ERPN: Other Product Strategies (Sub-Topic)最新文献

筛选
英文 中文
Learning by Doing in a Multi-Product Manufacturing Environment: Product Variety, Customizations, and Overlapping Product Generations 在多产品制造环境中边做边学:产品多样性、定制化和产品世代重叠
ERPN: Other Product Strategies (Sub-Topic) Pub Date : 2013-11-01 DOI: 10.3386/W19674
Carolyn D. Egelman, D. Epple, L. Argote, E. Fuchs
{"title":"Learning by Doing in a Multi-Product Manufacturing Environment: Product Variety, Customizations, and Overlapping Product Generations","authors":"Carolyn D. Egelman, D. Epple, L. Argote, E. Fuchs","doi":"10.3386/W19674","DOIUrl":"https://doi.org/10.3386/W19674","url":null,"abstract":"Extending research on organizational learning to multi-product environments is of particular importance given that the vast majority of products are manufactured in such environments. We investigate learning in a multi-product facility drawing on exceptionally rich data for a manufacturing firm that is a leading producer of high technology components. Weekly data for 10 years from the firm's production and human resource tracking systems are augmented by surveys of managers and engineers and by extensive first-hand observation. We find that productivity improves when multiple generations of the firm's primary product family are produced concurrently, reflecting the firm's ability to augment and transfer knowledge from older to newer product generations. No significant transfer of knowledge is evident between the primary product family and other products. Productivity is, however, decreased when the production facility is faced with extensive within-product buyer-specific customizations.We develop the implications of these findings for theory and practice.","PeriodicalId":259514,"journal":{"name":"ERPN: Other Product Strategies (Sub-Topic)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129717268","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Predicting New Product Success with Prediction Markets in Online Communities 通过在线社区市场预测来预测新产品的成功
ERPN: Other Product Strategies (Sub-Topic) Pub Date : 2013-11-01 DOI: 10.1111/radm.12030
Kurt Matzler, Christoph Grabher, J. Huber, J. Fueller
{"title":"Predicting New Product Success with Prediction Markets in Online Communities","authors":"Kurt Matzler, Christoph Grabher, J. Huber, J. Fueller","doi":"10.1111/radm.12030","DOIUrl":"https://doi.org/10.1111/radm.12030","url":null,"abstract":"The prediction of new product success is still a challenging task. Traditional market research tools are expensive, time consuming, and error prone. Prediction markets have been introduced as a viable alternative. Utilizing inputs from various participants in game‐like environments, they have been shown to produce accurate results by combining dispersed knowledge via market‐based aggregation mechanisms. While most previous studies use employees or experts as a sample, we test whether online consumer communities can be used to predict the sale of new skis via prediction markets. Sixty‐two users took part in the study. The prediction market was open for 12 days before the main skiing season 2010/2011 began. The outcomes of the prediction markets were compared with the actual sales numbers provided by the ski producers. The mean average errors were between 2.74% and 9.09% in the four markets. Overall, it can be concluded that the prediction markets based on consumer communities produce accurate results.","PeriodicalId":259514,"journal":{"name":"ERPN: Other Product Strategies (Sub-Topic)","volume":"133 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131428196","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 21
The Influence of Brands Competitive Advantage on the Consumer Loyalty 品牌竞争优势对消费者忠诚度的影响
ERPN: Other Product Strategies (Sub-Topic) Pub Date : 2009-09-30 DOI: 10.2139/ssrn.1572821
Rawan Basrawi
{"title":"The Influence of Brands Competitive Advantage on the Consumer Loyalty","authors":"Rawan Basrawi","doi":"10.2139/ssrn.1572821","DOIUrl":"https://doi.org/10.2139/ssrn.1572821","url":null,"abstract":"With the highly dynamic global marketing system and the increasing importance of specialized products, the position and worth of brands has also increased. Each brand tries to provide a competitive advantage to its customers so they buy the product the first time and then keep buying it. This dissertation attempts to measure the influence of the competitive advantage provided by the brands on the loyalty the consumers feel for that brand. The main aim of this thesis is to elaborate the features competitive advantages which influence the consumer loyalty in order to prefer branded cosmetics & toiletries products and then measure the relationship between features of competitive advantage and brand loyalty of consumer. The quantitative approach of study was adopted to collect data for analysis. The data collection technique was the survey method which means the respondents filled in questionnaires. After the explanation of the research methodology the analysis of findings of research was carried out in the next chapter. It was done through making frequency distribution and plotting the data on line charts and bar graphs. Finally the conclusion and recommendations for the future researchers are also given. The findings reveal that the factors of brand competitive advantage do have an influence on the consumers’ loyalty for that brand in case of cosmetics and toiletries. However some factors have a greater influence then the others.","PeriodicalId":259514,"journal":{"name":"ERPN: Other Product Strategies (Sub-Topic)","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132973964","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信