Handbook on Cross-Cultural Marketing最新文献

Introduction to the Handbook on Cross-Cultural Marketing 《跨文化营销手册》导论

Handbook on Cross-Cultural Marketing Pub Date : 2020-09-15 DOI: 10.4337/9781788978545.00006

Glen H. Brodowsky

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NEW PARADIGMS AND FUTURE RESEARCH 新范式和未来研究

Handbook on Cross-Cultural Marketing Pub Date : 1900-01-01 DOI: 10.4337/9781788978545.00022

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The future is now 未来就是现在

Handbook on Cross-Cultural Marketing Pub Date : 1900-01-01 DOI: 10.4337/9781788978545.00026

Glen H. Brodowsky

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METHODOLOGICAL CHALLENGES OF CROSS-CULTURAL MARKETING RESEARCH 跨文化营销研究的方法论挑战

Handbook on Cross-Cultural Marketing Pub Date : 1900-01-01 DOI: 10.4337/9781788978545.00011

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CROSS-CULTURAL MARKETING THEMES AND THEORIES 跨文化营销主题和理论

Handbook on Cross-Cultural Marketing Pub Date : 1900-01-01 DOI: 10.4337/9781788978545.00007

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APPLIED CROSS-CULTURAL MARKETING RESEARCH 应用跨文化营销研究

Handbook on Cross-Cultural Marketing Pub Date : 1900-01-01 DOI: 10.4337/9781788978545.00014

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