Journal of Innovations in Digital Marketing最新文献

Introducing June Issue of Journal of Innovations in Digital Marketing. Welcome to the Digital Revolution 介绍《数字营销创新》杂志6月刊。欢迎来到数字革命

Journal of Innovations in Digital Marketing Pub Date : 2022-06-30 DOI: 10.51300/jidm-2022-57

引用次数: 0

The Legal Regulation of Spam: An International Comparative Study 垃圾邮件的法律规制:国际比较研究

Journal of Innovations in Digital Marketing Pub Date : 2022-02-03 DOI: 10.51300/jidm-2022-44

Francisco José Aranda Serna

引用次数: 0

Influencers’ Promoted Posts and Stories On Instagram: Do They Matter? 网红在Instagram上的推广帖子和故事:它们重要吗?

Journal of Innovations in Digital Marketing Pub Date : 2022-02-03 DOI: 10.51300/jidm-2022-45

Ainhoa López-Barceló, Manuela López

{"title":"Influencers’ Promoted Posts and Stories On Instagram: Do They Matter?","authors":"Ainhoa López-Barceló, Manuela López","doi":"10.51300/jidm-2022-45","DOIUrl":"https://doi.org/10.51300/jidm-2022-45","url":null,"abstract":"Since the advent of the Internet, word of mouth (WOM) has been integrated into the online channel, with users writing their opinions and reading reviews from other members. Currently, WOM has been growing and developing on social network sites, including Instagram. The figure of influencer has emerged as especially prominent on this particular social media platform. Brands have become aware of the importance of influencers and contact them to publish brand content to their profiles. This has become a new marketing strategy in which companies can reach greater numbers of consumers and exert a significant influence on them. Against this background, the current research analyzes how brand posts and stories by influencers on Instagram affect consumers, depending on the format used (post vs. story) and whether the content is promoted. A 2x2 experimental study is conducted with 573 participants. Results show that the content published by influencers affects consumers’ purchase intention differently depending on the format, wherein stories are more persuasive than posts. However, we find that indicating that the publication is promoted has no impact on consumers.","PeriodicalId":264016,"journal":{"name":"Journal of Innovations in Digital Marketing","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130761782","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

The effect of stereotypical music on the customer selection of wine in an online environment 在网络环境下，刻板印象音乐对顾客选择葡萄酒的影响

Journal of Innovations in Digital Marketing Pub Date : 2021-09-27 DOI: 10.51300/jidm-2021-35

M. Damen, Iris Van Hest, Bart Wernaart

引用次数: 3

Measuring digital transformation impact in Jordan: A proposed framework. 衡量约旦数字化转型的影响:一个拟议的框架。

Journal of Innovations in Digital Marketing Pub Date : 2021-06-28 DOI: 10.51300/jidm-2020-32

Mohammad. J. Adaileh, Ali Alshawawreh

{"title":"Measuring digital transformation impact in Jordan: A proposed framework.","authors":"Mohammad. J. Adaileh, Ali Alshawawreh","doi":"10.51300/jidm-2020-32","DOIUrl":"https://doi.org/10.51300/jidm-2020-32","url":null,"abstract":"The digital transformation vision (REACH 2025) is essential for transformation and enabling individuals, sectors, and companies in Jordan to adopt digital solutions and build a robust ground in conducting business. The government in Jordan launched the REACH2025 Vision in 2016, and it has taken many serious measures to bring sectors, companies, and individuals to virtual digital by 2025. This government's vision consisted of seven dimensions (Smart Specialization and demand-driven innovation, Public Sector Innovation, Tech Start-ups and Entrepreneurs, ICT Skills, Capacity and Talent, Enabling Business Environment, Smart digital economy infrastructure, and Governance), and 18 actions to implement over ten years. The researchers used these dimensions to build a framework to measure the impact of government progress on enabling individuals, sectors, and companies, on productivity, and encouraging investment. The researchers used a sample of 196 respondents from various disciplines to figure out attitudes and evaluate government actions. The researchers also used responses to validate the proposed theoretical framework in the components of the digital economy. The results revealed positive attitudes towards the development and implementation, and excellent in some areas, while some measures need strengthening and re-evaluation. The study recommended employing the proposed framework to measure the actual impact of the digital transformation. The study also advises leading future research towards further empirical examination to validate the framework proposed.","PeriodicalId":264016,"journal":{"name":"Journal of Innovations in Digital Marketing","volume":"92 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125714906","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5

Investigating the nexus between the types of advertising messages and customer engagement: Do customer involvement and generations matter? 调查广告信息类型和客户参与之间的关系:客户参与和世代重要吗?

