发布求助
文献互助 智能选刊 最新文献

Journal of Applied Marketing Theory最新文献

筛选
英文 中文
The Role of Refund Policy and Complaint Response Time in Determining Customer Satisfaction and Repurchase Intent 退款政策和投诉回应时间在决定顾客满意度和再购买意愿中的作用
Journal of Applied Marketing Theory Pub Date : 2010-07-29 DOI: 10.20429/jamt.2010.010102
Audrey Guskey, Ryan Luchs, Xiaomei Min
{"title":"The Role of Refund Policy and Complaint Response Time in Determining Customer Satisfaction and Repurchase Intent","authors":"Audrey Guskey, Ryan Luchs, Xiaomei Min","doi":"10.20429/jamt.2010.010102","DOIUrl":"https://doi.org/10.20429/jamt.2010.010102","url":null,"abstract":"","PeriodicalId":248731,"journal":{"name":"Journal of Applied Marketing Theory","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116736645","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Role of Recovery Marketing to Recapture a Sport Market over the Past Decade: From Travel and Tourism to Professional and Amateur Sport Business 恢复营销在过去十年中重新夺回体育市场的作用:从旅游和旅游到专业和业余体育商业
Journal of Applied Marketing Theory Pub Date : 2010-07-22 DOI: 10.20429/jamt.2010.010203
E. Schwarz
{"title":"The Role of Recovery Marketing to Recapture a Sport Market over the Past Decade: From Travel and Tourism to Professional and Amateur Sport Business","authors":"E. Schwarz","doi":"10.20429/jamt.2010.010203","DOIUrl":"https://doi.org/10.20429/jamt.2010.010203","url":null,"abstract":"Recovery marketing can be defined as the actual or possible regaining, restoration, or improvement of something lost or taken away as a result of a significantly negative situation or event through the transfer of goods and services from producers to consumers. This article seeks to elaborate on the concept of recovery marketing historically and in terms of the sport industry, and how sport marketing efforts can be utilized in various situations to recuperate from negative scenarios. In addition, suggestions will be presented regarding the creation of a recovery marketing plan for sport organizations, as well as propositions for future research.","PeriodicalId":248731,"journal":{"name":"Journal of Applied Marketing Theory","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127781529","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Consumer-Led Brand Development for a University Athletics Program 以消费者为主导的大学体育项目品牌发展
Journal of Applied Marketing Theory Pub Date : 2010-07-18 DOI: 10.20429/jamt.2010.010206
Lynn W. McGee
{"title":"Consumer-Led Brand Development for a University Athletics Program","authors":"Lynn W. McGee","doi":"10.20429/jamt.2010.010206","DOIUrl":"https://doi.org/10.20429/jamt.2010.010206","url":null,"abstract":"A foundational aspect of sports marketing is the study of how consumer relationships contribute to brand loyalty and behavior. A new baccalaureate university introduced intercollegiate athletics—and needed a process to define its distinctive brand assets and to select a brand name and brand mark. The qualitative and quantitative consumer-led process built brand loyalty using a Gronroos' customer relationship model of external, internal and interactive marketing. A brand personality survey demonstrated significant differences in characteristics desired by different stakeholder groups. The benefits, challenges and implications of the consensus-building approach are identified for practitioners--and the need for stronger concepts and measures in this emerging research area suggested.","PeriodicalId":248731,"journal":{"name":"Journal of Applied Marketing Theory","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130383755","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Lifestyle Bundles: A Between-Category Product Evaluation Study of Affluent Consumer Behavior 生活方式捆绑:富裕消费者行为的品类间产品评价研究
Journal of Applied Marketing Theory Pub Date : 2010-07-15 DOI: 10.20429/jamt.2010.010105
Michael P. Levens
{"title":"Lifestyle Bundles: A Between-Category Product Evaluation Study of Affluent Consumer Behavior","authors":"Michael P. Levens","doi":"10.20429/jamt.2010.010105","DOIUrl":"https://doi.org/10.20429/jamt.2010.010105","url":null,"abstract":"“Lifestyle bundles” could be an effective growth strategy for brands operating in commoditized market segments or segments with significant loyalty. A combined offering of home, vehicle, and vacation club, with multi-cycle purchase commitments, are considered through a discussion of luxury marketing, bundling, and the needs, attitudes and behaviors of affluent consumers with household incomes of $150,000 or greater. Overall concept interest is tested as well as concept interest with price premiums and restricted brand choice. Underlying motivations for concept interest are also considered. Through conjoint and segmentation analyses, a cluster of consumers with strong interest in the concept are identified.","PeriodicalId":248731,"journal":{"name":"Journal of Applied Marketing Theory","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133461092","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Providing Consistent Service at the Concession Stands: An Exploratory Study 在特许摊位提供一致的服务:一项探索性研究
Journal of Applied Marketing Theory Pub Date : 2010-05-09 DOI: 10.20429/jamt.2010.010204
M. Nagel
