Prosiding Seminar Nasional Manajemen dan Ekonomi最新文献_第2页

Peran Kualitas Pelayanan Rumah Sakit di Era JKN dan Masa Pandemi COVID-19 JKN的医院服务质量作用和COVID-19大流行

Prosiding Seminar Nasional Manajemen dan Ekonomi Pub Date : 2022-11-16 DOI: 10.59024/semnas.v1i1.6

Aqlya Zuhra Ilma, Catur Sugiarto

{"title":"Peran Kualitas Pelayanan Rumah Sakit di Era JKN dan Masa Pandemi COVID-19","authors":"Aqlya Zuhra Ilma, Catur Sugiarto","doi":"10.59024/semnas.v1i1.6","DOIUrl":"https://doi.org/10.59024/semnas.v1i1.6","url":null,"abstract":"The Covid-19 pandemic and the hospital class transition caused a decrease in the number of outpatient visitors at the Pandan Arang Hospital, Boyolali, except for the Gastroentero Hepatology (GEH) clinic. This study aims to determine the service quality by management to create patient satisfaction and loyalty, especially at the GEH clinic. In this study, the factors of service quality, customer experience, and customer perceived value that link trust and customer satisfaction to customers loyalty to find out motivate consumers or patients in the selection of hospitals. The methodology in this research is a mixed-method approach to Sequential Exploratory design, starting with interviews with the management and consultant doctors of GEH, followed by distributing questionnaires to GEH clinic patients with a total of 307 respondents at different and sequential times. The results of the study are Pandan Arang Hospital prepared infrastructure and competent human resources according to type B hospital qualifications. During the pandemic era, Pandan Arang Hospital provided outpatient services according to the recommendations of WHO and the Ministry of Health with a separate service flow between Covid-19 and Non-Covid-19 patients. The results of quantitative research found a positive and significant relationship between service quality, customer experience, customer perceived value on trust; a positive and significant relationship between service quality, customer perceived value, and trust in customer satisfaction; the positive and significant relationship between customer satisfaction and customer loyalty.","PeriodicalId":261545,"journal":{"name":"Prosiding Seminar Nasional Manajemen dan Ekonomi","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129723275","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

STRATEGI PEMASARAN UMKM LEDYS CAKE PADA ERA DIGITAL DI KOTA TANJUNGPINANG

Prosiding Seminar Nasional Manajemen dan Ekonomi Pub Date : 2022-11-16 DOI: 10.59024/semnas.v1i1.3

Ledysta Faradila Putri, Salsabila Salsabila, Yusrillah Yusrillah, Muhammad Firmansyah

{"title":"STRATEGI PEMASARAN UMKM LEDYS CAKE PADA ERA DIGITAL DI KOTA TANJUNGPINANG","authors":"Ledysta Faradila Putri, Salsabila Salsabila, Yusrillah Yusrillah, Muhammad Firmansyah","doi":"10.59024/semnas.v1i1.3","DOIUrl":"https://doi.org/10.59024/semnas.v1i1.3","url":null,"abstract":"Technological developments and increasingly high business competition make MSME actors must have a good marketing strategy to be able to compete with their competitors. This research was conducted to determine the marketing strategy carried out by Ledys Cake SMEs in facing competition in the digital era. The research method in this study uses a qualitative approach through structured interviews with business actors. The results of the study show that MSMEs provide added value and differentiation to the products and services provided, while in terms of price, they apply competitive prices. The application of technology is more widely used in culinary businesses through websites and social media to establish good relationships and communicate with consumers. The researcher concludes that there are several discussions, namely Strategy, Constraints and Solutions. The strategy carried out by MSMEs is that there is a 4P (Product, Promotion, Price, Place) mix. Product strategy in the form of innovation, promotion strategy in the form of price discounts, price strategy for every purchase of cake will get a bonus, and place strategy in the form of flexibility in sending cake orders, so as to maintain and improve the quality of the taste of the cake. Although there are financial constraints and product raw materials, we can still find solutions and alternatives, namely by managing finances and using raw materials efficiently. Then, MSME solutions by maintaining cash flow, product innovation, maximizing social media and delivery services","PeriodicalId":261545,"journal":{"name":"Prosiding Seminar Nasional Manajemen dan Ekonomi","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129032113","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Motivasi Kerja Dan Kepuasan Kerja Terhadap Organizational Citizenship Behavior (OCB) Karyawan Bakti Timah Medika

Prosiding Seminar Nasional Manajemen dan Ekonomi Pub Date : 2022-11-16 DOI: 10.59024/semnas.v1i1.4

Muchtadin Muchtadin, Zelvy Emmelya Sundari

引用次数: 0

KONTRIBUSI KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN INDIHOME DI KOTA PADANG 服务质量和产品质量对巴东INDIHOME客户满意度的贡献

Prosiding Seminar Nasional Manajemen dan Ekonomi Pub Date : 2022-11-15 DOI: 10.59024/semnas.v1i1.1

Ridwan Rasyid, Gustina Gustina, Ika Yuanita

引用次数: 0

Dampak Pemasaran Digital bagi UMKM Pondok Etam

Prosiding Seminar Nasional Manajemen dan Ekonomi Pub Date : 2022-11-15 DOI: 10.59024/semnas.v1i1.2

Satriadi Satriadi, Cecilia Yeo, Fitri Handayani, Ratna Sari, Wulandari Wulandari

引用次数: 0