ACR North American Advances最新文献_第2页

1-F: Grotesque Imagery Enhancing Persuasiveness of Luxury Brand Advertising 1-F:怪诞意象增强奢侈品牌广告的说服力

ACR North American Advances Pub Date : 2017-07-06 DOI: 10.15444/GFMC2017.02.03.03

Donghwy An, Chulsung Lee, Janghyun Kim, Nara Youn

引用次数: 2

Creativity in Open Innovation Contests: How Seeing Others’ Ideas Can Harm Or Help Your Creative Performance 开放式创新竞赛中的创造力:如何看待他人的想法会损害或帮助你的创造性表现

ACR North American Advances Pub Date : 2017-04-08 DOI: 10.2139/ssrn.2948910

R. Hofstetter, D. Dahl, Suleiman Aryobsei, A. Herrmann

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引用次数: 2

On Aesthetic Pleasure: The Uncertainty-Reducing Role of Processing Fluency 论审美愉悦:加工流畅性的不确定性降低作用

ACR North American Advances Pub Date : 2017-01-04 DOI: 10.2139/SSRN.2893645

Ali Faraji-Rad, Michel Tuan Pham

引用次数: 2

Creating a Hyper-Place: How Refugee Helpers Create a Place for Their Values 创造一个超级场所:难民帮助者如何为他们的价值观创造一个场所

ACR North American Advances Pub Date : 2016-11-28 DOI: 10.1108/S0885-211120160000018010

Johanna Gollnhofer

引用次数: 1

Beyond Skepticism: Can Accessing Persuasion Knowledge Bolster Credibility? 超越怀疑:获取说服知识能提高可信度吗?

ACR North American Advances Pub Date : 2016-10-20 DOI: 10.1093/JCR/UCW063

Mathew S. Isaac, K. Grayson

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引用次数: 114

In Mobile We Trust: How Mobile Reviews Can Overcome Consumer Distrust of User-Generated Reviews 《我们信任手机:手机评论如何克服消费者对用户生成评论的不信任

ACR North American Advances Pub Date : 2016-08-01 DOI: 10.2139/SSRN.2821667

Lauren Grewal, A. Stephen

引用次数: 2

The role of visual attention in product selection 视觉注意在产品选择中的作用

ACR North American Advances Pub Date : 2016-05-25 DOI: 10.25560/67290

R. M. Luca, Mirjam A. Tuk, A. Eisingerich

引用次数: 0

When Thoughts of 'Having Less' Promote the Desire to Become One's Best: Reminders of Resource Scarcity Increase the Desire for Self-Improvement 当“拥有更少”的想法促进了成为最好的人的愿望:资源稀缺的提醒增加了自我完善的愿望

ACR North American Advances Pub Date : 2016-05-17 DOI: 10.2139/SSRN.2781209

Kelly Goldsmith, Ali Tezer, C. Roux