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Hate speech in election campaigns 竞选活动中的仇恨言论
Media and Language Journal Pub Date : 2022-06-14 DOI: 10.58894/wtwa9930
Elena Mateeva
{"title":"Hate speech in election campaigns","authors":"Elena Mateeva","doi":"10.58894/wtwa9930","DOIUrl":"https://doi.org/10.58894/wtwa9930","url":null,"abstract":"The democratization of the public communications language extends to the election campaigns as well. The desire to find convincing messages that set the political organization apart from its opponents has made us witness a violation of the good tone of political speech. In order to trace the language used during the July 11 parliamentary election campaigns, a review of the online publications of parties and coalitions (websites and Facebook profiles) was conducted. The research shows hostile rhetoric from almost all parties, using different methods of hate speech, incl. doublespeak, veiled hostility, presenting opponents as a public threat, etc.","PeriodicalId":254824,"journal":{"name":"Media and Language Journal","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125482698","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Lexical Quantitative Content Analysis in Comparison with Other Methods of Studying the Language of Print Media 词汇定量内容分析与其他纸媒语言研究方法的比较
Media and Language Journal Pub Date : 2022-06-14 DOI: 10.58894/npba1131
Wojciech Kajtoch
{"title":"Lexical Quantitative Content Analysis in Comparison with Other Methods of Studying the Language of Print Media","authors":"Wojciech Kajtoch","doi":"10.58894/npba1131","DOIUrl":"https://doi.org/10.58894/npba1131","url":null,"abstract":"The article looks at different analyses of media content. The quantitative content analysis is a necessary first step in the research of any media flow. This type of analysis provides a technique for objectively pointing out themes and thematic lines in a particular medium. Lexical quantitative content analysis is defined as both analyzing and measuring words. It has two distinct paradigms: the leading words method and the keyword method. The text provides definitions for the terms “textual image of the word” and “lingual image of the world”. The methods explore are presented in a way that accommodates their application.","PeriodicalId":254824,"journal":{"name":"Media and Language Journal","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124418804","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Stephen Fry’s "Mythos" – a modern adaptation of ancient Greek myths and legends 史蒂芬·弗莱的《神话》——古希腊神话和传说的现代改编
Media and Language Journal Pub Date : 2022-06-14 DOI: 10.58894/nsqc6227
Daniela Statulova
{"title":"Stephen Fry’s \"Mythos\" – a modern adaptation of ancient Greek myths and legends","authors":"Daniela Statulova","doi":"10.58894/nsqc6227","DOIUrl":"https://doi.org/10.58894/nsqc6227","url":null,"abstract":"The text deals with Stephen Fry's Mythos as a modern, authentic and humorous adaptation of the ancient Greek mythology. The study focuses on the applied language policies and practices, as well as the achieved balance in the language situations and formations. The creative figure of the author with a special point of view of the modern world and accepted stereotypes are essential. The research methodology combines theoretical and interdisciplinary analyses.","PeriodicalId":254824,"journal":{"name":"Media and Language Journal","volume":" 6","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120831273","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Rhetorical tools in multimodal copywriting texts 多模态文案中的修辞工具
Media and Language Journal Pub Date : 2022-04-28 DOI: 10.58894/vfyc8014
I. Ivanova
{"title":"Rhetorical tools in multimodal copywriting texts","authors":"I. Ivanova","doi":"10.58894/vfyc8014","DOIUrl":"https://doi.org/10.58894/vfyc8014","url":null,"abstract":"The article is focused on two main aspects of copywriting texts - multimodality and rhetoric in order to outline the theoretical framework of these concepts and demonstrate their role as a tool for creating effective communicative messages. The analysis provided grounds for the following conclusions: The communicative effectiveness of multimodal copywriting texts directly depends on the correct combination of rhetorical tools with the other components of the multimodal text; taking into account the characteristics of the audience; the achievement of synchronicity between expressiveness and comprehensibility, between informativeness and emotionality within the text. The rhetorical tools commented in the article, combined with a methodological approach that takes into account the multimodal nature of copywriting texts, can draw guidelines for creating effective communicative models applicable in all spheres of modern communication.","PeriodicalId":254824,"journal":{"name":"Media and Language Journal","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126757932","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Imaging roles of Public Relations (PR) texts in the proprietary media of the corporate brands 公共关系(PR)文本在企业品牌专有媒体中的形象角色
Media and Language Journal Pub Date : 2022-04-28 DOI: 10.58894/zckk2090
H. Hristova
{"title":"Imaging roles of Public Relations (PR) texts in the proprietary media of the corporate brands","authors":"H. Hristova","doi":"10.58894/zckk2090","DOIUrl":"https://doi.org/10.58894/zckk2090","url":null,"abstract":"The article considers the contribution of the proprietary media in the communication policy of business organizations. The aim of the study is to identify the general imaging functions of the different PR texts, published on the online platforms of the companies. The research is based on the hypothesis of the interaction between the individual contents and the dominant role of the PR texts in the narrative about the advantages of the corporate brands, competing for consumer’s attention in the digital communication environment. In order to achieve the research objective, the case study method was applied.","PeriodicalId":254824,"journal":{"name":"Media and Language Journal","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121445379","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Brand linguistics as a holistic perspective in the study of brand communication 品牌语言学作为品牌传播研究的整体视角
Media and Language Journal Pub Date : 2022-04-28 DOI: 10.58894/yqpd2368
Andreana Eftimova
