{"title":"COMMUNICATION WITH CUSTOMERS THROUGH SOCIAL NETWORKS – EVIDENCE FROM THE REPUBLIC OF CROATIA","authors":"Višnja Bartolović, Maja Validžić","doi":"10.31410/itema.2019.159","DOIUrl":"https://doi.org/10.31410/itema.2019.159","url":null,"abstract":": Consumer behavior and the buying decision process are influenced by social and personal factors. The subject of this paper is communication with customers through social networks in the eight largest Croatian companies. To this end, eight of the most well-known retail chains in Croatia were selected and analyzed in mid-2019, five of which are grocery stores and three are specialized drugstore chains. The paper aims to analyze the type and intensity of two-way communication (between retail chains and customers) through the social networks used by retail chains for promotional activities in the Republic of Croatia. Three social networks were analyzed: Facebook, Twitter, YouTube. A signif icant proportion of retailers have recognized the benefits of advertising through social networks, but still, some have not recognized social networks as a platform for two-way communication between followers and retailers.","PeriodicalId":260018,"journal":{"name":"3rd International Scientific Conference ITEMA Recent Advances in Information Technology Tourism Economics Management and Agriculture","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127145800","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"SILICON SAVANNAH – INNOVATION ECOSYSTEMS OF AFRICA WITH A SPECIAL REGARD TO KENYA","authors":"Szabolcs Szolnoki, Á. Papp-Váry","doi":"10.31410/itema.2019.149","DOIUrl":"https://doi.org/10.31410/itema.2019.149","url":null,"abstract":": In Africa, where 60% of the population is under 25 years, the enormous and diverse business environment suffers from a number of problems, ranging from access to funding to gaps in government support and weaknesses in the education system. Undoubtedly, there is the need for better governance among the continent’s nations in order to catch up and to develop creative economies with high added value products. Considering Kenya, the information and communication industry can be a breakthrough point thanks to positive, “enabler regulation” and governmental support. The authors believe that the IT sector could serve as an “escape card” from the captivity of history and geography. Astonishingly, 85% of the population is employed in agriculture while the country is called ”Silicon Savannah”. 43 financial institutions, around 1000 startups and an emerging FinTech ecosystem can be identified with several dominant Chinese and Indian corporates. Furthermore, Google, IBM and other tech multina tionals are also present. IBM opened its 12th development center in Nairobi, Kenya’s capital found in 1899 with a current population of 5.6 million. Large technology companies are promoting business and idea competitions across the continent in the field of internet and communication technologies. Since half of the 580.367 km2 country is arid or semi-arid, the Kenyan market is also interesting for foreign AgriTech companies besides the IT industry. It is indisputable that large companies cannot replace the government in creating the basis of a prosperous business environment, nonetheless they do have a beneficial effect on the building of networks and providing opportunities for ideas to emerge. Univer sities can achieve similarly positive results. The Stanford alumni network has already been successful in Africa. By the coordinated activities of former students outside California the organization creates jobs, generates revenue, and has a positive social impact. Kenya has undergone significant political, structural and economic reforms over the past decade, largely contributing to sustainable economic growth and social development. The August 2010 Constitution introduced a new system of political and economic governance that promoted a greater level of investments, strengthened accountability and the development of local public services. Forecasts for the near future show that GDP growth is expected to rise to 5.8 percentage points in 2019, supported by a boom in agriculture, a more favourable business climate and a reduction of political uncertainty. In the medium term, GDP growth is projected to 6% in 2020, depending on private sector credit growth, ongoing remittances, debt and expenditure manage ment and global oil prices. However, the main challenges are still poverty, inequality, climate change, economic exposure and vulnerability to internal and external shocks. Kenya has every chance of becoming a success story for Africa through its growing young population,","PeriodicalId":260018,"journal":{"name":"3rd International Scientific Conference ITEMA Recent Advances in Information Technology Tourism Economics Management and Agriculture","volume":"457 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115935826","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"BIODIVERSITY CONSERVATION AND AGRICULTURAL TERRACES: A CASE STUDY ON THE ISLAND OF KYTHIRA (GREECE)","authors":"A. Solomou","doi":"10.31410/itema.2019.13","DOIUrl":"https://doi.org/10.31410/itema.2019.13","url":null,"abstract":": Agricultural terraces and terrace walls are a conspicuous feature of the Mediterranean landscapes. The aim of the study is the contribution of agricultural terraces and terrace walls in the biodiversity conservation of the Kythira island. Analysis of the literature from the main academic re sources databases and personal interview surveys indicate that agricultural terraces and terrace walls provide various goods and services, which are vital, and they are potential and interesting resources for the development of this area. It is noteworthy that agricultural terraces and terrace walls are an important habitat for biodiversity. Consequently, these landscape elements should be preserved and exploited as favor the components of biodiversity which are the source of our food and medicines, fibers, fuels and industrial products. The direct uses of the components of biodiversity contribute substantially to the economy and tourism development.","PeriodicalId":260018,"journal":{"name":"3rd International Scientific Conference ITEMA Recent Advances in Information Technology Tourism Economics Management and Agriculture","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131667264","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Z. Ćirić, O. Sedlak, Stojan Ivanišević, Bulevar cara Lazara Novi Sad Serbia Jkp Informatika Novi Sad
