Jurnal Riset Bisnis dan Investasi最新文献_第9页

Tingkat Kepuasan Konsumen Terhadap Kualitas Pelayanan Minimarket 消费者对服务质量的满意程度

Jurnal Riset Bisnis dan Investasi Pub Date : 2017-05-04 DOI: 10.35697/JRBI.V3I1.545

Ety Sufiyanti, A. J. Sayutu, Ayu Oka Windarti

引用次数: 4

Pengaruh Kinerja Pelayanan Terhadap Loyalitas Pelanggan 服务表现对客户忠诚度的影响

Jurnal Riset Bisnis dan Investasi Pub Date : 2017-05-04 DOI: 10.35697/JRBI.V3I1.544

Devi Elvita, Tintin Suhaeni

引用次数: 4

Pengaruh Periklanan, Promosi Penjualan dan Pemasaran Langsung Terhadap Keputusan Kunjungan Wisatawan 广告影响、销售和直接营销对旅游业决策的影响

Jurnal Riset Bisnis dan Investasi Pub Date : 2017-05-04 DOI: 10.35697/jrbi.v3i1.541

Heri Setiawan, Jusmawi Bustan

{"title":"Pengaruh Periklanan, Promosi Penjualan dan Pemasaran Langsung Terhadap Keputusan Kunjungan Wisatawan","authors":"Heri Setiawan, Jusmawi Bustan","doi":"10.35697/jrbi.v3i1.541","DOIUrl":"https://doi.org/10.35697/jrbi.v3i1.541","url":null,"abstract":"The development of tourism in Indonesia continues to grow rapidly and become one of the sectors that play a major role in developing the economy and improving people's welfare. This study aimed to determine the effect of advertising, sales promotion and direct marketing on decision tourist visits (study on Water Fun Palembang). Respondents selected is the visitor of Water Fun amounted to 120 people. The sampling technique used in this research is purposive sampling, the researchers used their own judgment by way of deliberate in selecting members of the population which are considered to provide specific information in accordance with the desired criteria researchers. The effect of advertising variable on the decision of tourist to visit is 0.391. The effect of sales promotion variables on the decision of tourist to visit is 0.240. There is an effect of direct marketing variables on the decision of the tourist to visit amounted to 0.334. Manager of Water Fun Palembang should maintain and where possible to improve the promotion through advertising, sales promotion and direct marketing so that tourists will still decide to visit Water Fun.","PeriodicalId":256871,"journal":{"name":"Jurnal Riset Bisnis dan Investasi","volume":"179 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133303725","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Pengaruh Servicescape Terhadap Kualitas Pelayanan 服务业对服务质量的影响

Jurnal Riset Bisnis dan Investasi Pub Date : 2017-05-04 DOI: 10.35697/JRBI.V3I1.546

Erick Ferdinal, Sri Surjani Tjahjawati

引用次数: 1

Pengaruh Evaluasi Kinerja Terhadap Komitmen Organisasional Karyawan 绩效考核对员工组织承诺的影响

Jurnal Riset Bisnis dan Investasi Pub Date : 2017-05-04 DOI: 10.35697/JRBI.V3I1.548

Asep Rudi Hartono, Maya Setiawardani

引用次数: 2

Pengaruh Kualitas Produk kartuHALO Terhadap Kepuasan Pengguna (Studi pada GraPARI Telkomsel MTC Bandung) kartuHALO产品质量对用户满意度的影响(万隆Telkomsel MTC GraPARI研究)

Jurnal Riset Bisnis dan Investasi Pub Date : 2017-03-15 DOI: 10.35697/jrbi.v2i3.93

