{"title":"The Generation Z in Serbia: Ready for the Great Opening","authors":"Slavko Alčaković","doi":"10.1108/978-1-78973-491-120191018","DOIUrl":"https://doi.org/10.1108/978-1-78973-491-120191018","url":null,"abstract":"Serbian Generation Z originates from South-east Europe. They are a part of a nation that has always been divided between the East and the West and has experienced a constant transition (economic, cultural and political) for the last couple of decades. In Serbia, Generation Z has been under the same influences as elsewhere in the world – globalisation, technology and rapid development of the Internet have greatly influenced it and it could be said that the influence has not ceased to exist. Nevertheless, apart from the aforementioned, the representatives of the Generation Z in Serbia have faced some additional challenges during their childhood, and this distinguishes them from all the other European representatives of this generation: family (still being the backbone of Serbian society), religion, wars and their collective memory of it, as well as economy-related turbulences. The research presented in this chapter was carried out with a goal to show the attitudes, opinions and characteristics of this generation. The chapter provides not only an insight into the mentioned phenomena but also some recommendations for parents, teachers, companies and politicians, as well as suggestions for future research.","PeriodicalId":268024,"journal":{"name":"Generations Z in Europe","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116860713","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Generations Z in Europe – An Introduction","authors":"C. Scholz","doi":"10.1108/978-1-78973-491-120191001","DOIUrl":"https://doi.org/10.1108/978-1-78973-491-120191001","url":null,"abstract":"Europe currently displays a fascinating complexity. It experiences severe disruptions in the economic and educational systems, the labour markets and the political orientation. Also, we see demographic issues with not enough young people on the one hand, and also not enough acceptable jobs on the other hand. All this raises questions regarding the consequences resulting from these dynamics for the young generation. This chapter deals in particular with the so-called ‘Generation Z’, which started – depending on the chosen author – between 1990 and 1995. In this analysis, the concept of ‘generation’ by Karl Mannheim plays an important role since it explains to us why and how cohorts of people are shaped in a specific period of time in a very similar way. When dealing with Generation Z, the following hypothesis of global convergence immediately comes up: since Generation Z is a digitally connected generation, it must move in the same direction. Even though this is partially true on the global scale, we see differences – even within Europe, since Europe is a heterogeneous space. Therefore, we cannot talk about ‘the European Generation Z’ but rather about the ‘Generations Z in Europe’ with their differences, their similarities and their dreams about their future. Besides arriving at the letter ‘Z’ in Generation Z by just continuing from X and Y to Z, the ‘Z’ provides us another interpretation: It stands for ‘zeitgeist’ and for a promising vision of Europe.","PeriodicalId":268024,"journal":{"name":"Generations Z in Europe","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128555512","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"How McLuhan\u0000☆\u0000 Would Have Talked to Us: The Extension of Generation in the Global Village","authors":"Daria Vyugina","doi":"10.1108/978-1-78973-491-120191003","DOIUrl":"https://doi.org/10.1108/978-1-78973-491-120191003","url":null,"abstract":"","PeriodicalId":268024,"journal":{"name":"Generations Z in Europe","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131568477","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}