{"title":"BLOCKCHAIN TECHNOLOGY APPLICATION AREAS IN THE SMART CITY INFORMATION SYSTEMS","authors":"Z. Ćirić, O. Sedlak, Stojan Ivanišević, Bulevar cara Lazara Novi Sad Serbia Jkp Informatika Novi Sad","doi":"10.31410/itema.2019.209","DOIUrl":"https://doi.org/10.31410/itema.2019.209","url":null,"abstract":"By cross-referencing benefits of blockchain technologies and critical issues and weak points of smart city information systems, one may conclude that blockchain systems are just the right solution for smart city information systems. However, this may not be true and applicable generally let alone universally. Traditional information system requires an increased level of security and availability of service when they have to be exposed to the public and used by the tens of thousands of inhabitants within a city. On the other hand, blockchain technologies offer a completely new combination of technologies to solve security and reliability issues as well as the availability of service and failsafe tolerance. The scope of this work is to analyse literature as well as available use cases to detect areas of a successful application for information systems that are using blockchain in the smart city.","PeriodicalId":260018,"journal":{"name":"3rd International Scientific Conference ITEMA Recent Advances in Information Technology Tourism Economics Management and Agriculture","volume":"83 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129957745","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"LIMITATIONS OF INTERCULTURAL MANAGEMENT IN THE DEVELOPMENT OF TRADE RELATIONS BETWEEN COUNTRIES","authors":"Dalibor Misirača, Dragan Gnjatić","doi":"10.31410/itema.2019.197","DOIUrl":"https://doi.org/10.31410/itema.2019.197","url":null,"abstract":": With the internationalization of business and the fact that many organizations are expanding into multiple different countries, it is important that managers understand the impact of national cul ture on businesses. National culture determines the rules that determine how businesses operate in a social context. There are different cultures in the world today, so, from the point of view of international management it is very important to understand their influence on thinking, beliefs, behaviors, percep -tions, managers’ attitudes, their stereotypes, ideology, approach to strategy formulation, decision making, attitude towards risk, attitude towards cooperation and competition, orientation towards stability or innovation, and tendency towards change. The primary role of intercultural management is based on the creation of patterns that will follow the flow of national specificity in the field of international busi ness. The aim of this scientific discipline is based on achieving better integration of different peoples and raising the level of tolerance in international business. The commonly used foreign trade analysis indicators in international business rely on import-export components and their volume. The purpose of this paper is to show, in addition to basic indicators of trade, the extent to which the multicultural effect has contributed to the development of trade relations of individual countries and to determine the possibility of creating conditions for optimal business in the globalization world. The methodology of work will be based on research of customer orientation and their preferences for individual products in accordance with primary indicators and indicators based on intercultural bases.","PeriodicalId":260018,"journal":{"name":"3rd International Scientific Conference ITEMA Recent Advances in Information Technology Tourism Economics Management and Agriculture","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130156501","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"SEARCHING FOR THE MANAGERIAL IMPLICATIONS IN ITALIAN AUTONOMOUS MUSEUM. WHAT ARE THE PERSPECTIVES AND BARRIERS?","authors":"Marianna Marzano, Monia Castellini","doi":"10.31410/itema.2019.73","DOIUrl":"https://doi.org/10.31410/itema.2019.73","url":null,"abstract":"The Italian public museums have been involved by a Reformation that has changed their status from non-autonomous museums to autonomous museums (Decree 171/2014 by the Ministry of Cultural Heritage and Tourism). This change has had significant implications for the Italian museums, introducing new managerial practices that has an impact on the system museum overall. Usually, public museums are supported by public funds. The autonomy could be a first step in overcoming critical issues that could be found in museums, aimed at supporting strategic and decision-making objectives and evaluating performance. Often, the literature has revealed that the lack of managerial cultural is due to barriers (ideological, technical and, organizational) that do not permit the development of managerial practices. Through a documental analysis, it has been investigated the main management innovations and its accounting implications. Consequently, the degree of compliance of the museums with del legislator’s request has been analysed.","PeriodicalId":260018,"journal":{"name":"3rd International Scientific Conference ITEMA Recent Advances in Information Technology Tourism Economics Management and Agriculture","volume":"108 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123171554","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
L. Jovanović, D. Živković, M. Lukinović, M. Jankovic
{"title":"ORGANIC AGRICULTURE IN THE DEVELOPMENT OF A GREEN ECONOMY","authors":"L. Jovanović, D. Živković, M. Lukinović, M. Jankovic","doi":"10.31410/itema.2019.215","DOIUrl":"https://doi.org/10.31410/itema.2019.215","url":null,"abstract":": Sustainable development is a modern concept of economic development, which enables long-term economic growth rates to be achieved with better utilization of scarce natural resources and a better quality of life for the population to preserve the environment and reduce social inequalities. Care for the quality and way of life of the population integrated into this concept takes into account the needs in the context of intense globalization and fast-growing markets of present and future generations. Among the economic activities, it is necessary to identify those that contribute most to the economic growth and sustainable development in terms of development opportunities. Considering that the Republic of Serbia occupies a favorable geographical position, has significant natural resources