Xiaoyan Guo, Tingchun Wang, Qiandeng Li, Laibin Zhang, W. Liang
{"title":"TRA-GT based approach for the allocation optimization of defensive resources to protect pipelines from the attacks of the third party","authors":"Xiaoyan Guo, Tingchun Wang, Qiandeng Li, Laibin Zhang, W. Liang","doi":"10.1145/3377672.3378030","DOIUrl":"https://doi.org/10.1145/3377672.3378030","url":null,"abstract":"It is difficult for traditional risk decision-making methods to simulate the strategic interaction between the pipeline company and the third party, which restricts the effective allocation of pipeline defensive resources. In view of this, the game theory (GT) combined with traditional risk assessment (TRA) method is used to analyze the interaction process. Considering different attack targets, attack strategies, and differences in revenue calculations of different third party types, the game model is extended into a Bayesian-Stackelberg model under the assumption of complete rationality and common knowledge. The proposed method is verified on an oil pipeline. The return on investment can be 15.14 and shows that this approach can give advice to the optimization of defense resource allocation to achieving the purpose of reducing operation and maintenance costs by comparing the expected losses of different defense strategies by assignment calculations.","PeriodicalId":264239,"journal":{"name":"Proceedings of the 2019 Annual Meeting on Management Engineering","volume":"66 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131800577","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Research on Enterprise Brand Equity Evaluation Based on Cognitive Psychology","authors":"Z. Jian","doi":"10.1145/3377672.3378041","DOIUrl":"https://doi.org/10.1145/3377672.3378041","url":null,"abstract":"Based on the analysis of the previous research literatures, this paper studies the composition dimension of corporate brand equity from the perspective of customer cognitive psychology, and builds a corporate brand equity evaluation index system based on cognitive psychology, and uses yaahp software to The indicator system is analyzed hierarchically and the weights of each indicator are obtained. Through the sensitivity analysis of each index of the evaluation index system, a set of methods for diagnosing the effectiveness of enterprise brand building activities using the brand equity evaluation index system is explored, which can make the enterprise brand building activities more scientific and effective.","PeriodicalId":264239,"journal":{"name":"Proceedings of the 2019 Annual Meeting on Management Engineering","volume":"2 5","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114034030","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Proceedings of the 2019 Annual Meeting on Management Engineering","authors":"","doi":"10.1145/3377672","DOIUrl":"https://doi.org/10.1145/3377672","url":null,"abstract":"","PeriodicalId":264239,"journal":{"name":"Proceedings of the 2019 Annual Meeting on Management Engineering","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129321394","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}