Dita Puspitasari, Sri Surjani Tjahjawati

{"title":"Pengaruh Kualitas Produk kartuHALO Terhadap Kepuasan Pengguna (Studi pada GraPARI Telkomsel MTC Bandung)","authors":"Dita Puspitasari, Sri Surjani Tjahjawati","doi":"10.35697/jrbi.v2i3.93","DOIUrl":"https://doi.org/10.35697/jrbi.v2i3.93","url":null,"abstract":"Every company does business by producing a product or service with good quality. Quality is very important for the company because every company has its own standards based on specifications set. The quality is also very important for consumers because consumers who determine the needs and desires as well as closely related to satisfaction will be felt after using the product. Customer satisfaction is also very important for the company because the company trying to provide something that is needed, desired and sought after by consumers, and ultimately the consumer will be satisfied. Satisfaction is also very important for consumers because it is something to be gained by comparing the expectations of the performance of the products that have been purchased. This study aims to determine the effect on product quality kartuHALO user satisfaction in GraPARI MTC Telkomsel Bandung. The method used in this research is descriptive method, with the results stating that kartuHALO product quality and user satisfaction in GraPARI MTC Telkomsel Bandung is quite good. Of the eight dimensions of the variable product quality, performance dimension had the highest contribution is 4.14 and the dimensions of durability contribute to the bottom at 3.86. For user satisfaction, from the existing three-dimensional, dimensions of emotional factors contribute to the high at 4.02 and dimensions contribute to its lowest price of 3.66. This study used a questionnaire distributed to 270 respondents. Based on the research that has been done, regression equation Y = 7.483 + 0,283X. The study states that kartuHALO product quality and user satisfaction has a strong positive correlation of 0.582 and product quality kartuHALO affect user satisfaction of 33.9%.","PeriodicalId":256871,"journal":{"name":"Jurnal Riset Bisnis dan Investasi","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125177744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Penggunaan Musik Daerah Untuk Meningkatkan Kompetensi Kecepatan dan Ketepatan Mengetik Mahasiswa 使用地区音乐来提高学生的打字能力和精确度

Jurnal Riset Bisnis dan Investasi Pub Date : 2017-03-15 DOI: 10.35697/JRBI.V2I3.90

Maya Setiawardani, Tintin Suhaeni

{"title":"Penggunaan Musik Daerah Untuk Meningkatkan Kompetensi Kecepatan dan Ketepatan Mengetik Mahasiswa","authors":"Maya Setiawardani, Tintin Suhaeni","doi":"10.35697/JRBI.V2I3.90","DOIUrl":"https://doi.org/10.35697/JRBI.V2I3.90","url":null,"abstract":"Mastery of keyboarding being part urgent to communicate through the computer, and very important, especially students who study in the field of business. On the other side, individual performance also influenced by the work environment, and music is one form the environment that could effect keyboarding performance. A model that can describe this is the stimulus-responsible model of mehrabian-russell which explains that music can affect the performance of individual writing. Almost all of Indonesia has traditional music. Therefore, research is needed to identify the effects of traditional music to enrich the area of innovation in strategies and techniques of learning keyboarding skills. In this study conducted an experiment on two groups, the treatment groups(traditional music) and control group (without traditional) and questionnaire to strengthen the experimental results. In preliminary tests of typing, both groups had a mean AWPM identical or similar. Furthermore, tests carried one, where the treatment group listened to five kinds of music Java, Sunda, and Bali. The test result and the result of the questionnaire showed that (typing skills shown by the average value of AWPM) will increase significantly used of traditional music as the background. So, the genre of traditional music can be stimulant to improve average performance of AWPM. There are three traditional kinds of music that can improve student typing speed and accuracy significantly, a regional music cublek-cublek suweng, kebiar bali, and oleg tambuliningan, but cublek-cublek suweng is a genre of traditional music that has the best effect. Therefore, the process of learning courses keyboarding skills needs to use instrumental traditional music, especially instrumental music that has a fast and cheerfully tempo.","PeriodicalId":256871,"journal":{"name":"Jurnal Riset Bisnis dan Investasi","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125135434","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Komunikasi Word Of Mouth Terhadap Keputusan Pembelian Di Restoran Simpang Raya Pasteur Bandung The Influence of Word of Mouth to Buying in Simpang Raya Restaurant Pasteur Bandung

Jurnal Riset Bisnis dan Investasi Pub Date : 2017-03-15 DOI: 10.35697/JRBI.V2I3.96

