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Product Planning for Effective Scientific and Technical Information 有效科技信息的产品规划
Marketing Scientific and Technical Information Pub Date : 2019-04-05 DOI: 10.4324/9780429050787-9
E. Pessemier
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引用次数: 0
Increasing the Utilization of Scientific and Technical Information 加大科技信息利用力度
Marketing Scientific and Technical Information Pub Date : 2019-04-05 DOI: 10.4324/9780429050787-10
G. Zaltman, Rohit Deshpandé
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引用次数: 0
An Experiment in the Application of Marketing Theory to the Marketing of STI Products and Services 营销理论在科技创新产品和服务营销中的应用实验
Marketing Scientific and Technical Information Pub Date : 2019-04-05 DOI: 10.4324/9780429050787-15
J. Grashof
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引用次数: 0
On the Buying and Using of Scientific and Technical Information by Organizations 论组织购买和利用科技信息
Marketing Scientific and Technical Information Pub Date : 2019-04-05 DOI: 10.4324/9780429050787-17
F. Nicosia
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引用次数: 0
Marketing of Information Services: Strategie Considerations in Channel Selection 信息服务营销:渠道选择的策略思考
Marketing Scientific and Technical Information Pub Date : 2019-04-05 DOI: 10.4324/9780429050787-13
A. Chakrabarti
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引用次数: 0
On the Evaluation of Scientific-T echnical Information Systems 科技信息系统评价研究
Marketing Scientific and Technical Information Pub Date : 2019-04-05 DOI: 10.4324/9780429050787-16
William R. King, Jaime I. Rodriguez
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引用次数: 0
Channel Theory and STI Distribution 渠道理论与STI分布
Marketing Scientific and Technical Information Pub Date : 2019-04-05 DOI: 10.4324/9780429050787-12
Michael Etgar
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引用次数: 0
STI Acquisition and the Firm STI收购与公司
Marketing Scientific and Technical Information Pub Date : 2019-04-05 DOI: 10.4324/9780429050787-5
Robert R. Rothberg
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引用次数: 0
STI Dissemination: Issues and Opportunities STI传播:问题和机遇
Marketing Scientific and Technical Information Pub Date : 2019-04-05 DOI: 10.4324/9780429050787-3
J. Goldhar
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引用次数: 0
Problems and Prospects in the Segmentation of the STI Market 科技创新市场细分存在的问题与展望
Marketing Scientific and Technical Information Pub Date : 2019-04-05 DOI: 10.4324/9780429050787-7
Y. Wind, R. Thomas
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引用次数: 0
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