MARGIN ECO最新文献

{"title":"Pengaruh Gaya Hidup Konsumen, Kualitas Produk, Ekuitas Merek Dan Brand Image Terhadap Keputusan Pembelian Pada Eiger Mojokerto","authors":"Chairul Anam, Inuk Wahyuni Istiqomah, Putri Indra Asmaul Husna","doi":"10.32764/margin.v6i1.2577","DOIUrl":"https://doi.org/10.32764/margin.v6i1.2577","url":null,"abstract":"ABSTRAK \u0000Penelitian ini bertujuan untuk mengetahui pengaruh gaya hidup konsumen, kualitas produk, ekuitas merek dan brand image terhadap keputusan pembelian pada Eiger di Mojokerto, baik secara parsial maupun simultan. Data penelitian ini diperoleh dari angket/kuesioner (data primer). Populasi yang digunakan dalam penelitian ini adalah seluruh member Eiger di Mojokerto. Sedangkan penentuan sampel dilakukan dengan teknik accidental sampling. Analisis yang digunakan adalah analisis regresi linear berganda, uji t, uji F dan uji determinasi. Berdasarkan uji t menunjukkan bahwa variabel gaya hidup konsumen (xi) berpengaruh signifikan terhadap keputusan pembelian (y), variabel kualitas produk (X2) berpengaruh signifikan terhadap keputusan pembelian (y) dan variabel ekuitas merek (X3) berpengaruh signifikan terhadap keputusan pembelian (y).variabel brand image (X4) berpengaruh signifikan terhadap keputusan pembelian (y). Untuk hasil uji F menunjukkan bahwa variabel independen (gaya hidup konsumen, kualitas produk, ekuitas merek, brand image) secara bersama-sama mempengaruhi variabel dependen (keputusan pembelian) secara signifikan. \u0000Kata Kunci: Gaya Hidup Konsumen, Kualitas Produk, Ekuitas Merek, Brand Image, Keputusan Pembelian","PeriodicalId":246452,"journal":{"name":"MARGIN ECO","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129892367","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Accountant: Passion, Compassion and Job Satisfaction","authors":"Ria Mennita, Pujangga Abdillah","doi":"10.32764/margin.v6i1.2561","DOIUrl":"https://doi.org/10.32764/margin.v6i1.2561","url":null,"abstract":"Penelitian ini bertujuan untuk menguji pengaruh passion dan compassion terhadap job satisfaction dari akuntan, baik akuntan praktisi. Sampel penelitian ini adalah Akuntan praktisi di Jawa Timur. Pengumpulan data dilakukan melalui kuesioner dan dianalisis menggunakan regresi linier berganda melalui Statistical Package for the Social Sciences (SPSS). Hasil pengujian statistic menunjukkan bahwa passion dan compassion berpengaruh positif signifikan pada job satisfaction baik secara parsial maupun simultan. Passion merupakan bagian penting yang menjadi salah satu support system individu untuk dapat melakukan pekerjaan dengan senang hati karena merupakan bagian dari antusiasme dan hal yang mereka sukai. Pengaruh compassion muncul karena kesadaran dan kepribadian masing-masing individu untuk bisa melakukan dan menerima segala hal yang berkaitan dengan profesi Akuntan yang saat ini ditekuni. \u0000Kata Kunci : Akuntan, Antusiasme Kerja, Belas Kasih, Kepuasan Kerja","PeriodicalId":246452,"journal":{"name":"MARGIN ECO","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131338941","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH KARAKTERISTIK INDIVIDU DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA KARYAWAN","authors":"RM Bramastyo Kusumo Negoro, Heru Totok Tri Wahono, Akhmad Taqiyuddin, Septian Ragil Anandita","doi":"10.32764/margin.v5i2.2397","DOIUrl":"https://doi.org/10.32764/margin.v5i2.2397","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui pengaruh dari karakteristik individu dan lingkungan kerja terhadap kepuasan kerja karyawan Yayasan Pendidikan Dan Pembinaan Seribu Warna (YPP SENA) Jombang. YPP Sena adalah organisasi yang bergerak di bidang pendidikan dan pengembangan anak usia dini, anak berkebutuhan khusus (ABK) dan Ibu Asuh. Metode penelitian yang digunakan peneliti adalah metode penelitian kuantitatif dengan analisis regresi linier berganda dengan bantuan SPSS Versi 26. Dengan metode penyebaran data kuesioner baik kepada pemilik yayasan maupun seluruh pegawai YPP SENA, observasi dan dokumentasi. Sesuai dengan hasil pengujian hipotesis yang dilakukan, ditemukan bahwa karakteristik individu dan lingkungan kerja secara parsial dan simultan berpengaruh signifikan terhadap kepuasan kerja karyawan YPP SENA. \u0000Kata Kunci: Karakteristik Individu, Lingkungan Kerja, Kepuasan Kerja","PeriodicalId":246452,"journal":{"name":"MARGIN ECO","volume":"62 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126606960","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis Penerapan Prinsip Good Corporate Governance dalam perspektif Syariat Islam pada Bank Muamalat Indonesia","authors":"Ayu Ribut Sri Wahyuni Ningseh","doi":"10.32764/margin.v5i2.2083","DOIUrl":"https://doi.org/10.32764/margin.v5i2.2083","url":null,"abstract":"Abstrak \u0000Good Corporate Governance ialah prinsip yang populer untuk menjaga integritas organisasi di dunia. Isu perkembangan Good Corporate Governance terus berkembang seiring dengan terjadinya skandal keuangan yang menimpa beberapa perusahaan besar seperti Enron dan WorldCom. Indonesia sebagai negara dengan mayoritas penduduk beragama islam perlu memahami prinsip Good Corporate Governance 0079ang islami dalam melaksanakan bisnis. Perkembangan entitas syariah menuntut para pebisnis untuk menerapkan GCG sesuai dengan prinsip syariah. Prinsip-prinsip Good Corporate Governance (GCG) yaitu transparansi, akuntabilitas, responsibilitas, profesional, kewajaran dan kesetaraan. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pelaksanaan prinsip-prinsip tata kelola perusahaan yang baik pada Bank Muamalat Indonesia periode tahun 2020 yang dikaitkan dengan ayat-ayat dalam Al - Qur’an terutama dalam Q.S. An - Nisa ayat 58 dan Q.S. Al-Baqoroh ayat 282. Penelitian ini merupakan penelitian kepustakaan (library research) dengan menggunakan analisis deskriptif. \u0000Kata Kunci : Prinsip Good Corporate Governance, Syariat Islam, Bank Muamalat \u0000  \u0000Abstract \u0000Good Corporate Governance is a popular principle for maintaining the integrity of organizations in the world. The issue of the development of Good Corporate Governance continues to grow along with the financial scandals that hit several large companies such as Enron and WorldCom. Indonesia as a country with a majority Muslim population needs to understand the principles of Islamic Good Corporate Governance in conducting business. The development of sharia entities requires business people to implement GCG in accordance with sharia principles. The principles of Good Corporate Governance (GCG) are transparency, accountability, responsibility, professionalism, fairness and information. The purpose of this study is to find out how the implementation of the principles of good corporate governance at Bank Muamalat Indonesia for the 2020 period with verses in the Qur'an, especially in Q.S. An-Nisa verse 58 and Q.S. Al-Baqoroh verse 282. This research is a library research using descriptive analysis. \u0000Keywords: Good Corporate Governance Principles, Islamic Sharia, Bank Muamalat","PeriodicalId":246452,"journal":{"name":"MARGIN ECO","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124696505","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH KUALITAS PELAYANAN, HARGA, DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN (Studi Pada Jasa Transportasi Gojek Online Di Sidoarjo)","authors":"Wisnu Mahendri, A. Munir","doi":"10.32764/margin.v5i2.2085","DOIUrl":"https://doi.org/10.32764/margin.v5i2.2085","url":null,"abstract":"Di Era ini masyarakat mempunyai aktivitas beraneka ragam dan untuk memenuhi aktivitas tersebut memerlukan adanya transportasi. Oleh karena itu pengusaha jasa transportasi berlomba-lomba menarik konsumennya dengan meningkatkan pelayanannya, kemudahan pemesanan, harga, ketepatan waktu, dan lain sebagainya. Teknik yang digunakan dalam penggambilan sampel penelitian ini adalah nonprobability sampling dengan accidental sampling. Jumlah sampel yang diambil sebanyak 100 orang. Teknik pengumpulan data menggunakan kuesioner yang telah di uji validitas dan reliabilitasnya. Teknik analisis data yang digunakan adalah asumsi klasik dan regresi berganda. Hasil penelitian menunjukkan bahwa: (1) tidak terdapat pengaruh kualitas pelayanan terhadap kepuasan pelanggan jasa transportasi ojek online Gojek di Sidoarjo, dibuktikan nilai t hitung sebesar 0,680; nilai signifikansi 0,498>0,05; dan koefisien regresi sebesar 0,062; (2) terdapat pengaruh harga terhadap kepuasan pelanggan transportasi ojek online Gojek di Sidoarjo, dibuktikan nilai t hitung sebesar 5,129; nilai signifikansi 0,000<0,05; dan koefisien regresi sebesar 0,610; (3) terdapat pengaruh harga terhadap kepuasan pelanggan transportasi ojek online Gojek di Sidoarjo, dibuktikan nilai t hitung sebesar 4,128; nilai signifikansi 0,000<0,05; dan koefisien regresi sebesar 0,433; (4) terdapat pengaruh kualitas pelayanan, harga dan citra merek secara bersama-sama terhadap kepuasan pelanggan jasa transportasi ojek online Gojek di Sidoarjo, dibuktikan nilai F hitung sebesar 49,402; nilai signifikansi 0,000<0,05.","PeriodicalId":246452,"journal":{"name":"MARGIN ECO","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132656583","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH BUDAYA ORGANISASI DAN KOMITMEN KERJA TERHADAP KINERJA KARYAWAN (Studi Pada Modern Bakery)","authors":"Arum Fitria Ningsih, Muhyiddin Zainul Arifin","doi":"10.32764/margin.v5i2.2057","DOIUrl":"https://doi.org/10.32764/margin.v5i2.2057","url":null,"abstract":"The purpose of this study was to analyze the effect of organizational culture and work commitment on employee performance at Modern Bakery. This type of research is quantitative research with survey research methods. In collecting data using purposive sampling technique. The population of this study were employees at Modern Bakery, so the sample in this study was 52 respondents. To analyze the data obtained using the Classical Assumption Test, Multiple Linear Regression and Correlation Coefficient Test using the F test (simultaneous test), T test (partial test). Meanwhile, data collection was carried out through several techniques, namely field studies and lift deployment studies. The results of the research and data processing show that the two independent variables, namely organizational culture and work commitment, simultaneously have a significant effect on employee performance. The correlation coefficient test results show that the R value is 0.864, meaning that organizational culture and work commitment together have a very strong relationship to employee performance. While the results of the coefficient of determination test show that the value of R2 is 0.746, then the value of R2 < 1 means that 74.6% of employee performance at Modern Bakery is influenced by organizational culture and work commitment. While the rest (25.4%) is influenced by other variables outside the study.","PeriodicalId":246452,"journal":{"name":"MARGIN ECO","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132121948","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}