and a good workforce, agriculture stands out as one of the economic activities that significantly contribute to economic growth, with recognizable development potentials. Organic production makes a significant contribution to achieving the goals of a green economy and green growth. Thanks to well-defined principles and standards, as well as a certification system, its positive impact on the health and life of all living things, the environment and natural resources is enabled. Both of these concepts are based on the same principles and offer numerous opportunities for improving the standard of living, developing underdeveloped countries and achieving sustainable development. In European countries, organic production is a model for sustainable rural development. The intention of this paper is to investigate the possibilities and necessary incentive measures for the sustainable development of organic agriculture in the Republic of Serbia and compare the organic food production growth in European countries and in Serbia.","PeriodicalId":260018,"journal":{"name":"3rd International Scientific Conference ITEMA Recent Advances in Information Technology Tourism Economics Management and Agriculture","volume":"171 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133915236","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"THE SUBURBANIZATION PROCESS AND QUALITY OF LIFE","authors":"A. Ostenda, T. Nestorenko, I. Yemchenko","doi":"10.31410/itema.2019.235","DOIUrl":"https://doi.org/10.31410/itema.2019.235","url":null,"abstract":": The issue of the suburbanization process (urban sprawl) is so important and at the same time still evolving that it forces constant updates and adaptation of research methods to the current situation. That is why it is so important to interest in this issue the greatest number of researchers who could comprehensively conduct research on these phenomena in an open knowledge exchange model. This is an extremely important and urgent problem, especially in the area of effective models and methods of public management that will enable effective management of space, accessibility and mobility so that cities develop intelligently, not only intensively, and to exclude extensive development as much as possible - deprived of control and affecting many areas of public and social life, the natural environment and, above all, the quality of life of residents. The authors of research indicate the impact of suburbanization on the perceptible and real quality of life of suburban residents. It seems necessary to take a systematic approach to the phenomenon of suburbanization and to make an attempt to shape it by the local government thanks to responsible public management in this area, which is particularly important in the broader context, when taking into account the full economic, psychological and social costs that the whole society incurs as a result of the spill Polish cities regardless of their size.","PeriodicalId":260018,"journal":{"name":"3rd International Scientific Conference ITEMA Recent Advances in Information Technology Tourism Economics Management and Agriculture","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130721123","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"MANAGEMENT OF INFORMATION IN ECONOMIC DIPLOMACY","authors":"M. Csabay","doi":"10.31410/itema.2019.135","DOIUrl":"https://doi.org/10.31410/itema.2019.135","url":null,"abstract":": With regard to diplomacy information of various kind are in the very center of its operation and at the same time the purpose of existence. The paper discusses from the theoretical perspective the process of information management in economic diplomacy. The author shortly identifies the mandate of economic diplomacy in processing information based on the Vienna Convention on Diplomatic Relations from 1961 and focuses on the basic description of main information processes that take place within economic diplomacy. Part of the paper also discusses the role of information in diplomacy through areas of diplomatic action that may benefit from the information processes as well as their main receiving bodies.","PeriodicalId":260018,"journal":{"name":"3rd International Scientific Conference ITEMA Recent Advances in Information Technology Tourism Economics Management and Agriculture","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116570736","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Artur Jastrzebowski, Zofia Wierzbińska, Marek Wierzbiński
{"title":"IMPACT OF CONSOLIDATION PROCEDURES ON THE IMPLEMENTATION OF THE INFORMATION ACCOUNTING FUNCTION","authors":"Artur Jastrzebowski, Zofia Wierzbińska, Marek Wierzbiński","doi":"10.31410/itema.2019.125","DOIUrl":"https://doi.org/10.31410/itema.2019.125","url":null,"abstract":"Financial reporting is often referred to as the result of all activities undertaken within the accounting system. As an element of financial accounting, it is associated with the implementation of various functions attributed to accounting. However, the area of financial reporting itself is divided into two elements single reporting and consolidated reporting. Consolidated reporting is a characteristic process with its own procedures and assumptions. Therefore, the question should be asked whether the differences do not affect the implementation of the basic accounting function information function. The purpose of the article is to present the impact of implementing the characteristic procedures of the financial statements consolidation process on the implementation of the accounting information function. The study was divided into three parts, preceded by an introduction and completed with conclusions. The first part describes the essence of the accounting function with particular emphasis on the information function. The second part presents a model process of consolidating financial statements according to IFRS regulations. The last section of the study presents an analysis of the characteristic points of the consolidation process and assesses their impact on the implementation of the accounting information function. The work was based on the method of analyzing literature sources, the comparative method and the method of synthesis.","PeriodicalId":260018,"journal":{"name":"3rd International Scientific Conference ITEMA Recent Advances in Information Technology Tourism Economics Management and Agriculture","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117013160","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}