{"title":"Providing Consistent Service at the Concession Stands: An Exploratory Study","authors":"M. Nagel","doi":"10.20429/jamt.2010.010204","DOIUrl":"https://doi.org/10.20429/jamt.2010.010204","url":null,"abstract":"Concession sales are a critical revenue stream for sport and entertainment venues. Most research investigating concession revenues has focused upon quality and availability of food choices as well as the servicescape (Bigelow, 2004; Zeithaml et al, 2006). Though these are important areas of concern, one area that has not been extensively researched is the appearance, speed, and efficiency of individual concession stations in relation to their in-venue counterparts. This study investigated the consistency of concession operations at a National Collegiate Athletic Association (NCAA) Division I men’s basketball game. Results indicated that a discrepancy existed among concession outlets in regards to physical appearance and speed of customer transactions.","PeriodicalId":248731,"journal":{"name":"Journal of Applied Marketing Theory","volume":"42 6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-05-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123732357","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Chamber of Commerce Membership: An Explanatory Model of Member Organizations’ Normative, Continuance and Affective Commitments 商会会员:会员组织规范性、持续性和情感性承诺的解释模型
Journal of Applied Marketing Theory Pub Date : 1900-01-01 DOI: 10.20429/jamt.2023.100107
Shawn Clouse, Simona Stan, Nader H. Shooshtari
{"title":"Chamber of Commerce Membership: An Explanatory Model of Member Organizations’ Normative, Continuance and Affective Commitments","authors":"Shawn Clouse, Simona Stan, Nader H. Shooshtari","doi":"10.20429/jamt.2023.100107","DOIUrl":"https://doi.org/10.20429/jamt.2023.100107","url":null,"abstract":"","PeriodicalId":248731,"journal":{"name":"Journal of Applied Marketing Theory","volume":"85 6","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132418683","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Using the I3 Model to Understand Overeating 用I3模型理解暴饮暴食
Journal of Applied Marketing Theory Pub Date : 1900-01-01 DOI: 10.20429/jamt.2023.100105
K. Herbst, Mark C. E. Peterson, Suman Saha
{"title":"Using the I3 Model to Understand Overeating","authors":"K. Herbst, Mark C. E. Peterson, Suman Saha","doi":"10.20429/jamt.2023.100105","DOIUrl":"https://doi.org/10.20429/jamt.2023.100105","url":null,"abstract":"","PeriodicalId":248731,"journal":{"name":"Journal of Applied Marketing Theory","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115456568","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
What Drives Cryptocurrency Adoption? Exploring the Role of Psychological Traits and Environmental Orientation 是什么推动了加密货币的采用?探讨心理特质与环境取向的作用
Journal of Applied Marketing Theory Pub Date : 1900-01-01 DOI: 10.20429/jamt.2023.100102
Sooyeon Choi, Seungho Shin
{"title":"What Drives Cryptocurrency Adoption? Exploring the Role of Psychological Traits and Environmental Orientation","authors":"Sooyeon Choi, Seungho Shin","doi":"10.20429/jamt.2023.100102","DOIUrl":"https://doi.org/10.20429/jamt.2023.100102","url":null,"abstract":"","PeriodicalId":248731,"journal":{"name":"Journal of Applied Marketing Theory","volume":"107 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123243502","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Sport Marketing Portfolio Matrix: A Theory-Integrative Exploration of Fans’ “Buy,” “Hold,” and “Sell” Behaviors 体育营销组合矩阵:球迷“购买”、“持有”和“出售”行为的理论整合探索
Journal of Applied Marketing Theory Pub Date : 1900-01-01 DOI: 10.20429/jamt.2023.100104
K. Aiken, R. Campbell, A. Sukhdial
{"title":"The Sport Marketing Portfolio Matrix: A Theory-Integrative Exploration of Fans’ “Buy,” “Hold,” and “Sell” Behaviors","authors":"K. Aiken, R. Campbell, A. Sukhdial","doi":"10.20429/jamt.2023.100104","DOIUrl":"https://doi.org/10.20429/jamt.2023.100104","url":null,"abstract":"","PeriodicalId":248731,"journal":{"name":"Journal of Applied Marketing Theory","volume":"9 4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"113980257","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Sophisticated vs. Rugged: Examining Gendered Brand Communication Styles and Social Media Engagement 复杂vs粗犷:性别化的品牌传播风格和社交媒体参与
Journal of Applied Marketing Theory Pub Date : 1900-01-01 DOI: 10.20429/jamt.2023.100106
Joanne T. Cao, Jamye K. Foster, Gallayanee Yaoyuneyong, Lacey K. Wallace
{"title":"Sophisticated vs. Rugged: Examining Gendered Brand Communication Styles and Social Media Engagement","authors":"Joanne T. Cao, Jamye K. Foster, Gallayanee Yaoyuneyong, Lacey K. Wallace","doi":"10.20429/jamt.2023.100106","DOIUrl":"https://doi.org/10.20429/jamt.2023.100106","url":null,"abstract":"","PeriodicalId":248731,"journal":{"name":"Journal of Applied Marketing Theory","volume":"56 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115866412","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
首页 上一页 下一页 尾页
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整，为了账户安全，请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们：info@booksci.cn Book学术提供免费学术资源搜索服务，方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号：481959085
Book学术官方微信