{"title":"Brand linguistics as a holistic perspective in the study of brand communication","authors":"Andreana Eftimova","doi":"10.58894/yqpd2368","DOIUrl":"https://doi.org/10.58894/yqpd2368","url":null,"abstract":"The text discusses the need to introduce a «new» scientific discipline – brand linguistics, which integrates theoretical frameworks and research methods of language-related disciplines such as psycholinguistics, sociolinguistics and semiotics, in order to outline a new interdisciplinary perspective of brand management. Based on B. Schmitt's model, important problems in the branding process are posed in order to prove that brand linguistics offers a holistic approach to their study.","PeriodicalId":254824,"journal":{"name":"Media and Language Journal","volume":"14 2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120986528","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Cyber diplomacy – a communication tool of international organizations 网络外交——国际组织的沟通工具
Media and Language Journal Pub Date : 2022-04-28 DOI: 10.58894/aedv5201
Rositsa Filatova
{"title":"Cyber diplomacy – a communication tool of international organizations","authors":"Rositsa Filatova","doi":"10.58894/aedv5201","DOIUrl":"https://doi.org/10.58894/aedv5201","url":null,"abstract":"States and international organizations increasingly have cyber capabilities, and the need to use \"soft power\" such as cyber diplomacy plays an important role in preventing cyberattacks by maintaining a constant dialogue between partners and potential opponents. Cyber diplomacy is the natural evolution of public diplomacy to incorporate and use innovative communication platforms in the 21st century.","PeriodicalId":254824,"journal":{"name":"Media and Language Journal","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126591499","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Tactical silence as a marketing strategy. The case of Elden ring 作为营销策略的战术性沉默。埃尔登戒指案
Media and Language Journal Pub Date : 2022-04-28 DOI: 10.58894/nekp4841
M. Petkov
{"title":"Tactical silence as a marketing strategy. The case of Elden ring","authors":"M. Petkov","doi":"10.58894/nekp4841","DOIUrl":"https://doi.org/10.58894/nekp4841","url":null,"abstract":"An advertising campaign for a product is almost as important as the product itself. In order to gather attention and build excitement, a company must consistently advertise, display and disseminate news about its upcoming project. This rule applies to any type of industry, including the video game industry. However, is it possible for a product to be commercially successful without any effort on the part of the company to make it so? This is the purpose of the present study, which examines the case of the advertising campaign for the video game „Elden Ring“ and the corresponding inaction of its marketing department. The study concludes that the initial excitement caused by the fans may be enough to gain attention, and without much effort on the part of the company. Silence from the developers can also be proven to be a sound tactical decision.","PeriodicalId":254824,"journal":{"name":"Media and Language Journal","volume":"84 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121828506","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Traditional Communication Models and New Technologies in PR Communication 传统传播模式与公关传播新技术
Media and Language Journal Pub Date : 2022-04-28 DOI: 10.58894/ubbr8431
Miroslava Tsenkova
{"title":"Traditional Communication Models and New Technologies in PR Communication","authors":"Miroslava Tsenkova","doi":"10.58894/ubbr8431","DOIUrl":"https://doi.org/10.58894/ubbr8431","url":null,"abstract":"The entry of digitization into the life of modern society has led to global changes in the economic and socio-communicative spheres. The new dynamic information environment requires the application of special communication skills, as well as new forms of social interaction between organizations and target audiences to achieve high levels of engagement and effectiveness in communication. For a better understanding of the transformation in communication, it is necessary to trace different communication models that are used for a thorough study of the communication process in the field of public relations. It is also important to outline the influence of digitalization to define an integrated environment that implies a dialogic approach and a new type of management of communication processes. The purpose of the publication is to make a comparison between the classical approaches to the study of mass communication and the implementation of new technologies in PR communication, which requires the application of new methods of research and analysis of digital communications, as well as new ways of reaching target groups in social platforms.","PeriodicalId":254824,"journal":{"name":"Media and Language Journal","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128712618","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Artificial Intelligence and Chatbots in Copywriting – from Revolution in Communication to Folklorization of Digital Postmodernity 文案中的人工智能与聊天机器人——从传播革命到数字后现代的民俗化
Media and Language Journal Pub Date : 2022-04-28 DOI: 10.58894/klkg1851
D. Petkova
{"title":"Artificial Intelligence and Chatbots in Copywriting – from Revolution in Communication to Folklorization of Digital Postmodernity","authors":"D. Petkova","doi":"10.58894/klkg1851","DOIUrl":"https://doi.org/10.58894/klkg1851","url":null,"abstract":"Artificial intelligence nowadays has transformed the main characteristics of mass and interpersonal communication. Chat GPT is both a channel of communication and an equal participant in the communication process. In such a way, a correction has been made in the classical models of communication, such as the models of Schramm or Shannon-Weaver, where the sender, the receiver and the channel are separate elements in the communication process. The fact that Chat GPT can be both the sender and the channel of the message predetermines its significant role in communication. In addition to the numerous advantages of the artificial intelligence, the paper also examines some serious challenges that modern civilization has faced, such as the questions of the development of cognitive abilities, talents and skills of individuals in the presence of chatbots, the interrelations between technology and psychological well-being of human beings, and the need for legal and ethical regulation of the use of Chat GPT.","PeriodicalId":254824,"journal":{"name":"Media and Language Journal","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114152103","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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