Journal of Innovations in Digital Marketing Pub Date : 2021-06-28 DOI: 10.51300/jidm-2021-31

Amani Msallati

{"title":"Investigating the nexus between the types of advertising messages and customer engagement: Do customer involvement and generations matter?","authors":"Amani Msallati","doi":"10.51300/jidm-2021-31","DOIUrl":"https://doi.org/10.51300/jidm-2021-31","url":null,"abstract":"Through the theoretical lenses of the Elaboration likelihood model, this research develops an experimental study to examine the cause-and-effect relationship of two advertising message types, drawn from the two routes of persuasion (peripheral route and central route), on consumers’ online brand-related activities (COBRAs) and its three key behavioral types of customer engagement, namely, consuming, contributing, and creating. The moderating effect of generations and the mediating role of personal relevance (involvement) were investigated in the proposed research model. Drawing on a sample of 202 students from a University in North Cyprus, the results of the study revealed that consumer engagement level differs between the two message types, in particular, when the cognitive copy ad is shown, the three COBRA engagement levels tend to be higher than when the emotional copy is given. The findings indicate different levels of personal relevance between the two messages with higher involvement in the cognitive appeal. Further, consumer generation served as a moderator in the study, and that people from generations X, Y, and Z evaluated the advertising stimulus differently. The findings of this research extend the literature with theoretical and managerial contributions to social media marketing.","PeriodicalId":264016,"journal":{"name":"Journal of Innovations in Digital Marketing","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116064800","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 8

A framework for Tourism electronic marketing in Jordan. 约旦旅游电子营销的框架。

Journal of Innovations in Digital Marketing Pub Date : 2020-10-26 DOI: 10.51300/jidm-2020-19

Abdulbaset Hasouneh, H. A. Alzeat

引用次数: 1

Social media marketing activities and brand loyalty in the telecommunication industry: The mediating role of brand affect. 电信行业社会化媒体营销活动与品牌忠诚:品牌情感的中介作用

Journal of Innovations in Digital Marketing Pub Date : 2020-10-26 DOI: 10.51300/jidm-2020-11

Tamer Sharawneh

引用次数: 2

Innovative marketing approach in project management: A market orientation perspective 项目管理中的创新营销方法:市场导向视角

Journal of Innovations in Digital Marketing Pub Date : 2020-10-26 DOI: 10.51300/jidm-2020-14

K. Aladayleh, L. Alvarado, A. Jafaari

{"title":"Innovative marketing approach in project management: A market orientation perspective","authors":"K. Aladayleh, L. Alvarado, A. Jafaari","doi":"10.51300/jidm-2020-14","DOIUrl":"https://doi.org/10.51300/jidm-2020-14","url":null,"abstract":"The main objective of this paper is to develop an integrated conceptual framework to achieve consistency and synergy between project management and e-marketing activities within the market orientation that depends on the transaction, database, interactive and network marketing. The study solicited to apply this model in development or commercial projects conducted in Jordan. To extend this, the researcher interviewed people with experience who work in various projects such as educational projects or developing information technology systems, infrastructure projects, development projects, and others. The researcher was able to interview 34 experienced managers, and the interview form included a set of open questions related to the four dimensions of marketing orientation. The interview questions included covering how to integrate e-marketing activities into project management, it has directed in such a way as to highlight which marketing trends are most appropriate for the type of project and the duration of its implementation. The researcher identified most appropriate marketing trends for each project type and suggested which electronic marketing tools are most suitable for project managers and employees to adapt to communicate with individual clients or organizations, or even with other parties who have a direct or indirect relationship with the project such as stakeholders, suppliers and others. The implication for practitioners in the projects suggested, and recommendations for future research to generalize the proposed conceptual framework also presented. \u0000 ","PeriodicalId":264016,"journal":{"name":"Journal of Innovations in Digital Marketing","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115886361","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

The effects Of COVID-19 on restaurant industry: A perspective article. COVID-19对餐饮业的影响:一篇透视文章。

Journal of Innovations in Digital Marketing Pub Date : 2020-10-26 DOI: 10.51300/jidm-2020-16

Fadi Alkasasbeh

{"title":"The effects Of COVID-19 on restaurant industry: A perspective article.","authors":"Fadi Alkasasbeh","doi":"10.51300/jidm-2020-16","DOIUrl":"https://doi.org/10.51300/jidm-2020-16","url":null,"abstract":"This paper aims to discuss the impacts of COVID-19 on restaurant marketing and management practices and outlines a three-pronged research agenda to stimulate knowledge development in the restaurant sector. This paper is based on an overview of the relevant literature on social media in food advertising. The authors also investigated trends in hospitality services to suggest a research agenda. This paper presents a research agenda in three dimensions - Artificial Intelligence (AI) and digital media ads and the importance of social media ads during Covid 19. First, different types of artificial intelligence (mechanical, thinking and feeling) may open distinct research streams at the intersection of health crises and restaurants, in light of the COVID-19 pandemic. In addition, this paper recommends that researchers move beyond typical perspectives on precedents and the results of restaurant cleanliness and cleanliness to delve into. Moreover, to help restaurants recover from the COVID-19 pandemic. The proposed research streams are expected to provide actionable insights to promote development and sustainability in the restaurant sector. Authenticity / Value - This paper appears to be a frontier study, looking critically at the potential impacts of the COVID-19 pandemic, the impacts of COVID-19 on the restaurant industry and how restaurant owners can respond to such post-pandemic recovery challenges.","PeriodicalId":264016,"journal":{"name":"Journal of Innovations in Digital Marketing","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132525879","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 8