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Japan Marketing Review最新文献

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Information Display of User-Generated Products and Regulatory Focus Theory: 用户生成产品的信息展示与监管焦点理论
Japan Marketing Review Pub Date : 2020-03-04 DOI: 10.7222/marketingreview.2020.005
Shoo Okada
{"title":"Information Display of User-Generated Products and Regulatory Focus Theory:","authors":"Shoo Okada","doi":"10.7222/marketingreview.2020.005","DOIUrl":"https://doi.org/10.7222/marketingreview.2020.005","url":null,"abstract":": Co-creation activities in which users participate in the development of a company’s product are increasingly being conducted. Further, displaying information indicating that the product is born from the users’ ideas can increase the purchasing intent of consumers. Although some research has examined the effectiveness of displaying information for user-generated products, the relationship between displaying such information and the motivation for consumer purchasing behavior has not been clarified. This study quantitatively analyzed the mediator underlying the influence of displaying user-generated product information on product selection with regulatory focus theory. As a result, it became clear that displaying the information on user-generated products has a positive impact on product selection through the prevention and promotion of focus of consumers. However, it was confirmed that the high level of consumer involvement in products negatively affects the mediation effect of the promotion focus.","PeriodicalId":266707,"journal":{"name":"Japan Marketing Review","volume":"81 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134376786","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
映像認識AIを用いた実店舗の消費者行動分析 利用影像识别人工智能分析实体店铺的消费者行为
Japan Marketing Review Pub Date : 1900-01-01 DOI: 10.7222/marketingreview.2023.004
ありす 遠藤, 裕明 石井, 太郎 外川, 駿 竹内
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引用次数: 0
企業内リードユーザーによるイノベーション 企业内领先用户的创新
Japan Marketing Review Pub Date : 1900-01-01 DOI: 10.7222/marketingreview.2023.003
裕也 渡邉
{"title":"企業内リードユーザーによるイノベーション","authors":"裕也 渡邉","doi":"10.7222/marketingreview.2023.003","DOIUrl":"https://doi.org/10.7222/marketingreview.2023.003","url":null,"abstract":"","PeriodicalId":266707,"journal":{"name":"Japan Marketing Review","volume":"24 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123809035","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Study of Key Players in Sustainability and Transformation of Industrial Clusters: 产业集群可持续性与转型的关键参与者研究
Japan Marketing Review Pub Date : 1900-01-01 DOI: 10.7222/marketingreview.2022.005
Xinwei Jiang, Sang-Chul Choi
{"title":"A Study of Key Players in Sustainability and Transformation of Industrial Clusters:","authors":"Xinwei Jiang, Sang-Chul Choi","doi":"10.7222/marketingreview.2022.005","DOIUrl":"https://doi.org/10.7222/marketingreview.2022.005","url":null,"abstract":"","PeriodicalId":266707,"journal":{"name":"Japan Marketing Review","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133197819","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Comprehensive Customer Brand Engagement Model Including Purchase History Data: 包含购买历史数据的综合客户品牌参与模型
Japan Marketing Review Pub Date : 1900-01-01 DOI: 10.7222/marketingreview.2022.007
Hiroyuki Takahashi
{"title":"A Comprehensive Customer Brand Engagement Model Including Purchase History Data:","authors":"Hiroyuki Takahashi","doi":"10.7222/marketingreview.2022.007","DOIUrl":"https://doi.org/10.7222/marketingreview.2022.007","url":null,"abstract":"","PeriodicalId":266707,"journal":{"name":"Japan Marketing Review","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117087379","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Effects of Insertion Timing of Video Advertisements on Memory and Purchase Intent for YouTube 视频广告插入时间对YouTube记忆和购买意愿的影响
Japan Marketing Review Pub Date : 1900-01-01 DOI: 10.7222/marketingreview.2022.004
Makito Endo, Takumi Kato
{"title":"Effects of Insertion Timing of Video Advertisements on Memory and Purchase Intent for YouTube","authors":"Makito Endo, Takumi Kato","doi":"10.7222/marketingreview.2022.004","DOIUrl":"https://doi.org/10.7222/marketingreview.2022.004","url":null,"abstract":"","PeriodicalId":266707,"journal":{"name":"Japan Marketing Review","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114907410","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Formulation and Verification of Standard Key Performance Indicators for a Design Department: 设计部门标准关键绩效指标的制定与验证
Japan Marketing Review Pub Date : 1900-01-01 DOI: 10.7222/marketingreview.2022.003
Rui Mao, Yuichi Washida
{"title":"Formulation and Verification of Standard Key Performance Indicators for a Design Department:","authors":"Rui Mao, Yuichi Washida","doi":"10.7222/marketingreview.2022.003","DOIUrl":"https://doi.org/10.7222/marketingreview.2022.003","url":null,"abstract":"","PeriodicalId":266707,"journal":{"name":"Japan Marketing Review","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126423456","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
量り売り型小売店における価値共創プロセス 量贩型零售店的价值共创过程
Japan Marketing Review Pub Date : 1900-01-01 DOI: 10.7222/marketingreview.2023.005
莉央 山本, 博論 岩嵜
{"title":"量り売り型小売店における価値共創プロセス","authors":"莉央 山本, 博論 岩嵜","doi":"10.7222/marketingreview.2023.005","DOIUrl":"https://doi.org/10.7222/marketingreview.2023.005","url":null,"abstract":"","PeriodicalId":266707,"journal":{"name":"Japan Marketing Review","volume":"91 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132975229","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Balancing Service Quality and Risk Management in a Nursing-Care Facility: 平衡护理机构的服务质素与风险管理:
Japan Marketing Review Pub Date : 1900-01-01 DOI: 10.7222/marketingreview.2022.008
Takako Yamashita, Kayo Yamazaki
{"title":"Balancing Service Quality and Risk Management in a Nursing-Care Facility:","authors":"Takako Yamashita, Kayo Yamazaki","doi":"10.7222/marketingreview.2022.008","DOIUrl":"https://doi.org/10.7222/marketingreview.2022.008","url":null,"abstract":"","PeriodicalId":266707,"journal":{"name":"Japan Marketing Review","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130162086","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Why Do People Conceal Their Consumption Practice?: 人们为什么要隐瞒自己的消费行为?：
Japan Marketing Review Pub Date : 1900-01-01 DOI: 10.7222/marketingreview.2022.006
S. Rokushima
{"title":"Why Do People Conceal Their Consumption Practice?:","authors":"S. Rokushima","doi":"10.7222/marketingreview.2022.006","DOIUrl":"https://doi.org/10.7222/marketingreview.2022.006","url":null,"abstract":"","PeriodicalId":266707,"journal":{"name":"Japan Marketing Review","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114400388","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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