J. Rosalina, Ermida Tiorida

{"title":"Pengaruh Komunikasi Word Of Mouth Terhadap Keputusan Pembelian Di Restoran Simpang Raya Pasteur Bandung The Influence of Word of Mouth to Buying in Simpang Raya Restaurant Pasteur Bandung","authors":"J. Rosalina, Ermida Tiorida","doi":"10.35697/JRBI.V2I3.96","DOIUrl":"https://doi.org/10.35697/JRBI.V2I3.96","url":null,"abstract":"This study aims to determine word of mouth communication and purchasing decisions in Simpang Raya Restaurant Pasteur, and knowing how word of mouth communication influence on purchasing decisions in Simpang Raya Restaurant Pasteur. This study was a survey research type of research that the information collected from respondents using a questionnaire. The study population was all purchasers in Resoran Simpang Raya Pasteur. The sampling method used in this research is non-probability sampling with accidental sampling technique with 100 respondents. Data collection techniques using questionnaires that have been tested for validity and reliability. Data analysis technique used is descriptive analysis, correlation analysis, and simple linear regression analysis. The results showed that word of mouth communication positively related to purchasing decisions in Simpang Raya Restaurant Pasteur. Communication word of mouth in Simpang Raya Restaurant Pasteur is in the category fairly with the average response of 3.24 and purchasing decisions in Simpang Raya Restaurant Pasteur is the category of good/high with the mean average response of 3.57. Communication word of mouth give influence to purchasing decisions amounted 35.4%. The rest was influenced by other variables not examined in this study in the amount of 64.6%. The other variable is the cultural factors, personal factors, and psychological factors. Suggestions for the company based on the conclusion, Simpang Raya Restaurant Pasteur is expected to improve the quality of service that consumers were satisfied and had no complaints about Simpang Raya Restaurant Pasteur. So word of mouth communication is positive by consumer and ends on the repurchase and the emergence of potential buyers. Then, Simpang Raya Pasteur is expected to enable the public relations to complete the deployment of negative WOM communication via electronic media, namely the Internet. ","PeriodicalId":256871,"journal":{"name":"Jurnal Riset Bisnis dan Investasi","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131260802","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analisis Loyalitas Konsumen Ritel Berbasis Swalayan pada Lab Bisnis 以零售为基础的消费者忠诚度分析业务实验室

Jurnal Riset Bisnis dan Investasi Pub Date : 2017-03-15 DOI: 10.35697/JRBI.V2I3.89

Ii Halilah, I. Putri

引用次数: 0

Pengaruh Pelatihan Kerja Terhadap Kinerja Karyawan (Studi Kasus Pdam Tirta Bumi Wibawa Kota Sukabumi) 职业培训对员工绩效的影响(案例研究)

Jurnal Riset Bisnis dan Investasi Pub Date : 2017-03-15 DOI: 10.35697/JRBI.V2I3.92

Apip Supriatna, Ma’mun Sutisna

{"title":"Pengaruh Pelatihan Kerja Terhadap Kinerja Karyawan (Studi Kasus Pdam Tirta Bumi Wibawa Kota Sukabumi)","authors":"Apip Supriatna, Ma’mun Sutisna","doi":"10.35697/JRBI.V2I3.92","DOIUrl":"https://doi.org/10.35697/JRBI.V2I3.92","url":null,"abstract":"The fact that human resources (employee) often dominant and play an active role in organization activities is the reason why this study needs to be done. Along with the development of science and knowledge more advanced then the companies are expected to be able to make its employees more skilled and trained in doing its job. One effort that can be done to improve the performance of the company’s employees of such companies is to conduct employee training. This research uses the sampling method sampling with nonprobability saturated, while the techniques of data collection are done by doing a spread of questionnaires to the 110 respondents, The data analysis method in this research tests for assumptions of classical, descriptive analysis, correlation analysis, hypothesis test, and regression analysis. The result obtained in this study that the training provided at PDAM Tirta Bumi Wibawa Sukabumi to employees classified as good or high, performance in PDAM Tirta Bumi Wibawa Sukabumi is also good. Based on the research tha has been done, the regression equation is Y +43.163 + 0.392X. results of the study stated that in PDAM Tirta Bumi Wibawa Kota Sukabumi job training and the performance of the employees have a positive relationship of 0.396 and training work affect the performance of the employees of 15.7% and 84,3% explained by other factors by the salary, work environment, organizational culture, leadership and motivation.","PeriodicalId":256871,"journal":{"name":"Jurnal Riset Bisnis dan Investasi","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120955575","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3