tourky
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引用次数: 0
Case Studies 案例研究
Integrated Marketing Communications Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-76416-6_12
Philip J. Kitchen, Marwa E. Tourky
{"title":"Case Studies","authors":"Philip J. Kitchen, Marwa E. Tourky","doi":"10.1007/978-3-030-76416-6_12","DOIUrl":"https://doi.org/10.1007/978-3-030-76416-6_12","url":null,"abstract":"","PeriodicalId":272366,"journal":{"name":"Integrated Marketing Communications","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128895770","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Creative Execution: Gaining and Retaining Customers and Influencing Stakeholders 创造性执行:获得并留住客户，影响利益相关者
Integrated Marketing Communications Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-76416-6_8
P. Kitchen, M. Tourky
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引用次数: 0
Integrated Marketing Communications: A Global Brand-Driven Approach 整合营销传播:全球品牌驱动的方法
Integrated Marketing Communications Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-76416-6
P. Kitchen, M. Tourky
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引用次数: 7
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